Intersonic
Intersonic AB is a Nordic B2B distributor of professional audio, lighting, video, and AV safety equipment, serving event, installation, broadcast, and corporate customers across Sweden, Finland, and Denmark since 1997 as part of Bright Group/Audico Group.
- Company typePrivate
- Founded1997
- HeadquartersBromma, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Intersonic does
Intersonic AB is a Nordic B2B distributor of professional audio, lighting, and video equipment for stage, installation, studio, and broadcast applications. Founded in 1997 and headquartered in Bromma (Stockholm), Sweden, the company distributes a curated portfolio of international brands including Barco (Encore3 image processing), JB Lighting (moving heads), NEXO (audio systems), ETC (lighting control), Luxibel (LED wash), Pixera (media servers), BlackTrax (real-time tracking), Vivitek (projectors/digital signage), Midas (consoles), AtlasIED, APEX, SalrayWorks (broadcasting), iSEMcon (measurement), Acclaim Lighting, and AVEC (voice evacuation). The company is part of Bright Group, also referred to as Audico Group, the leading Nordic provider of event, entertainment, and experience services, and operates a wholly-owned Finnish subsidiary Intersonic Oy with a service center in Arlandastad and a regional sales office in Gothenburg.
The company operates a sales-led go-to-market with specialized Sales Managers per product category (Audio, Lighting, Image Processing) and country coverage spanning Sweden, Finland, and Denmark. Distribution is supplemented by a B2B-only webshop (produkter.intersonic.se), trade show presence at ISE Barcelona, Prolight + Sound Frankfurt, Monitor Roadshow, LLB Expo, and Elfack, and proprietary customer events including the annual Intersonic Forum (19 parallel seminars) and Tuesday breakfast seminars (#IntersonicTisdagsfrukost). Service and support is operated from Arlandastad with fixed fees for troubleshooting (1,150 SEK + VAT) and equipment disposal (695 SEK + VAT). Customers must be registered businesses; private individuals are excluded. Pricing is transactional (per-SKU list prices ex-VAT) with 14-day credit terms subject to approval, supplemented by ad hoc enterprise quotations for major projects.
Intersonic generates revenue primarily through hardware distribution (audio, lighting, video, and AV communication equipment) with a smaller service and support stream. Recent strategic direction indicates multi-front expansion: geographic (Denmark launch 2023, Finland ETC exclusive 2025), vertical (AVEC Voice Evacuation into safety, 2025), operational (new warehouse at Pionjärvägen 21, 2025), and ecosystem (Zenita AB installation partnership, 2025). The company's positioning emphasizes curated brand portfolio, expert pre- and post-sales consultation, and longevity of equipment ROI over marketing-driven differentiation.
Intersonic firmographics
Firmographics- Name
- Intersonic
- Legal name
- Intersonic AB
- Website
- https://intersonic.se
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intersonic AB is a Nordic B2B distributor of professional audio, lighting, video, and AV safety equipment, serving event, installation, broadcast, and corporate customers across Sweden, Finland, and Denmark since 1997 as part of Bright Group/Audico Group.
- Ownership category
- akta.pro rank
Intersonic industry classification
Industry- Product category
- Professional AV Equipment Distribution
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- akta.pro primary industry
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)
Keywords
Where Intersonic is headquartered
LocationHeadquarters
- HQ city
- Bromma
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Intersonic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- AV Equipment Distribution: Distribution of professional audio, lighting, and video equipment from leading brands including Barco, JB Lighting, Nexo, ETC, Luxibel, and others. Products include moving heads, LED washes, speakers, amplifiers, video processors, and media servers.
- Service and Support: Technical support, repair services, and maintenance for AV equipment. Service team based in Arlandastad handles troubleshooting (1,150 SEK + VAT), repairs, and equipment disposal (695 SEK + VAT).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B customer pricing with account registration required |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Intersonic product offering
Product offeringCore offering
Intersonic AB is a Nordic distributor of professional audio, lighting, and video equipment for installation, stage, studio, and broadcast applications. The company distributes products from leading international brands including Barco, JB Lighting, NEXO, ETC, Luxibel, Midas, Vivitek, Acclaim Lighting, BlackTrax, and Pixera, complemented by technical consultation, repair services, and after-sales support across Sweden, Finland, and Denmark.
