What Gripped does

Gripped is a London-based B2B digital marketing agency founded in 2017 by Steve Eveleigh and Ben Crouch, operating exclusively in the SaaS, AI, and technology verticals. The firm serves approximately 30 active clients from a 25-person team, focused on B2B SaaS companies ranging from Series A startups to £50M+ ARR scale-ups, targeting marketing leaders, founders, revenue leaders, CFOs, and fractional CMOs. Gripped deliberately excludes e-commerce, consumer, and generalist B2B work to concentrate on recurring-revenue business models.

The service portfolio centres on demand generation and pipeline creation rather than awareness activity. Core offerings include Go-to-Market Strategy, Demand Generation, Lead Generation, Account Based Marketing, Paid Search (Google/Bing), Paid Social (LinkedIn/Meta), LinkedIn Ads, Earned Social, SEO, and GEO (Generative Engine Optimisation) for AI-driven search surfaces, supported by Website Design & Development and Landing Page Design & Build. Delivery runs on 30-day sprint cycles with closed-loop reporting tied to CAC, LTV, MQLs, SQLs, opportunity value, and closed revenue, integrating into client sales motions through shared Slack channels, CRM connectivity (HubSpot or Salesforce), and SLAs.

The business model is a rolling monthly retainer contract with a three-month notice period, priced across three tiers: Advisory/Execution from £3,500/month, Performance from £7,500/month, and Scale from £15,000/month. Website projects (£1,500–£150K+) and paid-media management (separate budget, £5K–£150K+/month) generate additional revenue. All sales are direct and consultative, with no channel or marketplace distribution, anchored by a six-week structured onboarding including a 3-hour discovery workshop. Headquartered at 38 Southwark Street, London SE1, Gripped operates as Gripped Ltd, a privately held UK company with no disclosed external funding.

Name

Gripped

Legal name

Gripped Ltd

Website

https://gripped.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Gripped is a London-based B2B digital marketing agency exclusively serving SaaS, AI, and tech companies (£2M–£50M ARR). Founded in 2017, it offers demand generation, paid media, SEO, GEO, ABM, and web design on monthly retainers to ~30 clients.

Ownership category

akta.pro rank

Product category

B2B Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

Keywords

• B2b demand generation
• Saas marketing agency
• Account based marketing
• Paid media management
• Search engine optimisation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Retainer (Advisory/Execution): From £3,500/month for strategic guidance and specialist execution. Covers quarterly strategy sessions, planning, roadmapping, and access to specialists. Flexible model for experienced in-house teams.
2. Monthly Retainer (Performance): From £7,500/month for deep expertise in one or two channels (e.g. paid search, paid social, SEO, content). Includes channel strategy, campaign execution, performance analysis, and monthly strategy reviews.
3. Monthly Retainer (Scale): From £15,000/month for full demand generation across strategy, paid media, content, SEO and conversion optimisation. Includes multi-channel campaigns, sales alignment, weekly syncs, and reporting.
4. Website Projects: Website management from £1,500/month; Basic refresh £18k-£45k; Full redesign £45k-£150k+. Landing pages from £4,500 (single) or £8,500 (funnel of 3). Ongoing pages from £3,500/month (minimum 3 months).
5. Paid Media Management (separate budget): Gripped manages paid media (Google Ads, LinkedIn Ads, Reddit, Display, Retargeting) on behalf of clients. Media spend is paid directly by clients to platforms and is not included in the monthly retainer. Typical media budgets range £5,000-£150,000+/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels11 records

Core offering

Gripped is a B2B digital marketing agency that plans and executes demand generation campaigns exclusively for SaaS, AI and tech companies. Services span Go-to-Market Strategy, multi-channel Demand Generation (paid search, paid social, LinkedIn Ads, SEO, GEO, content, ABM) and B2B website and landing page design and build, sold as monthly retainers or fixed-price projects with a 30-day sprint methodology tied to pipeline and revenue metrics.

Product overview

Gripped is a B2B digital marketing agency offering a unified service portfolio centered on demand generation and pipeline growth for SaaS, AI, and tech companies. The core offering combines Go-to-Market Strategy with execution across multiple channels: Demand Generation, Lead Generation, Account Based Marketing, Paid Search (Google/Bing), Paid Social (LinkedIn/Meta), LinkedIn Ads, Earned Social, SEO, and GEO (Generative Engine Optimisation). Supporting services include Website Design & Development and Landing Page Design & Build. All services are built around 30-day sprint cycles, revenue-focused metrics (CAC, LTV, pipeline velocity), and sales-marketing alignment. The agency operates exclusively for B2B SaaS companies between £2M-£50M ARR.

