Regional Produce Distributors

What Regional Produce Distributors does

Regional Produce Distributors, LLC is a privately held foodservice distribution company headquartered in Birmingham, Alabama. Operating from a 30,000 square foot state-of-the-art facility at 624 16th Avenue West in Jefferson County, the company distributes fresh produce and dairy products to foodservice customers across Alabama. Its customer base spans institutional food-service providers — including school districts and healthcare facilities — restaurants ranging from small to large enterprises, and small wholesale/retail produce buyers, with distribution reaching restaurants, schools, and healthcare institutions across the greater Birmingham market and broader regional footprint.

The company offers three interconnected product lines: Essential Produce (core fresh fruits and vegetables), Specialty Items (expanded specialty produce sourced from a broad set of worldwide growing regions), and Dairy Products (milk, cheese, and related dairy items). Distribution relies on a fleet of refrigerated trucks equipped with insulated bodies, temperature sensors, and in-cab refrigeration monitors, while warehouse coolers and staging areas are continuously overseen by facility managers. Customer orders are accepted via an online portal at regional.fbportal.io and via direct sales ([email protected]), with warehouse pickup available 4am–3pm daily.

Regional Produce generates revenue through wholesale product sales using a quote-based, relationship-driven model with both pickup and delivery options. The company is a distribution affiliate of NPC, Inc. (National Produce Consultants) and distributes on behalf of some NPC clients alongside its own direct customers. Privately held and operated by second-generation descendants of the founders of predecessor firms Douglass Produce Company (100+ years of continuous Birmingham operation) and Yarbrough Produce Company (Birmingham since mid-century), the company's stated differentiators are closer grower relationships, monitored cold-chain logistics, third-party HACCP audits, and broad vendor sourcing.

Name

Regional Produce Distributors

Legal name

Regional Produce Distributors, LLC

Website

https://regionalproduce.net

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

51–100 employees

Short description

Regional Produce Distributors is a Birmingham, Alabama-based foodservice distribution company distributing fresh produce and dairy products to restaurants, institutional food-service providers (school districts and healthcare facilities), and small enterprises via refrigerated truck delivery and warehouse pickup.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fresh Fruit and Vegetable Merchant Wholesalers (42448), Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industries

Local / Farm-to-Wholesale Produce Aggregation & Distribution (AFAIACAG), Dairy & Refrigerated Foods Wholesale Distribution (CRAOAAAE), Regional/Local Broadline Foodservice Distributors (AFAIAAAB)

Keywords

• Fresh produce distribution
• Foodservice distribution
• Dairy products supply
• Refrigerated wholesale produce
• Restaurant produce supplier

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Foodservice Produce Distribution: Distribution of fresh produce and dairy products to foodservice customers including restaurants, school districts, and healthcare facilities. Revenue generated through product sales with delivery and pickup options.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Regional Produce Distributors distributes fresh produce and dairy products from a 30,000 square-foot refrigerated facility in Birmingham, Alabama, to foodservice customers including restaurants, school districts, and healthcare facilities throughout Alabama. The company operates an integrated distribution service combining warehouse pickup and refrigerated truck delivery, sourcing product from a broad vendor base and worldwide growing regions, with online ordering capability.

