Maguire Marketing Group

What Maguire Marketing Group does

Maguire Marketing Group is a Toronto-based, founder-led marketing consultancy operated as a solo practice by Michelene Maguire. The firm provides AI-assisted marketing services to B2B and service businesses, with a stated client base of 50+ companies and $100M+ in pipeline generated on behalf of clients. The practice is built around three integrated service tiers: an AI Assisted Marketing Consultant offering for strategy-led engagements, a Fractional CMO retainer providing part-time senior marketing leadership, and a Done-for-You Marketing program in which the consultancy takes full ownership of strategy, content, systems, publishing, and AI workflows against approximately one hour per month of client involvement.

The underlying technology stack is composed primarily of third-party generative AI tools integrated into client delivery, including ChatGPT for first-draft content (blog posts, email, social posts, positioning frameworks, proposals), GPT-Image-2 and Gemini for brand visuals and social imagery, Sora for short-form video, and Perplexity for industry research with cited sources. The consultancy layers a proprietary 90-Day Done-for-You Execution Framework and a Generative Engine Optimization (GEO) methodology - the practice of structuring content to surface in AI-generated search answers from ChatGPT, Perplexity, and Google's AI Overviews - on top of these models. Content production also uses an AI marketing platform that connects LinkedIn, Instagram, and Facebook with scheduling, calendar management, and performance tracking.

The business model combines monthly subscription retainers for Done-for-You engagements (typically $999-$4,999 per month with a minimum 3-month commitment) and Fractional CMO retainers (scoped to team size and complexity), with project-based AI Marketing Consulting engagements starting at approximately $1,500 for a focused diagnostic and strategy sprint of around 10 hours. Go-to-market is direct and consultative: a free 30-minute Advisory Session serves as the entry point and qualification mechanism, followed by application or scoped proposal. Target buyers are founders, CEOs, and marketing leaders at service businesses with $500K+ revenue, with primary geographic focus on the Toronto/GTA market and remote delivery across Canada and beyond. The firm is privately held, founder-owned, has no disclosed institutional capital, and is not a developer of underlying AI models.

Name

Maguire Marketing Group

Legal name

Maguire Marketing Group

Website

https://maguiremarketinggroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Maguire Marketing Group is a Toronto-based solo consultancy founded by Michelene Maguire that delivers AI-assisted marketing consulting, fractional CMO leadership, and done-for-you marketing execution to founders and marketing leaders of B2B and service businesses, primarily in Canada.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Marketing consulting services
• Fractional CMO services
• AI marketing execution
• Done-for-you marketing
• B2B marketing strategy

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Done-for-You Marketing Program: Monthly retainer model where the company takes full ownership of marketing execution — strategy, content, systems, publishing, and AI workflows. Client commits approximately 1 hour per month for approvals. Minimum 3-month commitment required.
2. AI Marketing Consulting: Project-based and retainer engagements providing senior strategic direction. Scoped based on complexity and duration. Typically starts with a focused diagnostic and strategy sprint (~10 hours), with ongoing advisory relationships available on a monthly basis.
3. Fractional CMO: Part-time retainer engagement where the consultant takes ownership of the marketing function. Scoped based on team size, business complexity, and hours required. Brings senior CMO-level leadership without the full-time cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Maguire Marketing Group is a Toronto-based marketing consulting practice that delivers AI-assisted marketing strategy and execution services for B2B and service businesses. The offering spans three interconnected services: AI Assisted Marketing Consulting for senior strategic direction, Fractional CMO engagements for part-time senior marketing leadership, and Done-for-You Marketing programs that take full ownership of content, systems, social media, SEO, GEO, and email execution. All engagements combine 15+ years of senior B2B marketing experience with AI-assisted workflows.

Product overview

Maguire Marketing Group offers three interconnected marketing service offerings: (1) AI Assisted Marketing Consultant - a consulting engagement for leaders wanting strategy guidance while executing internally; (2) Fractional CMO - a part-time senior marketing leadership retainer where the provider owns the marketing function; and (3) Done-for-You Marketing - a full execution service that takes the entire marketing load off the client. All services incorporate AI-assisted workflows and are designed for B2B and service businesses, typically founders or CEOs at companies with $500K+ revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Assisted Marketing Consultant AI-powered marketing consulting service combining senior B2B strategy with AI tools for execution. Includes positioning and messaging, AI workflow strategy, demand and pipeline strategy, marketing team enablement, and full-funnel diagnostics. Targeted at marketing leaders and founders who need senior strategic guidance and AI expertise.
• Fractional CMO Part-time CMO service where a senior marketing leader works inside the business on a part-time retainer. Owns positioning, marketing strategy, team and agency direction, AI and technology integration, and pipeline reporting. Typically 10-20 hours per month for growing businesses not yet ready for a full-time CMO hire.
• Done-for-You Marketing Full marketing execution service where the provider builds and runs the entire marketing function including strategy, content, systems, social media, SEO/GEO, and AI workflows. Client commits approximately 1 hour per month for approvals. Minimum 3-month commitment required. Pricing $999-$4,999 per month based on content volume, channels, and business complexity.

Quantifiable outcome

• 100MM+ pipeline generated for clients
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SmartBug Media: B2B marketing agency offering content, demand generation, and marketing operations as a managed service. Comparable because it sells outcome-based retainers with full-funnel execution analogous to the Done-for-You model.
• DemandWave: B2B marketing agency focused on demand generation, ABM, and marketing technology enablement. Comparable given its overlap in B2B demand gen services and emphasis on marketing operations and analytics.
• KlientBoost: Performance marketing agency specializing in B2B demand generation and paid acquisition. Comparable due to overlapping lead-generation services, conversion focus, and mid-market enterprise client base.
• Constructive: B2B SaaS-focused growth marketing agency with design-led content and SEO services. Comparable due to similar positioning around pipeline generation and senior-led execution for SaaS clients.
• Siege Media: Content marketing and SEO agency focused on organic growth for B2B and enterprise brands. Comparable due to overlapping SEO/content focus and enterprise client roster.
• Salted Stone: B2B marketing agency offering HubSpot-driven demand generation and content services. Comparable due to similar mid-market B2B client base, retainer pricing, and full-funnel execution offering.
• Directive Consulting: B2B SaaS marketing agency providing demand generation, content, and SEO services to software companies. Comparable given its enterprise SaaS client base and focus on pipeline-driven marketing programs.
• Single Grain: Digital marketing agency focused on SEO, content, and paid media for B2B and SaaS brands. Comparable because it serves similar mid-market and enterprise clients with AI-influenced content and demand generation playbooks.

Broad incumbents

• Hawke Media: Full-service digital marketing agency serving SMB through enterprise across many verticals. Comparable as a broader incumbent offering overlapping digital marketing and fractional CMO-style services at greater scale.

Emerging players

• Gripped: UK-based fractional CMO and growth marketing consultancy serving SaaS and tech companies. Comparable given overlapping fractional CMO and B2B growth marketing services for similar persona types.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/maguiremktg
• Facebookfacebook.com/MaguireMktg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maguire Marketing Group