Adalyst Media

What Adalyst Media does

Adalyst Media operates a curated podcast advertising network that sells host-read advertising across a catalog of 20+ female-hosted and female-audience podcasts, anchored by its founders' own show "What Fresh Hell" and titles such as Struggle Care, Tilt Parenting, No Guilt Mom, and Joyful Courage. The company was founded in 2022 by Margaret Ables and Amy Wilson, co-hosts of "What Fresh Hell," and serves advertisers seeking to reach women aged 28–44 — the company's stated audience composition is 91% female with 67% having children under 10 at home. Its flagship has accumulated 11M+ lifetime downloads and has received Webby recognition, with 150M+ ad impressions sold cumulatively since inception.

The core product is host-read podcast advertising, extended through cross-channel wraparound campaigns spanning podcast, YouTube, and social media. The company describes its host-read format as 50% more effective on stated campaign metrics and packages this with data-driven campaign analytics to optimize advertiser ROI. Revenue is generated via a direct sales motion at quote-based, custom pricing, with stated service to both enterprise brands and small businesses. Named enterprise customers include BetterHelp, Jimmy Dean, SKIMS, Factor 75, Pampers, Rocket Money, Rakuten, and LMNT, spanning health, food & beverage, apparel, baby products, fintech, and retail verticals.

In April 2025, Adalyst Media was acquired by AdLarge's fwd. network, combining catalogs to create what the parties describe as a leading source for podcast advertising targeted at female and mom demographics. The company is private, bootstrapped with no disclosed venture or institutional capital, and operates with a small leadership footprint including co-founders and a VP of Sales and Brand Partnerships.

Name

Adalyst Media

Legal name

Adalyst Media

Website

https://adalystmedia.com

Company type

Private

Founded year

2022

Operating status

Acquired

Headcount range

1–10 employees

Short description

Adalyst Media is a podcast advertising network that sells host-read ads across 20+ female-audience podcasts. Founded in 2022 by Margaret Ables and Amy Wilson, it was acquired by AdLarge's fwd. network in April 2025.

Ownership category

akta.pro rank

Product category

Podcast Advertising Network

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Podcast Ad Sales Networks & Monetization Platforms (MPACADAD)

akta.pro secondary industries

Podcast Measurement, Attribution & Audience Insights (MPACADAI), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)

Keywords

• Podcast advertising network
• Host-read podcast ads
• Female audience targeting
• Mom demographic advertising
• Cross-channel campaign services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Podcast Advertising: Host-read podcast advertisements sold across a curated network of podcasts targeting female and mom audiences. Advertisers can work with individual podcasts or the entire network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Adalyst Media operates a curated podcast advertising network selling host-read ads across 20+ women-focused podcasts targeting female and mom audiences. The company offers wraparound cross-channel campaigns combining podcast, YouTube, and social media, and provides data-driven campaign analytics and optimization for brand advertisers. Customers include enterprise brands such as BetterHelp, Jimmy Dean, SKIMS, Pampers, Rocket Money, Rakuten, Factor 75, and LMNT.

Product overview

Adalyst Media operates as a podcast advertising network focused exclusively on female and mom audiences. The company offers access to a curated network of 20+ podcasts including award-winning shows like What Fresh Hell, Struggle Care, No Guilt Mom, and Joyful Courage. The core advertising product is host-read podcast ads, which are proven to be 50% more effective than other podcast advertising formats. Adalyst provides wraparound campaign services combining podcast, YouTube, and social media advertising. In April 2025, Adalyst Media was acquired by the fwd. network (part of AdLarge), creating the industry's leading source for podcast advertising targeting female and mom demographics.

Differentiator

Problem solved

Functional benefit

Products and services

• Host-Read Podcast Advertising Podcast advertising service featuring host-read ads delivered across Adalyst Media's curated network of 20+ women-hosted podcasts. Host-read ads are proven 50% more effective than other podcast advertising formats and produce a 50% increase in purchase and recommendation intent among listeners. Sold to brand advertisers seeking to reach female and mom audiences.
• Cross-Channel Campaign Services Wraparound campaign services combining podcast, YouTube, and social media advertising for integrated brand exposure across multiple platforms. Designed for advertisers seeking cross-channel reach to female and mom audiences.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• fwd. network (AdLarge)coreStrategic or Co-development Partner · 1 April 2025In April 2025, Adalyst Media joined the fwd. network, which is part of AdLarge. The fwd. network is dedicated to amplifying female voices, content, and audiences. The combined catalogs create the industry's leading source for podcast advertising to female and mom demographics.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Acast: Acast is a global podcast hosting and monetization platform that sells dynamic and host-read advertising across a network of independent shows. Like Adalyst, it operates at the intersection of creator relationships and ad sales, and competes for the same brand budgets targeting engaged niche audiences.
• Magellan AI: Magellan AI is a podcast advertising analytics and intelligence platform tracking share of voice, spend, and competitive activity. It is comparable to Adalyst's measurement-driven value proposition and serves the same advertiser and agency buyers.
• ART19: ART19 (owned by SiriusXM) is a podcast hosting and monetization platform focused on premium publishers, with strong ad sales and programmatic capabilities. It is directly comparable to Adalyst as a curated, sales-driven podcast ad network serving brand advertisers.
• AdvertiseCast: AdvertiseCast operates one of the largest podcast advertising marketplaces, connecting advertisers with podcast networks and individual shows. It is the closest direct comparable to Adalyst Media's model of selling host-read podcast ads across a curated catalog of shows.
• Podscribe: Podscribe provides podcast advertising attribution, measurement, and analytics, including lift studies and conversion tracking. It is comparable to Adalyst's data-driven campaign optimization offering and competes for the same brand advertiser analytics budgets.
• Midroll Media: Midroll is a podcast advertising network and SSAE-16 certified ad operations provider that represents shows for host-read and programmatic ads. It mirrors Adalyst's sales-led approach to monetizing premium podcast content for brand advertisers.

Broad incumbents

• iHeartMedia: iHeartMedia runs the iHeartPodcast Network — one of the largest U.S. podcast ad sales organizations — bundling hundreds of shows and live audio inventory. It competes with Adalyst for brand podcast budgets but at a vastly larger scale and broader audience positioning.
• Spotify (Ad Studio / Spotify Podcast Ads): Spotify operates a broad audio advertising platform spanning music streaming and exclusive/licensed podcasts, with self-serve and managed buying. It is a larger incumbent in the same podcast advertising space Adalyst competes in, offering reach that vastly exceeds Adalyst's curated female-focused network.

Others

• Triton Digital: Triton Digital provides audio ad serving, programmatic audio infrastructure, and podcast measurement used by publishers, networks, and advertisers. It is comparable to Adalyst as ecosystem infrastructure supporting podcast ad sales, rather than as a direct sales competitor.

Emerging players

• Gumball (podcast ad tech): Gumball is a podcast advertising technology platform offering programmatic and managed podcast ad buying for agencies and brands. It is an emerging competitor in the same podcast ad sales category where Adalyst operates, with a more technology-led approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AdalystMedia
• LinkedInlinkedin.com/company/adalyst-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adalyst Media