Skillhabit

What Skillhabit does

Skillhabit is a cloud-based, app-based Learning Management System (LMS) sold primarily to mid-market and enterprise organizations in Scandinavia and across Europe. The platform provides vertically integrated tooling for creating, distributing, certifying, and analyzing training content aimed at three audiences: internal employees, external partners and resellers, and end customers. Core modules include Create (AI-powered course authoring), Learn (delivery with compliance tracking), Academy (an external course marketplace with a built-in Stripe paywall for monetization), Analyse (reporting), Follow-up (nudges and reminders), and Configure (workspace branding). Differentiated capabilities include an automated recertification engine, support for 15+ languages, OpenID Connect SSO, SCIM provisioning, a REST API with webhooks, and a marketplace-style e-commerce layer for paid courses.

The company operates a tiered SaaS subscription model: a 30-day free trial, a Professional tier at EUR 600/month (with 250 users included and EUR 50 per 250 additional users), and a custom-priced Enterprise tier with SSO and premium support. Recurring SaaS is the primary revenue stream, with secondary contributions from marketplace transaction fees on Academy course sales and paid professional services for course authoring. Skillhabit is ISO/IEC 27001 certified, GDPR compliant, and meets WCAG 2.1 AA accessibility standards, with all data stored within the EU via GleSYS hosting.

Founded in Stockholm in 2017 under the brand name Pingpong and renamed Skillhabit following acquisition by new owners, the company became part of TicTac Group in 2024. Leadership comprises CEO Carolina Faxe (also CEO of TicTac Learn) and founder Hellen Wohlin Lidgard. The entity operates as a Swedish private limited company (Skillhabit AB) headquartered in Malmö, with 1-10 employees. Its strategic positioning combines regulatory-grade compliance certifications, AI-assisted authoring, and an embedded commerce layer to target compliance-driven training use cases for partner networks, resellers, and customer education programs.

Name

Skillhabit

Legal name

Skillhabit AB

Website

https://skillhabit.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Skillhabit is a Scandinavian cloud-based LMS (Skillhabit AB, Malmö, Sweden) that lets mid-market and enterprise organizations create, deliver, certify, and monetize training for employees, partners, and customers via an app-based platform with AI authoring and built-in Stripe payments.

Ownership category

akta.pro rank

Product category

Learning Management System (LMS)

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

akta.pro secondary industries

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• Learning management system
• Employee training software
• Course marketplace platform
• Certification tracking software
• Compliance training platform

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Skillhabit generates the majority of its revenue from recurring SaaS subscriptions. Pricing is structured in tiers (Free, Professional at 600 EUR/month, Enterprise with custom pricing) with user-based billing (250 users included in base; additional users at EUR 50 per 250). Add-ons include self-registration paths, external course display, and learning journey creator. This is the primary recurring revenue stream.
2. Academy Course Sales (Marketplace with Stripe): Organizations can create their own external academy and sell courses directly to customers via the built-in Stripe paywall. Skillhabit takes a transaction fee on course sales processed through the platform. This enables customers to monetize their expertise and creates a marketplace-style revenue share.
3. Professional Services (Course Creation and Content Production): Skillhabit's Customer Success team offers paid professional services for course creation, content production, video recording at customer workplaces, editing existing materials, and animation production with voice-over and subtitles. These are billed as additional services beyond the core subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Skillhabit is an app-based, cloud-hosted Learning Management System (LMS) that enables organizations to create, deliver, certify, and analyze training across employees, partners, resellers, and customers. The platform combines AI-powered course authoring, built-in certification with automated recertification, an embedded Stripe-powered Academy marketplace for monetizing courses, and analytics dashboards. It sells primarily as a tiered SaaS subscription (Free, Professional at 600 EUR/month, Enterprise custom pricing) with add-ons, and offers professional services for course creation and content production.

