Central Plotter Indonesia

IT Equipment Distributioncentralplotter.com

PT Central Plotter Indonesia is a Jakarta-based, authorized HP DesignJet distributor founded in 2004, reselling computers, plotters, networking gear, AV, and office equipment from 211 brands to government, business, education, and consumer buyers across Indonesia.

Company typePrivate
Founded2004
HeadquartersJakarta, Indonesia
Headcount51–100
GTM typeB2B
OfferingServices

What Central Plotter Indonesia does

PT Central Plotter Indonesia is a privately held, Jakarta-based value-added distributor and authorized HP DesignJet reseller founded in 2004. The company distributes electronics, computing devices, and office equipment across more than 211 technology brands, including HP, Lenovo, Dell, ASUS, Samsung, Epson, Brother, Canon, BenQ, D-Link, Fujitsu, Apple, and Acer. Its product catalog spans large-format plotters, laptops (567+ SKUs in this category alone), tablets, All-in-One PCs, workstations, servers, networking gear, smartphones, CCTV/security, laboratory and mapping instruments, audio-visual solutions (including Lunatech interactive panels), and software licensing (Agisoft, Autodesk, ArcGIS, Microsoft).

The business operates a multi-channel go-to-market: a proprietary e-commerce storefront on centralplotter.com with live chat and WhatsApp-driven price negotiation; the Bliaja marketplace; Indonesia's E-Katalog LKPP for government procurement; and direct sales via call center and WhatsApp for enterprise customers. Pricing is quote-based and not publicly disclosed, with the company emphasizing "best price" as a key value proposition. Payment processing is handled through Midtrans (supervised by Bank Indonesia and OJK), and fulfillment leverages multiple Indonesian logistics providers (SiCepat, TIKI, JNE, J&T Express, JET Express). Customer segments span government institutions (primary), business/corporate, education, and consumer/individual buyers, with content marketing via the PlotterCentral YouTube channel and an active news/blog on the website.

The company employs 51–100 staff from a single headquarters in South Jakarta, with no disclosed parent company, subsidiaries, funding rounds, or M&A activity. It pursues TKDN certification for select products (e.g., HP Chromebook 11 G8) to support eligibility for Indonesian government and education tenders. There is no evidence of proprietary technology development; competitive positioning rests on authorized-distributor status, breadth of brand partnerships, integrated procurement platforms, and service support rather than on in-house technology.

Central Plotter Indonesia firmographics

Firmographics

Name: Central Plotter Indonesia
Legal name: PT. Central Plotter Indonesia
Website: https://centralplotter.com
Company type: Private
Founded year: 2004
Operating status: Operating
Headcount range: 51–100 employees
Short description: PT Central Plotter Indonesia is a Jakarta-based, authorized HP DesignJet distributor founded in 2004, reselling computers, plotters, networking gear, AV, and office equipment from 211 brands to government, business, education, and consumer buyers across Indonesia.
Ownership category
akta.pro rank

Central Plotter Indonesia industry classification

Industry

Product category: IT Equipment Distribution
NAICS: Computer and Peripheral Equipment Manufacturing (3341)
SIC: Wholesale-Computers & Peripheral Equipment & Software (5045)
akta.pro primary industry: Large Format & Wide Format Printers (Plotters) (HDACAEAF)

Keywords

HP plotter distribution
IT equipment distribution
Large format printing
Computer hardware resale
Government IT procurement

Where Central Plotter Indonesia is headquartered

Location

Headquarters

HQ city: Jakarta
HQ country: Indonesia
HQ region: Asia

Offices1 record

Markets served

Central Plotter Indonesia business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Electronics and Computer Equipment Sales: PT Central Plotter Indonesia generates revenue through the sale of electronics, computers, and office equipment. The company operates as an authorized distributor of plotter HP products and other computer equipment including laptops, tablets, smartphones, networking gear, servers, and peripherals. Revenue is earned through product margin on sales to government institutions (via E-Katalog LKPP), businesses, and consumers.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Quote-based pricing through direct negotiation

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Central Plotter Indonesia product offering

Product offering

Core offering

PT. Central Plotter Indonesia is the authorized HP DesignJet distributor for Indonesia, distributing large-format plotters, plotter ink and paper, laptops, workstations, desktops, tablets, smartphones, servers, networking gear, printers, audio-visual solutions, and software licenses from 211 partnered technology brands. The company sells through its own e-commerce storefront, the Bliaja marketplace, and Indonesia's official E-Katalog LKPP government procurement catalog, with price-negotiation support via call center, live chat, and WhatsApp.

