McGarr Realty

What McGarr Realty does

McGarr Realty Corp., Brokerage is a privately held, independent real estate brokerage founded in 1988 by Sally McGarr, headquartered at 5 St. Paul Crescent in St. Catharines, Ontario. The firm provides traditional residential and commercial brokerage services across the Niagara Region, including St. Catharines, Niagara Falls, Niagara-on-the-Lake, Pelham, and surrounding communities. Its service portfolio spans single-family homes, condominiums, country estates, agricultural and rural land, new-development sales, and a luxury tier marketed through its Who's Who in Luxury Real Estate membership. The firm also runs niche property programs such as 77 Yates (a downtown luxury condominium brand) and Signature Selection for premium listings.

The company operates from three physical locations — the St. Catharines headquarters, a Port Dalhousie office on Lakeport Road, and a Niagara-on-the-Lake office opened in 2005 — and distributes listings through the Canadian MLS/DDF system, its own website with blog content, and social channels on Facebook, Twitter, Instagram, LinkedIn and YouTube. International referral flow is sourced through membership in Leading Real Estate Companies of the World and Who's Who in Luxury Real Estate, plus the Canadian Aventure Realty Network. The underlying technology is described as a real estate listing and marketing platform backed by a property database, with no proprietary AI, API, or SDK components disclosed.

Revenue is generated exclusively through real estate commissions on buy-side and sell-side transactions, with rates negotiated per engagement rather than publicly disclosed. The firm is family- and founder-controlled, with Sally McGarr continuing to serve as Broker of Record; the firm rebranded from "Sally McGarr Realty Corp." to "McGarr Realty Corp." in 2023. No external funding, institutional investors, or M&A activity are recorded.

Name

McGarr Realty

Legal name

McGarr Realty Corp.

Website

https://mcgarrrealty.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

McGarr Realty is a privately held, independent real estate brokerage founded in 1988, serving residential and commercial clients across Ontario's Niagara Region with offices in St. Catharines and Niagara-on-the-Lake and luxury reach via international referral networks.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

akta.pro secondary industries

Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA)

Keywords

• Residential real estate brokerage
• Luxury property sales
• Commercial real estate services
• Niagara region listings
• Property buying and selling

Headquarters

HQ city

Saint Catharines

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage earning commission on property buy and sell transactions. Agents represent buyers and sellers in residential and commercial real estate transactions throughout the Niagara region.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

McGarr Realty is a traditional real estate brokerage that represents buyers and sellers of residential, commercial, luxury, and agricultural properties across the Niagara Region of Ontario, Canada. Services include property listing, marketing, viewings, negotiation, and transaction management, with access to international referral networks for luxury and cross-border transactions.