Product overview

Skillhabit is an app-based learning ecosystem and Learning Management System (LMS) organized as a platform with integrated modules. The core Skillhabit LMS provides tools for creating, distributing, and analyzing training content with certification management. Key modules include: Create (AI-powered course builder), Learn (learning experience with compliance tracking), Academy (external course marketplace with Stripe payment integration), Analyse (reporting and analytics), Follow-up (communication and feedback), and Configure (workspace customization). The platform offers three pricing tiers: Free (0 EUR/month for basic features), Professional (600 EUR/month with AI content creation, built-in paywall, ISO 27001 hosting), and Enterprise (custom pricing with SSO and premium support). Add-ons include Learning Journey Creator, External Course Display, and Self-registration Paths.

Differentiator

Problem solved

Functional benefit

Products and services

• Skillhabit Learning Management System (LMS) App-based learning ecosystem providing tools to create, distribute, and analyze training content for employees, partners, resellers, and customers. Supports certification management with built-in recertification, multi-language delivery (15+ languages), and compliance tracking. Sold as a SaaS subscription to mid-market and enterprise organizations.
• Academy (Course Marketplace with Stripe Paywall) External course marketplace solution with built-in secure paywall powered by Stripe. Enables organizations to monetize their knowledge by selling courses directly to external learners. Supports multiple payment methods (credit card, invoice, Klarna). Academy can be embedded on organizations' own websites for global course distribution.
• Create (AI Course Builder) AI-powered content creation tool that transforms existing content into structured, immersive training modules. Uses OpenAI for processing user-submitted content and course context. Reduces authoring time and enables knowledge sharing at scale. Available as part of the Professional and Enterprise plans.
• Learn (Certification and Compliance Tracking) Seamless learning experience with compliance tracking, certificate management, and automated recertification workflows. Issues certificates at scale and sends renewal notifications when certificates expire across the entire value chain (employees, partners, resellers).
• Analyse (Reporting and Analytics) Analytics and reporting module providing insights into user groups and individual users. Enables data-driven decisions and ROI measurement with detailed progress insights and Excel export functionality.
• Professional Services (Course Creation and Content Production) Customer Success team offers paid professional services including course creation, content production, video recording at customer workplaces, editing existing materials, and animation production with voice-over and subtitles. Billed as additional services beyond the core subscription.
• NorDigHE Digital Health Training Program Cross-border Scandinavian digital training program for healthcare professionals managing Hospital at Home (HaH) care. Coordinated by Skillhabit with Sahlgrenska University Hospital, Nordsjællands Hospital, University College Copenhagen, Østfold University College, Lund University, Mount Visual, and Copenhagen Game Lab. Expected to train ~400 medical professionals and students across Denmark, Norway, and Sweden by project end.

