FitFusion
FitFusion is a direct-to-consumer streaming fitness platform operated by Fitness Broadcasting Company, LLC, offering 1,000+ on-demand workout classes across 17+ modalities on web, mobile, and smart TV, targeted at busy professionals seeking flexible home-based fitness via monthly or annual subscriptions.
- Company typePrivate
- Founded-
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What FitFusion does
FitFusion, operated by Fitness Broadcasting Company, LLC, is a direct-to-consumer streaming fitness platform that delivers on-demand workout classes to consumers worldwide. The platform hosts more than 1,000 classes spanning 17+ fitness modalities — including HIIT, strength, yoga, Pilates, cycling, dance, kickboxing, and meditation — produced under a multi-instructor model featuring trainers such as Jillian Michaels and Brooke Burke. Its primary target user is the busy professional seeking flexible, schedule-agnostic access to varied fitness content rather than a gym commitment.
The platform operates as a multi-device streaming service with a published iOS app (App Store ID 1088543084), Android support, web streaming, and smart TV coverage that enables 24/7 self-serve access from a single account. Product-level features include personalized user profiles, workout history tracking, progress photos, post-workout mood logging, favourites with offline downloads, and an advanced search by trainer, modality, and equipment. The platform integrates with Stripe for payment processing and with iOS Health/HealthKit and Google Fit for opt-in ingestion of activity, sleep, food, and mood signals used to personalize coaching and workout plans; no proprietary machine learning models, training pipelines, or AI research output are disclosed.
FitFusion's revenue model is subscription-driven at $14.99 per month or $149.99 per year following a 7-day free trial, supplemented by individual video purchases and a limited-time lifetime-access option. Distribution is fully self-serve and product-led through fitfusion.com and the mobile apps, with organic social channels (Facebook, X, YouTube, Instagram) used for top-of-funnel acquisition. The company is privately held, headquartered at 2520 Coral Way, Suite 2372, Miami, FL, governed under Florida law, and reports 1–10 employees with no disclosed external funding, indicating a bootstrapped operating model. Cardholder data is not stored on the company's servers; all payments are processed by third-party providers.
FitFusion firmographics
Firmographics- Name
- FitFusion
- Legal name
- Fitness Broadcasting Company, LLC
- Website
- https://fitfusion.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FitFusion is a direct-to-consumer streaming fitness platform operated by Fitness Broadcasting Company, LLC, offering 1,000+ on-demand workout classes across 17+ modalities on web, mobile, and smart TV, targeted at busy professionals seeking flexible home-based fitness via monthly or annual subscriptions.
- Ownership category
- akta.pro rank
FitFusion industry classification
Industry- Product category
- On-Demand Fitness Streaming
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where FitFusion is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FitFusion business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Subscription Streaming: FitFusion generates revenue through recurring subscription fees. The platform offers monthly ($14.99/month) and annual ($149.99/year) subscription plans with a 7-day free trial period. Subscriptions automatically renew on a recurring basis (weekly, monthly, quarterly, or annually depending on plan chosen) until cancelled. The company also offers individual video purchase options.
- Individual Video Purchase: Users can purchase individual workout videos separately from the subscription model, providing a one-time transaction revenue stream for the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription with 7-day free trial |
| Subscription | Annual | Annual subscription with 7-day free trial |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
FitFusion product offering
Product offeringCore offering
FitFusion is a direct-to-consumer streaming platform offering over 1,000 on-demand fitness classes across modalities such as HIIT, strength, yoga, Pilates, cycling, dance, kickboxing, and meditation. Content is delivered by multiple elite trainers and streamed across desktop, mobile, tablet, and smart TV devices via subscription or individual video purchase.
Product overview
FitFusion is a single unified streaming workout platform offering on-demand fitness classes. The core FitFusion product provides access to a library of over 1,000 workout videos from multiple elite trainers across 17+ fitness modalities including HIIT, strength, yoga, Pilates, cycling, dance, kickboxing, meditation, and specialty programs. The platform is supplemented by user-facing features including Personalized User Profiles, Workout History Tracking, Progress Photos, Mood Tracking, Favorites & Downloads, and Advanced Search. Content streams across desktop, mobile, and smart TV devices with subscriptions at $14.99/month or $149.99/year.
