Get After It Media

What Get After It Media does

Get After It Media (GAIM) is a privately held U.S. media distribution and technology company headquartered in Chattanooga, Tennessee, founded in 2008 and operating with 11-50 employees. The company operates the Heartland country music linear television network, which reaches 93 million U.S. households through over-the-air broadcast, and is extending its footprint into digital streaming via the Heartland+ OTT application scheduled to launch in Q2 2026. GAIM has also entered a flagship partnership with Hasbro Entertainment to launch and monetize the Hasbro Legends linear broadcast channel—featuring G.I. JOE, MY LITTLE PONY, POWER RANGERS, and TRANSFORMERS programming—distributed across OTA broadcast and FAST (Free Ad-Supported Streaming Television) environments to over 70 million U.S. households.

The company's underlying technology stack combines a traditional broadcast distribution layer with FAST channel distribution and a forthcoming multi-device OTT application built in partnership with Yupp Video Services (YVS). GAIM's product portfolio is structured as an integrated omnichannel ecosystem unifying linear TV, FAST, and OTT surfaces under a single monetization framework, with technology differentiators described as interoperability, ease-of-use across devices, and scale/reliability of the distribution footprint. The company positions data-driven advertising solutions as a core capability for targeted audience engagement across its platforms.

GAIM operates a hybrid revenue model spanning advertising revenue across linear broadcast and FAST environments, subscription-based recurring revenue through the Heartland+ OTT platform, and freemium ad-supported content tiers. Its primary customer segments are advertisers and brands seeking unified linear-plus-digital reach and consumers interested in country music, family entertainment, and now Hasbro IP across multiple devices. Pricing details are not publicly disclosed. The company is privately held with no disclosed funding rounds, parent company, or institutional investors.

Name

Get After It Media

Website

https://getafteritmedia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Get After It Media (GAIM) is a privately held U.S. media company operating the Heartland country music linear TV network and launching the Heartland+ OTT streaming app, serving advertisers and consumers through an integrated over-the-air, FAST, and streaming distribution ecosystem.

Ownership category

akta.pro rank

Product category

Broadcast Media Distribution

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841), Services-Allied To Motion Picture Distribution (7829)

akta.pro industry

PRIMARYMPABAAAA

National General-Entertainment Broadcast Networks

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast Television Networks

SECONDARYMPACAAAD

Live TV Streaming (vMVPD/IPTV OTT)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Video Streaming Platforms (SVOD/AVOD/FAST)

SECONDARYMPABAHAM

Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/OTT/FAST Streaming Channels & Virtual MVPDs

Keywords

• Broadcast media distribution
• OTT streaming services
• FAST channel distribution
• Linear broadcast television
• Data-driven advertising solutions

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Content: Subscription-based viewing model for Heartland+ OTT platform offering country music and family entertainment content
2. Advertising Revenue: Ad-supported streaming and broadcast across linear TV and FAST environments, creating advertising revenue opportunities through targeted audience engagement
3. Hybrid Ad-Supported and Subscription Model: Hybrid model offering both ad-supported and subscription-based content tiers on Heartland+ platform

Distribution channels3 records

Core offering

Get After It Media (GAIM) operates a multi-platform media distribution business centered on linear broadcast channels, FAST (Free Ad-Supported Streaming Television) environments, and OTT streaming applications. The company distributes country music, family-friendly, and action-driven entertainment content across over-the-air broadcast and digital streaming platforms, reaching 93 million U.S. households through its Heartland network and managing ad-supported and subscription-based monetization for owned and partner content.

