ATREA
ATREA is a Dutch workforce management software vendor, founded in 1995 and part of ShareCompany, selling per-employee subscription modules for time registration, access control, activity registration, and leave management to mid-to-large enterprises in the Netherlands and Belgium, with deep integrations to Dutch payroll providers.
- Company typePrivate
- Founded1995
- HeadquartersAmersfoort, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ATREA does
ATREA is a Dutch workforce management (WFM) software vendor headquartered in Amersfoort, Netherlands, founded in 1995 and operating as a business unit of ShareCompany. The company sells an integrated, modular WFM platform built around a time-registration core, with add-on modules for access control, activity registration (project/order/cost center), leave management, capacity planning, absence management, and visitor registration, plus a multilingual mobile app (Dutch, English, Polish) for Employee Self Service. The platform features CBA-aware calculation engines that automatically determine worked hours, overtime, and allowances based on Dutch collective labor agreements and company-specific rules, and integrates directly with major Dutch payroll providers (ADP, AFAS, Nmbrs, Loket.nl, Cobra), personnel planning tools (Checks), and fleet systems (Transics).
ATREA targets medium-sized and large enterprises, particularly in logistics, manufacturing/industrial, and production sectors, with named customers including Bleckmann, Bakker Logistiek, Schneider Electric, D.O.R.C., Ahrend, Kaak Group, and Waterschap Brabantse Delta. The company is ISO 27001 certified (since November 2018) and hosts customer data within the EU via Hosted.nl and Equinix/Rackspace infrastructure. Revenue is generated primarily through a per-employee subscription model on the core software and add-on modules, supplemented by hardware sales (clocking terminals, badges, access controllers) sold through an integrated customer webshop launched in 2019.
The go-to-market is sales-led and consultative: ATREA positions itself as a partner that co-designs customized WFM systems with mid-to-large customers, supported by free product demos, a customer portal with knowledge base, content marketing (blog, e-books, webinars), and technical installation partners. Operations are concentrated in the Netherlands, with selected customers running multi-site deployments that span into Belgium (e.g., Bakker Logistiek's 18 locations). The company is private, has not raised venture funding, and has no disclosed revenue figure; the listed employee headcount band is 11–50, consistent with a focused, mid-sized specialist vendor rather than a scaling platform.
ATREA firmographics
Firmographics- Name
- ATREA
- Legal name
- ATREA
- Website
- https://atrea.nl
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ATREA is a Dutch workforce management software vendor, founded in 1995 and part of ShareCompany, selling per-employee subscription modules for time registration, access control, activity registration, and leave management to mid-to-large enterprises in the Netherlands and Belgium, with deep integrations to Dutch payroll providers.
- Ownership category
- akta.pro rank
ATREA industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Workforce Management & Scheduling (BPACAPAI)
- akta.pro secondary industries
- Time, Attendance & Scheduling Administration (BPACAIAE), Workforce Management Administration (Labor Forecasting, Rostering, OT Rules) (BPAAAHAD), Payroll, Time & Attendance (BPACAPAB)
Keywords
Where ATREA is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
ATREA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription/License Fees (per Employee): The core software is priced per employee per month/year. Additional modules (project registration, order registration, cost center registration, visitor registration) are also charged per employee, so customers only pay for what they actually use.
- Hardware (Time Registration Terminals): Physical clocking terminals for time registration can be supplied as part of complete time registration systems. Priced separately from software licenses via the customer webshop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Base time registration software — per employee subscription covering core time tracking, access control, and activity registration capabilities |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
ATREA product offering
Product offeringCore offering
ATREA develops and sells modular Workforce Management (WFM) software centered on time registration, with add-on modules for access control, activity/project/order/cost-center registration, leave management, capacity planning, visitor registration, and absence management. The solution is delivered as a cloud-based platform integrated with Dutch payroll and ERP systems, optionally bundled with physical clocking terminals, and is sold on a per-employee subscription basis to medium and large organizations.
Product overview
ATREA offers an integrated Workforce Management System (WFM) built around a modular platform architecture. The core product is Zeitregistratie (Time Registration), which forms the foundation for the complete WFM system. Around this core, Atrea offers multiple add-on modules including Activiteitenregistratie (Activity Registration), Verlofregistratie (Leave Registration), Toegangscontrole (Access Control), Projectregistratie (Project Registration), Orderregistratie (Order Registration), Kostenplaatsregistratie (Cost Center Registration), Bezettingsplanning (Capacity Planning), Absentiemanagement (Absence Management), and Bezoekersregistratie (Visitor Registration). Additional components include the Atrea Mobiele App (mobile application for Employee Self Service) and Urenverantwoording (Hour Reporting). All modules are priced per employee, allowing organizations to pay only for what they use. The system integrates with payroll software providers (ADP, AFAS, Nmbrs, Loket.nl, Cobra), personnel planning tools (Checks), and other enterprise systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Tijdregistratie (Time Registration) Core time registration software providing insight into working time and labour costs. Automatically calculates worked hours, overtime and allowances based on CBA, company regulations and time bookings, and maintains balances of worked hours, overtime, absences and leave. Sold on a per-employee subscription basis to medium and large enterprises.
- Toegangscontrole (Access Control) Access control system enabling organisations to determine who has access to which parts of a building or site and at what times. Includes real-time location signaling showing the presence of employees and visitors in specific rooms or zones based on access control data. Sold per employee and bundled with optional physical access hardware such as badges and controllers.
- Activiteitenregistratie (Activity Registration) Module for registering worked hours against projects, orders or cost centers. Employees book time via booking terminals or the Atrea mobile app, providing organisations with grip on labour costs and project progress. Sold on a per-employee subscription with sub-modules for Project Registration, Order Registration, Cost Center Registration and Hour Reporting.
