What Jack Media does

Jack Media is an Australian performance marketing agency that delivers qualified customer leads to clients across 12 industry verticals, including credit cards, home loans, car loans, personal loans, life and health insurance, debt consolidation, education, energy, health and fitness, NGOs, and retail. The agency operates a Create-Promote-Deliver-Optimize-Scale methodology, creating campaigns, promoting them across major digital ad platforms (Facebook, Instagram, Taboola, Email), delivering leads in real time to client sales teams, and then optimizing and scaling based on performance data. Named clients include NAB, Westpac, Virgin Money, AGL, Finder, Avon, CareerOne, LetsInsure, Powershop, TripADeal, YBR and Electricity Wizard, spanning enterprise, mid-market and SMB segments.

The company's underlying technology consists of digital advertising platform integrations and an in-house Jack Media Affiliate Network, a registered publisher and affiliate distribution layer that places ads via banners, text-links, email, search-engine marketing, pop-ups, pop-unders and co-registrations across third-party websites. Lead delivery is described as real-time to client sales teams, implying API- or webhook-based CRM handoff. The firm was founded in 2011, is headquartered in Byron Bay, NSW, and operates as a privately held proprietary limited company (Jack Media Pty Limited, ACN 151 733 621). The leadership team comprises CEO Greg Simon, CTO Yoann Trouillet, Director James Kitchener, Director Andrew Crawley, Media Buyer Tim Clark, and Ad Operations Manager Stephen Seldon, implying a lean operating headcount of 11-50.

Jack Media's business model is performance-based, with fees charged per click, impression, lead or acquisition as defined in client Insertion Orders, invoiced twice monthly on 14-day terms plus GST. The affiliate network is compensated on commission for valid clicks, impressions, sales/actions, applications and leads. The agency was recognized in the Australian Financial Review Fast 100 in 2016 and received Westpac recognition in 2017, but the supplied materials do not contain post-2017 evidence on revenue, headcount trajectory, funding, or new product initiatives.

Name

Jack Media

Legal name

Jack Media Pty Limited

Website

https://jackmedia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Jack Media is an Australian performance marketing agency that plans, runs and optimizes digital ad campaigns across Facebook, Instagram, Taboola and Email, plus an in-house affiliate publisher network, to deliver qualified customer leads in real time to enterprise, mid-market and SMB clients across 12 financial-services, insurance, energy, retail and other verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Byron Bay

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Performance-Based Advertising Services: Fees charged based on number of clicks, impressions, leads, or acquisitions generated. Service fees are exclusive of GST and invoiced twice per month with 14-day payment terms. The company also pays commissions to the Jack Media Affiliate Network based on valid clicks, impressions, sales/actions, applications and leads generated.

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

Jack Media is a performance marketing agency that creates digital advertising campaigns and delivers qualified customer sales leads to clients across industries including credit cards, home loans, insurance, energy, and retail. The company runs campaigns on Facebook, Instagram, Taboola and Email and leverages its Jack Media Affiliate Network of registered third-party publishers to distribute ads across websites, email, and search engine marketing. Leads are delivered in real-time to client sales teams using a Create-Promote-Deliver-Optimize-Scale methodology.

Product overview

Jack Media is a performance marketing agency offering a unified lead generation service. The core offering centers on their Create-Promote-Deliver-Optimize-Scale methodology, utilizing their Jack Media Affiliate Network to distribute advertisements across multiple digital channels (Facebook, Instagram, Taboola, Email) and deliver qualified customer leads to clients in real-time. Services are provided across industries including Credit Cards, Home Loans, Car Loans, Personal Loans, Life Insurance, Health Insurance, Debt Consolidation, Education, Energy Providers, Health & Fitness, NGOs & Causes, and Retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Generation Services Performance marketing services that identify, engage, and deliver qualified customer sales leads to business clients across credit cards, home loans, car loans, personal loans, life and health insurance, debt consolidation, education, energy providers, health & fitness, NGOs, and retail verticals. Campaigns are created, promoted across Facebook, Instagram, Taboola, and Email, and optimised for client-defined performance outcomes with leads posted in real time to client sales teams.
• Jack Media Affiliate Network A network of registered third-party affiliates and publishers with related technology and software for distributing advertisements, including banners, buttons, text-links, clicks, co-registrations, pop-ups, pop-unders, email, and graphic files. Publishers earn commissions based on valid clicks, impressions, sales/actions, applications, and leads generated, and operate across websites, email-based marketing, search engine marketing, and other online marketing channels.

Quantifiable outcome

• Thousands of engaged customers delivered to clients every month

Named customers12 records

Segments12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Jack Media Affiliate Network PublisherscoreChannel Partner/ Reseller/ DistributorJack Media operates a network of registered third-party affiliates and publishers. Publishers distribute advertisements including banners, buttons, text-links, clicks, co-registrations, pop-ups, pop-unders, e-mail and similar online media through websites for impressions-based campaigns and via email-based marketing, search engine marketing, and website-based marketing. Publishers earn commissions based on valid clicks, impressions, sales/actions, applications and leads generated.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Others

• Finder: Australian financial services comparison platform that is both a Jack Media client and operates its own lead generation capability. Comparable on vertical focus (credit cards, home loans, energy) and reliance on performance channels, making it both a customer and a partial competitor.
• iSelect: Australian comparison platform for energy, insurance, banking and broadband products that buys significant volumes of leads. Comparable as both a potential Jack Media client (already sits in Jack Media's served verticals) and as an adjacent lead generation ecosystem participant.

Broad incumbents

• CJ Affiliate (Commission Junction): One of the largest global affiliate networks, operating across retail, finance, travel and subscription verticals. Comparable to Jack Media Affiliate Network on channel and advertiser types, but at global scale and as a network platform rather than an integrated agency.
• Awin: Global affiliate marketing network owned by Axel Springer, operating across retail, finance, travel and telecom. Comparable as a channel partner and publisher-recruitment competitor to Jack Media Affiliate Network, but with a much broader global footprint and advertiser base.
• dentsu (performance marketing practices): Global advertising group with large performance media and lead generation practices serving financial services, energy and retail. Comparable in offering outcome-based digital lead gen at scale, but as part of a much broader full-service media portfolio that competes with Jack Media primarily on enterprise accounts.

Direct peers

• Impact: Global partner and affiliate marketing platform used by advertisers to manage publisher relationships and performance-based campaigns. Directly comparable to the technology layer behind Jack Media Affiliate Network, though Impact is a SaaS vendor whereas Jack Media runs the network as an agency.
• Commission Factory: Australia-based affiliate marketing network that connects advertisers with publishers across multiple verticals. Closest direct competitor to the Jack Media Affiliate Network on geography and channel, with overlapping advertiser categories including retail, finance and travel.
• QuinStreet: US-listed performance marketing company that delivers qualified leads in financial services, insurance and education verticals. Highly comparable to Jack Media in vertical mix (lending, insurance) and outcome-based lead generation model, though operating at materially larger scale in the US rather than Australia.
• Web Profits: Australian digital performance marketing agency that runs paid acquisition campaigns on Facebook, Google and other platforms. Comparable to Jack Media on channel mix (Facebook/Instagram-led paid social), GTM motion (performance-based lead and acquisition work) and Australia-centric client base; Web Profits even appears as a Jack Media testimonial.

Emerging players

• PartnerStack: B2B partner management platform focused on SaaS, fintech and ecommerce ecosystems. Comparable in addressing performance-based publisher/affiliate workflows, but concentrated in SaaS partner programs rather than the consumer financial services mix that Jack Media serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jack-media
• Xx.com/jacknetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jack Media