Park Merced

What Park Merced does

Parkmerced is a privately held, single-asset residential apartment community located at 3711 19th Avenue in San Francisco, immediately adjacent to the San Francisco State University campus in the Lakeshore neighborhood. The company was founded in 2005 and describes itself as "ParkMerced Labs," positioning the operation as a "living laboratory" for innovation in urban living, though no proprietary technology platform has been disclosed publicly. The company's core activity is operating a large master-planned rental community—branded a "city within a city"—that encompasses high-rise tower apartments, townhome-style apartments, and junior studios, with unit mixes spanning studios to three-bedroom configurations. Headcount of 501-1,000 employees supports an operationally dense on-site presence including leasing, maintenance, resident services, and amenity programming. Pricing is subscription-based monthly rent within 12-month lease terms, with unit rates disclosed only by tier ($2,695-$6,800/month), and a promotional "Look & Lease Special" offering up to $700/month off for qualifying move-ins; rental revenue is not publicly disclosed. On-site amenities include fitness centers, business center, resident lounge, package lockers, dog park, bocce ball, volleyball, community garden, playground, and grilling stations, with strategic partnerships anchoring family- and student-oriented demand: the Montessori Children's Center (on-site), the YMCA (resident programs), CORT Furniture Rentals (move-in furniture), and Yardi (property management technology and resident portal). Distribution is direct-to-consumer: a self-service website with online applications and guarantor options, a physical leasing office open seven days a week, and dedicated student marketing through a $450-per-referral Student Ambassador Program at SFSU and an equivalent Resident Referral Program. The customer base is split between San Francisco State University students seeking off-campus housing (primary segment) and general San Francisco-area residents seeking rent-controlled units near Ocean Beach, Lake Merced, and Stonestown Galleria (secondary segment). The underlying technology layer is entirely third-party: Yardi/SecureCafe for operations and resident portal, Google Analytics for site measurement, and standard social media plugins for brand presence; no mobile app, public API, SDK, MCP integration, or proprietary ML/AI capability is disclosed. Ownership, investor, and parent-company information is not disclosed in available sources.

Name

Park Merced

Legal name

Parkmerced

Website

https://parkmerced.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Parkmerced is a privately held, master-planned residential rental community in San Francisco adjacent to SFSU, operating high-rise apartments, townhomes, and studios under rent-controlled and market-rate tiers, serving students and general SF residents through direct-to-consumer leasing with on-site YMCA and Montessori partnerships.

Ownership category

akta.pro rank

Product category

Residential Apartment Rentals

SIC

Operators Of Apartment Buildings (6513), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Manufactured Housing / Mobile Home Park Management (BPAJAFAG)

Keywords

• Residential apartment rentals
• Student housing
• Rent-controlled apartments
• High-rise apartments
• Townhome rentals

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Residential Rental Income: Monthly rental payments from apartment units including high-rise and townhome options ranging from studios to 3-bedroom units. Revenue is recurring on a monthly basis within 12-month lease terms.
2. Resident Referral Program: Resident referral program where existing residents earn $450 for referring new tenants who sign leases.
3. Student Ambassador Program: Students earn $450 per signed lease they refer through the Student Ambassador Program, representing a marketing cost structure for tenant acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Parkmerced operates a large-scale residential apartment complex in San Francisco offering high-rise apartments, townhomes, and junior studios in 1-, 2-, and 3-bedroom configurations. The community provides rent-controlled rental housing adjacent to San Francisco State University with extensive on-site amenities including fitness centers, resident lounges, co-working spaces, secure package lockers, outdoor recreation areas, and partnerships with YMCA and Montessori Children's Center. The property is branded as a "city within a city" targeting SFSU students, working professionals, families, and pet owners.