Product overview

Regional Produce Distributors is a foodservice distributor operating as a single unified distribution service. The company offers three interconnected product lines: Essential Produce (core fresh fruits and vegetables), Specialty Items (expanded specialty produce offerings), and Dairy Products (milk, cheese, and related dairy items). These products are distributed through their 30,000 square foot state-of-the-art facility in Birmingham, Alabama, with online ordering capabilities via their web portal. The company sources from a broad number of vendors and worldwide growing regions, serving customers ranging from individual restaurants to large institutional foodservice providers such as school districts and healthcare facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Produce Core fresh produce product line offering essential fruits and vegetables distributed to foodservice customers ranging from individual restaurants to large institutional buyers such as school districts and healthcare facilities. Sourced from a broad network of vendors and worldwide growing regions.
• Specialty Items Specialty produce items that expand beyond essential offerings, sourced from diverse growing regions worldwide, providing product diversity to meet every customer's kitchen needs.
• Dairy Products Dairy product distribution services including milk, cheese, and related dairy items for foodservice operations, distributed alongside produce via the company's refrigerated logistics infrastructure.
• Foodservice Distribution Service Integrated foodservice distribution service combining warehouse pickup (4am-3pm daily) and refrigerated truck delivery from a 30,000 square-foot facility in Birmingham, Alabama, with online ordering through regional.fbportal.io, serving customers throughout Alabama.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NPC, Inc. (National Produce Consultants)coreStrategic or Co-development PartnerRegional Produce Distributors, LLC is a distribution affiliate for NPC, Inc. (National Produce Consultants). They are an authorized distributor for NPC, Inc. and serve as an affiliated distribution operation alongside many of its clients nationwide.
• NPC, Inc. ClientsminorChannel Partner/ Reseller/ DistributorAs a distribution affiliate, Regional Produce serves many of NPC, Inc.'s clients nationwide, distributing produce and dairy products on their behalf.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FreshPoint: Sysco-owned specialty produce distributor serving foodservice operators with fresh fruits, vegetables, and dairy products across the U.S. FreshPoint is the closest direct peer because it competes in the same fresh-produce foodservice distribution category with refrigerated logistics and serves the same restaurant, school, and healthcare buyer profiles as Regional Produce.
• Shamrock Foods Company: Privately held broadline foodservice distributor with dairy and produce operations serving restaurants, schools, and healthcare across the Southwest. Comparable to Regional Produce in being a family-controlled regional distributor with significant dairy exposure and institutional foodservice as a core channel.
• Hardie's Fresh Foods: Regional Texas-based distributor specializing in fresh produce and dairy to foodservice customers across the Southwest. Comparable to Regional Produce in being a mid-market, family-influenced operator with a regional cold-chain footprint focused on produce, dairy, and specialty items delivered to restaurants and institutional buyers.
• Markon Cooperative: Cooperative of fresh produce distributors that supplies foodservice operators with consolidated fresh produce sourcing and food-safety standards. Highly comparable to Regional Produce's NPC affiliation model and its fresh-produce foodservice focus, with member distributors operating across regional territories.

Regional players

• Ben E. Keith Foods: Privately held regional broadline foodservice distributor serving Texas and surrounding states with full-line foodservice including produce and dairy. Comparable to Regional Produce as a regional, family-influenced distributor competing with national broadliners in a defined southern geography.

Broad incumbents

• Performance Food Group: Major U.S. broadline foodservice distributor with significant specialty produce and dairy programs serving institutional and restaurant customers nationwide. Competes with Regional Produce for the same Alabama foodservice accounts from an aggregated nationwide platform.
• US Foods: One of the largest U.S. broadline foodservice distributors serving independent restaurants, healthcare, and K-12 customers. Comparable as the primary broadline competitor that Regional Produce's institutional and restaurant customers could switch to for one-stop consolidated purchasing.
• Gordon Food Service: Family-controlled broadline foodservice distributor with fresh produce, dairy, and refrigerated distribution capabilities across North America. Comparable to Regional Produce in operating model (family-owned, foodservice focus, fresh/refrigerated specialty) while competing as a much larger incumbent.
• Sysco Corporation: Largest U.S. broadline foodservice distributor, parent of FreshPoint. Overlaps with Regional Produce across the full foodservice customer set including restaurants, school districts, and healthcare facilities, and is the dominant competitive incumbent that regional produce distributors benchmark against.

Others

• Mountain Man Produce: Regional fresh produce distributor focused on aggregating and delivering fruits and vegetables to foodservice and retail accounts in the Southeast U.S. Considered an indirect adjacent peer given the shared fresh-produce aggregation model and Alabama/Southeast geography, despite smaller operational scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Xx.com/regionalpro
• LinkedInlinkedin.com/company/regional-produce-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regional Produce Distributors