Product overview

PT Central Plotter Indonesia operates as a broad-based technology products distributor and retailer in Indonesia. The company offers a multi-brand portfolio centered on HP DesignJet plotters (as official HP DesignJet distributor) complemented by extensive computer hardware including laptops, tablets, All-in-One PCs, workstations, servers, smartphones, networking equipment, and enterprise IT solutions. Their product ecosystem includes consumer electronics (Apple, Samsung, Huawei), business computing (Lenovo ThinkPad, Dell, HP Business), industrial/mapping equipment, audio-visual solutions (Lunatech interactive displays), and software licensing. The company sells through their website integrated with Bliaja marketplace and LKPP E-Katalog for government procurement, offering payment through Midtrans and shipping via major Indonesian logistics providers.

Differentiator

Problem solved

Functional benefit

Products and services

HP DesignJet Plotters HP large-format plotters (e.g., HP DesignJet T2600 36-in Multifunction) for professional printing, CAD, and GIS applications, distributed by Central Plotter Indonesia as the official HP DesignJet distributor in Indonesia.
Multi-Brand Laptops Multi-brand laptop portfolio including HP Pavilion, EliteBook, ProBook, Chromebook, ENVY and Elite Dragonfly series, alongside Lenovo ThinkPad, ASUS ExpertBook/ROG, Dell Latitude/Precision, Acer TravelMate, and Apple MacBook for consumer, business, and mobile-workstation buyers.
Tablet Products Tablet devices from Samsung Galaxy Tab, Apple iPad, Huawei MatePad, Lenovo tablets, Advan, Advantech industrial tablets, and Axioo MyTab covering consumer and enterprise/industrial use cases.
All-in-One PCs ASUS All-in-One desktops including V222, V241, and M241 series with various Intel and AMD processor configurations for business and consumer desktop use.
Workstations High-performance workstations including Dell Precision, Lenovo ThinkPad WorkStation P14s, and professional graphics workstations for engineering, design, and rendering applications.
Servers and Storage Enterprise server and storage solutions from Dell EMC, HPE, and Lenovo servers and related infrastructure for on-premises data center deployments.
Printers and Imaging Equipment Office and imaging printing solutions including HP DesignJet plotters, HP inkjet printers, Epson EcoTank ink tank printers, Brother multifunction printers, and Canon imaging products.
Audio Visual Solutions Interactive displays and AV solutions including Lunatech Interactive Flat Panels (e.g., 86-inch LN86PRO with OPS Windows I7, 75-inch LN75PRO), Smart Interactive Podiums (e.g., LN22AP), projectors, and professional AV equipment for education and corporate environments.
Smartphones Mobile smartphones including Samsung Galaxy series (ZFlip, Note 20, A71, A51, A31, A21s, A11), Huawei Nova, P40 Pro, and other Android devices for consumer and enterprise users.
Networking Equipment Network infrastructure products including routers, switches, and enterprise networking solutions from Cisco, Aruba, D-Link, Fortinet, Juniper, and TP-Link.
CCTV and Security Equipment Surveillance and security products including Axis CCTV cameras, Avigilon monitoring equipment, and related physical-security infrastructure.
Industrial, Laboratory, and Mapping Equipment Specialized equipment including Advantech industrial tablets, laboratory instruments, and mapping tools for industrial and professional use cases.
Software and Licensing Software products and licenses including Agisoft Metashape, Autodesk, ArcGIS, Microsoft, and other software for design, GIS, and general productivity workloads.

Companies that use Central Plotter Indonesia

Customer profile

Segments4 records

Ideal customer profiles4 records

Central Plotter Indonesia technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Central Plotter Indonesia partnerships and signals

Strategic signal

Partnerships

20 partnerships are on record, tiered core and minor.