Quantifiable outcome

• Reduced customer support costs through proactive customer education and self-service training resources
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature10 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• TicTac Group / TicTac Learn ABcoreStrategic or Co-development Partner · 1 January 2024Skillhabit was acquired by TicTac Group in 2024, marking a strategic integration. Skillhabit is now part of TicTac Group (parent company), with TicTac Learn AB identified as the contracting entity for Skillhabit services. Carolina Faxe serves as CEO of TicTac Learn/Skillhabit. This acquisition provides Skillhabit with the backing of a larger learning platform group.
• Sahlgrenska University HospitalcoreStrategic or Co-development PartnerSahlgrenska University Hospital is a key project partner in the NorDigHE (Nordic Digital Health and Education) EU Interreg project, coordinated by Skillhabit. The hospital collaborates with Skillhabit and other Scandinavian institutions to develop and test a digital training program for healthcare professionals managing Hospital at Home (HaH) care. Skillhabit provides the learning platform infrastructure for the project.
• Nordsjællands Hospital / North Zealand HospitalcoreStrategic or Co-development PartnerDanish hospital partner in the NorDigHE project. Collaborates with Skillhabit and other Scandinavian institutions to develop and test standardized digital healthcare training programs for Hospital at Home care delivery.
• University College CopenhagencoreStrategic or Co-development PartnerDanish higher education institution collaborating in the NorDigHE project to develop and validate the digital training curriculum for healthcare professionals across Scandinavia.
• Østfold University CollegecoreStrategic or Co-development PartnerNorwegian university college partner in the NorDigHE project contributing to curriculum development and validation for the digital health training program targeting Hospital at Home care professionals.
• Lund UniversitycoreStrategic or Co-development PartnerSwedish university contributing academic expertise and research validation to the NorDigHE digital health education project, working with Skillhabit and other Scandinavian partners to standardize medical training.
• Mount VisualminorStrategic or Co-development PartnerPrivate sector partner contributing to the NorDigHE project, likely providing visual/media production expertise for the digital training program content.
• Copenhagen Game LabminorStrategic or Co-development PartnerPartner contributing game design and gamification expertise to the NorDigHE digital health training program, enhancing learner engagement through serious games and gamified learning elements.
• GleSYS ABcoreTechnology or IntegrationGleSYS AB (based in Falkenberg, Sweden) provides data storage, server hosting, and DNS services for Skillhabit's platform infrastructure. All customer data is stored within the EU. GleSYS holds ISO 9001:2015, ISO 14001:2015, and ISO/IEC 27001:2013 certifications for physical security. GleSYS is listed as the primary Sub-Processor in the DPA.
• StripecoreTechnology or IntegrationStripe provides the payment processing infrastructure for Skillhabit's built-in Academy paywall. Customers can pay via credit card, invoice, Klarna, and other international payment methods. Stripe powers the e-commerce course sales functionality.
• OpenAI Ireland LtdcoreTechnology or IntegrationOpenAI provides AI services for processing user-submitted content and course context within Skillhabit's AI-powered course generation feature. Data transfers to OpenAI are covered by EU Standard Contractual Clauses (SCCs) per the DPA, ensuring GDPR-compliant processing.
• Skillhabit ABcoreTechnology or IntegrationSkillhabit AB (the legal entity, Dockplatsen 1, Malmö) is listed as a Sub-Processor for development, maintenance, and technical support of the learning platform. Note: Skillhabit AB appears to be the same as the main company entity, with the DPA naming it as a Sub-Processor in the processing chain.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Thinkific: Course creation and marketplace platform enabling creators and businesses to sell courses online. Closely comparable to Skillhabit's Academy monetization feature for external course sales.
• LearnDash: LMS plugin focused on course creation, monetization, and certification for SMBs and creator-led training businesses. Comparable to Skillhabit's Academy marketplace and certification workflows.
• TalentLMS: Cloud-based LMS targeting SMBs and mid-market with tiered SaaS pricing, course authoring, and certification features. Closely comparable to Skillhabit's Professional tier in target customer, pricing structure, and feature scope.
• Docebo: Enterprise AI-powered LMS with course marketplace, extended enterprise training (partner/customer enablement), and multi-language support. Directly overlaps Skillhabit's positioning on AI authoring and Academy-style external training.
• Absorb LMS: Mid-market and enterprise LMS known for e-commerce-style course sales, certification, and white-label academies — a close analog to Skillhabit's Academy + Stripe paywall proposition.

Broad incumbents

• Cornerstone OnDemand: Large enterprise learning and talent platform with broad content libraries, compliance tracking and certification. Competes with Skillhabit for regulated enterprise and large workforce L&D budgets.
• Moodle: Widely adopted open-source LMS used in academic and corporate settings globally. Represents the low-cost incumbent alternative Skillhabit must differentiate against, particularly in EU public sector.
• SAP Litmos: Enterprise LMS within SAP's portfolio offering training delivery, compliance, and certification at large organizations. Represents the broader incumbent competition Skillhabit faces in enterprise deals.

Emerging players

• Easygenerator: AI-assisted course authoring platform with a strong authoring-first narrative for enterprise L&D teams. Comparable to Skillhabit's AI-powered course creation differentiator and ease-of-use positioning.

Others

• TicTac Interactive / TicTac Learn: Parent group and sister brand within TicTac Group providing traditional eLearning content, courses and instructor-led training. The most relevant ecosystem peer given Skillhabit's positioning as TicTac's cloud-native, AI-enabled LMS brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/skillhabit

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skillhabit