Orink Hungary

What Orink Hungary does

Orink Hungary Kft. is a privately held B2B wholesale distributor headquartered in Budapest that sells exclusively to registered office-supply resellers and retailers in Hungary. Founded in 2010 and led by Managing Director Konarik Zoltán, the company operates an ASP.NET-based e-commerce platform (orink.hu) integrated with Octopus 8 ERP, Google Universal Analytics, and MailChimp, offering more than 20,000 products spanning printer consumables (toners, ink cartridges, drums, developers, OPCs, chips, ribbons, fuser/imaging units), office equipment, stationery, computer peripherals, packaging, hygiene products, office furniture, work-safety supplies, and Samsung appliance spare parts. The company positions itself as one of Hungary's largest office-supply wholesalers and a market leader in compatible printing consumables, supported by an in-house private-label portfolio (BLUERING, Bluering Power, Orink, Eco, Reman).

The business model is wholesale distribution under a registration-only access model: net prices are visible only after login, free delivery applies above HUF 40,000 net, and a logistics fee applies below that threshold. Revenue is generated primarily through one-time wholesale product sales to resellers, supplemented by a tiered dropshipping service (HUF 1,990+ÁFA or HUF 2,990+ÁFA per delivery address depending on order value), individual pricing for large projects, and a point-collection loyalty program for BLUERING and printing consumables. Authorized distribution agreements cover Samsung, Brother, Canon, HP, Xerox, Sharp, Konica Minolta, Lexmark, and Epson. The company reported HUF 18.3 billion in revenue for 2022 and operates from its own warehouse in Budapest enabling 24-hour delivery across Hungary, with order intake supported through webshop, phone, fax, email, and XML.

Name

Orink Hungary

Legal name

Orink Hungary Kft.

Website

https://orink.hu

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Orink Hungary Kft. is a Budapest-based B2B wholesale distributor that sells office supplies, printing consumables, computer accessories, hygiene products, and Samsung appliance parts exclusively to registered resellers in Hungary via its orink.hu e-commerce platform and own-brand portfolio led by BLUERING.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Wholesale Product Sales: Wholesale distribution of office supplies, printing consumables, hygiene products, and computer accessories to registered reseller partners. Offers both new products and refurbished/ remanufactured products (e.g., remanufactured toners).
2. Dropshipping Services: Provides dropshipping fulfillment to partners at additional fees: HUF 1,990+Áfa per address for orders under HUF 100,000, and HUF 2,990+Áfa per address for orders above HUF 100,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Orink Hungary is a B2B wholesale distributor of office supplies, printing consumables (toners, ink cartridges, drums, developer units, OPCs, ribbons, chips), computer peripherals, hygiene products, office furniture, packaging materials, and Samsung appliance spare parts. The company sells exclusively to registered reseller partners in Hungary through its own webshop (orink.hu) carrying 20,000+ products, supplemented by phone, fax, and email ordering, with 24-hour warehouse delivery and optional dropshipping to end customers.

Product overview

Orink Hungary Kft. operates a B2B wholesale e-commerce platform serving office supply resellers in Hungary, offering over 20,000 products across multiple categories. The company positions itself as a market leader in compatible printing supplies and distributes through its own private-label brands (BLUERING, Orink, Eco, Reman, Bluering Power) alongside hundreds of third-party brands including HP, Canon, Samsung, Brother, Xerox, Sharp, Epson, and many more. Their product portfolio spans printer supplies (toners, ink cartridges, drums, developer units, OPCs, chips, ribbons, fuser units), office equipment (shredders, laminators, binders, presentation tools), stationery, computer peripherals, packaging materials, hygiene products, office furniture, work safety equipment, and Samsung appliance spare parts. The platform functions as an electronic wholesale marketplace with registered reseller access, individual pricing, dropshipping capabilities, and next-day delivery from their own warehouse.