MidtranscoreTechnology or IntegrationMidtrans serves as the official payment gateway partner for PT Central Plotter Indonesia's e-commerce platform. The payment system is supervised by Bank Indonesia and OJK, providing secure transaction processing including bank transfer, credit cards, virtual accounts, credit card installments, Indomaret outlets, internet banking, and electronic money options.
Si CepatminorChannel Partner/ Reseller/ DistributorSi Cepat is one of the official shipping/logistics partners providing delivery services for PT Central Plotter Indonesia products.
TIKIminorChannel Partner/ Reseller/ DistributorTIKI is one of the official shipping/logistics partners providing delivery services for PT Central Plotter Indonesia products.
JNEminorChannel Partner/ Reseller/ DistributorJNE is one of the official shipping/logistics partners providing delivery services for PT Central Plotter Indonesia products.
J&T ExpressminorChannel Partner/ Reseller/ DistributorJ&T Express is one of the official shipping/logistics partners providing delivery services for PT Central Plotter Indonesia products.
JET ExpressminorChannel Partner/ Reseller/ DistributorJET Express is one of the official shipping/logistics partners providing delivery services for PT Central Plotter Indonesia products.
Tawk.tocoreTechnology or IntegrationTawk.to provides the live chat platform integrated into PT Central Plotter Indonesia's website, enabling real-time customer support alongside WhatsApp communication for customer inquiries and price negotiations.
BliajacoreChannel Partner/ Reseller/ DistributorBliaja is an Indonesian marketplace platform integrated with PT Central Plotter Indonesia's sales system, expanding product distribution to marketplace customers.
LKPP (National Public Procurement Agency)coreChannel Partner/ Reseller/ DistributorLKPP (Lembaga Kebijakan Pengadaan Barang/Jasa Pemerintah) is Indonesia's National Public Procurement Agency. PT Central Plotter Indonesia is listed on the E-Katalog LKPP platform, enabling government institutions to procure electronics and office equipment through official government procurement channels.
HP (Hewlett-Packard)coreChannel Partner/ Reseller/ DistributorPT Central Plotter Indonesia is an authorized distributor of HP DesignJet plotters and HP computer products in Indonesia. The company offers HP laptops, workstations, servers, printers, and desktop PCs as part of their product portfolio.
LenovocoreChannel Partner/ Reseller/ DistributorLenovo is a key brand partner providing laptops, notebooks, workstations, and ThinkPad series products through PT Central Plotter Indonesia's distribution network.
ASUScoreChannel Partner/ Reseller/ DistributorASUS is a brand partner providing laptops, notebooks, All-in-One PCs, ROG gaming products, and ExpertBook business notebooks through PT Central Plotter Indonesia's distribution network.
DellcoreChannel Partner/ Reseller/ DistributorDell is a brand partner providing Latitude notebooks, Precision workstations, and Dell enterprise solutions through PT Central Plotter Indonesia's distribution network.
SamsungcoreChannel Partner/ Reseller/ DistributorSamsung is a brand partner providing Galaxy tablets, smartphones, and mobile devices through PT Central Plotter Indonesia's distribution network in Indonesia.
EpsoncoreChannel Partner/ Reseller/ DistributorEpson is a brand partner providing printers, EcoTank ink tank printers, and imaging solutions through PT Central Plotter Indonesia's distribution network.
BrothercoreChannel Partner/ Reseller/ DistributorBrother is a brand partner providing inkjet printers and multifunction devices through PT Central Plotter Indonesia's distribution network.
CanoncoreChannel Partner/ Reseller/ DistributorCanon is a brand partner providing cameras, printers, and imaging equipment through PT Central Plotter Indonesia's distribution network.
BenQcoreChannel Partner/ Reseller/ DistributorBenQ is a brand partner providing displays, monitors, and projectors through PT Central Plotter Indonesia's distribution network.
D-LinkcoreChannel Partner/ Reseller/ DistributorD-Link is a brand partner providing networking equipment including routers, switches, and network solutions through PT Central Plotter Indonesia's distribution network.
FujitsucoreChannel Partner/ Reseller/ DistributorFujitsu is a brand partner providing computing solutions through PT Central Plotter Indonesia's distribution network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Central Plotter Indonesia competitors and assessment

