Clap Clap

What Clap Clap does

Factory People Events Management LLC is a Dubai-based events management, F&B programming, and artist booking company servicing the MENA region. Operating under the legal entity FACTORY PEOPLE Events Management LLC (License #1103236) in Business Bay, Dubai, the company curates and executes festivals, hotel launch events, nightclub programming, and alternative-culture venue experiences across the UAE, Qatar, and the Sahel region. Core services span three intertwined offerings: full-service event production (from concept through execution), artist booking as an intermediary between performers and venues, and ongoing F&B/entertainment programming for hospitality clients.

The company's revenue model is professional-services-based, with two identified streams: events management services (festival production, party curation, venue events) billed through service fees, and artist booking (commissions and management fees on performer engagements). Pricing is not publicly disclosed and operates on a project-by-project basis. The go-to-market is event-driven, with acquisition occurring through industry reputation, a curated events portfolio, and direct business development within the creative and hospitality sectors. Customer segments include Festival & Arts Organizations (e.g., Department of Culture and Tourism Abu Dhabi for 2ND SUN Festival), Hotels & Hospitality Venues (e.g., Ennismore Group's 25hours Hotel Dubai, Hide Doha), and Nightlife & Entertainment Venues (e.g., Reunion Dubai, Soul Kitchen Dubai, Hot Mess & Guilty Pleasures).

Note on identity: Firmographic metadata references "Clap Clap" as a Beirut-based creative studio (founded 2005) specializing in space and digital design, but the supplied website URL (factory-people.com), legal entity filings, customer roster, partnership descriptions, and company description all pertain to Factory People, a distinct Dubai entity founded in 2023. The remainder of this analysis is grounded in the Factory People evidence, which is the substantive dataset provided.

Name

Clap Clap

Legal name

FACTORY PEOPLE Events Management LLC

Website

https://factory-people.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Factory People Events Management LLC is a Dubai-based events management, artist booking, and F&B programming company serving hotels, festivals, and nightlife venues across the MENA region, including UAE, Qatar, and Sahel.

Ownership category

akta.pro rank

Product category

Design Services

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Event PR & Communications Support (BPAFADAO)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Sales Kickoffs (SKOs) & Commercial Enablement Events (THAHAIAC)

Keywords

• Creative studio services
• Space design
• Digital design
• Interior design
• Brand experience design

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Events Management Services: Factory People provides comprehensive events management services including festival production, party curation, and venue events. Revenue is generated through service fees for event planning, execution, and artist bookings.
2. Artists Booking: The company books and manages artists for events, functioning as an intermediary between performers and venues/events. Revenue derived from booking commissions and artist management fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Clap Clap is a creative studio that specializes in space and digital design services. The studio delivers design solutions spanning physical environments and digital platforms for business clients. It operates as a private for-profit company founded in 2005 and headquartered in Beirut, Lebanon, with 11-50 employees.

Product overview

Source data is about Factory People (fac401.com), an F&B, Events Management and Artists Booking company based in Dubai servicing the MENA region. No product/service information for Clap Clap was found in the provided source.

Differentiator

Problem solved

Functional benefit

Products and services

• Space Design Creative design of physical environments for business clients, including venues, hospitality spaces, and branded environments across the MENA region. Targeted at organizations needing distinctive space design outcomes.
• Digital Design Creative design of digital platforms and experiences for business clients, complementing the studio's space design work. Targeted at organizations needing digital design outcomes aligned with physical brand environments.

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Ennismore GroupcoreStrategic or Co-development PartnerFactory People's partnership with Ennismore group began with the official launch of the 25hours Hotel in Dubai. The collaboration involves event production and entertainment programming for the hotel venue.
• Department of Culture and Tourism, Abu DhabicoreStrategic or Co-development PartnerCollaboration for the 2ND SUN Festival, a live 2-day music festival produced as part of the Abu Dhabi Arts Festival. This partnership connects Factory People with government cultural initiatives.

Scale indicators1 record

Expansion highlights4 records

Regional players

• Wego Live: MENA-focused digital travel and live experiences platform. Comparable as a regional player operating at the intersection of hospitality and live entertainment experiences in the same MENA markets.

Direct peers

• Atelier Live: UAE-based live events and production company focused on concerts, festivals, and entertainment experiences. Comparable as a regional live-events production peer competing for artist bookings and festival mandates.
• Done Events: UAE-based events management and production agency serving corporate, entertainment, and public-sector clients. Comparable as a MENA events management services provider competing for hotel, government, and brand event mandates.
• The Atelier (Platinum Records): Dubai entertainment and events agency. Comparable as a UAE-based events and entertainment services provider with similar artist booking and event programming activities.
• MDLBEAST: Saudi Arabia-headquartered music festival and entertainment company behind Soundstorm and XP Music Futures. Directly comparable as a MENA-based live music festival producer and artist booker targeting alternative/mainstream audiences.
• BRAG Communications: Dubai-based PR, events, and communications agency. Comparable as a Dubai-headquartered competitor offering events management and communications support to hospitality and lifestyle clients in the same MENA market.
• Pomegranate Entertainment & Communications: MENA-based events, entertainment, and communications consultancy. Comparable as a regional peer offering events management and cultural programming to government, brand, and hospitality clients.

Others

• Ennismore (25hours / SO/ brand portfolio): Lifestyle hospitality operator behind 25hours, SO/, and other brands. Listed because it is both a customer and adjacent ecosystem player — hotels with branded entertainment programming are key demand-side partners for event producers like Factory People.

Emerging players

• The Secret Circus: Alternative-music event and artist collective operating in the Middle East. Comparable as a smaller, niche-focused peer curating underground and alternative music experiences similar to Reunion and Hot Mess & Guilty Pleasures.

Broad incumbents

• Live Nation MENA: Global live entertainment giant with MENA operations promoting concerts, festivals, and tours. Comparable as a much larger incumbent in the same artist booking and festival production space in the region.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clap Clap