Skoda Auto DigiLab

Name

Skoda Auto DigiLab

Legal name

Škoda X s. r. o.

Website

https://skodaautodigilab.com

Company type

Private

Founded year

2017

Operating status

Operating

Ownership category

akta.pro rank

Product category

Connected Car & Mobility Software

NAICS

Passenger Car Rental (532111), Taxi and Ridesharing Services (48531), Transit and Ground Passenger Transportation (485)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Transportation Services (4700)

akta.pro industry

PRIMARYTHADALAB

Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms

Travel & Hospitality/Car Rental & Mobility Services/Mobility-as-a-Service (MaaS) & Multimodal Mobility Platforms

SECONDARYTLAFAMAI

Micromobility Aggregators / MaaS Platforms (Multi-Modal Booking & Passes)

Transportation & Logistics/Passenger Transportation (Air, Rail, Bus, Taxi/Rideshare)/Shared Mobility (Carshare, Bikeshare, Scootershare)

SECONDARYBPAMAIAE

Ride-Hailing & Taxi Aggregation Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Travel, Mobility & Booking Platforms

SECONDARYBPAMAIAF

Car Rental & Car-Sharing Booking Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Travel, Mobility & Booking Platforms

Keywords

• Connected car services
• In-vehicle payments
• Mobility platforms
• Car sharing software
• Automotive digital services

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fees - Payment Services: Revenue from payment processing services including Pay to Fuel and Pay to Park, taking a percentage or fixed fee per transaction
2. Partnership and Advertising Revenue: Revenue from brand partnerships, discount campaigns (Mastercard Day, AXA insurance), and in-car advertising/offer placements
3. Data Services: Data utilization and monitoring services generating insights from vehicle and user behavior data
4. Mobility Platform Services: Revenue from HoppyGo car sharing and Citymove mobility services through subscription or usage-based models

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Škoda X operates a portfolio of connected digital services for Škoda vehicle owners and mobility users, including the Offers in-car discount app, Pay to Fuel and Pay to Park contactless payment services, the HoppyGo car-sharing platform, and the Citymove multimodal urban mobility app. These services are embedded in Škoda vehicles and exposed via the MyŠkoda mobile application, and are monetised through transaction fees, brand partnerships (Mastercard, AXA), and data services.

Product overview

Škoda X (Škoda Auto DigiLab) operates as a digital services and technology hub offering a portfolio of interconnected mobility and convenience services. The core offerings include the HoppyGo Mobility Platform (car sharing), Pay to Fuel and Pay to Park (cashless payment services for fuel and parking), Citymove (multimodal mobility), and the Offers in-car app (discounts and promotions). An additional innovation project, Second Life Battery Storage, explores sustainable battery applications. These products work together to provide customers with seamless digital experiences across mobility, payments, and lifestyle offers.

Differentiator

Problem solved

Functional benefit

Brands

• HoppyGo Mobility Platform: Mobility platform for car sharing services
• Pay to Fuel
• Pay to Park
• Citymove
• Second Life Battery Storage
• Offers

Quantifiable outcome

• Mastercard Day discount event attracted thousands of drivers in Slovakia

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• AXAcoreGTM or Marketing Partner · 9 July 2025Innovative AXA travel insurance campaign launched in collaboration with Škoda Auto, leveraging Škoda X's digital platform capabilities for insurance distribution.
• MastercardcoreGTM or Marketing Partner · 10 June 2025Mastercard partnered with Škoda X for the Mastercard Day discount campaign, promoted through Škoda's in-car Offers app and MyŠkoda mobile app in Slovakia, attracting thousands of drivers. Also participated in Space4Commerce event by Mastercard for partnership development.
• AralflagshipGTM or Marketing PartnerAral fuel stations serve as key partner for Pay to Fuel service, enabling contactless payment at Aral Stand 1 locations. The partnership provides €0.1/l discount for premium fuels.
• SlovnaftminorGTM or Marketing PartnerSlovnaft served as partner for promotional offers in Slovakia, participating in the Mastercard Day campaign through Škoda's digital channels.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Turo: Peer-to-peer car-sharing marketplace operating across the US, UK, France, and Australia. Directly comparable to HoppyGo's P2P car-sharing model and embedded booking experience.
• Getaround: Peer-to-peer car-sharing platform with connected-car (Connect technology) enabling keyless handover. Comparable to HoppyGo on the P2P mobility-as-a-service model.
• EasyPark: Europe's leading digital parking payments platform with in-car integrations across multiple OEMs. Directly competes with Pay to Park in parking payments and offers similar merchant/partner economics.
• Free2Move: Stellantis-owned mobility super-app offering car sharing, multimodal transport, parking, and connected services across European markets. Closely comparable to Škoda X's HoppyGo + Citymove + Pay-to-Park portfolio within an OEM umbrella.

Broad incumbents

• Mercedes me: Mercedes-Benz's connected-car platform offering in-car services, payment integrations, parking, and charging features through Mercedes me app. Closely aligned with Škoda X's OEM-embedded digital services model.
• Hyundai Connected Car Services (Bluelink): Hyundai's connected vehicle services platform offering remote control, in-car payments, and partner integrations. Analogous to Škoda X's Offers and MyŠkoda stack as a volume-brand OEM digital ecosystem.
• CARIAD: Volkswagen Group's centralized software and digital services arm developing unified infotainment, connected-car, and over-the-air platforms across VW, Audi, Porsche, and Škoda. Directly relevant as the group-level body whose scope overlaps with Škoda X's in-car Offers and payment services.
• BMW Connected Drive: BMW's in-vehicle digital services ecosystem spanning navigation, parking payments, concierge, and remote vehicle features. Comparable to Škoda X's MyŠkoda + Offers + Pay-to-Park stack as a premium OEM's connected-car platform.

Emerging players

• Moovit: Urban mobility aggregator combining public transit, micromobility, ride-hail, and bike-share into a single app with a strong European footprint. Directly comparable to Citymove's multimodal urban mobility proposition and a likely competitive threat.

Others

• Neuron Mobility: Micromobility operator with strong presence in Central and Eastern Europe, including Czech Republic. Adjacent to Citymove's multimodal scope and to Škoda X's urban mobility thesis in CEE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@skoda_x
• Facebookfacebook.com/skoda.x
• LinkedInlinkedin.com/company/skoda-auto-digilab-s-r-o
• Instagraminstagram.com/skoda.x/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skoda Auto DigiLab