BOUNZ Rewards app

What BOUNZ Rewards app does

BOUNZ Rewards is a coalition loyalty programme operated across the UAE, Bahrain, and Qatar by three regional entities — City Points Loyalty Card Services LLC (UAE), Momentum Promotion Services WLL (Bahrain), and City Points Momentum Services (Qatar) — all consolidated under Byte Vault Holdings Ltd. The platform aggregates 35+ partner brands across grocery, jewellery, F&B, and retail into a single points currency: members earn BOUNZ at participating merchants (typically 1 BOUNZ per 1 AED spent) and redeem from a balance of 200 BOUNZ, with points expiring after 24 months. The offering is delivered through a mobile app distributed across iOS App Store, Google Play, and Huawei App Gallery, and now extends beyond earn-and-burn into a multi-utility rewards wallet covering Bill Payment, Mobile Recharge, Gift Cards, and BOUNZ Fitness (step-tracking). Consumer-side pricing is freemium; merchant-side revenue is generated from transaction commissions on member spending and partner network/participation fees. Named partners include Choithrams, Joyalukkas, and Masafi, among others, with the company claiming more than 1.5 million members across the three markets. The business is privately held with no VC funding disclosed, headquartered in Dubai, and operates a cardless cashback model that routes rewards through the app rather than a physical card.

Name

BOUNZ Rewards app

Legal name

City Points Loyalty Card Services L.L.C (UAE), Momentum Promotion Services Co W.L.L (Bahrain), City Points Momentum Services (Qatar)

Website

https://bounzrewards.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

BOUNZ is a coalition loyalty rewards app operating across the UAE, Bahrain, and Qatar, serving 1.5M+ members through 35+ partner brands where consumers earn and redeem points for purchases.

Ownership category

akta.pro rank

Product category

Mobile Loyalty Rewards

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

In-App / Online Checkout Wallets (FSAMAEAH)

Keywords

• Mobile loyalty platform
• Coalition rewards program
• Cashback rewards app
• Digital loyalty network
• Consumer rewards app

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Transaction Commission: BOUNZ earns commission from partner merchants on each transaction where BOUNZ points are earned or redeemed. Partners include grocery stores, jewellery shops, restaurants, travel agencies, and other retail categories.
2. Partner Network Fees: Merchants and brands pay to join the BOUNZ coalition loyalty network, gaining access to the platform's member base of over 1.5 million users across 3 countries

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BOUNZ operates a coalition loyalty mobile app across UAE, Bahrain, and Qatar, allowing users to earn BOUNZ reward points on purchases at 35+ partner brands spanning grocery, jewellery, dining, travel, beauty, and lifestyle categories. Points are redeemable for instant discounts, gift cards, bill payments, and mobile recharges through a cardless cashback system activated by mobile number or app barcode scan.

Product overview

BOUNZ is a coalition loyalty rewards program operated across UAE, Bahrain, and Qatar as a single unified mobile app. The core product is the BOUNZ Mobile App (available on iOS, Google Play, and Huawei App Gallery) which enables users to earn BOUNZ points on purchases at 35+ partner brands and redeem them for instant discounts. Key products include the BOUNZ Points currency (earning 1 BOUNZ per 1 AED at most partners, redeemable from 200 BOUNZ), Gift Cards for partner brands, Mobile Recharge, Bill Payment services, and BOUNZ Fitness (step-tracking rewards). The platform is operated by City Points Loyalty Card Services LLC (UAE), Momentum Promotion Services W.L.L. (Bahrain), and City Points Momentum Services (Qatar), all part of Byte Vault Holdings Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• BOUNZ Mobile App Primary mobile loyalty rewards application available on iOS, Google Play, and Huawei App Gallery. Allows users to earn and redeem BOUNZ points across partner stores, pay bills, recharge mobile plans, and access gift cards.
• BOUNZ Points/Loyalty Currency Reward points system where users earn BOUNZ on purchases at partner stores (typically 1 BOUNZ per 1 AED spent, varying by partner), redeemable for discounts starting from 200 BOUNZ. Points expire 24 months after earning.
• Gift Cards Digital gift cards from partner brands available in the BOUNZ app for purchase and gifting, covering birthdays and special occasions.
• Mobile Recharge Prepaid mobile phone top-up service allowing users to recharge their phones directly through the BOUNZ app.
• Bill Payment Service enabling users to settle bills and top-up mobile plans by redeeming BOUNZ or paying through the app.
• BOUNZ Fitness Feature that rewards users for sustainability activities and fitness actions, collecting step data from connected fitness devices to accrue BOUNZ points.
• Electronic Gift Vouchers (E-Vouchers) Electronic gift vouchers issued for use at specified Authorized Partners, sent by email. Non-transferable, non-refundable, and cannot be exchanged for cash.
• Partner Network Network of 35+ trusted brand partners across grocery, travel, jewellery, dining, and other lifestyle categories operating in UAE, Bahrain, and Qatar.

