What Easygenerator does

Easygenerator B.V. is a Dutch privately held SaaS company headquartered in Rotterdam that sells an AI-powered e-learning authoring platform. Founded in 2011, the company operates the Employee-Generated Learning (EGL) concept, equipping subject-matter experts rather than dedicated instructional designers to create, localize, and update company-specific training. The platform serves 75,000+ authors across 2,000+ organizations, with named enterprise customers including BHP, Electrolux, GlobeAir, Gusto, Morningstar, RICOH, and Sodexo.

The product surface centers on four AI capabilities: EasyAI (award-winning generative authoring that converts PowerPoint, PDF, and Word documents into structured course drafts), EasyVideo (AI-generated training videos with multilingual voiceovers), EasyCoach (AI roleplay for workplace conversation practice with instant feedback), and EasyTranslate (75+ language localization). Underlying standards compliance includes SCORM 1.2/2004 with dynamic cloud updates, xAPI, PENS one-click publishing, and LTI 1.3 with OAuth 2.0/OpenID Connect SSO. Native integrations with Cornerstone OnDemand, Cornerstone LXP, LearnUpon, Degreed, HowNow, and Rise Up form the channel layer, augmented by an exclusive ISN (ISNetworld) integration that has reached ~25,000 contractor companies and over 1,000,000 training completions. ISO 27001:2022 certification and GDPR-aligned EU SCCs with Frankfurt-hosted data address enterprise security requirements.

The business runs on annual SaaS subscriptions billed in advance with automatic 12-month renewal; the Enterprise tier gates Cornerstone integration and assigns dedicated customer success managers for teams of five or more. Go-to-market is hybrid: product-led self-serve free trials feed a direct enterprise sales motion, while LMS/LXP partnerships and a service-provider/reseller channel close larger and vertical deals. Beyond an early $500,000 round dated 2013-06-01, no institutional funding rounds are disclosed, indicating a largely bootstrapped growth profile with 101-250 employees. Leadership comprises CEO Kasper Spiro alongside founders Jan Kees de Jager (also President & Co-founder) and Ron van Valkengoed.

Name

Easygenerator

Legal name

Easygenerator B.V.

Website

https://easygenerator.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Easygenerator B.V. is a Rotterdam-based AI-powered e-learning authoring SaaS that enables subject-matter experts inside organizations to create, localize, and update company-specific training without instructional designers, serving 75,000+ authors across 2,000+ enterprise and mid-market companies.

Ownership category

akta.pro rank

Product category

E-Learning Authoring Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Rapid eLearning Authoring Tools (EDAFAHAA)

Keywords

• E-learning authoring
• Course creation software
• AI training tools
• LMS integration platform
• Employee learning development

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Easygenerator operates as a subscription-based SaaS authoring tool with plans billed annually in advance on a yearly basis. Plans renew automatically for 12 months unless cancelled with one month's notice. Dedicated customer success managers are assigned for team plans of 5 or more.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Easygenerator sells a cloud-based SaaS e-learning authoring platform that lets subject-matter experts in organizations create, translate, and publish company-specific training courses without instructional design or coding skills. The platform bundles AI features (EasyAI, EasyVideo, EasyCoach, EasyTranslate) and supports SCORM/xAPI/LTI standards for direct publishing to enterprise LMS platforms. Pricing is annual subscription-based, with an Enterprise tier that includes Cornerstone integration and dedicated customer success management.

Differentiator

Problem solved

Functional benefit

Brands

• EasyAI: Award-winning AI feature that guides subject-matter experts through creating structured and contextual learning experiences, turning knowledge into courses focused on real outcomes.
• EasyVideo
• EasyCoach
• EasyTranslate

Products and services

• Easygenerator E-Learning Authoring Platform
• EasyAI

Quantifiable outcome

• Course creation up to 9x faster by enabling subject-matter experts to create courses directly
• +8 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• ISN (ISNetworld)coreTechnology or Integration · 16 June 2026ISN integrated Easygenerator's EasyAI capabilities into its My Company Training tool and Learning Management System, exclusively for ISNetworld customers. This partnership enables contractor organizations to create custom trainings or upload SCORM files through ISNetworld and deliver them via ISN's Empower mobile app. Training consumed through My Company Training increased 500% year-over-year with nearly 25,000 contractor companies using the LMS and over 1,000,000 trainings completed.
• Cornerstone OnDemandcoreTechnology or IntegrationCornerstone is a global leader in workforce agility solutions with native integrations available for both Cornerstone LMS and Cornerstone LXP (Edcast). Since 2025, Easygenerator has been a Cornerstone partner offering a native integration that allows direct course publishing from Easygenerator to the Cornerstone catalog without additional software. The integration is available on Easygenerator's Enterprise plan.
• MorningstarcoreTechnology or IntegrationMorningstar uses Easygenerator and Cornerstone to deliver training across 34 countries. Over 400 internal experts create content using Easygenerator. Morningstar scaled from 5,200 to 11,500 employees without growing its L&D team.
• GustocoreTechnology or IntegrationGusto saved over $1.1 million in training costs using Easygenerator and LearnUpon. Created 1,400+ courses in-house, reduced course update time by 50%, and scaled training without hiring 6 to 8 additional learning designers.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gomo Learning: Cloud-native, responsive authoring tool built for collaborative course creation. Targets the same enterprise authoring buyer as Easygenerator and is listed as a direct comparison target.
• Elucidat: Cloud-based authoring platform aimed at enterprise L&D teams producing high-volume training content. Competes with Easygenerator in the rapid authoring category and is named as a comparison alternative on Easygenerator's website.
• Articulate: Maker of Articulate 360 (Storyline, Rise, Review), the dominant desktop and cloud-based e-learning authoring suite. Directly competes with Easygenerator in rapid e-learning authoring, and Easygenerator runs explicit comparison pages against Articulate 360.
• iSpring Solutions: iSpring Suite is a PowerPoint-integrated authoring toolkit widely used by SMEs to create SCORM/xAPI courses. Overlaps with Easygenerator on document-import authoring and SCORM compliance for compliance and onboarding use cases.
• dominKnow | ONE: Cloud authoring and content delivery platform with strong compliance training workflows and LCMS capabilities. Competes with Easygenerator for enterprise compliance and onboarding training programs.
• Adobe Captivate: Adobe's flagship e-learning authoring tool with VR, responsive design, and PowerPoint-style workflows. Competes head-to-head with Easygenerator for traditional L&D buyers and is named as a direct comparison target on Easygenerator's website.
• isEazy: Spanish-headquartered e-learning authoring suite focused on rapid course creation and AI-assisted content generation. Direct comparison competitor listed on Easygenerator's site, with particular strength in European and Latin American markets.
• Lectora (by Trivantis / CRI Group): Established desktop authoring tool (Lectora Online and Inspire) used by enterprise L&D teams to create SCORM/xAPI courses with branching and assessments. Directly comparable in target customer and authoring depth.

Emerging players

• Synthesia: AI video generation platform widely adopted for corporate training videos. Overlaps with EasyVideo's AI-generated training video use case and represents an emerging AI-native alternative for video-led training content.

Broad incumbents

• Docebo: AI-powered learning platform with built-in authoring (Docebo Authoring) and a broader LMS/LXP suite. While primarily a learning platform rather than a pure authoring tool, it overlaps with Easygenerator for enterprise customers evaluating an integrated LMS + authoring stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/easygenerator
• LinkedInlinkedin.com/company/easygenerator
• Instagraminstagram.com/easygenerator
• Xx.com/easygenerator
• Facebookfacebook.com/easygenerator

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easygenerator