Media Wyse

What Media Wyse does

Media Wyse is a Ramona, California-based SEO consultancy founded around 2013 and operated as a sole proprietorship by founder Casey Markee. The firm provides professional SEO consulting services exclusively to SMB food, lifestyle, and travel bloggers, offering a portfolio that includes comprehensive site audits starting at $2,000, Google penalty recovery audits starting at $3,500, white-hat link building campaigns, SEO coaching, and conference speaking engagements. Its proprietary auditing methodology covers on-site SEO, off-site SEO, AI visibility, E-E-A-T and entity analysis, competitor benchmarking, analytics review, internal linking, paid ads, and content grading, delivered through 120+ minute Zoom consultations backed by weeks of personalized follow-up.

The business model is project-based professional services revenue with no long-term contracts, a 100% satisfaction guarantee, and a stated policy of not serving more than one client at a time in any given vertical. Pricing ranges from a $750 entry-level audit to $3,500+ for penalty recovery engagements, with white-hat link building campaigns, coaching packages, and speaking/training fees layered on top. GTM is primarily community-led and inside sales: Casey Markee generates demand through a Search Engine Land column, podcast appearances (Niche Pursuits, Food Blogger Pro, Blogger Genius, Eat Blog Talk), main-panelist roles on Top Hat Rank SEO Webinars, and conference speaking at Pubcon, SMX Advanced, Tastemaker Conference, State of Search, and Search Fest, with conversion through website contact forms and direct email consultation requests.

The firm is bootstrapped with no external funding, no parent company, no subsidiaries, and no documented M&A activity. Headcount is reported as a single operator (Casey Markee), and the company is registered to a residential address in Ramona, California. Cumulative scale signals include 500+ customers served, 400+ five-star reviews, 220+ Facebook reviews, and 50+ LinkedIn recommendations, with client outcomes of 40-70% traffic increases reported post-audit. Casey Markee's unique endorsement by Google (via Danny Sullivan) functions as the primary competitive credential distinguishing the firm from generic SEO agencies.

Name

Media Wyse

Legal name

Media Wyse

Website

http://www.mediawyse.com/

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Media Wyse is a Ramona, California-based SEO consultancy operated by sole proprietor Casey Markee, providing site audits, Google penalty recovery, link building, and SEO coaching exclusively to food, lifestyle, and travel bloggers on a project basis.

Ownership category

akta.pro rank

Product category

SEO Consulting Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• SEO consulting services
• Google penalty recovery
• Site audit services
• Link building campaigns
• Blog SEO coaching

Headquarters

HQ city

Ramona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Site Audit Services: Professional blogging SEO site audits and Zoom video consultations. Includes detailed questionnaire, site analysis, 120+ minute video call, prioritized action plan, and weeks of personalized follow-up. Starting at $2,000 and up.
2. Google Penalty Audit Services: Full email checklist audit, 120-minute Zoom video call, detailed email follow-up with prioritized action plan, reconsideration request assistance, disavow file formatting, and two weeks of follow-up email assistance. Starting at $3,500 and up.
3. Link Building Services: White-hat link earning campaigns including guest blog posting, evergreen content, PR blog posts, link bait and infographic promotion, social media driven content, offline link building, and relationship link building. Customized finite period campaigns based on client needs.
4. SEO Training and Speaking: In-house SEO team training and conference keynote/session speaking engagements. Casey Markee has trained SEO teams on five continents and speaks at industry conferences including Pubcon, SMX Advanced, Tastemaker Conference, State of Search, and Search Fest.
5. SEO Coaching: SEO coaching packages for bloggers at any stage. Includes strategy development tailored to move the needle in the client's business. Ongoing support and guidance.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Media Wyse is a SEO consultancy providing specialized site audits, Google penalty recovery, white-hat link building campaigns, and SEO coaching for food, lifestyle, and travel bloggers. Services are delivered through Zoom consultations, detailed action plans, and finite-period campaigns with no long-term contracts.