Product overview
Intersonic AB is a professional AV equipment distributor offering a comprehensive portfolio of audio, lighting, and video solutions for installation, stage, studio, and broadcast applications. The company distributes products from multiple international brands including: lighting equipment (JB Lighting, Luxibel, ETC, Acclaim Lighting, High End Systems), audio systems (NEXO, Midas, AtlasIED, APEX, Link), video processing (Barco Encore3, Vivitek), media servers (Pixera), tracking systems (BlackTrax), and safety systems (AVEC). The portfolio includes core equipment like moving heads, LED wash fixtures, speakers, mixing consoles, projectors, and video processors, complemented by accessories such as flight cases and mounting hardware. The company serves the event industry, retailers, and corporate customers across Sweden, Finland, Denmark, and Norway with expert consultation and support services.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxibel Aurora LED Wash High-performance 32x40W RGBW LED wash fixture with motorized 4°-45° zoom, motorized 200° tilt, IP65 rating for indoor/outdoor use, CRI 93+, and single-dot control for creative lighting design in events, theater, and installation applications.
- JB Lighting P5 Beamspot HP Compact moving head beamspot with 200W 6800K LED, 2.4°-50° zoom range, 9,000 lm output, CMY color mixing, and ultra-quiet 29 dB(A) operation for show applications.
- Barco Encore3 Video Processing Platform Powerful and flexible video processor and screen management platform for professional live productions, offering uncompromising 4K image quality, multi-screen management, modular scalable design with advanced layer handling.
- BlackTrax Real-Time Tracking System Real-time tracking system for modern theater and show productions, enabling precise position tracking for moving lights, video content, and stage elements. Integrated with Pixera media servers for immersive experiences.
- Pixera Media Server Professional media server platform for real-time video processing and playback in modern theater and show productions, with integration to tracking and video processing systems.
- NEXO Professional Audio Systems Professional speaker systems for touring, installation, and live sound applications, including STM series modular line array systems and P+ series point source speakers.
- Midas Heritage-D HD96 Live Mixing Console Professional live mixing console with large touchscreen interface and intuitive design, supporting up to 144 connections per stage, suitable for various performance types and sizes.
- Vivitek Projectors & Digital Signage Projectors and digital signage products for education, home theater, corporate, and events, including short-throw projectors, meeting room projectors, LED Qumi projectors, and collaborative displays.
- AVEC Voice Evacuation System Voice evacuation system (VES / TUL / UTM) using voice messages to guide people during evacuation, providing clear instructions to increase safety and reduce panic in emergency situations.
- ETC Lighting Control Systems Professional lighting control systems including ColorSource fixtures, Source 4WRD fixtures, Eos console family, and fos/4 studio lighting, covering theater, broadcast, and architectural applications.
- Acclaim Architectural & Urban Lighting Architectural and urban lighting solutions from Acclaim Lighting, founded 2003 in Los Angeles, known for innovative lighting technology including advanced control units for various illumination needs.
- iSEMcon Measurement Microphones High-quality German-manufactured microphones and accessories for acoustic measurement, offering innovative products for accurate sound measurements.
- SalrayWorks IP Broadcasting PTZ Cameras South Korean manufacturer of high-quality IP broadcasting products including PTZ cameras, pan/tilt heads, and camera accessories for operator-free applications.
- Luxibel Flight Cases (Aurora accessories) Protective flight cases for Luxibel Aurora fixtures, including baseplates and stacking sets for securing and stacking up to 4 units.
- JB P5 AMPTOWN Flight Cases AMPTOWN flight cases for JB P5 moving heads, available in 2, 4, and 6 unit configurations with custom foam inserts.
- Technical Support, Repair & Equipment Service After-sales technical support, troubleshooting, repair, and equipment-disposal services operated from the Arlandastad service center for Intersonic customers across the Nordic region. Standard fees include 1,150 SEK + VAT for troubleshooting/proposal and 695 SEK + VAT for equipment disposal.
Companies that use Intersonic
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Intersonic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Intersonic partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, core and minor.
- Zenita ABstrategicZenita is a leading player in security systems with long experience in fire and evacuation solutions. Certified installation partner for AVEC Voice Evacuation System. Co-hosts seminars on TUL/UTM (spoken evacuation alarms) with Intersonic.
- Intersonic Oy (Finland subsidiary)coreIntersonic Oy became exclusive distributor of ETC in Finland from September 1, 2025. Part of the Nordic expansion strategy.
