Point in Time Studios
Point in Time Studios is a Phoenix-based, founder-owned video production company founded in 2002 that delivers commercial video, 3D animation, VR/AR experiences, and an AI-powered virtual tour guide for enterprise clients in real estate, hospitality, training, and corporate marketing across the US and selectively in Europe.
- Company typePrivate
- Founded2002
- HeadquartersTempe, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Point in Time Studios does
Point in Time Studios is a private, founder-owned full-service video production company headquartered in Phoenix, Arizona, with an additional operational presence in Los Angeles. Founded in 2002 by Rami Kalla, the firm provides commercial video production, 3D animation, and immersive VR/AR services to enterprise and mid-market clients across the United States, with selective international delivery into the United Kingdom and Spain. Its service portfolio spans concept development through filming, post-production, and multi-platform delivery, with specialized industry solutions in luxury real estate, hospitality & gaming (including integrated resort properties such as Gila River Resorts & Casinos), training & education (VR-enabled workforce development), and corporate/enterprise content.
The technical footprint combines conventional live-action production with in-house 3D animation and a 15+ year VR/AR practice that includes 360° video, custom VR/AR applications for marketing, training and property visualization, and an August 2025 product launch, the AI Virtual Tour Guide, which layers conversational AI on top of immersive video content to deliver 24/7 interactive property tours with real-time Q&A and lead capture for multifamily real estate operators. Notable enterprise work includes VR training reducing employee onboarding time by 75%, a VR tour tied to over $10M in real estate transactions for Santé Realty Investments, and award-winning commercial spots recognized by the Telly Awards and Accolade Global Film Awards.
The business model is primarily project-based professional services with custom pricing per engagement and multi-year contract billing cadence with enterprise clients. Go-to-market relies on direct enterprise field sales, a portfolio-driven inbound motion via the company website, founder-led thought leadership at industry conferences, and case-study-driven demand generation. The customer base skews toward enterprise accounts in real estate development, hospitality, education, and corporate marketing, with no disclosed external funding, no parent company, and no acquisition activity in the available record.
Point in Time Studios firmographics
Firmographics- Name
- Point in Time Studios
- Legal name
- Point in Time Studios
- Website
- https://pointintimestudios.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Point in Time Studios is a Phoenix-based, founder-owned video production company founded in 2002 that delivers commercial video, 3D animation, VR/AR experiences, and an AI-powered virtual tour guide for enterprise clients in real estate, hospitality, training, and corporate marketing across the US and selectively in Europe.
- Ownership category
- akta.pro rank
Point in Time Studios industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industries
- Real-Time Environment/Asset Creation & Photogrammetry (MPAHADAI), Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)
Keywords
Where Point in Time Studios is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Point in Time Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Video Production: Full-service video production including commercials, corporate videos, training content, social media videos, and event coverage. Custom project-based work with pricing tailored to project scope and production value.
- 3D Animation Services: From 2D to 3D animation for social media marketing, direct marketing campaigns, billboards, digital signage, LED screen design, and event promotion
- Immersive VR/AR Experiences: Custom VR/AR applications for marketing activations, workforce training, hospitality experiences, and virtual property tours. Includes virtual tours, architectural visualization, and interactive floor plans.
- AI Virtual Tour Guide: AI-powered virtual leasing assistant providing 24/7 property tours with real-time Q&A and lead capture
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Point in Time Studios product offering
Product offeringCore offering
Point in Time Studios is a full-service video production company that handles concepting, filming, editing, and multi-platform delivery for commercial spots, corporate training videos, and social media content. It also produces 3D animation, immersive VR/AR experiences, 360° videos, and VR training simulations, with industry-specific solutions for luxury real estate and hospitality. Its newest offering is the AI Virtual Tour Guide, an AI-powered virtual leasing assistant for multifamily real estate that runs 24/7 with real-time Q&A and lead capture.
Product overview
Point in Time Studios is a full-service video production company offering three core service lines: Video Production Services (commercials, corporate training, testimonials, social media), 3D Animation (2D/3D animation, architectural visualization), and Immersive VR/AR (VR experiences, AR applications). The company also provides industry-specific solutions for luxury real estate and hospitality/gaming sectors. A recent innovation is the AI Virtual Tour Guide—an AI-powered product for multifamily real estate that provides 24/7 interactive virtual property tours with conversational Q&A capabilities. The portfolio spans from live-action video to extended reality experiences and AI-driven leasing solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Production Services Full-service video production from concept to final cut, including commercial spots, corporate training videos, testimonial videos, social media content, event highlights, and real estate tours, delivered to enterprise and mid-market clients.
