Paradigm21

What Paradigm21 does

Paradigm21 Sàrl is a Swiss organizational transformation firm headquartered in Neuchâtel that helps teams, leaders, and professional practitioners navigate cultural change through coaching, certified training, and experiential events. The company is the authorized provider of Spiral Dynamics Level 1 and Level 2 certifications in its market, distributing the Don Beck Foundation–backed methodology alongside ValueMatch-based personal values and change diagnostics, and it complements courses with two-day immersive events such as the Global Community Game (Jeu des Paradigmes). Its product portfolio spans four revenue streams: bespoke coaching and facilitation engagements; online certification and self-organization courses priced between roughly $1,075 and $1,750; a physical and digital event channel anchored at "hub neuchatel" with capped attendance; and tiered membership subscriptions ($60–$120/year, plus a free community tier) that retain alumni and generate recurring revenue. The company has been B Corp certified since May 2022, commits 5% of revenue to the IMPACTEUR social/environmental platform, and is operated by a team of five co-founders and consultants delivering content bilingually in French and English across Switzerland and French-speaking Europe.

Name

Paradigm21

Legal name

Paradigm21 Ltd Liab. Co

Website

https://paradigm21.ch

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Paradigm21 is a Neuchâtel, Switzerland-based organizational transformation firm that delivers Spiral Dynamics certification courses, coaching, experiential events, and community memberships to organizations, leaders, and professional practitioners across French-speaking Europe.

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Leadership (EDABAAAD)

akta.pro secondary industries

Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ), Workplace Wellness & Wellbeing Education (EDAAAHAN)

Keywords

• Organizational transformation consulting
• Leadership development training
• Spiral dynamics certification
• Executive coaching services
• Agile organizational design

Headquarters

HQ city

Neuchâtel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Coaching Services: Organizational transformation coaching, facilitation, and consulting services delivered through in-depth diagnosis, co-construction of solutions, and implementation support.
2. Online Courses and Certifications: Online courses including Spiral Dynamics Level 1 and Level 2 certifications, Self-Organization course. Revenue generated through course fees with optional add-on debriefing sessions.
3. Events: In-person experiential events like the Jeu des Paradigmes (Global Community Game) held at hub neuchatel, generating revenue through ticket sales.
4. Membership Subscriptions: Annual membership subscriptions for Spiral Dynamics Community ($60/year), Level 2 Community of Practice ($120/year), and free Self-Organization Community, providing ongoing access to materials and community spaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Paradigm21 delivers organizational transformation services through systemic coaching, facilitation, and consulting, paired with certified training programs built on the Spiral Dynamics framework. Its portfolio combines paid coaching engagements, online certification courses (Level 1 and Level 2), self-paced training, membership communities, and immersive in-person events such as the Global Community Game (Jeu des Paradigmes).

Product overview

Paradigm21 operates a multi-product service and training portfolio centered on organizational transformation. The offering is organized around four core expertise areas: Collective Performance (gvernance distribution, collaboration), Change Dynamics (cultural transformation using Spiral Dynamics), Augmented Work (AI integration), and Situational Leadership. The core service is Coaching & Facilitation, which provides in-depth diagnosis, co-construction of tailored action plans, and implementation support for client organizations. This is supplemented by a structured e-learning academy offering both certification courses (Spiral Dynamics Level 1 and Level 2, Self-Organization Course) and community memberships (Spiral Dynamics Community, Level 2 Community of Practice, Self-Organization Community), as well as experiential events such as the Global Community Game. All courses are delivered via a blended learning platform combining video lessons, live interactive sessions, downloadable materials, self-assessments, and personalized coaching options.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching & Facilitation Systemic coaching and facilitation services that help organizations navigate change dynamics, strengthen collective intelligence, and drive organizational transformation through co-constructed solutions. Targeted at client organizations and their leadership teams.
• Spiral Dynamics Level 1 Masterclass 100% online certification course covering the fundamentals of Spiral Dynamics (value systems, leadership, and change) with eight live sessions, two ValueMatch assessments, and an official Level 1 certification authorized by the Don Beck Foundation. Aimed at coaches, consultants, and leaders.
• Spiral Dynamics Level 2 Certification Course Advanced certification course for applying Spiral Dynamics in coaching and organizational development, covering advanced diagnostic techniques, organizational culture, and change management. Requires Level 1 certification. For certified practitioners and senior coaches.
• Self-Organization Course Training program equipping individuals and teams to function effectively without traditional hierarchical structures, focusing on decision-making, accountability, and collaborative processes for agile organizational culture. Targets leaders, managers, and self-organization practitioners.
• Global Community Game (Jeu des Paradigmes) Two-day immersive experiential learning lab where participants live through 50,000 years of human evolution, exploring how civilizations and organizations transform under pressure, with guided debriefs connecting gameplay to leadership and cultural change. Held at hub neuchatel, limited to 14-18 participants.
• Spiral Dynamics Community Membership Annual membership for Spiral Dynamics Level 1 course graduates providing ongoing access to course materials, an exclusive community space, quarterly live discussions, and future AI-powered insights.
• Spiral Dynamics Community of Practice (Level 2) Annual community of practice membership for Level 2 certified practitioners, offering peer exchange, quarterly sessions, and advanced Spiral Dynamics resources.
• Self-Organization Community Free annual membership providing access to a community space for practitioners interested in self-organization principles and ongoing peer support.

