What HyperX Arena Las Vegas does

HyperX Arena Las Vegas is a 30,000 square foot dedicated esports and gaming entertainment venue located inside the Luxor Hotel & Casino on the Las Vegas Strip, operated by Allied Esports International, Inc., a subsidiary of publicly traded Allied Gaming & Entertainment (NASDAQ: AGAE). The facility combines a professional esports competition stage with a 50-foot LED screen, a casual gaming lounge with 100+ PCs and console setups, three VIP gaming rooms, a bar and restaurant, an OMEN-branded streamer room, and a separate 20'x30' broadcast-grade production studio.

The venue generates revenue through multiple streams: usage-based gaming time passes ($15-$50 for 1-8 hours; double-time pricing for Nevada locals and 15% discounts for military and first responders), tournament entry fees (e.g., $30/player online, $35 at-door for Fortnite FRAGS), birthday party packages, corporate venue rentals (capacity up to 950 standing / 400 seated), full-service food and beverage, hourly Omen Streamer Room rentals, and educational tour programs. Production services — including multi-channel ISO recording, REMI remote workflows, and multi-destination encoding — are sold as an integrated capability alongside venue rentals.

The customer base spans three primary segments: walk-in casual gamers and families (local residents plus Strip tourist foot traffic), competitive esports players (weekly tournament series including FRAGS, Speedway, and Infinite Clash, plus owned-IP events such as the World Bar Flair Championship with a $25,000 prize pool), and corporate event planners hosting conferences, product launches, brand activations, and afterparties. Notable enterprise engagements include Yuga Labs' Otherside event at ApeFest (22,000 concurrent viewers) and Benchmade Knife Co.'s corporate party. GTM is primarily event-driven and community-led, supported by an active Discord server (15K+ members), Twitch streaming, and multi-platform social media presence.

Name

HyperX Arena Las Vegas

Legal name

Allied Esports International, Inc.

Website

https://hyperxarenalasvegas.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Esports Venue and Gaming Entertainment

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Esports Arenas & Stadium Venues (Purpose-Built Competitive Venues) (MPAFALAB)

akta.pro secondary industries

Dedicated LAN Gaming Centers (PC/Console Stations, Hourly Play) (MPAFALAA), Esports Venues & Event Infrastructure (Arenas, Stages, Equipment Rental) (MPAFADAE), Venue Infrastructure & Managed Services (Network, PCs, Maintenance, A/V, IT Ops) (MPAFALAK)

Keywords

• Esports venue services
• Gaming entertainment
• Venue rental services
• Broadcast production services
• Tournament hosting

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Gaming Time Passes: Hourly and daily gaming passes for access to the game lounge and arena gaming floor. Gametime purchased does not expire when logged out, allowing customers to save time for future visits.
2. Tournament Entry Fees: Registration fees for competitive tournaments including Fortnite (Frags), Mario Kart (Speedway), and other events. Online pre-registration and at-door registration available with different pricing tiers.
3. Food and Beverage: On-site food and beverage service including appetizers, burgers, sandwiches, wings, salads, entrees, cocktails, beer, wine, and soft drinks. Full beverage service available for VIP and private events.
4. Corporate Event Venue Rental: Full-service venue rental for corporate events, product launches, brand activations, conferences, team-building events, and afterparties. Standing capacity up to 950 guests, seated capacity up to 400 guests.
5. Birthday Party Packages: Customizable birthday party packages including VIP room access with gaming PCs, Nintendo Switch, game selection, food and beverage service, dedicated staff, and micro-tournaments.
6. Omen Streamer Room: Hourly rental of professional streaming studio setup in partnership with OMEN. Includes gaming setup, streaming software configuration, and venue for content creation.
7. Educational Tours: Educational tours for groups of 10 or more, including 30-minute general facility tours, 2-hour experiences with open gaming time and Q&A, and 4-hour comprehensive production room experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

HyperX Arena Las Vegas is a 30,000 square foot esports and gaming entertainment venue located inside the Luxor Hotel & Casino on the Las Vegas Strip. The venue operates as a daily gaming destination with hourly game time passes, hosts recurring competitive tournaments (Fortnite, Mario Kart, and other community events), and rents the facility as a turnkey production-ready venue for corporate events, brand activations, product launches, birthday parties, and live broadcasts. The company also runs in-house broadcast production services, food and beverage service, an OMEN-branded streamer room, and educational tours.

Product overview

HyperX Arena Las Vegas is a comprehensive esports and gaming entertainment venue located at the Luxor Hotel & Casino on the Las Vegas Strip. The core offering consists of the main Arena (30,000 sq ft with 50-foot LED screen), Game Lounge (PC gaming), and VIP Rooms. Additional offerings include competitive tournament series (FRAGS Fortnite, Speedway Mario Kart, Infinite Clash), SIM Racing, the Omen Streamer Room for content creators, and the HyperX Arena Studio for broadcast production. The venue also provides venue rental services for corporate events, educational tours, and food/beverage amenities. Over 100 PC and console games are available for play.