Product overview

McGarr Realty Corp. is a traditional full-service real estate brokerage operating since 1988 in the Niagara Region of Ontario, Canada. The company offers a unified brokerage platform centered on residential and commercial property buying and selling services, supported by an online property listings portal with featured listings and international luxury property search capabilities. The product portfolio includes specialized niche categories (77 Yates luxury condominiums, Country Estates, Developments, Signature Selection) and complementary services such as market reports and open house events. The company is known for its local expertise in the Niagara market, including St. Catharines, Niagara Falls, Niagara-on-the-Lake, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• McGarr Realty Brokerage Services Full-service real estate brokerage offering residential and commercial property buying and selling services across the Niagara Region, including St. Catharines, Niagara Falls, Niagara-on-the-Lake, Pelham, and surrounding areas.
• Buying Services Real estate purchasing assistance including dream home search, property viewing coordination, and transaction support for buyers in the Niagara region.
• Selling Services Property selling services including current market value estimates within 48 hours, listing representation, and marketing support for sellers in the Niagara region.
• Property Listings Platform Online property listing portal featuring McGarr listings, all listings, and international luxury listings search capabilities.
• Market Reports Market analysis reports and data for the Niagara Region to help clients make informed buying and selling decisions.
• Open Houses Scheduled open house events for listed properties to facilitate buyer viewing and exposure.
• Niche Property Categories Specialized property categories including 77 Yates luxury condominiums, Condos, Country Estates, Developments, and Signature Selection for discerning buyers.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Leading Real Estate Companies of the World (Leading RE)coreChannel Partner/ Reseller/ DistributorBy-invitation-only network of world's market-leading independent residential brokerages operating in 70 countries with 550 firms and 135,000 sales associates producing 1.1 million global transactions. Members are vetted for performance and quality experience with expertise in local and global markets. Provides McGarr Realty with access to international referral business.
• Who's Who in Luxury Real EstatecoreChannel Partner/ Reseller/ DistributorWorldwide collection of top brokers representing finest luxury properties with 130,000+ professionals in 70+ countries collectively selling $300+ billion of real estate annually. Premier luxury real estate network showcased on LuxuryRealEstate.com portal.
• Aventure™ Realty NetworkminorChannel Partner/ Reseller/ DistributorMembership organization connecting leading independent real estate brokerages across Canada. Focuses on supporting and strengthening individual brands by providing access to referral platform and expanded market reach. Founded on belief that independent brokerages can be more successful collaborating together.
• Niagara Association of REALTORS®coreOthersLocal real estate board membership providing access to MLS listings and local real estate market resources in the Niagara region.
• Toronto Regional Real Estate Board (TRREB)minorOthersReal estate board membership providing access to broader Ontario real estate market data and listings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Keller Williams Realty Enterprises: Large North American real estate franchise with growing Ontario presence. Comparable as a residential brokerage competitor operating in overlapping Ontario markets with similar agent-driven model.
• RE/MAX: Global real estate franchise with strong Canadian presence including the Niagara region. Comparable as a residential and luxury brokerage competitor, though franchised and substantially larger in agent count.
• Century 21 Canada: Major global real estate franchise with significant Canadian agent base across Ontario. Comparable as a residential brokerage serving similar buyer/seller segments, though franchise-operated and significantly larger.
• Royal LePage: One of Canada's largest and oldest real estate brokerage networks with deep Canadian footprint. Directly comparable as a residential brokerage serving similar Canadian homebuyers and sellers, though operating via a franchise model rather than independent.

Regional players

• Right at Home Realty: Canadian independent residential brokerage with strong Ontario (especially GTA-adjacent) presence. Comparable as an Ontario independent brokerage competing for residential listings and agent talent in adjacent regional markets.

Direct peers

• Bosley Real Estate: Long-established independent Toronto brokerage with specialty in distinctive and luxury urban properties. Comparable as an Ontario-based independent brokerage with similar luxury/condo expertise and similar scale to McGarr.
• Sotheby's International Realty: Global luxury real estate network focused on high-end residential properties with affiliate brokerages worldwide. Highly comparable given McGarr's luxury focus and Who's Who in Luxury Real Estate membership; competes for the same HNW buyer/seller pool.
• Chestnut Park Real Estate: Canadian independent luxury brokerage focused on premium and distinctive properties, with offices in Ontario's premium markets. Directly comparable as an independent (non-franchise) Canadian luxury brokerage competing for high-end listings.
• Engel & Völkers: International luxury-focused real estate franchise with Canadian operations emphasizing premium properties. Comparable as a luxury brokerage competing for waterfront and estate listings in Ontario markets.
• Forest Hill Real Estate: Independent Toronto-area luxury brokerage with strong developer relationships and new-construction expertise. Comparable as an Ontario independent brokerage focused on luxury, new development, and condo conversions — overlapping with McGarr's niche categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/McGarrRealty
• YouTubeyoutube.com/channel/UCVuROqlYDHFWICQ5NJqRkAQ
• Facebookfacebook.com/McGarrRealty
• LinkedInlinkedin.com/company/mcgarrrealty
• Instagraminstagram.com/McGarrRealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGarr Realty