- Søren HolstebrominorSales Manager for Denmark market as part of Intersonic's expansion to the Danish market with brands including Nexo, AtlasIED, APEX, and Link.
- Vivitek (Delta Electronics)minorDistribution partnership for Vivitek AV products including projectors and Digital Signage solutions for Sweden and Finland. Vivitek is part of Delta Electronics.
- Bright Group (Audico Group)coreIntersonic AB is part of Bright Group, the leading Nordic provider of event, entertainment and experience services. Audico Group is the parent company overseeing the Nordic operations.
- SPIRA JönköpingminorCultural center in Jönköping hosting seminars on BlackTrax and Pixera. Intersonic has integrated both systems in the theater for demonstration purposes.
- PONGminorCollaboration on Netflix Nordic activation for Stranger Things launch - Intersonic delivered AV equipment for the campaign.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Intersonic competitors and assessment
Company assessmentEmerging players
- Elation Professional: Manufacturer of professional lighting and video products (moving heads, LED fixtures, lighting controls) competing for the same end customers Intersonic serves through Barco, JB Lighting, and ETC distribution. Includes a growing Nordic presence via its own sales channels.
Broad incumbents
- Solotech: Large international provider of pro-AV, lighting, and live-event production services and equipment. Comparable as a broad incumbent that competes with Intersonic for major Nordic venue, broadcast, and touring-rental engagements and can supply the same OEMs' products globally.
- Lagercrantz Group: Stockholm-listed technology distribution group with multiple Nordic subsidiaries supplying electronics and AV-adjacent systems to B2B customers. Comparable as a larger, broader-line Nordic B2B distributor that competes for reseller and integrator shelf-space and contract awards.
Direct peers
- Benum AS: Norwegian distributor of professional audio, lighting, and music-technology equipment. Comparable because it occupies the same pro-AV/instrument distribution role in Norway that Intersonic holds in Sweden, sharing many of the same end customers (venues, rental companies, system integrators).
- Soundware Group: Swedish distributor of professional audio, lighting, and AV solutions, serving rental firms, integrators, and broadcast customers. Comparable as a Nordic pro-AV distributor operating side-by-side with Intersonic on many of the same brand relationships and end markets.
- Studiotec Oy: Finnish AV integrator and equipment supplier focused on broadcast, AV, and event production. Comparable because it sells professional AV/staging gear and competes for the same Finnish event and broadcast customer base that Intersonic Oy serves.
- Audico Systems: Sister company inside Intersonic's parent Bright Group (Audico Group). Audico Systems is a Nordic AV integration and distribution business targeting the same entertainment, theater, and broadcast customers as Intersonic, operating across Norway/Sweden/Finland and overlapping on several OEM brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Intersonic social profiles
Digital presenceIntersonic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intersonic leadership team
Management profileNumber of profiles
Profiles13 records
Intersonic subsidiaries and ownership
Company hierarchySubsidiaries1 record
Intersonic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intersonic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intersonic
What does Intersonic do?
Intersonic AB is a Nordic distributor of professional audio, lighting, and video equipment for installation, stage, studio, and broadcast applications. The company distributes products from leading international brands including Barco, JB Lighting, NEXO, ETC, Luxibel, Midas, Vivitek, Acclaim Lighting, BlackTrax, and Pixera, complemented by technical consultation, repair services, and after-sales support across Sweden, Finland, and Denmark.
Is Intersonic a public or private company?
Intersonic is a private company. It is classified as corporate owned and is currently operating.
When was Intersonic founded?
Intersonic was founded in 1997. It employs 11 to 50 people.
Where is Intersonic based?
Intersonic is headquartered in Bromma, Sweden, in the Europe region.
How does Intersonic make money?
Two revenue lines are on record. AV Equipment Distribution is the primary driver. The others are service and Support.
Who are Intersonic's main competitors?
Elation Professional is listed as an emerging player. Broad incumbents are Solotech and Lagercrantz Group. Direct peers are Benum AS, Soundware Group, Studiotec Oy and Audico Systems.
Does Intersonic have an API?
No public API is recorded for Intersonic.
What industry is Intersonic in?
Intersonic's product category is Professional AV Equipment Distribution. Its primary akta.pro industry code is HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens). Its NAICS code is 33431.