What Polibras Software does

Polibras Software, legally Polibras Brasil Software LTDA, is a Brazilian sales force automation (SFA) vendor founded in 1994 and headquartered in Aquiraz, Ceará. The company sells an integrated five-module suite — Roteirizze (intelligent route planning), Monitore (real-time field monitoring), PoliEquipes (external team management), E-Pedidos (mobile order entry), and PoliAtividades (activity tracking) — targeted at Brazilian distributors, wholesalers, and manufacturers that operate field sales teams. The core technology stack is a rule-based routing and workflow engine with multi-ERP integration, rather than an AI/ML platform; routes are generated from company-defined business rules balancing client location, visit frequency, and territory optimization.

The business model is sales-led, mid-market and enterprise focused, with quote-based annual subscriptions priced per client scope. Go-to-market combines direct enterprise sales with inside-sales handling inbound quote requests, supported by a Portuguese-language content-marketing engine (blog, email newsletter, free materials) targeting the atacadista/distribuidor buyer. Distribution is direct only, with no channel partners disclosed. The company reports 600 cumulative implementations and active users across more than 20 Brazilian states, and operates entirely within Brazil. Certifications include Empresa Pró-data LGPD Secure for data protection compliance. Ownership is private and undisclosed, with no funding rounds, M&A, or executive hires beyond Commercial Director Max Okamoto captured in the dataset.

Name

Polibras Software

Legal name

Polibras Brasil Software LTDA

Website

https://polibrassoftware.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Polibras Software is a Brazilian sales force automation vendor, founded in 1994, selling an integrated five-module SFA suite (route planning, field monitoring, order entry, team and activity management) to mid-market and enterprise distributors and wholesalers across Brazil.

Ownership category

akta.pro rank

Product category

Sales Force Automation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Sales force automation
• Route optimization software
• Field sales management
• Mobile order entry
• ERP-integrated SFA

Headquarters

HQ city

Ceará

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Polibras Software generates revenue through software subscriptions for their sales force automation suite. The company offers multiple integrated modules (Roteirizze, Monitore, PoliEquipes, E-Pedidos, PoliAtividades) that can be deployed together as a comprehensive sales force automation solution for distribution and wholesale companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Polibras Software develops and sells a subscription-based suite of sales force automation software for Brazilian companies with external sales teams in distribution, wholesale, manufacturing, food & beverage, cosmetics, and commercial representation. The integrated suite comprises Roteirizze (intelligent route planning), Monitore (real-time field monitoring), PoliEquipes (external team management), E-Pedidos (mobile electronic order processing), and PoliAtividades (activity documentation), all synchronized with customers' ERP systems.

Product overview

Polibras Software is a sales force automation company offering a unified suite of five integrated products: Roteirizze (intelligent route planning), Monitore (real-time field monitoring), PoliEquipes (team management), E-Pedidos (order digitization), and PoliAtividades (activity management). These products work together to cover the complete sales force automation cycle from route planning and field execution to order capture and activity documentation, with all systems integrated with various ERP systems.

Differentiator

Problem solved

Functional benefit

Brands

• Roteirizze: Intelligent route optimization system for external sales teams that creates automated visit routes based on business rules.
• E-Pedidos
• Monitore
• PoliEquipes
• PoliAtividades

Products and services

• Roteirizze Automated route creation and management system for external sales teams that generates intelligent visit routes using company-specific business rules, balancing workloads, visit frequency, and geographic distribution across sales representatives.
• Monitore Real-time monitoring system that tracks where and how field sales representatives execute their assigned activities, providing managers visibility into field execution.
• PoliEquipes Field team management solution that facilitates the daily routine of external sales teams, organizing activities, customer interactions, and team coordination.
• E-Pedidos Mobile electronic order entry system that digitizes orders taken in the field by sales representatives, eliminating errors in order transmission and processing.
• PoliAtividades Activity management system that manages and documents the execution of commercial team activities in the field, providing evidence of execution for compliance and performance review.

Quantifiable outcome

• 20% increase in sales volume
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

One partnership is on record.

• Various ERP SystemscoreTechnology or IntegrationPolibras Software has established integration partnerships with various ERP systems in the Brazilian market. The company's solutions integrate with different ERPs to enable data synchronization including customer history, orders, and client data between field operations and back-office systems. This integration capability is a core feature of their product offering.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HubSpot Sales Hub: CRM and sales engagement platform with prospecting, deal management and mobile field tools. Comparable as a horizontal SFA/CRM competitor increasingly expanding into mid-market and Latin American accounts Polibras targets.
• Microsoft Dynamics 365 Sales: Sales force automation tightly integrated with Dynamics 365 ERP and the Microsoft ecosystem. Comparable as an enterprise incumbent whose ERP-coupled SFA directly competes with Polibras's ERP-integrated positioning.
• Salesforce: Global CRM/SFA platform with Sales Cloud covering territory management, opportunity management and field execution. Comparable to Polibras as the dominant horizontal incumbent whose expansion into Latin America most directly threatens specialized SFA vendors.
• SAP Sales Cloud: Enterprise sales force automation within the SAP Business Suite, often deployed alongside SAP ERP. Comparable to Polibras as a broad incumbent whose ERP-coupled SFA stack targets the same distribution/manufacturing accounts Polibras serves in Brazil.

Direct peers

• Pipedrive: SMB/mid-market sales pipeline and activity management CRM with mobile field features. Comparable as a direct SFA peer at a similar price/segment tier where Polibras competes for distribution customers.
• SugarCRM: CRM platform with sales force automation, territory management and field-execution capabilities. Comparable as a direct mid-market SFA peer, particularly relevant where customers want on-premise or hybrid deployment similar to Polibras.
• SULTS: Brazilian route optimization and field-sales execution vendor targeting distribution and logistics. Comparable as a direct domestic peer competing head-to-head with Polibras's Roteirizze on intelligent routing for external sales teams.
• Zoho CRM: Sales force automation suite with route planning, territory management and mobile order entry in Zoho One. Comparable as a broad low-cost SFA competitor targeting the same mid-market distribution and field-sales buyer.
• Field Control: Brazilian field-team management and online order-entry platform widely used by distributors and beverage/food brands. Comparable as a direct domestic peer operating in the same atacadista/distribuidor niche with overlapping route and order features.

Regional players

• Intelipost: Brazilian logistics and distribution-orchestration platform with shipment and last-mile optimization. Comparable as a regional ecosystem peer in the Brazilian distribution stack where Polibras's routing and ordering modules operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polibras Software