Quantifiable outcome

• Over 1.5 million members across UAE, Bahrain, and Qatar
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered core and minor.

• ChoithramscoreChannel Partner/ Reseller/ DistributorMajor grocery and supermarket partner. Members earn 1 BOUNZ per 1 AED spent. Special promotional periods offer up to 10X BOUNZ multipliers on weekends. Stores available across all seven Emirates in UAE.
• JoyalukkascoreChannel Partner/ Reseller/ DistributorPremium jewellery brand partner. Members earn 1 BOUNZ per 4 AED on gold purchases and 1 BOUNZ per 1 AED on diamond jewellery. One of the leading jewellery brands in the UAE.
• MasaficoreChannel Partner/ Reseller/ DistributorLeading beverage and packaged water brand in UAE. Members earn 1 BOUNZ per 1 AED spent. Masafi also offers express delivery service in Dubai and Abu Dhabi.
• Gulf NewsminorChannel Partner/ Reseller/ DistributorMajor news publication partner allowing members to earn BOUNZ on news subscriptions.
• BOMB CosmeticsminorChannel Partner/ Reseller/ DistributorHand-made beauty and skincare brand. Members earn 3 BOUNZ per 1 AED spent at stores in Dubai and Abu Dhabi. Second-largest bath bomb manufacturer globally.
• InsuranceMarket.aeminorChannel Partner/ Reseller/ DistributorInsurance services partner. Members earn 2,500 BOUNZ on each new insurance purchase.
• MenakartminorChannel Partner/ Reseller/ DistributorOnline electronics and fashion retailer. Allows members to earn BOUNZ on electronics, smartwatches, and fashion purchases.
• Mega DealsminorGTM or Marketing PartnerPartnership announced September 2025 to provide more rewarding experience to customers through the Mega Deals platform.
• Mega MartminorChannel Partner/ Reseller/ DistributorRetail supermarket chain partner in the Gulf region.
• DadabhaiminorChannel Partner/ Reseller/ DistributorRetail partner in the BOUNZ network.
• Sharaf TravelminorChannel Partner/ Reseller/ DistributorTravel agency partner allowing members to earn BOUNZ on travel bookings.
• Tawfeeq TravelminorChannel Partner/ Reseller/ DistributorTravel services partner in the BOUNZ ecosystem.
• PetlandminorChannel Partner/ Reseller/ DistributorPet supplies retailer partner.
• Asha's RestaurantminorChannel Partner/ Reseller/ DistributorIndian cuisine restaurant partner for dining rewards.
• Bistro Des ArtsminorChannel Partner/ Reseller/ DistributorFrench restaurant at Dubai Marina. Members earn 4 BOUNZ per 1 AED spent. Offers weekend brunches and Ladies Night promotions.
• Ultra BrasserieminorChannel Partner/ Reseller/ DistributorDining partner in the BOUNZ restaurant network.
• Reform Social & Grill DubaiminorChannel Partner/ Reseller/ DistributorRestaurant partner in the dine & earn program.
• Noor WaterminorChannel Partner/ Reseller/ DistributorPremium drinking water brand. Members earn 1 BOUNZ per 1 AED spent on water subscriptions.
• Gopaldaas JewelleryminorChannel Partner/ Reseller/ DistributorDiamond jewellery specialist. Members earn 1 BOUNZ per 3 AED on gold, 2 BOUNZ per 1 AED on diamonds.
• HONKminorChannel Partner/ Reseller/ DistributorCar services app partner. Members earn BOUNZ points on car servicing, maintenance, and repairs booked through HONK.ae
• MarhabaminorChannel Partner/ Reseller/ DistributorAirport meet and greet services at Dubai International Airport. Members can earn BOUNZ on luxury travel assistance services.
• Dubai Parks & ResortsminorChannel Partner/ Reseller/ DistributorTheme park and entertainment partner.
• Al Jaber OpticalsminorChannel Partner/ Reseller/ DistributorOptical retail partner for eyewear purchases.
• Palazzo Versace DubaiminorChannel Partner/ Reseller/ DistributorLuxury hotel partner for accommodation rewards.
• 21st AvenueminorChannel Partner/ Reseller/ DistributorFashion retail partner in the network.
• NEXminorChannel Partner/ Reseller/ DistributorPartner brand in the BOUNZ network.