Company assessment

Direct peers

PT Datascrip: Long-standing authorized HP distributor in Indonesia with strong presence in printing, plotters, and enterprise solutions. Most direct comparable given shared HP authorization and plotter/print focus.
PT Synnex Metrodata Indonesia: One of Indonesia's largest broad-line IT distributors covering enterprise hardware, networking, and peripherals. Directly comparable to PT Central Plotter Indonesia as a multi-brand authorized distributor serving Indonesian B2B, B2G, and channel partners.
PT Astragraphia: Authorized Xerox distributor in Indonesia with strong enterprise printing and document-solutions footprint. Comparable as an Indonesian authorized distributor selling printers, plotters, and document-imaging hardware into B2B and government.
Westcon-Comstor: Specialized global distributor of networking, security, and communications hardware (Cisco, Fortinet, Aruba). Comparable to PT Central Plotter Indonesia's networking segment (Cisco, Aruba, D-Link, Fortinet) as a value-added channel partner.

Broad incumbents

ALSO Group: European-headquartered broad-line IT distributor covering hardware, software, and peripherals. Comparable business model to PT Central Plotter Indonesia at international scale and serves as a strategic benchmark for IT distribution economics.
TD SYNNEX: Global broad-line IT distributor formed from the merger of Tech Data and SYNNEX. Comparable business model — multi-brand distribution of computing, printing, and networking hardware to resellers and end customers.
Ingram Micro: Global IT distribution giant offering enterprise hardware, peripherals, and software across geographies. Comparable as a multi-vendor value-added distributor operating at much greater scale than PT Central Plotter Indonesia.

Regional players

PT Tigaraksa Satria (Mitra Komunikasi): Indonesian distribution group with branded consumer goods and IT/electronics distribution arms. Comparable as a multi-channel Indonesian distributor with B2B and B2C reach into similar product categories.
Erafone: Indonesia's largest consumer electronics and smartphone retail chain, an authorized distributor for multiple brands. Comparable as a competing Indonesian channel for branded electronics, though more retail/consumer-skewed than PT Central Plotter Indonesia's B2B/B2G focus.
iBox (by Apple): Apple Premium Reseller and authorized distributor in Indonesia. Comparable as a competing authorized brand distributor in the Indonesian market selling premium computing devices through omnichannel retail.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Central Plotter Indonesia compliance and trust

Trust signal

Compliance1 record

Central Plotter Indonesia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Central Plotter Indonesia leadership team

Management profile

Number of profiles

Central Plotter Indonesia funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Central Plotter Indonesia M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Plotter Indonesia

What does Central Plotter Indonesia do?

Is Central Plotter Indonesia a public or private company?

Central Plotter Indonesia is a private company. It is classified as unknown and is currently operating.

When was Central Plotter Indonesia founded?

Central Plotter Indonesia was founded in 2004. It employs 51 to 100 people.

Where is Central Plotter Indonesia based?

Central Plotter Indonesia is headquartered in Jakarta, Indonesia, in the Asia region.

How does Central Plotter Indonesia make money?

One revenue line is on record: electronics and Computer Equipment Sales.

Who are Central Plotter Indonesia's main competitors?

Direct peers on record are PT Datascrip, PT Synnex Metrodata Indonesia, PT Astragraphia and Westcon-Comstor. Broad incumbents are ALSO Group, TD SYNNEX and Ingram Micro. Regional players are PT Tigaraksa Satria (Mitra Komunikasi), Erafone and iBox (by Apple).

Does Central Plotter Indonesia have an API?

No public API is recorded for Central Plotter Indonesia.

What industry is Central Plotter Indonesia in?

Central Plotter Indonesia's product category is IT Equipment Distribution. Its primary akta.pro industry code is HDACAEAF, Large Format & Wide Format Printers (Plotters). Its NAICS code is 3341 and its SIC code is 5045.