Differentiator

Problem solved

Functional benefit

Products and services

• Go-to-Market Strategy Strategic planning service for B2B SaaS and tech companies covering ICP definition, buyer persona development, positioning and messaging, and 90-day roadmaps that guide all other service execution.
• Demand Generation Full demand generation engine combining strategy, multi-channel campaigns, content creation and sales alignment, designed to create predictable pipeline rather than just MQLs for B2B SaaS, AI and tech companies.
• Lead Generation B2B SaaS lead generation service that captures high-quality leads through multi-channel visibility, conversion-focused content, landing page optimisation and lead nurture sequences.
• Account Based Marketing (ABM) Targeted multi-channel ABM campaigns for specific high-value accounts with personalised messaging, content and outreach, including account selection, engagement tracking and sales alignment for B2B SaaS and tech buyers.
• Paid Search Google Ads and Bing Ads paid search campaign management for B2B SaaS and tech clients, including keyword research, ad copy, landing pages, smart bidding and ongoing optimisation managed for pipeline rather than impressions.
• Paid Social LinkedIn and Meta/Facebook paid social campaigns built for B2B buying cycles, including audience targeting, ad creative, retargeting and funnel integration for SaaS and tech companies.
• LinkedIn Ads Specialised LinkedIn advertising service targeting founders, C-suite and marketing heads at B2B SaaS and tech companies, including ad copy, thought leadership content, gated content and landing page optimisation.
• Earned Social / Social Media B2B social media programmes that establish expertise, build audiences and generate leads, including executive social presence, premium content downloads, interactive lead magnets and paid social distribution.
• SEO B2B SEO service focused on revenue-aligned keywords and capturing qualified demand, including technical audits, keyword strategy, on-page optimisation and content creation for SaaS and tech buyers.
• GEO (Generative Engine Optimisation) Optimisation for AI-generated search results targeting visibility in ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude, including GEO audits, content architecture, entity building and structured data implementation for B2B SaaS companies.
• Website Design & Development Conversion-focused B2B SaaS and tech website design and development service covering website projects, microsites, ongoing management, interactive tool development and CMS training, built on WordPress, Framer or Webflow.
• Landing Page Design & Build Conversion-optimised landing pages for B2B SaaS companies including strategy, copy, design, build and 30-60 days of optimisation support, built in 3-4 weeks on Framer, HubSpot, Webflow or WordPress.

Quantifiable outcome

• 252% increase in opportunity value from Google Search Ads (Eficode)
• +9 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGripped holds Google Partner certification, indicating proficiency in Google Ads platform management for search, display, and Performance Max campaigns. This partnership enables Gripped to manage client paid search campaigns on Google's advertising platform.
• HubSpotcoreTechnology or IntegrationGripped holds HubSpot Partner status, indicating expertise in HubSpot CRM, marketing automation, and website CMS. Gripped builds websites on HubSpot CMS and implements HubSpot marketing automation workflows, lead scoring, and attribution for clients.

Scale indicators13 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Kalungi: B2B SaaS marketing agency offering outsourced CMO services, demand generation, and full-stack marketing for SaaS companies. Highly comparable to Gripped in target customer (£2M-£50M ARR SaaS), service portfolio, and consulting-style delivery model.
• SmartBug Media: B2B inbound marketing agency specializing in HubSpot, demand generation, and revenue operations. Directly comparable in offering full-stack B2B SaaS marketing services with HubSpot partnership and similar retainer-led business model.
• Ironpaper: B2B marketing and demand generation agency focused on SaaS and technology companies. Offers comparable services including ABM, content marketing, lead generation, and sales-marketing alignment for similar ICP and ARR range.
• Animalz: Content marketing agency exclusively serving B2B SaaS companies. Directly comparable in SaaS-only focus and content-driven demand generation, though with narrower scope than Gripped's full-service offering.
• Major Tom: Full-service digital marketing agency serving B2B and SaaS clients with strategy, paid media, SEO, and web development. Comparable scope and similar B2B SaaS target market, though operating across multiple geographies rather than UK-centric.
• IMPACT: B2B marketing agency offering strategy, content, sales enablement, and demand generation services to mid-market and enterprise B2B companies. Comparable positioning around sales-marketing alignment and HubSpot ecosystem certification.
• DemandLab: B2B SaaS marketing agency delivering demand generation, ABM, and marketing operations services. Comparable specialization in B2B technology companies with similar ICP and consulting-driven delivery model.
• WebiMax: Digital marketing agency offering SEO, paid media, and content services with SaaS and tech vertical experience. Comparable in execution services, though broader in vertical focus than Gripped's SaaS-exclusive positioning.
• Single Grain: SaaS and tech-focused digital marketing agency providing SEO, paid media, content, and demand generation services. Directly competes for the same B2B SaaS clients with similar multi-channel execution capabilities and SaaS-specialist positioning.

Emerging players

• Reforge: Growth and marketing education community for B2B SaaS professionals. Adjacent rather than directly competitive — overlaps with Gripped's thought leadership positioning and ICP, but delivers education/training rather than agency execution services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gripped
• Instagraminstagram.com/gripped.io
• Xx.com/gripped_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gripped