Product overview

Get After It Media (GAIM) operates a multi-platform media distribution business centered on linear broadcast channels, FAST (Free Ad-Supported Streaming Television) environments, and OTT streaming applications. The company's core products include the Heartland Network (a country music linear channel reaching 93 million U.S. households) and its digital extension Heartland+ (an OTT streaming app launching Q2 2026). GAIM also partners with Hasbro Entertainment to manage the Hasbro Legends linear broadcast channel featuring major entertainment IPs. GAIM handles distribution and monetization across over-the-air broadcast, FAST, and digital streaming environments, creating a unified omnichannel ecosystem with data-driven advertising capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Heartland: Country music television network operated by GAIM, extending into digital streaming via the Heartland+ OTT application.
• Heartland+

Products and services

• Heartland Network A country music linear television network reaching 93 million U.S. households, offering country music, family-friendly, and action-driven content distributed across over-the-air broadcast. The network serves both advertisers (through targeted audience reach) and viewers (through content distribution).
• Heartland+ A next-generation OTT streaming application that extends the Heartland network into digital platforms. Offers multi-device access with both subscription-based and ad-supported content options, featuring data-driven advertising solutions for targeted audience engagement. The platform targets consumers interested in country music programming, family-friendly shows, and action-driven entertainment across multiple devices.
• Hasbro Legends A linear broadcast channel featuring programming from Hasbro's IP portfolio including G.I. JOE, MY LITTLE PONY, POWER RANGERS, and TRANSFORMERS. GAIM manages distribution and monetization across over-the-air broadcast and FAST environments, reaching over 70 million U.S. households.

Quantifiable outcome

• Over 70 million U.S. households reached through Hasbro Legends channel
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Hasbro EntertainmentflagshipStrategic or Co-development Partner · 15 April 2026Strategic partnership to launch 'Hasbro Legends,' a new linear broadcast channel featuring Hasbro IP portfolio including G.I. JOE, MY LITTLE PONY, POWER RANGERS, and TRANSFORMERS. GAIM manages distribution and monetization across over-the-air broadcast and FAST environments, creating a unified omnichannel ecosystem to maximize reach, engagement, and advertiser access.
• Yupp Video Services (YVS)coreTechnology or Integration · 8 January 2026Strategic partnership to launch Heartland+, a next-generation OTT streaming application extending GAIM's Heartland country music network into digital streaming. YVS provides streaming technology while GAIM contributes content library. The platform offers multi-device access, subscription and ad-supported content, and data-driven advertising solutions for targeted audience engagement. Rollout scheduled for Q2 2026.

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• Pluto TV: Leading free ad-supported streaming television (FAST) platform owned by Paramount. Comparable as a FAST ecosystem operator competing for the same viewer and advertiser demand GAIM is targeting with Heartland+ and Hasbro Legends.
• Tubi: Major ad-supported streaming platform owned by Fox, distributing FAST channels and on-demand content. Comparable as a FAST competitor and potential distribution/aggregation partner for GAIM's channels.
• The Roku Channel: Roku's free ad-supported streaming hub featuring FAST channels and on-demand content. Comparable as a major FAST aggregator competing for the same viewer attention and ad budgets as GAIM's omnichannel offering.
• Tegna: Major US operator of local television broadcast stations with national network reach and digital extensions. Comparable to GAIM in delivering broadcast content at scale with adjacent streaming distribution.
• Sinclair Broadcast Group: One of the largest US television broadcast operators, operating dozens of local stations and the Stirr FAST platform. Directly comparable to GAIM as a national broadcast group extending into FAST and digital streaming distribution.

Direct peers

• Chicken Soup for the Soul Entertainment (Crackle): Operates the Crackle ad-supported streaming service and a network of FAST channels. Directly comparable to GAIM's FAST channel and ad-supported streaming model, particularly as a smaller, niche-focused operator in the FAST ecosystem.
• Circle (Great American Country): Country music-focused television network operating linear and digital streaming. Highly directly comparable to GAIM's Heartland Network and Heartland+ as a thematic country music channel with similar audience profile.
• RIDE TV: Niche linear and FAST channel operator focused on lifestyle content (equine, outdoor, action). Directly comparable to GAIM as a small independent channel operator in a thematic niche with national distribution.

Regional players

• Graham Media Group: Mid-sized US broadcasting group operating local stations and digital extensions. Comparable to GAIM as a smaller independent broadcast operator with adjacent digital streaming initiatives, though more station-focused.

Others

• YuppTV: Streaming technology and content distribution platform partnering with GAIM on Heartland+. Listed as a peer because it is both GAIM's technology partner and an adjacent OTT platform in the same content distribution ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get After It Media