The Grand at Twin Lakes
The Grand at Twin Lakes is a privately-held, single-site rental senior living community in Palatine, Illinois, serving active and assisted-living seniors from the northwest Chicago suburbs. It offers independent living, assisted living with a floating license, and lifestyle programming across 15,000+ square feet of amenity space under parent Grand Lifestyles.
- Company typePrivate
- Founded2017
- HeadquartersPalatine, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Grand at Twin Lakes does
The Grand at Twin Lakes is a privately-held, full-service rental senior living community operating under parent company Grand Lifestyles from a single converted-hotel property at 920 E. Northwest Highway in Palatine, Illinois. The community serves active independent seniors, seniors requiring assisted living care, and seniors with on-site healthcare needs, drawing residents primarily from the northwest suburbs of Chicago including Arlington Heights, Rolling Meadows, Buffalo Grove, and Mount Prospect. It has been operating as a senior living community for over 25 years.
The community's core offering comprises three product lines: Independent Living, Assisted Living with a unique Floating Assisted Living License (allowing residents to age in place without changing apartments), and Lifestyle Choices combining independent and assisted living elements. It operates over 15,000 square feet of amenity space including a full-size heated indoor pool, movie theater, craft rooms, test kitchen, library, beauty salon, fitness center, and two restaurants with formal gourmet dining. Differentiated wellness programming (Points to Wellness) and Purpose Driven activity programming are led by an in-house Life Enrichment Director and supported by a Culinary Experience Manager, Executive Director, Director of Community Relations (certified dementia specialist), and Maintenance Supervisor.
The business model is rental-based with no upfront entrance fee or endowment; residents sign a lease, pay a one-time community fee, and pay monthly rental amounts. Assisted living residents pay incremental level-of-care fees only when services are required, keeping base rent stable. Revenue is generated through recurring monthly subscriptions for housing and care services, plus ancillary revenue from additional personal care services arranged through partner CareDiem. The go-to-market motion is direct-to-consumer with sales-led conversion through tours (in-person and virtual), community events, and a referral network managed by the Director of Community Relations.
The Grand at Twin Lakes firmographics
Firmographics- Name
- The Grand at Twin Lakes
- Legal name
- Grand Lifestyles
- Website
- https://grandtwinlakes.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Grand at Twin Lakes is a privately-held, single-site rental senior living community in Palatine, Illinois, serving active and assisted-living seniors from the northwest Chicago suburbs. It offers independent living, assisted living with a floating license, and lifestyle programming across 15,000+ square feet of amenity space under parent Grand Lifestyles.
- Ownership category
- akta.pro rank
The Grand at Twin Lakes industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Luxury/Resort-Style Independent Living Communities (HLADAAAC)
- akta.pro secondary industries
- Luxury / High-End Assisted Living Communities (HLADABAD), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI)
Keywords
Where The Grand at Twin Lakes is headquartered
LocationHeadquarters
- HQ city
- Palatine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Grand at Twin Lakes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Monthly Rental Fees: The community operates on a rental model with no large entrance fee or endowment required. Residents sign a lease, pay a one-time community fee, and pay monthly rental amounts. For Assisted Living residents, level-of-care fees are added when services are needed while keeping the base rent rate unchanged.
- Assisted Living Care Services: Three levels of personalized care services offered to assisted living residents. Additional care services can be added from partner CareDiem for services not covered by the base rent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living - Monthly rental with services included |
| Subscription | Monthly | Assisted Living - Three levels of personalized care |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
The Grand at Twin Lakes product offering
Product offeringCore offering
The Grand at Twin Lakes operates a full-service rental senior living retirement community offering Independent Living, Assisted Living (with a unique Floating AL License enabling aging in place), and Lifestyle Choices in Palatine, Illinois. Residents pay monthly rental fees that include dining, housekeeping, utilities, transportation, and access to amenities such as a heated indoor pool, movie theater, fitness center, and gourmet dining. Additional level-of-care fees apply when assisted living services are required, with care delivered by 24/7 certified nursing assistants and on-site medical professionals.
