Hayward Score

What Hayward Score does

Hayward Score is a digital consumer health platform that helps homeowners evaluate and remediate indoor environmental conditions linked to occupant health. Its flagship product is a web-based questionnaire of approximately seven minutes that generates a personalized report on home conditions; the company describes the underlying engine as the first 'healthy home algorithm' to combine building science with health science, anchored on five principles: continuous fresh air, proper sealing and insulation, non-toxic materials, cleanable surfaces, and healthy home habits. Distribution is product-led self-serve via haywardscore.com, currently gated to U.S. and Canadian users, and supported by an extensive content marketing engine including a topical blog, video library, podcast, downloadable action plans, and a trademarked 'Breathing Envelope' educational framework.

Name

Hayward Score

Legal name

Hayward Score, LLC

Website

https://haywardscore.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hayward Score is a freemium digital platform serving U.S. and Canadian homeowners that identifies indoor environmental health issues using a proprietary algorithm combining building science and health science, supported by expert consultations, action plans, and educational content.

Ownership category

akta.pro rank

Product category

Indoor Environmental Quality / Healthy Home Assessment Software

NAICS

Home Health Care Services (6216)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Indoor Air Quality (IAQ) & Building Environmental Sampling (EUAHACAH)

akta.pro secondary industry

Indoor Air Quality (IAQ) Environmental Monitoring (VOC/CO2/PM2.5) (HSAHAGAG)

Keywords

• Healthy home assessment
• Indoor air quality
• Home health scoring
• Building science diagnostics
• Residential IAQ platform

Headquarters

HQ city

Monterey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Free Score Assessment: Basic Hayward Score assessment provided free of charge. Users complete a questionnaire and receive a personalized report with recommendations. Revenue model likely converts free users to paid premium services or expert consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hayward Score provides a free, self-serve online healthy home assessment platform powered by what it describes as the world's first healthy home algorithm, which combines building science and health science. Users answer a ~7-minute questionnaire about their home's climate zone, construction, ventilation, moisture, indoor conditions, and occupant health symptoms; the system then generates an instant personalized report identifying major home-health issues and providing tailor-made recommendations, supported by free action plans, educational content, and an "Ask an Expert" consultation service.

Product overview

Hayward Score offers a suite of products centered on its core healthy home assessment platform—a questionnaire-based system that generates personalized scoring reports. The flagship Hayward Score questionnaire takes approximately 7 minutes to complete and produces an intelligent report identifying home health issues. Supporting products include Ask an Expert consultation services, Action Plans for specific issues (moisture, ventilation, crawlspaces, pest management, chemical storage, outdoor pollution), and The 5 Principles educational framework. Educational content is delivered through blog articles and a video gallery covering topics like mold, VOCs, asthma, ventilation, and indoor air quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Hayward Score Assessment The flagship consumer offering: a free, ~7-minute web questionnaire assessing home conditions and occupant health symptoms, followed by an instant personalized report identifying home-health issues and providing tailor-made remediation recommendations. Targeted at health-conscious homeowners and people with asthma, allergies, or environmental sensitivities.
• Ask an Expert A consultation service where Hayward Score team members contact users within 2 working days to schedule calls on understanding score reports, mold testing, hiring contractors, and communicating with landlords/HOAs.
• Healthy Home Action Plans Free downloadable action plans that guide users in addressing home-health issues by topic: moisture, ventilation, crawlspaces, pest management, chemical storage, and outdoor pollution.

Quantifiable outcome

• Approximately 90% of daily breaths (23,000) are taken indoors, making home air quality critically important to health

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Awair: Awair makes consumer indoor air quality monitors paired with a smartphone app that translates real-time sensor data into a 'Wellness Score' and recommendations. Like Hayward Score, it focuses on translating complex environmental data into actionable health insights for homeowners, though via hardware rather than a questionnaire.
• Kaiterra: Kaiterra makes professional and consumer-grade IAQ monitors (Laser Egg, Sensedge) with a dashboard designed to surface health-relevant air-quality insights. Similar to Hayward Score, the company aims to make environmental data legible and actionable for non-expert users.
• Airthings: Airthings produces consumer radon and IAQ monitors (Wave, Wave Mini, Wave Plus) with the Airthings app that synthesizes sensor readings into a wellness-focused score. Both companies target health-conscious homeowners seeking simplified, actionable home-environment assessments.
• uHoo: uHoo offers consumer and prosumer IAQ monitors that measure multiple indoor pollutants (VOC, CO2, PM2.5) and provide a health-oriented app dashboard with recommendations. Both companies aggregate multiple indoor factors into a single health-focused score.

Broad incumbents

• IQ Air: IQ Air is a global air-quality brand combining consumer/prosumer air purifiers with the AirVisual outdoor air-quality data platform. Both companies compete for the same consumer mindshare on IAQ, but IQ Air's product portfolio is much broader and includes hardware.
• Netatmo: Netatmo, part of Legrand, offers a smart home product line including a Healthy Home Coach IAQ sensor, weather station, and connected thermostats. Both companies deliver IAQ-focused home monitoring to consumers, though Netatmo is a broader smart home portfolio player.
• Molekule: Molekule makes premium air purifiers marketed around health outcomes (asthma, allergies) with a companion app. Its consumer narrative around healthy indoor air overlaps directly with Hayward Score's value proposition, though as a hardware company.
• Alen: Alen is a consumer air purifier brand with a wellness-oriented positioning and an accompanying app for filter tracking and indoor air insights. Comparable as a broader IAQ/wellness incumbent targeting health-conscious homeowners.

Emerging players

• BreezoMeter: BreezoMeter (acquired by Google) provides hyperlocal outdoor and indoor air-quality data APIs and consumer dashboards for health and environmental insights. It is comparable as an adjacent air-quality data and recommendation platform rather than a direct hardware competitor.
• Plume Labs: Plume Labs (now part of AccuWeather) makes personal portable air-quality monitors (Flow) and consumer air-quality tracking apps. It shares Hayward Score's focus on making air pollution data accessible and actionable for non-expert consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzV-Kb9L1jK1lqV8W5x7F5w
• Facebookfacebook.com/HaywardScore
• Xx.com/haywardscore

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayward Score