Shay Rowbottom Marketing

What Shay Rowbottom Marketing does

Shay Rowbottom Marketing is a Miami-based personal branding consultancy founded in 2019 by Shay Rowbottom that helps entrepreneurs, executives, and professionals build and monetize a LinkedIn-led personal brand. Its core deliverable is a methodology that blends personal storytelling with professional positioning, delivered through three primary products: a done-for-you LinkedIn Profile Makeover starting at $2,500, a Circle-hosted Enterprise Community membership priced at $499/month or $5,000/year that bundles the 1CVA foundational course, workshops, and direct chat access to Shay, and 60-minute private coaching sessions sold via Stripe.

Revenue is generated across five distinct streams: subscriptions (Enterprise Community), high-touch professional services (Profile Makeover, private coaching, speaking engagements), influencer marketing collaborations with hotels and real estate brands leveraging a 600,000+ LinkedIn audience, one-time course licenses (Quick Start Kit at $27), and a Shopify-based e-commerce home goods storefront (accent chairs, lighting, custom art, sectionals) that constitutes a separate sub-brand.

The business is structured as a sole proprietorship with 11–50 employees, operates without external funding, and depends heavily on Shay Rowbottom's personal brand — recognized as Forbes #1 Influencer of 2020 — as its primary acquisition engine. Underlying technology consists of standard third-party SaaS (Circle for community, SamCart for courses, Shopify for commerce, Stripe for payments, Tapita for landing-page/checkout), with no proprietary AI/ML components, patents, or technical IP disclosed. The client base spans SMB professionals buying community memberships or coaching, mid-market founders buying profile makeovers, and enterprise/celebrity accounts (e.g., Cardone, Lok, Howes, Harrington, Khoshbin, Lea) for branded collaborations and keynote engagements.

Name

Shay Rowbottom Marketing

Legal name

Shay Rowbottom Marketing

Website

https://shayrowbottom.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Shay Rowbottom Marketing is a Miami-based personal branding consultancy founded in 2019 that helps entrepreneurs, executives, and professionals build LinkedIn-led personal brands via done-for-you Profile Makeovers, a Circle-hosted subscription community, private coaching, and influencer marketing collaborations.

Ownership category

akta.pro rank

Product category

Personal Branding Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Resume, LinkedIn & Personal Branding Services (Transition-Focused) (BPACAOAH)

akta.pro secondary industry

Creator/Influencer Storefront Platforms (CRAFANAC)

Keywords

• LinkedIn marketing services
• Personal branding consulting
• Social media coaching
• Content strategy training
• Online community memberships

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Operations

Revenue model

1. Enterprise Community Subscription: Monthly and annual subscription memberships providing access to training resources, live workshops, community forums, and direct chat with Shay. Monthly at $499/month, annual at $5,000/year.
2. Profile Makeover Service: Done-for-you LinkedIn profile optimization starting at $2,500. Includes 1-1 strategy call, headline crafting, summary optimization, banner design, and ongoing account management.
3. Private Coaching Sessions: 60-minute private coaching sessions with Shay for personalized business strategy and marketing guidance.
4. Speaking Engagements: Keynote speaking at conferences and corporate events covering personal branding and LinkedIn growth strategies.
5. Influencer Marketing Collaborations: Branded video promotions for hotels, real estate, and business brands leveraging Shay's 600,000+ LinkedIn audience.
6. Courses (Quick Start Kit): Self-paced online course for new creators starting at $27.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Shay Rowbottom Marketing sells personal-branding and LinkedIn-marketing services directly to individual professionals and business owners. Its core line includes a done-for-you LinkedIn Profile Makeover and management service (starting at $2,500), a Circle-hosted Enterprise Community membership with monthly ($499) and annual ($5,000) tiers that bundles the 1CVA Quick Start Kit course, and 60-minute one-on-one private coaching sessions. A secondary Shopify storefront sells branded home-goods items such as furniture, lighting, and custom art.

Product overview

Shay Rowbottom Marketing operates as a personal branding and LinkedIn marketing consultancy offering a portfolio of LinkedIn-focused services. The core offerings include a Done-for-Me LinkedIn Profile Makeover service (starting at $2,500), a Circle-hosted Enterprise Community membership ($499/month or $5,000/year) that includes access to the 1CVA foundational course, and 60-minute Private Coaching Sessions. Additionally, the company operates a separate Shopify-based e-commerce store selling home goods (furniture, lighting, custom art). The services are priced and delivered individually, with the Enterprise Community serving as the primary subscription-based recurring revenue product.