- 3D Animation
- Immersive VR/AR
- VR Training Solutions
- Luxury Real Estate Video Services
- Hospitality & Gaming Video Services
- AI Virtual Tour Guide AI-powered virtual leasing assistant that provides 24/7 interactive property tours for multifamily real estate, answering prospect questions in real time using conversational AI and capturing leads.
Quantifiable outcome
- Reduced employee training time by 75%
- +3 more outcomes
Companies that use Point in Time Studios
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Point in Time Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Point in Time Studios partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Point in Time Studios competitors and assessment
Company assessmentDirect peers
- Magnopus: Los Angeles-based studio building immersive XR, virtual production, and real-time 3D experiences for entertainment, enterprise, and real estate. Directly comparable on VR/AR production services and west-coast positioning.
- Optimist: Creative content and production studio with embedded immersive and XR practice serving global brands. Comparable on the integration of commercial production with emerging technology storytelling.
- Groove Jones: Dallas-based creative technology studio offering AR/VR experiences, 3D animation, and interactive production for enterprise marketing and training. Closely comparable in size, service mix, and customer mix to Point in Time Studios.
- Unit9: Global production and experience studio with dedicated immersive, AR/VR, and interactive divisions serving major brands. Comparable on cross-format production and international reach.
- Tool of North America: Hybrid production company and creative studio with deep VR/AR and immersive content capabilities for brands. Comparable service stack spanning commercial production and custom immersive experiences.
- Ars Thanea: Boutique CGI, animation, and immersive studio serving advertising and entertainment clients. Comparable on the combination of high-end 3D animation with brand-focused project work.
Emerging players
- Dreamscape Immersive: VR experience company developing location-based and enterprise immersive storytelling. Shares the same underlying VR/AR production DNA as PNT but is more productized and venture-backed.
- Penrose Studios: Immersive storytelling studio producing VR films and interactive experiences. Comparable on VR/AR narrative production, though more focused on consumer content than PNT's enterprise/services mix.
Broad incumbents
- Framestore: Major VFX and immersive content studio with deep film, episodic, and experiential capabilities. Competes for the same enterprise and entertainment brand budgets that PNT serves, but with broader portfolio.
- Pixomondo: Global visual effects and virtual production company operating LED volume stages and ICVFX pipelines for film, episodic, and experiential work. Overlaps with PNT's immersive and virtual production services but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Point in Time Studios social profiles
Digital presencePoint in Time Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point in Time Studios leadership team
Management profileNumber of profiles
Profiles1 record
Point in Time Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point in Time Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point in Time Studios
What does Point in Time Studios do?
Point in Time Studios is a full-service video production company that handles concepting, filming, editing, and multi-platform delivery for commercial spots, corporate training videos, and social media content. It also produces 3D animation, immersive VR/AR experiences, 360° videos, and VR training simulations, with industry-specific solutions for luxury real estate and hospitality. Its newest offering is the AI Virtual Tour Guide, an AI-powered virtual leasing assistant for multifamily real estate that runs 24/7 with real-time Q&A and lead capture.
Is Point in Time Studios a public or private company?
Point in Time Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Point in Time Studios founded?
Point in Time Studios was founded in 2002. It employs 11 to 50 people.
Where is Point in Time Studios based?
Point in Time Studios is headquartered in Tempe, United States, in the North America region.
How does Point in Time Studios make money?
Four revenue lines are on record. Professional Services - Video Production is the primary driver. The others are 3D Animation Services, immersive VR/AR Experiences and AI Virtual Tour Guide.
Who are Point in Time Studios's main competitors?
Direct peers on record are Magnopus, Optimist, Groove Jones, Unit9, Tool of North America and Ars Thanea. Emerging players are Dreamscape Immersive and Penrose Studios. Broad incumbents are Framestore and Pixomondo.
Does Point in Time Studios have an API?
No public API is recorded for Point in Time Studios.
What industry is Point in Time Studios in?
Point in Time Studios's product category is Video Production Services. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of MPAHADAI, Real-Time Environment/Asset Creation & Photogrammetry. Its NAICS code is 51211 and its SIC code is 7812.