Differentiator
Problem solved
Functional benefit
Products and services
- FitFusion A streaming workout platform offering on-demand fitness classes across multiple modalities including HIIT, strength, yoga, Pilates, cycling, dance, kickboxing, and meditation. Features content from multiple elite trainers and streams across desktop, mobile, and smart TV devices. Subscriptions available at $14.99/month or $149.99/year with a 7-day free trial.
- FitFusion Workout Library An extensive library of over 1,000 workout videos spanning 17+ fitness modalities including Abs/Core, Ballet/Barre, Boxing/Kickboxing/MMA, Buns N Thighs, Cardio, Chest/Arms/Back, Dance, HIIT, Indoor Cycling, 10-Minute Workouts, Pilates, Pre/Postnatal, Stretch And Restore, Total Body Training, Yoga, Meditation, and Fit After 50+.
- Individual Video Purchase A one-time purchase option allowing users to buy individual workout videos separately from the subscription model.
Companies that use FitFusion
Customer profileSegments1 record
Ideal customer profiles1 record
FitFusion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
FitFusion partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Crunch Fitness (via franchisee Fit Fusion)minorA separate entity called 'Fit Fusion' (note: different entity from the FitFusion streaming platform) operates as a Crunch Fitness franchisee, opening Crunch 3.0 gym locations. This franchisee relationship involves operating physical gym locations under the Crunch brand, not a partnership with the FitFusion streaming platform.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
FitFusion competitors and assessment
Company assessmentDirect peers
- Daily Burn: Daily Burn provides a streaming fitness library with rotating trainer-led classes across modalities, mirroring FitFusion's on-demand, multi-instructor approach.
- Peloton: Peloton offers a subscription fitness streaming platform with on-demand classes across multiple modalities and trainer personalities, directly competing with FitFusion for at-home workout subscribers.
- Aaptiv: Aaptiv delivers subscription-based audio and video fitness classes across modalities with personal-trainer-led programming, directly comparable to FitFusion's streaming model.
- Centr: Centr is a subscription fitness app centered on a celebrity trainer (Chris Hemsworth) and offers on-demand workouts, meal plans, and mindfulness — closely paralleling FitFusion's celebrity-led streaming positioning.
- BODi (formerly Beachbody): BODi streams on-demand workout programs across strength, HIIT, yoga, and nutrition, operating a comparable subscription model to FitFusion with multi-trainer content libraries.
Broad incumbents
- Apple Fitness+: Apple Fitness+ is a subscription streaming fitness service inside Apple's ecosystem; broader and better-funded than FitFusion, but overlaps directly on multi-modality, trainer-led, on-demand classes.
- Les Mills On Demand: Les Mills On Demand streams the well-known Les Mills group fitness programs (Bodypump, Bodycombat, etc.) on subscription, directly comparable to FitFusion's modality-based streaming catalogue.
- Nike Training Club: Nike Training Club offers free and premium on-demand workout content across modalities as part of Nike's broader brand portfolio, overlapping with FitFusion's multi-modality streaming library.
Emerging players
- Glo: Glo is a subscription yoga, Pilates, and meditation streaming platform with on-demand classes led by multiple instructors — narrower than FitFusion's multi-modality offering but a comparable streaming fitness model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FitFusion social profiles
Digital presenceFitFusion financial estimates
Financial estimateRevenue estimate
Valuation estimate
FitFusion leadership team
Management profileNumber of profiles
FitFusion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FitFusion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FitFusion
What does FitFusion do?
FitFusion is a direct-to-consumer streaming platform offering over 1,000 on-demand fitness classes across modalities such as HIIT, strength, yoga, Pilates, cycling, dance, kickboxing, and meditation. Content is delivered by multiple elite trainers and streamed across desktop, mobile, tablet, and smart TV devices via subscription or individual video purchase.
Is FitFusion a public or private company?
FitFusion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FitFusion founded?
FitFusion was founded in -1. It employs 1 to 10 people.
Where is FitFusion based?
FitFusion is headquartered in Miami, United States, in the North America region.
How does FitFusion make money?
Two revenue lines are on record. Subscription Streaming is the primary driver. The others are individual Video Purchase.
Who are FitFusion's main competitors?
Direct peers on record are Daily Burn, Peloton, Aaptiv, Centr and BODi (formerly Beachbody). Broad incumbents are Apple Fitness+, Les Mills On Demand and Nike Training Club. Glo is listed as an emerging player.
Does FitFusion have an API?
No public API is recorded for FitFusion.
What industry is FitFusion in?
FitFusion's product category is On-Demand Fitness Streaming. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 71394 and its SIC code is 7372.