Roomspace

What Roomspace does

Roomspace is a privately held UK serviced-apartment operator founded in 1995 by Charlie McCrow, operating under the legal entity Executive Roomspace Ltd. The company provides fully furnished, self-catering apartments for short and extended stays, with a stated inventory of 450+ properties distributed across London and the South East of England, Lisbon (Portugal) and Madrid (Spain). Customers book apartments for business travel, corporate team accommodation, relocation housing and leisure stays, with nightly rates ranging from £130 to £240 and a 3-night minimum stay.

The operational platform combines a direct booking website with self check-in and keyless entry technology, supported by professional deep-cleaning protocols and weekly in-stay housekeeping. Distribution is omnichannel: direct bookings via roomspace.com (with a 5% direct discount and multilingual English/Spanish/Portuguese support), corporate sales relationships, travel-agent and relocation-company partnerships, and listings on Booking.com, Airbnb and TripAdvisor. Roomspace maintains ISAAP Quality Accreditation and is a member of ASAP, CHPA, ARP and EURA.

Revenue is generated per occupied night at a per-apartment ADR of £130-£240, supplemented by ancillary fees (e.g., £300+VAT pet deep-clean fee), corporate package premiums and travel-agent commissions. Customer mix spans individual leisure travellers, SME and enterprise corporate accounts (including event-based clients such as Hawk-Eye Innovations), and relocation programmes, with corporate bookings positioned as the primary segment. The business operates with an asset-light model from offices in Chessington (registered), Wimbledon (UK operations) and Lisbon (regional HQ), with 11-50 employees.

Name

Roomspace

Legal name

Executive Roomspace Ltd.

Website

https://roomspace.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Roomspace is a privately held UK serviced-apartment operator founded in 1995 that runs 450+ furnished apartments in London, the South East, Madrid and Lisbon, serving primarily business travellers, corporate teams and relocation clients with short and extended stays.

Ownership category

akta.pro rank

Product category

Serviced Apartments / Corporate Housing

NAICS

Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199), Rooming and Boarding Houses, Dormitories, and Workers' Camps (721310)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Executive Apartments (Corporate Housing) (THAGAEAD)

akta.pro secondary industries

Corporate serviced apartments (business-focused) (THAMACAC), Alternative Corporate Lodging (Serviced Apartments, Extended Stay, Corporate Housing) (THACAGAL), Temporary Housing & Extended-Stay Corporate Accommodation (THACALAC), Extended-stay serviced apartments (weekly/monthly) (THAMACAD)

Keywords

• Serviced apartments
• Corporate housing
• Business travel accommodation
• Extended stay apartments
• Relocation housing

Headquarters

HQ city

Wimbledon

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Serviced Apartment Rentals: Nightly rental of fully serviced apartments in prime city-centre locations across UK, Spain, and Portugal. Rates vary by property from £130-£240 per night with minimum 3-night stays. Revenue generated through direct bookings, corporate contracts, and agent referrals.
2. Corporate Bookings: B2B serviced apartment bookings for business travellers and corporate teams, offering customized packages, flexible booking options, and detailed reporting for corporate clients.
3. Agent Commission Revenue: Travel agents and relocation professionals earn competitive commission rates for bookings made on behalf of their clients, generating referral revenue through their agent program.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Roomspace provides fully furnished serviced apartments in prime locations across the UK (London and South East), Portugal (Lisbon), and Spain (Madrid). The company offers flexible short- and long-stay accommodation primarily for business travellers, with dedicated corporate booking services including flexible payment terms, detailed reporting, and 24/7 support. Apartments include self-catering kitchens, more space than typical hotel rooms, self check-in, multilingual guest services, and professional cleaning.