Product overview

Media Wyse is a San Diego-based SEO consultancy run by Casey Markee offering a suite of specialized consulting services for food, lifestyle, and travel bloggers. The core offerings include Blogging SEO Site Audit & Consultation ($2000+), Google Penalty Audit & Skype Consultation ($3500+), and Google-Friendly Link Building Services. Additional services include SEO Coaching, SEO Training & Speaking, and Social Marketing & Link Bait Creation. The company operates on a one-and-done customized campaign model without long-term contracts, tailoring campaigns to each site and focusing exclusively on content creators in the food, lifestyle, and travel niches.

Differentiator

Problem solved

Functional benefit

Products and services

• Blogging SEO Site Audit & Consultation Comprehensive blogging SEO site audits and Zoom video consultations delivering detailed analysis of on-site SEO, off-site SEO, AI visibility, E-E-A-T, competitor analysis, and niche strategy with a 120+ minute video call and prioritized action plan. Starting at $2,000 and up.
• Google Penalty Audit & Skype Consultation Full penalty site audit and Skype consultations for sites impacted by Core, Spam, or HCU-related updates, including manual action analysis, backlink analysis, reconsideration request assistance, and two weeks of follow-up email support. Starting at $3,500 and up.
• Google-Friendly Link Building Services White hat link earning campaigns compliant with Google Webmaster Guidelines, featuring guest blog posting, evergreen content creation, link bait and infographic promotion, and relationship link building.
• SEO Coaching SEO coaching packages for bloggers at any stage, providing strategy development to move the needle in their business with ongoing support and guidance.
• SEO Training & Speaking Professional SEO training and conference speaking services by Casey Markee, covering advanced SEO strategies, link earning, penalty best practices, and site auditing for SEOs and agencies. In-house SEO team training and conference keynote engagements delivered globally.
• Social Marketing & Link Bait Creation Social media account management and link bait content creation and promotion services to generate traffic, social signals, and links through campaigns.

Quantifiable outcome

• 40-70% traffic increase after audits
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators12 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WebFX: Large full-service digital marketing agency with SEO, content, and link building capabilities. Overlaps Media Wyse's core offerings as part of a much broader portfolio, but does not specialize in the food/lifestyle/travel blogger niche.
• HigherVisibility: Established SEO agency offering audits, link building, and full digital marketing services. Comparable in core SEO service mix but operates as a generalist serving multiple industries rather than the food blogging niche Media Wyse dominates.
• OuterBox: Digital marketing agency with SEO, web design, and development offerings. Comparable SEO service portfolio but broader industry focus and larger scale than Media Wyse's niche consultancy model.

Direct peers

• Authority Builders: Link building and SEO agency offering white-hat guest posting and outreach campaigns. Directly comparable in service offering to Media Wyse's link earning services and competes for SEO-driven traffic-growth budgets from content-driven businesses.
• NerdPress: Specialist WordPress and SEO support agency focused on food, lifestyle, and recipe bloggers. Direct overlap with Media Wyse in target customer, service mix (site audits, SEO), and niche — Casey Markee was previously Lead SEO Consultant at NerdPress.
• The HOTH: Full-service SEO and link building platform offering managed SEO campaigns, content, and audits. Directly comparable service mix (site audits, link building, SEO consulting) though productized at lower price points than Media Wyse's premium engagements.
• Food Blogger Pro: Education and services platform built specifically for food bloggers, offering SEO training, courses, and consulting. Targets the same primary segment (food bloggers seeking SEO expertise) and Casey Markee has served as Lead SEO Consultant since 2015.
• Page One Power: SEO agency specializing in link building and content strategy for enterprise and mid-market clients. Overlaps with Media Wyse's link earning and SEO consulting services, though typically serves larger and broader client base.
• Feast Design: Design and development studio serving food bloggers, with adjacent SEO and content strategy services. Overlaps Media Wyse in target customer (food bloggers) and service breadth (site optimization), and Casey Markee previously served as Lead SEO Consultant there.

Emerging players

• Surfer SEO: AI-powered SEO content optimization platform used by bloggers and content teams. Competes indirectly with Media Wyse's audit and on-site SEO work by enabling self-serve optimization, particularly relevant as AI tooling reshapes the food/lifestyle SEO niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mediawyse
• YouTubeyoutube.com/results?search_query=casey+markee
• Facebookfacebook.com/mediawyse/reviews
• LinkedInlinkedin.com/company/caseymarkee
• Pinterestpinterest.com/mediawyse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Wyse