Differentiator

Problem solved

Functional benefit

Products and services

• LinkedIn Profile Makeover & Management A high-touch done-for-you service for individual professionals and executives in which Shay's team optimizes their LinkedIn profile, crafts headline and summary, designs a banner, manages the account on an ongoing basis, and runs connection-growth outreach campaigns. Priced starting at $2,500 per engagement.
• Enterprise Community Membership Subscription-based access to Shay's private Circle community for individual professionals and creators, including step-by-step personal-branding training, live workshops, exclusive templates, content reviews, peer engagement groups, and direct chat with Shay. Available as a $499/month or $5,000/year membership and includes the 1CVA foundational course.
• 1CVA Quick Start Kit for New Creators A self-paced online course teaching new creators how to set up their LinkedIn profile, build engagement, ideate content, shoot and edit video, write copy, and manage posting schedules. Sold standalone for $27 via SamCart and also included with the Enterprise Community membership.
• Private Coaching Session A 60-minute one-on-one coaching engagement with Shay Rowbottom covering business goals, offer optimization, content brainstorming, and the creation of a custom action roadmap, booked individually through Stripe checkout.
• Home Goods E-commerce Collection A separate Shopify storefront selling branded furniture and home decor — including accent chairs, nightstands, bar carts, lamps, custom art, and sectionals — operated alongside the personal-branding services business, with pickup available at Tampa fulfillment locations.

Quantifiable outcome

• Clients report 10x increase in LinkedIn followers
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• CirclecoreTechnology or IntegrationCircle serves as the community platform for Shay's Enterprise Community, hosting live workshops, private forums, engagement groups, and providing the infrastructure for the 24/7 direct chat with Shay. Members receive login credentials to access the Circle platform.
• StripecoreTechnology or IntegrationStripe is the payment processor used for private coaching session bookings and other transactions on the website.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HubSpot: Large marketing and CRM platform with content, education (HubSpot Academy), and community components. Touches the same buyer (business owners/inbound marketers) at much broader scale, but does not compete in done-for-you LinkedIn personal branding services.
• Hootsuite: Large-scale social media management suite used by enterprises and agencies. Comparable in the broader social-media-marketing category but offers tools rather than personal-branding services and consultative engagement.
• Sprout Social: Enterprise social media management and analytics platform serving marketers and agencies. Comparable industry and overlapping marketing-tech territory, though focused on multi-channel publishing/analytics rather than personal-brand coaching.
• Buffer: Established social media management platform with broad multi-channel scheduling and analytics. Overlaps as social media marketing infrastructure used by Shay's audience, but does not specialize in LinkedIn personal branding services or coaching.

Emerging players

• Taplio: AI-powered LinkedIn content and growth tool targeting the same end user (professionals wanting to build a personal brand on LinkedIn). Competes with Shay's methodology via productized software rather than services — relevant as a SaaS threat to the DIY tier ($27 course and $499/mo community).
• Supergrow: LinkedIn growth and AI-content platform for creators and founders. Same target audience and adjacent value proposition (LinkedIn audience building), but distributed as SaaS instead of coaching — a substitute at the lower end of Shay's pricing ladder.

Direct peers

• Justin Welsh: Solopreneur and LinkedIn audience-building educator who sells courses, coaching, and tools for professionals growing on LinkedIn — directly overlapping with Shay's personal-brand methodology, target customer (founders/executives), and premium course-plus-community business model.
• Jasmine Star: Social media strategist and personal-branding advisor to entrepreneurs; competes in the same founder-led social-media education category with courses, live events, and a premium community — overlapping customer base (business owners) and offer structure.
• Amy Porterfield: Online course creator and business coach for entrepreneurs built on a personal-brand flywheel (podcast, courses, paid community). Highly comparable business model — premium courses plus a recurring membership community targeting SMB owners — even though platform focus is broader than LinkedIn-only.
• Lara Acosta: Personal branding strategist and content coach who helps professionals build visible brands on LinkedIn and Instagram. Closely mirrors Shay's done-for-you services plus course/coaching offers and the same founder-led, audience-driven GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/shayrowbottom
• Facebookfacebook.com/ShayRowbottom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shay Rowbottom Marketing