Scale indicators3 records

Recent moves5 records

Expansion highlights8 records

Others

• Reward360: Reward360 is a loyalty technology and fulfillment platform serving airlines, hotels, and financial institutions globally. It is comparable as a technology and operational enabler for coalition-style loyalty programs, though it operates in a B2B infrastructure capacity rather than a consumer-facing app.
• Loylogic: Loylogic is a loyalty solutions provider enabling coalition, e-commerce, and value-added services for loyalty programs globally. It is comparable to BOUNZ as a coalition loyalty ecosystem operator, though it primarily serves enterprise clients rather than end consumers.
• Points (points.com): Points.com is a loyalty commerce platform that enables consumers to trade, transfer, and redeem points across multiple loyalty programs. It is thematically related to BOUNZ's cross-partner redemption model, though it operates in a different geographic and partner ecosystem.

Direct peers

• Cobone: Cobone is a UAE-based group deals and rewards platform offering discounts across dining, travel, beauty, and lifestyle categories. It overlaps with BOUNZ in the GCC consumer savings and partner-couponing space, particularly in dining and leisure categories.
• Smiles UAE: Smiles is a coalition loyalty program in the UAE owned by ADNIC, offering points across multiple retail, dining, and travel partners. It is the most direct competitor to BOUNZ in the UAE coalition loyalty space, with a similar earn-and-redeem currency model and merchant network.
• Entertainer (theentertainer): The ENTERTAINER is a UAE-founded mobile app offering 2-for-1 and discount vouchers across dining, leisure, and travel across the GCC and beyond. It competes directly with BOUNZ for consumer mindshare around lifestyle rewards and merchant partnerships in the Gulf region.
• Payback (India): Payback is one of the largest coalition loyalty programs in India, partnering with multiple banks and retailers under a unified points currency. While geographically different, it provides a comparable business model benchmark for multi-partner coalition loyalty at scale.

Broad incumbents

• Careem: Careem is a leading super-app in the Middle East offering ride-hailing, food delivery, and payments, with embedded loyalty and rewards features. Its scale and app ecosystem make it a broader competitive threat across the rewards/discounts value chain where BOUNZ operates.
• Noon (Noon VIP): Noon is a major regional e-commerce platform with its own loyalty program (Noon VIP) offering rewards and discounts across categories. As a larger super-app ecosystem player, it competes with BOUNZ for online consumer rewards and cross-category engagement in the GCC.
• Carrefour UAE (MyCLUB): Carrefour operates the MyCLUB loyalty program in the UAE under Majid Al Futtaim, offering points across grocery and general merchandise. As a large incumbent retailer with its own proprietary loyalty system, it competes with BOUNZ for grocery reward spend and could launch proprietary coalition-style offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bounzrewards
• Facebookfacebook.com/bounzrewards
• LinkedInlinkedin.com/company/bounzrewards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOUNZ Rewards app