Africa Polling Institute

What Africa Polling Institute does

Africa Polling Institute is a nonprofit organization founded in 2019 and headquartered in Abuja, Nigeria. According to the available firmographic data, it conducts opinion polls, social research, and evaluation studies — suggesting a mandate that spans public opinion measurement, applied social science research, and program or policy evaluation services for African contexts. Its organizational name implies a continental, rather than purely domestic Nigerian, scope of activity, though no specific country footprint is disclosed in the input.

The organization operates with a small team of 11–50 employees, consistent with a focused research nonprofit rather than a large-scale commercial research agency. No information is available regarding its underlying technology platform, survey infrastructure, proprietary methodologies, or specific product offerings beyond the general characterization of its three service lines. The public website (africapolling.org) could not be fully retrieved during data collection, returning only a loader/verification page, which limits verification of operational details.

As a nonprofit, the organization is unlikely to operate on a conventional SaaS or per-seat pricing model. Plausible revenue mechanics include donor grants, institutional contracts from NGOs and international development organizations, commissioned evaluation studies for government or multilateral agencies, and possibly consulting fees for bespoke research — but none of these specifics are confirmed in the available source material. Customer segments, partnership networks, and funding sources are likewise undocumented.

Name

Africa Polling Institute

Website

https://africapolling.org

Company type

Private

Founded year

2019

Headcount range

11–50 employees

Short description

Africa Polling Institute is a Nigeria-based nonprofit founded in 2019 that conducts opinion polls, social research, and evaluation studies, primarily serving African markets with a team of 11–50 employees.

Ownership category

akta.pro rank

Product category

Public Opinion and Social Research

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Political Organizations (813940)

SIC

Services-Management Services (8741), Services-Advertising (7310)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industry

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

Keywords

• Public opinion polling
• Social research services
• Evaluation studies
• Survey research
• Political polling

Headquarters

HQ city

Abuja

HQ country

Nigeria

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Core offering

Africa Polling Institute is a nonprofit organization that conducts opinion polls, social research, and evaluation studies. The institute designs and field surveys to measure public attitudes on political, social, and developmental topics, delivering findings to institutional clients such as governments, development partners, media, and civil society organizations.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Regional players

• Steward Redqueen: Impact advisory and research firm working across emerging markets including Africa on evaluation and development research. Comparable in evaluation/M&E service delivery for donor clients.

Broad incumbents

• Pew Research Center: Major nonpartisan polling and social research organization publishing global public opinion research, including Africa-focused studies. Comparable in nonprofit research orientation and methodology.
• NielsenIQ: Global consumer and audience measurement company operating in Africa. Indirect competitor for commercial research contracts that also touches African opinion and consumer insights work.
• Gallup: Global opinion-polling incumbent with established Africa operations and recurring World Poll data products. Sets the methodological benchmark African specialists are measured against.
• Ipsos: Multinational market research firm with significant African presence across public opinion, social research, and evaluation. A frequent competitor for large donor-funded contracts.

Direct peers

• Afrobarometer: Pan-African research network that conducts regular public opinion surveys across more than 30 African countries. The closest direct peer to Africa Polling Institute in mission, methodology, and donor base.
• Research ICT Africa: Africa-based research think tank producing evidence-based research across the continent. Comparable as an African-rooted, donor-funded social research organization.
• GeoPoll: Mobile-based research platform conducting surveys across Africa and emerging markets. Competes for the same development-organization, NGO, and commercial research budgets in Africa.
• TIFA Research: Africa-focused public opinion research firm that conducts regular surveys on governance, elections, and democracy across East Africa. Direct peer competing for similar electoral and governance polling contracts.

Emerging players

• Premise Data: Data collection platform using mobile crowdsourcing for real-time insights in emerging markets, including Africa. Adjacent competitor for fast-turnaround opinion and market data in African markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/africapolling
• Facebookfacebook.com/AfricaPolling
• LinkedInlinkedin.com/company/africa-polling-institute

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Africa Polling Institute