- Atrea Mobiele App (Mobile Application / PersonalTime) Mobile application (Android and iOS) for Employee Self Service that enables employees to book hours, view work schedules, overtime and absences, and submit leave requests from any location. Available in Dutch, English and Polish.
- Atrea Customer Portal and Webshop Self-serve portal and integrated webshop through which existing ATREA customers manage their account, access documentation and release notes, and purchase additional hardware (time registration terminals, badges, access controllers) and software modules on a per-employee basis.
- Time Registration Hardware (Clocking Terminals and Badges) Physical time registration terminals, badges and access controllers supplied as part of complete time registration systems and sold separately from the software license through the ATREA customer webshop.
Quantifiable outcome
- Reduction of mutation slips from ~1000 to ~150 per month at Kaak Group
- +4 more outcomes
Companies that use ATREA
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
ATREA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
ATREA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ADPcoreADP is a payroll processing software provider. Atrea integrates with ADP workforce software for salary processing — time and attendance data from Atrea flows into ADP for payroll calculation. Bakker Logistiek uses this integration with ADP Perman.
- AFAS SoftwarecoreAFAS is an HRM and payroll software provider. Atrea and AFAS have a direct integration between both systems, allowing customers to process everything from one system without duplicate data entry.
- De Jong & LaanminorAn accounting firm and specialist in accounting and business process optimization. Serves as an advisory partner for Atrea customers.
- Hosted.nlcorePhysical hosting provider for Atrea's infrastructure. Data hosted within the EU zone.
- EquinixcoreDatacenter provider for Rackspace & Hosting activities for Atrea mobile Middleware. Data hosted within the EU zone.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
ATREA competitors and assessment
Company assessmentDirect peers
- Deputy: Cloud-native WFM SaaS offering time-and-attendance, scheduling, and workforce management for shift-based workforces. Highly comparable product category to Atrea, primarily differing in geographic focus and target verticals.
- AFAS Software: Dutch HRM and payroll software provider with a direct integration into Atrea. Both serve the same mid-market and enterprise Dutch customer base with overlapping time-attendance, leave, and payroll-adjacent functionality, making AFAS the closest direct competitor and partner.
- Nmbrs: Dutch cloud payroll/HR platform tightly integrated with Atrea for payroll processing. Serves a comparable Dutch SMB-to-mid-market customer base and increasingly adds its own time-tracking modules, making it a direct peer and emerging competitor.
- Tamigo: European workforce management SaaS focused on scheduling, time registration, and forecasting for retail, hospitality, and logistics — overlapping verticals and product scope with Atrea's WFM suite.
- UKG (Ultimate Kronos Group): One of the leading global workforce management suites with time-and-attendance, scheduling, and access control. UKG is the canonical WFM peer across mid-market and enterprise globally and the most direct functional competitor to Atrea.
Broad incumbents
- ADP: Global payroll and HCM giant with a Dutch presence (ADP Perman); integrates with Atrea for payroll but also competes with WFM/time-and-attendance functionality layered into its enterprise suite, making it both partner and broad incumbent competitor.
- SD Worx: European HR and payroll leader serving Benelux and broader European mid-market. Overlaps with Atrea in time-and-attendance and access control-adjacent workforce management capabilities and competes for the same Dutch enterprise customers.
- Visma: Nordic-headquartered European provider of HR, payroll, and ERP software with strong Benelux presence through Visma | Raet. Competes broadly with Atrea in HR/WFM SaaS via its Dutch HR suite.
- Workday: Global HCM cloud platform with native time-tracking and workforce scheduling modules. Overlaps with Atrea at the upper end of the mid-market/enterprise segment and is the broadest functional incumbent competitor.
Emerging players
- Personio: Well-capitalized European HR suite for SMB and mid-market, expanding from DACH into the Netherlands. While its core is HR rather than WFM, it overlaps in time-tracking and presence and represents a fast-moving emerging competitor entering Atrea's home market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ATREA social profiles
Digital presenceATREA compliance and trust
Trust signalCompliance2 records
ATREA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATREA leadership team
Management profileNumber of profiles
Profiles2 records
ATREA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATREA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATREA
What does ATREA do?
ATREA develops and sells modular Workforce Management (WFM) software centered on time registration, with add-on modules for access control, activity/project/order/cost-center registration, leave management, capacity planning, visitor registration, and absence management. The solution is delivered as a cloud-based platform integrated with Dutch payroll and ERP systems, optionally bundled with physical clocking terminals, and is sold on a per-employee subscription basis to medium and large organizations.
Is ATREA a public or private company?
ATREA is a private company. It is classified as corporate owned and is currently operating.
When was ATREA founded?
ATREA was founded in 1995. It employs 11 to 50 people.
Where is ATREA based?
ATREA is headquartered in Amersfoort, Netherlands, in the Europe region.
How does ATREA make money?
Two revenue lines are on record. Subscription/License Fees (per Employee) is the primary driver. The others are hardware (Time Registration Terminals).
Who are ATREA's main competitors?
Direct peers on record are Deputy, AFAS Software, Nmbrs, Tamigo and UKG (Ultimate Kronos Group). Broad incumbents are ADP, SD Worx, Visma and Workday. Personio is listed as an emerging player.
Does ATREA have an API?
No public API is recorded for ATREA.
What industry is ATREA in?
ATREA's product category is Workforce Management Software. Its primary akta.pro industry code is BPACAPAI, Workforce Management & Scheduling, with a secondary code of BPACAIAE, Time, Attendance & Scheduling Administration. Its NAICS code is 51821 and its SIC code is 7370.