Differentiator

Problem solved

Functional benefit

Products and services

• Game Lounge Casual gaming area inside HyperX Arena with dozens of gaming PCs available for hourly rental, offering gaming passes for individual play and casual entertainment.
• The Arena Professional esports competition stage featuring a 50-foot LED screen, three VIP rooms, gaming floor, bar, and food service, hosting tournaments and cash prize competitions.
• VIP Rooms Private gaming spaces accommodating up to 15 guests, with up to 8 gaming PCs, Nintendo Switch with 4 controllers, over 100 game titles, micro-tournaments, exclusive VIP party menu, full beverage service, and dedicated IT support.
• Birthday Party Packages Customizable birthday party experiences for kids, teens, and adults featuring gaming setups, tournament options, live entertainment, and DJ services with flexible rental packages including VIP room access, food and beverage service, and dedicated staff.
• FRAGS Featuring Fortnite Tournament A 100-player Fortnite tournament held on Fridays featuring both No Build and Build formats with 5 games per format, offering cash prizes and online or at-door registration options.
• Speedway Featuring Mario Kart Tournament Saturday Nintendo-themed game nights featuring Mario Kart 8 Deluxe tournaments with qualifiers, semis, and finals structures, including food and Nintendo-themed drinks.
• Infinite Clash Tournament Weekly gaming community tournament held on Sundays at 1 PM featuring competitive gameplay in a battle royale format.
• SIM Racing Simulator racing experience available at the venue with 30-minute and 1-hour rental options, featuring professional racing simulator equipment.
• Omen Streamer Room A professional streaming facility in partnership with HP's OMEN brand, offering gaming PC setups for streamers to broadcast live content from the arena entrance, with hourly rental pricing and military discounts available.
• HyperX Arena Studio A 20'x30' broadcast-grade production studio featuring multi-channel ISO recording, 9-wall LED wall for video and backgrounds, remote broadcast capability, and encoding to multiple destinations.
• Production Services Complete in-house audiovisual production including Ross video switchers (Acuity and Carbonite with 100+ live inputs), Ross XPression graphics channels, 85 programmable lighting fixtures, 25+ cameras including POV cams, and 16-channel record/replay using Ross Mira Replay systems.
• Venue Rental for Corporate Events Turnkey venue rental for corporate events, product launches, brand activations, conferences, team-building events, and live broadcasts with customizable layouts, integrated AV/lighting systems, food and beverage service, and technical execution under one roof. Standing capacity up to 950 guests and seated capacity up to 400 guests.
• Educational Tours

Quantifiable outcome

• Up to 950 guest capacity for corporate events
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• OMEN (HP)coreTechnology or IntegrationOMEN is the Official Gaming Partner of HyperX Arena Las Vegas. The partnership includes The Omen Streamer Room - a one-of-a-kind streaming experience at the front entrance of the arena. Streamers can use professional-grade OMEN equipment to broadcast live while engaging with fans inside the Luxor Hotel & Casino.
• Eureka ErgonomicsupportingTechnology or IntegrationEureka Ergonomic provides ergonomic gaming furniture and equipment for the arena, enhancing player comfort during extended gaming sessions.
• Luxor Hotel & Casino (MGM Resorts)coreStrategic or Co-development PartnerHyperX Arena is located inside the Luxor Hotel & Casino on the Las Vegas Strip. This strategic location provides access to Las Vegas Strip foot traffic, hotel guests, and integration with MGM Resorts properties.
• Allied Esports InternationalcoreStrategic or Co-development PartnerHyperX Arena Las Vegas is owned and operated by Allied Esports International, Inc., part of Allied Gaming & Entertainment. The parent company provides esports expertise, tournament organization, and brand credibility in the esports industry.
• Yuga LabsminorGTM or Marketing PartnerYuga Labs hosted their Otherside event at HyperX Arena during ApeFest weekend, featuring production and livestream services. Event achieved 22K concurrent viewers.
• Benchmade Knife Co.minorGTM or Marketing PartnerBenchmade hosted a corporate party event at the venue, providing experiential marketing opportunity for the knife manufacturer.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Helix Esports: Operates dedicated esports entertainment centers with gaming PCs, tournament programming, F&B, and event hosting — directly comparable to HyperX Arena's gaming lounge and tournament product mix.
• N3rd Street Gamers: Operates LAN centers and hosts esports tournaments across multiple U.S. locations, offering similar PC gaming passes, league play, and tournament entry models targeted at competitive gamers.
• Esports Stadium Arlington: Purpose-built dedicated esports venue in Arlington, TX with comparable tournament hosting, production broadcast capabilities, and tiered event programming. Closest direct competitor by venue model and target audience.

Broad incumbents

• Dave & Buster's: Large-scale entertainment chain combining arcade gaming, F&B, and private event hosting. Broader portfolio than HyperX Arena but overlaps directly on gaming + food/beverage + corporate event rental model.
• Lucky Strike Entertainment: Entertainment venue operator (bowling, arcade gaming, F&B) with significant private event and corporate function business. Comparable event-rental and experiential F&B-driven venue model.
• Main Event Entertainment: Family entertainment center chain offering gaming, bowling, laser tag, and event packages. Competes for the same birthday party, group event, and casual entertainment dollars at greater scale.

Emerging players

• Activate: Rapidly expanding immersive, technology-driven gaming venue concept with team-based active games. Targets a similar experiential entertainment demographic but with a more technology-forward, less esports-focused offering.
• Twin Galaxies: Competitive gaming recognition platform and event operator tied to record-setting arcade gaming. Operates in adjacent competitive gaming event production with similar community-driven tournament DNA.

Others

• Riot Games Esports: Major esports publisher that operates its own event circuits and occasionally selects partner venues. Represents both a customer (for league finals) and a competitive threat for in-house venue production.
• Esports World Cup Foundation: Tournament organizer that aggregates major esports competitions. A potential partner or competitor for hosting flagship events that anchor annual venue calendars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hyperxarena
• YouTubeyoutube.com/@hyperxarenaLV
• Facebookfacebook.com/hyperxarena
• Instagraminstagram.com/hyperxarena
• TikToktiktok.com/@hyperxarena

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HyperX Arena Las Vegas