Karma Points

What Karma Points does

Karma Points, operated by Utopian Haze Private Limited, is a charitable giving platform headquartered in New Delhi, India. The company connects individual donors with verified NGOs, charities, and trusts through a goal-based fundraising model. For every monetary or volunteer contribution a donor makes, the platform awards "karma points" redeemable for exclusive discounts, freebies, and experiences from consumer brand partners. The platform vets charities through background checks before allowing them to post goals, and disburses raised funds to beneficiary NGOs in a staggered, milestone-based manner.

The technology stack is a web platform paired with native iOS and Android applications, hosted on Amazon Web Services under ISO/IEC 27001-aligned information security practices. The platform supports three-onboarding sign-in via Google and Facebook APIs but does not expose any public or partner-facing developer API. Supporting products include a Charity Portal for NGO onboarding, an Influencer Collective for content creators, a Brand Partnership Program, and an AI assistant branded "Karma GPT." Country-specific domains serve India, Australia, and the Netherlands.

Karma Points operates a freemium business model with no upfront fees for charities, donors, or brands. Revenue is generated primarily through a 10% commission on funds raised through the platform, with supplementary economics from brand reward redemptions and an influencer revenue-share program. The company is privately held, has no disclosed institutional funding, and operates with 11-50 employees across India, Australia, and the Netherlands. Visible marquee engagements include partnerships with Child Rights and You (CRY) for the Poori Padhai campaign and MG Social Care for women empowerment programs.

Name

Karma Points

Legal name

Utopian Haze Private Limited

Website

https://thekarmapoints.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Karma Points is a charitable giving platform that connects verified NGOs with individual donors across India, Australia, and the Netherlands. Donors earn karma points on contributions, redeemable for rewards from consumer brand partners, while charities access free fundraising, volunteer recruitment, and milestone-based disbursement tools.

Ownership category

akta.pro rank

Product category

Online Donation Platform

NAICS

Grantmaking and Giving Services (8132), Civic and Social Organizations (8134)

akta.pro primary industry

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)

akta.pro secondary industries

Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC), Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

• Online donation platform
• Charitable fundraising software
• NGO crowdfunding portal
• Donor rewards marketplace
• Community giving app

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Platform Commission on Donations: Karma Points charges a 10% commission on all funds raised through the platform. The remaining 90% of donations is transferred to the beneficiary NGO's bank account in a staggered manner upon completion of milestones.
2. Brand Partner Rewards Redemption: Brand partners provide exclusive discounts, freebies, and experiences that donors redeem using karma points. While the rewards are provided by brands at no cost to Karma Points, this creates a network effect that drives donor acquisition and platform stickiness.
3. Influencer Referral Program: Influencers drive donations to platform goals and earn money for each contribution they bring in. This creates a co-marketing revenue-sharing arrangement that amplifies donor acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Karma Points is a web and mobile charitable giving platform that connects individual donors with verified NGOs and charities through goal-based fundraising campaigns. Donors earn karma points for monetary or volunteer contributions, which can be redeemed for exclusive discounts, freebies, and experiences from brand partners. The platform operates on a 10% commission deducted from donations raised, with the remaining 90% disbursed to beneficiary NGOs in milestone-based tranches.

Product overview

Karma Points is a unified charitable giving platform that rewards donors for contributing to verified NGOs. The core platform enables users to browse and donate to fundraising goals, earning Karma Points that can be redeemed for rewards from brand partners. The ecosystem consists of three main user-facing modules: the Charity Portal (for NGOs to post goals and recruit volunteers), the Influencer Collective (for content creators to drive donations), and the Brand Partnership Program (for brands to offer reward incentives). Supporting features include Karma GPT (AI assistant) and a rewards redemption marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Charity Portal A dedicated portal for NGOs and charities to create free fundraising campaigns, recruit volunteers, and access government-verified suppliers at discounted rates. It is targeted at non-profit organizations seeking to raise funds in kind and money, source volunteers, and reduce procurement costs.
• Brand Partnership Program A program that allows consumer brands to reward customers for good deeds, build engagement through charitable partnerships, and gain exposure to a socially-conscious donor community. It is targeted at brand marketers and partnership managers seeking positive brand association through donation-linked rewards.
• Influencer Collective A program that enables social media influencers to drive donations to charitable causes via unique referral codes and earn money for each donation they bring in. It is targeted at influencers and content creators looking to monetize social impact campaigns.
• Karma Points Donation Platform A charitable giving platform, available on web and native iOS and Android apps, that lets individual donors browse verified NGO goals, donate money or time, and earn karma points redeemable for exclusive discounts and experiences from brand partners. It is targeted at individual donors and operates across India, Australia, and the Netherlands.

Quantifiable outcome

• 73,000 girls targeted for enrollment in education through CRY partnership
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Government-verified SupplierssupportingOthersSelect charity partners on Karma Points get access to government-verified suppliers who sell essential goods at discounted prices, helping NGOs procure materials more cost-effectively for their programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• DonorsChoose: US platform connecting individual donors to specific education projects. Comparable niche of project-based charitable giving with transparency on outcomes, similar to Karma Points' goal-based campaigns.

Direct peers

• Milaap: India-focused crowdfunding platform for medical and social causes, connecting individual donors to verified beneficiaries. Comparable model to Karma Points in the Indian donation marketplace.
• Razoo: US online donation platform focused on verified nonprofits. Comparable value proposition combining charity vetting with social/donor engagement features.
• GiveIndia: India's largest online donation platform connecting donors to verified NGOs. Competes head-to-head with Karma Points on charity fundraising in India, with a far larger NGO roster and corporate CSR partnerships.
• Ketto: Indian crowdfunding platform covering social causes, medical, and creative projects. Direct competitor for nonprofit fundraising in India with significantly larger scale and brand recognition.

Broad incumbents

• Classy (Bonterra): Established US-based nonprofit fundraising platform providing software tools for NGOs to run campaigns. Comparable on the B2B charity side, though without the donor gamification layer that distinguishes Karma Points.
• Network for Good: US nonprofit fundraising software and donation platform. Comparable on the B2B nonprofit tooling side, with established donor management features Karma Points lacks.
• GoFundMe: Global leader in personal and charitable crowdfunding. A broad incumbent offering overlapping donation capabilities at much greater scale; sets consumer expectations Karma Points must meet.

Regional players

• JustGiving: UK-focused online donation platform for charities and individuals. Comparable model for Karma Points' planned international expansion into English-speaking giving markets.

Others

• Patreon: Creator monetization platform with tipping/membership mechanics. Different vertical (creators not charities), but comparable in operating a points/rewards flywheel and taking a transaction-based cut.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mykarmapoints
• LinkedInlinkedin.com/company/karma-points
• Instagraminstagram.com/karmapoints.in?igsh=MXhwMWppeWp2ZHMyMQ==
• Xx.com/mykarmapoints
• Facebookfacebook.com/thekarmapoints

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karma Points