Product overview

Roomspace is a serviced apartment provider offering over 450 fully serviced flats across the UK (London and South East), Spain (Madrid), and Portugal (Lisbon). The core product is serviced apartments for business and leisure travelers, available for short-term and extended stays. The company offers two main service lines: Corporate Bookings for business travelers requiring flexible, multi-apartment solutions with reporting and 24/7 support, and Leisure Bookings for individual travelers seeking self-catering accommodation. All properties feature modern amenities including high-speed Wi-Fi, fully equipped kitchens, and professional cleaning services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 100,000 satisfied guests served since founding
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• ISAAP (International Serviced Apartment Accreditation Programme)coreOthersRoomspace UK maintains ISAAP Quality Accredited and Compliance Assured Provider status, demonstrating adherence to international standards for health, safety, duty of care and quality in serviced apartments. The accreditation enables guests to book with confidence under the #staywithconfidence initiative.
• ASAP (Association of Serviced Apartment Providers)coreOthersActive member of ASAP, following their members' code of conduct. Roomspace participates in Stay with Confidence procedures set out by ASAP for hygiene and safety standards during COVID-19 and beyond.
• CHPA (Corporate Housing Providers Association)supportingOthersMember of the Corporate Housing Providers Association, the leading trade organization for corporate housing providers in the industry.
• ARP (Association of Relocation Professionals)supportingChannel Partner/ Reseller/ DistributorMember of the Association of Relocation Professionals, partnering for employee relocation accommodation referrals in the UK market.
• EURA (European Relocation Association)supportingChannel Partner/ Reseller/ DistributorMember of the European Relocation Association for cross-border corporate relocation services, expanding reach for relocation accommodation across Europe.
• Booking.comsupportingChannel Partner/ Reseller/ DistributorProperties listed on Booking.com for additional booking channel visibility and customer acquisition.
• AirbnbsupportingChannel Partner/ Reseller/ DistributorSelect properties available for booking through Airbnb platform.
• TripAdvisorsupportingChannel Partner/ Reseller/ DistributorCustomer reviews displayed from TripAdvisor on the Roomspace website, with properties also visible on the platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cheval Collection: Cheval Collection operates luxury serviced apartments in London, Edinburgh, and Dubai, serving corporate clients and extended-stay leisure guests. It overlaps with Roomspace's premium end of the London serviced apartment market.
• Staycity Aparthotels: Staycity operates aparthotels and serviced apartments across the UK and continental Europe (including Dublin, London, Paris, Berlin), targeting the same business-traveller and leisure segments as Roomspace with comparable kitchenette-equipped apartment inventory.
• SACO (Serviced Apartment Company): SACO is one of the largest UK-focused serviced apartment operators, offering similar corporate and leisure extended-stay apartments across the UK and select international cities. It competes directly with Roomspace on London inventory, corporate contracts, and leisure bookings.
• Adagio Aparthotels: Adagio is a major European aparthotel operator (jointly backed by Accor and Pierre & Vacances Center Parcs) with properties across France, Germany, the UK, and Iberia. It competes with Roomspace for the same business and leisure extended-stay travellers in major European cities.
• Roomzzz Aparthotels: Roomzzz is a UK-based aparthotel operator with locations in key cities including London, Manchester, York, and Edinburgh. It competes directly with Roomspace in the value-to-midscale corporate and leisure extended-stay market in the UK.
• Oakwood Worldwide: Oakwood is a global serviced apartment and corporate housing provider operating in the Americas, EMEA, and Asia-Pacific. It competes with Roomspace for multinational corporate housing contracts and relocation business across European cities.
• Marlin Apartments: Marlin Apartments operates serviced apartments in London and select UK cities, directly serving corporate and leisure travellers with kitchen-equipped apartments. It is a like-for-like UK competitor to Roomspace in the city-centre business district segment.

Emerging players

• Thesqua.re: Thesqua.re is a luxury serviced apartment operator with properties in London and other major global cities, serving executive and corporate clients. It is comparable to Roomspace at the premium end of corporate extended-stay in London.
• SilverDoor: SilverDoor is a UK-based serviced apartment booking agency specialising in corporate housing and relocation bookings globally. It is comparable to Roomspace as a competitor in the corporate housing channel, particularly for UK-anchored clients.

Broad incumbents

• The Ascott Limited: Ascott, a CapitaLand group company, is the world's largest serviced residence operator, running brands like Citadines and Ascott. It is a broad incumbent in extended-stay corporate accommodation with overlapping presence in European cities where Roomspace operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RoomspaceUKESPT
• Facebookfacebook.com/ExecutiveRoomspace
• LinkedInlinkedin.com/company/roomspace
• Instagraminstagram.com/executiveroomspace

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roomspace