adigi digital agency

What adigi digital agency does

Adigi (legal entity Adigi Ltd) is a UK-headquartered digital agency specialising in enterprise-level WordPress and WooCommerce builds, operating from Harrogate (HQ), London, and New York. Founded circa 2009–2011 and led by Founder & Managing Director Dan Martin, the agency employs 11–50 staff and is one of only 69 WordPress VIP Silver Agency Partners globally. Its core offering centres on bespoke, custom-coded WordPress and WooCommerce websites built without reliance on plugins for core functionality, supplemented by headless WordPress architecture (React/Angular via WP REST API), multisite deployments for venue and brand groups, and Shopify/Shopify Plus builds for alternative e-commerce stacks.

The agency runs a full-service model under one roof: brand identity, UX/UI design, photography and video production, front- and back-end development, Klaviyo email marketing (as a Klaviyo Agency Partner), and ongoing managed support via proprietary ProjectX client portal and tiered enterprise retainers. Hosting is delivered through the WP Engine Agency Partner programme, with integrations spanning HubSpot, Salesforce, Klarna, DEAR Systems, ResDiary, Guestline, Collins, and Looker Studio for analytics. Sector specialisation is concentrated in hospitality (Daylesford Stays, Cubitt House, Ripley Castle, Distinctive Inns), food & drink (Masons Of Yorkshire, Tenjaku Whisky, Tom Kerridge, Jacksons Of Yorkshire, Vale Of Mowbray), interiors (NaughtOne, Ted Todd, Textilemania, Karta Flooring), e-commerce (Morgan Clare), and selected B2B and not-for-profit engagements.

Commercially, Adigi operates on a bespoke, quote-based model with no publicly disclosed pricing. Revenue is generated primarily through project-based professional services for design and build engagements, with recurring managed-services revenue from monthly Enterprise WordPress Retainers, and supplementary income from photography/video and email marketing engagements. Go-to-market is direct enterprise sales supported by content marketing (case studies, sector pages, blog), SEO, Instagram, and an inbound project-scoping quiz. Pricing is multi-year contract in nature per available annotations, and the company has no disclosed funding, parent company, or institutional investors — it remains founder-led and privately held.

Name

adigi digital agency

Legal name

Adigi Ltd

Website

https://adigi.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Adigi is a UK-based, founder-led digital agency specialising in enterprise-level bespoke WordPress and WooCommerce builds, serving hospitality, food & drink, interiors, and e-commerce brands. It is one of only 69 WordPress VIP Silver Agency Partners globally and offers full-service design, development, photography, and email marketing.

Ownership category

akta.pro rank

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-Based Website Design and Development: Bespoke design, development, and branding projects scoped and delivered for enterprise clients across WordPress, WooCommerce, and Shopify platforms. Pricing is quote-based, reflecting project complexity and scope.
2. Enterprise WordPress Retainers: Monthly retainer contracts providing dedicated studio hours for ongoing development, support, maintenance, content updates, and performance monitoring. Flexible hour allocations with prioritised task delivery.
3. Photography and Video Production: Creative direction and production of photography and video assets for websites and digital channels, managed as part of holistic website projects or standalone engagements.
4. Email Marketing Services (Klaviyo): Strategic email marketing services including audits, branded template design, automated flows, segmentation, and reporting, delivered as part of digital strategy or standalone retainer engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Adigi is an enterprise-level WordPress and WooCommerce digital agency that designs, builds, and scales bespoke websites for mid-market and enterprise clients. The agency delivers project-based and retainer engagements covering custom WordPress development, WooCommerce and Shopify e-commerce builds, branding, photography and video, and Klaviyo email marketing under one roof.

Product overview

Adigi is an enterprise-level WordPress and WooCommerce digital agency offering a comprehensive suite of digital services organized around its core platforms: WordPress Development Services and WooCommerce Development Services. The agency provides specialized add-on modules including Headless WordPress Development (for decoupled front-end architectures), Multisite WordPress Development (for centralized multi-site management), Shopify Development Services (for Shopify and Shopify Plus e-commerce), Branding Services, Email Marketing via Klaviyo, Photography & Video Services, and Enterprise WordPress Retainers (monthly ongoing support). The agency also operates sector-specific service lines under sub-brands for Hospitality, E-commerce, Food & Drink, Interiors, B2B, and Not-for-Profit industries. Supporting its client projects, the agency uses its proprietary in-house tool, ProjectX, as a project management and client portal support system.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Development Services Custom enterprise-level WordPress website design and development, including bespoke themes, technical SEO optimisation, responsive mobile-first builds, and secure scalable CMS frameworks. The service spans discovery, wireframing, UX/UI design, front-end and back-end development, hosting, and ongoing support for enterprise clients.
• WooCommerce Development Services Enterprise-level WooCommerce e-commerce development with conversion-focused design, streamlined checkout, SSL encryption, PCI-compliant platforms, digital certificates, inventory management, payment gateway integration, geolocation support, and tax calculation as standard features for retail and DTC brands.
• Shopify Development Services Custom Shopify and Shopify Plus e-commerce development for small-to-medium businesses and enterprise brands, including inventory management, analytics, customer login areas, geolocation, tax calculation, and speed optimisation.
• Branding Services Brand identity creation and evolution including logo design, colour palettes, typography combinations, bespoke illustrations, and brand identity guides. Encompasses brand discovery, positioning, and ensures brand consistency across digital and print channels for enterprise clients.
• Email Marketing (Klaviyo) Services Strategic email marketing services delivered as a Klaviyo Agency Partner, including branded email template design, audience segmentation, automated email flows (new subscriber, abandoned cart, engagement, re-engagement), split testing, reporting, and analytics integration with Looker Studio for e-commerce and hospitality clients.
• Photography & Video Services In-house photography and video production for websites and digital strategies, including creative direction, shot list creation, on-site management, model and location scouting, and execution coordination with photographers. Assets are produced for website and social media use.
• Enterprise WordPress Retainers Monthly dedicated studio retainer providing ongoing development, content support, performance improvements, security hardening, and continuous optimisation for enterprise WordPress websites. Includes a client board for task tracking, priority-based support tiers (P1–P3), hosting, GA4 integration, Looker Studio reporting, and flexible monthly hours.