Differentiator

Problem solved

Functional benefit

Brands

• BLUERING: Company's own private label brand for office supplies, offering competitive pricing with controlled quality and modern design.
• Bluering

Products and services

• BLUERING Private-Label Office Supplies Economical own-brand line of office supplies and stationery sold wholesale to registered resellers under the BLUERING and Bluering Power sub-brands, emphasizing competitive pricing, controlled quality, and modern design.
• Toners (Laser Printer Cartridges) Wholesale category of laser printer toner cartridges including original OEM, compatible, and remanufactured options across major printer brands, offering over 2,900 SKUs to resellers.
• Ink Cartridges (Tintapatron) Wholesale category of inkjet printer cartridges including original and compatible products from HP, Canon, Epson, Brother, Ricoh, and Riso, with over 1,400 SKUs.
• Drum Units Wholesale category of printer drum units for HP, Canon, and other brands, offered in original and compatible versions, with over 240 SKUs.
• Developer Units Wholesale category of developer units for copiers and printers from Sharp, Konica Minolta, Lexmark, Panasonic, and Ricoh.
• OPC Drums Wholesale category of Organic Photoconductor (OPC) drums for major printer brands including HP, Canon, Xerox, Sharp, Konica Minolta, Epson, Kyocera, Lexmark, Panasonic, Ricoh, and Toshiba.
• Printer Ribbons (Nyomtatószalag) Wholesale category of printer ribbons from Epson, Citizen, Oki, Olivetti, Reiner, Star, Tally, Tec, Zebra, plus own-brand Orink and Eco options.
• Replacement Chips

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SamsungcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Samsung parts for household appliances including air conditioning, dishwashers, washing machines, ovens, refrigerators, dryers, and vacuum cleaners. Also distributes Samsung TV and home theater components.
• BrothercoreChannel Partner/ Reseller/ DistributorDistributor of Brother printing consumables including toners, ink cartridges, drums, and printer ribbons.
• CanoncoreChannel Partner/ Reseller/ DistributorDistributor of Canon printing consumables including ink cartridges, toners, developers, and OPC components.
• HPcoreChannel Partner/ Reseller/ DistributorDistributor of HP printing consumables including original and compatible toners, ink cartridges, drums, and chips.
• XeroxcoreChannel Partner/ Reseller/ DistributorDistributor of Xerox printing consumables including toners and related components.
• SharpcoreChannel Partner/ Reseller/ DistributorDistributor of Sharp printing consumables including developers and related components.
• Konica MinoltacoreChannel Partner/ Reseller/ DistributorDistributor of Konica Minolta printing consumables including developers, drums, and toners.
• LexmarkcoreChannel Partner/ Reseller/ DistributorDistributor of Lexmark printing consumables including developers and toners.
• EpsoncoreChannel Partner/ Reseller/ DistributorDistributor of Epson printing consumables including toners, ink cartridges, and ribbons.
• Vision-Software Kft.coreTechnology or IntegrationERP system provider: Octopus 8, the company's enterprise resource planning system.
• Rinnova KftminorImplementation/ SI/ Consulting PartnerExternal accounting service provider.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Manutan: Pan-European B2B distributor of office, facility, and workplace supplies serving SMB and mid-market customers via catalogue and e-commerce. Comparable in customer base, product breadth, and direct-to-business distribution model.
• Lyreco: French-headquartered B2B distributor of office supplies, printing consumables, and workplace products with established operations across Central and Eastern Europe, including Hungary. Closest direct competitor given overlapping catalog, reseller channel, and logistics-led model.
• Inapa: European paper and office supplies distributor headquartered in Portugal with operations in multiple continental markets. Comparable in paper and consumables wholesale, multi-OEM partnerships, and reseller-led GTM.
• Otto Office: German B2B office and workplace supplies distributor serving resellers and corporate customers. Comparable in catalog breadth, OEM consumables, and German-speaking/Central European footprint.
• RAJA Group: European B2B distributor of packaging, workplace, and office supplies operating across multiple countries. Overlaps with Orink's packaging, hygiene, and office supplies categories under a similar multi-channel B2B model.
• Viking Office (Office Depot Europe): European office supplies distribution brand now part of Office Depot, historically active in Hungary and CEE. Direct competitor in office supplies and printing consumables to SMB and mid-market resellers.
• Antalis: European leader in paper, packaging, and visual communication distribution serving resellers and B2B buyers. Directly comparable in paper and office supplies wholesale with multi-country footprint.

Broad incumbents

• Office Depot: US-headquartered global office supplies retailer and distributor with limited but meaningful European presence. Sets pricing benchmarks and competitive pressure across the office supplies wholesale category.
• Staples: Global office products retailer and B2B supplier operating across North America, Europe, and Asia. Comparable as a broad incumbent in the same product categories, including printing consumables and workplace supplies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-BT1iFki-kVGoMZleHRsKw
• Facebookfacebook.com/orink.hu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orink Hungary