Product overview

Parkmerced is a residential apartment complex offering two primary housing product lines: High-Rise Apartments and Townhome Apartments, along with Junior Studios. The High-Rise and Townhome products differ in architectural style and layout—high-rises are multi-story buildings with elevator access and views, while townhomes offer ground-level entries with private outdoor-feel spaces. Both product lines span 1, 2, and 3 bedroom configurations. The company also operates specialized sub-products including a Student Living Program targeting SFSU students, a Student Ambassador Program for campus marketing, and a Resident Referral Program. A promotional Look & Lease Special offers incentives for new prospects. Amenity features including fitness centers, resident lounges, business centers, outdoor spaces, and partnerships with Montessori Children's Center and YMCA complement the core housing offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• High-Rise Apartments High-rise apartment homes offering 1, 2, and 3 bedroom units with modern finishes, stunning views, and contemporary design. Units range from 772-1,411 sq ft with rent from $2,695 to call-for-details pricing. Targeted at residents seeking elevator-accessible urban living with skyline views.
• Townhome Apartments Townhome-style apartment homes featuring open layouts, private entrances, quiet nooks for unwinding, and timeless finishes. Options include 1, 2, and 3 bedroom units ranging from 695-1,401 sq ft with rent from $2,695 to $6,800. Targeted at residents seeking ground-level entries with private outdoor-feel spaces.
• Junior Studios Studio apartment residences offered as rare residences within the Parkmerced community, providing compact living options for individuals or couples seeking affordably priced entry-level units.
• Student Living Program Specialized off-campus housing program designed for San Francisco State University students, offering flexible lease terms within 12-month leases, roommate selection, pet-friendly policies, and proximity to campus with Muni access. Targets undergrads, grad students, athletes, and international students seeking alternatives to on-campus dorms.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Montessori Children's CentercoreStrategic or Co-development PartnerMontessori Children's Center operates on-site at Parkmerced, offering classical Montessori program for children ages 2-6. Nearly 50 years of neighborhood history, providing trusted child-centered environment fostering independence, curiosity, and kindness. School tours available through MCC website.
• YMCAcoreStrategic or Co-development PartnerYMCA partnership provides residents with on-site programs, activities, and events designed for all ages. Enhances community living experience through organized fitness, social, and wellness programming available to Parkmerced residents.
• YardicoreTechnology or IntegrationYardi provides property management and resident portal technology. Hosts resident services portal linked from Parkmerced website for lease management, payments, and tenant communication.
• CORT Furniture RentalsminorGTM or Marketing PartnerCORT Furniture Rentals provides furniture rental options for student residents at Parkmerced. Enables students to furnish their apartments conveniently as part of move-in process.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UDR: National multifamily REIT operating diversified urban and suburban apartment communities; overlaps on institutional apartment leasing and technology-enabled resident operations.
• Equity Residential: Major national multifamily REIT operating large urban apartment portfolios including in coastal gateway markets; overlaps on institutional apartment operations at scale.
• AvalonBay Communities: Large-cap apartment REIT developing and operating high-density communities in supply-constrained coastal markets, comparable in operating model and amenity-rich positioning.
• Greystar: World's largest apartment manager/operator including significant student housing; comparable on multifamily and student-housing operations and management model.
• Irvine Company: Owner-operator of massive master-planned California apartment communities; comparable to Parkmerced's 'city within a city' large-scale, amenity-integrated approach.

Direct peers

• American Campus Communities: Largest US owner/operator of student housing near universities; directly comparable to Parkmerced's core SFSU-adjacent student-living model.
• Essex Property Trust: West Coast-focused multifamily REIT owning and operating large apartment communities across California; directly comparable as a California-centric operator of high-density rental housing.
• The Scion Group: Independent owner-operator of student housing communities across US university markets, directly comparable to Parkmerced's SFSU student-housing focus.
• Landmark Properties: Developer and operator of large purpose-built student housing communities near universities; directly comparable on the student-living segment.

Regional players

• Veritas Investments: San Francisco-based multifamily owner-operator specializing in the local rent-controlled apartment market; comparable geography and rent-control operating context but different asset structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/parkmerced
• Facebookfacebook.com/parkmerced.apartments
• LinkedInlinkedin.com/company/parkmerced-apartments

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Merced