Product overview
The Grand at Twin Lakes is a full-service rental senior living community offering three distinct living options: Independent Living, Assisted Living with a unique Floating AL License, and Lifestyle Choices. The community provides resort-style accommodations with over 15,000 square feet of amenities including an indoor pool, movie theater, fitness center, and two restaurants. Services include Purpose Driven Programming for activities, Health and Wellness programs with on-site medical professionals, and formal dining featuring gourmet cuisine. Residents can remain in their apartments as care needs change due to the floating assisted living license, eliminating the need to move to different wings or buildings.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living
Quantifiable outcome
- Aging in place - residents can remain in their apartment as care needs change without relocating
- +2 more outcomes
Companies that use The Grand at Twin Lakes
Customer profileSegments3 records
Ideal customer profiles2 records
The Grand at Twin Lakes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Grand at Twin Lakes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CareDiemsupportingCareDiem provides additional care services to residents of The Grand at Twin Lakes. These additional care services are not contracted or paid through The Grand at Twin Lakes and are arranged directly between residents and CareDiem. Services include personal care assistance beyond what is covered by the community's standard assisted living levels.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
The Grand at Twin Lakes competitors and assessment
Company assessmentDirect peers
- Enlivant: Operates assisted living communities with a focus on personal care and wellness programming. Comparable on assisted living service model and similar resident demographic, though typically less amenity-rich.
- Five Star Senior Living: Operates a portfolio of independent living, assisted living, and memory care communities across the U.S. Comparable in providing tiered care with wellness programming and similar resident demographics to The Grand.
- Atria Senior Living: Large operator of resort-style independent and assisted living communities with Engage Life programming. Comparable in resort-style positioning, amenity-rich communities, and private-pay senior demographic.
- Holiday by Atria (Holiday Retirement): Operates independent senior living communities with all-inclusive monthly rental model and no large entrance fees. Closely comparable on rental pricing model and independent living focus, though narrower on assisted living.
- Sunrise Senior Living: Operates upscale assisted living and independent living communities with a service-rich model. Comparable in that both target the private-pay senior segment with high amenity density and tiered care levels.
- Belmont Village Senior Living: Operator of upscale senior living communities with strong wellness and memory care programs. Comparable in upscale positioning, integrated wellness programming, and mixed IL/AL service model.
- Sonida Senior Living: Operates independent living, assisted living, and memory care communities, primarily in the Midwest. Comparable in tiered care model and Midwestern footprint overlap with the Chicago suburbs.
Emerging players
- Watermark Retirement Communities: Operator of upscale independent living, assisted living, and memory care communities with strong wellness programming. Comparable in resort-style positioning and integrated wellness offering.
- Greenbrier Senior Living: Mid-market operator of senior living communities with similar tiered care and lifestyle programming. Comparable as a smaller-scale operator with similar resident demographic and care model.
Broad incumbents
- Brookdale Senior Living: Largest U.S. senior living operator with hundreds of independent living, assisted living, and memory care communities nationwide. Comparable as a broad incumbent offering the same core IL and AL services, though at much greater scale and geographic footprint than The Grand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Grand at Twin Lakes social profiles
Digital presenceThe Grand at Twin Lakes financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Grand at Twin Lakes leadership team
Management profileNumber of profiles
Profiles6 records
The Grand at Twin Lakes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Grand at Twin Lakes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Grand at Twin Lakes
What does The Grand at Twin Lakes do?
The Grand at Twin Lakes operates a full-service rental senior living retirement community offering Independent Living, Assisted Living (with a unique Floating AL License enabling aging in place), and Lifestyle Choices in Palatine, Illinois. Residents pay monthly rental fees that include dining, housekeeping, utilities, transportation, and access to amenities such as a heated indoor pool, movie theater, fitness center, and gourmet dining. Additional level-of-care fees apply when assisted living services are required, with care delivered by 24/7 certified nursing assistants and on-site medical professionals.
Is The Grand at Twin Lakes a public or private company?
The Grand at Twin Lakes is a private company. It is classified as corporate owned and is currently operating.
When was The Grand at Twin Lakes founded?
The Grand at Twin Lakes was founded in 2017. It employs 1 to 10 people.
Where is The Grand at Twin Lakes based?
The Grand at Twin Lakes is headquartered in Palatine, United States, in the North America region.
How does The Grand at Twin Lakes make money?
Two revenue lines are on record. Monthly Rental Fees are the primary driver. The others are assisted Living Care Services.
Who are The Grand at Twin Lakes's main competitors?
Direct peers on record are Enlivant, Five Star Senior Living, Atria Senior Living, Holiday by Atria (Holiday Retirement), Sunrise Senior Living, Belmont Village Senior Living and Sonida Senior Living. Emerging players are Watermark Retirement Communities and Greenbrier Senior Living. Brookdale Senior Living is listed as a broad incumbent.
Does The Grand at Twin Lakes have an API?
No public API is recorded for The Grand at Twin Lakes.
What industry is The Grand at Twin Lakes in?
The Grand at Twin Lakes's product category is Senior Living Services. Its primary akta.pro industry code is HLADAAAC, Luxury/Resort-Style Independent Living Communities, with a secondary code of HLADABAD, Luxury / High-End Assisted Living Communities. Its NAICS code is 6233 and its SIC code is 8050.