Quantifiable outcome

• Increased website sales conversions from 3% to 7% for a food & drink client

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WordPress VIPcoreTechnology or IntegrationAdigi holds Silver VIP Agency Partner status with WordPress VIP, one of only 69 agencies globally with this designation. This partnership enables Adigi to deliver enterprise-grade WordPress projects with access to VIP tooling, support, and recognition.
• WP EnginecoreTechnology or IntegrationAdigi is a WP Engine Agency Partner, providing advanced hosting services for WordPress sites with the most effective, stable, and secure hosting environment. Annual hosting includes daily backups, maintenance, security, and updates.
• KlaviyocoreTechnology or IntegrationAdigi is a Klaviyo Agency Partner, providing strategic email marketing services including auditing, branded email design, automated flows, segmentation, and reporting for e-commerce and hospitality clients.
• KISS BrandingminorStrategic or Co-development PartnerAgency partner relationship with KISS Branding for collaborative projects including Golden Hooves, Jacksons of Yorkshire, and experiential gaming projects for Lane 7 and Level X.
• Boutique AgencyminorStrategic or Co-development PartnerPartner agency relationship for collaborative projects including Last Night A DJ Saved My Life website and other digital projects requiring combined creative and development expertise.
• We Are BoutiqueminorChannel Partner/ Reseller/ DistributorAgency partner that introduced Best Heating to Adigi for email marketing and Klaviyo integration services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Underwaterpistol: Underwaterpistol is a UK creative digital agency offering web design, branding, photography, and email marketing — comparable to Adigi's full-service model across hospitality and food & drink sectors.
• Yoko Co: Yoko Co is a UK-based WordPress design and development agency offering bespoke enterprise WordPress builds with WooCommerce — comparable to Adigi in boutique UK positioning and custom development focus.
• Atomic Smash: Atomic Smash is a UK-based WordPress and WooCommerce agency providing bespoke enterprise web design, development, and retainers — directly comparable to Adigi in platform focus, geography, and service offering.
• rtCamp: rtCamp is an enterprise WordPress agency specialising in large-scale, custom WordPress builds and headless implementations — directly comparable to Adigi's enterprise WordPress and WooCommerce focus, with similar technical differentiation.
• WebDevStudios: WebDevStudios is an enterprise WordPress agency delivering custom design, development, and WooCommerce builds — comparable to Adigi in platform specialisation, enterprise positioning, and bespoke build methodology.
• Human Made: Human Made is an enterprise WordPress VIP agency offering custom WordPress development, headless WordPress, and enterprise platform builds — directly comparable to Adigi as a fellow boutique WordPress VIP partner agency serving enterprise clients.
• Reaktiv: Reaktiv is a WordPress VIP agency delivering custom enterprise WordPress builds and ongoing platform support — directly comparable to Adigi in VIP partnership, enterprise custom builds, and retainer-driven service model.

Broad incumbents

• WP Engine (Agency Partner ecosystem): WP Engine is a major managed WordPress hosting platform and runs a large agency partner programme that overlaps directly with Adigi's WP Engine Agency Partner relationship — comparable as the broader WordPress platform incumbent shaping the agency ecosystem Adigi operates within.
• 10up: 10up is a larger WordPress agency offering enterprise web engineering, design, and platform strategy — broader incumbent with overlapping WordPress VIP positioning and comparable bespoke enterprise build capability.

Others

• Klaviyo Agency Partner network: Klaviyo's agency partner programme overlaps with Adigi's Klaviyo Agency Partner status; comparable peers within this network are fellow Klaviyo-aligned email marketing and e-commerce agencies serving overlapping retail, food & drink, and hospitality brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/adigi_agency
• Xx.com/adigi_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about adigi digital agency