Quantifiable outcome

• MEMO Library achieved faster development after implementing self-organization principles
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ValueMatchcoreTechnology or IntegrationValueMatch provides diagnostic tools including personal values profiles and change profiles used in Paradigm21's coaching and training programs. Data is processed according to GDPR regulations, transmitted securely, and used to produce collective profiles shared with participants and principals.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Center for Creative Leadership (CCL): CCL is a globally established leadership development institution with a broad portfolio of programs serving enterprises and public sector clients. It competes with Paradigm21 for the same leadership development and organizational change budgets, but at vastly greater scale and brand recognition.
• Korn Ferry: Korn Ferry's organizational consulting practice addresses culture change, leadership development, and transformation—overlapping with Paradigm21's portfolio but as part of a much larger talent and organizational advisory business.

Emerging players

• Reinventing Organizations (Frederic Laloux): Frederic Laloux's Reinventing Organizations movement and associated practitioner community address self-management, evolutionary purpose, and wholeness in organizations—thematic and customer overlap with Paradigm21's Self-Organization and Spiral Dynamics offerings, though delivered primarily as books and facilitator communities rather than certified training.

Direct peers

• HolacracyOne: HolacracyOne commercializes the Holacracy self-organization methodology, which overlaps directly with Paradigm21's Self-Organization Course and governance distribution offering. Both target organizations seeking to move beyond traditional hierarchy through structured alternative governance models.
• Conscious Leadership Group: Conscious Leadership Group delivers leadership development and cultural transformation programs to executives and teams—directly comparable to Paradigm21's executive and leadership coaching offerings, with a similar values-driven, transformation-oriented positioning.
• Barrett Values Centre: Barrett Values Centre provides values-based cultural assessment tools and transformation programs for organizations and consultants. Like Paradigm21 (which partners with ValueMatch), Barrett commercializes values diagnostics that inform culture change work.
• Genos International: Genos International provides emotional intelligence assessments and leadership development programs with a certification path for coaches and consultants. The practitioner certification model and training delivery mechanics closely parallel Paradigm21's Spiral Dynamics certification ladder.
• The Ready: The Ready is a transformation consultancy that helps organizations evolve operating models and leadership practices—directly comparable to Paradigm21's coaching and change dynamics practices, with a similarly small, expert-team delivery model.
• Reboot: Reboot is a coaching and leadership development firm serving mission-driven organizations and their leaders, with a methodology centered on adaptive leadership. The client base, service model, and transformation focus closely mirror Paradigm21's positioning.

Others

• Spiral Dynamics Integral (Don Beck Foundation): The Don Beck Foundation owns the Spiral Dynamics methodology and authorizes Paradigm21 to deliver certified training. It is the upstream licensor and adjacent authority in the same content ecosystem, with overlapping practitioner communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/paradigm21.ch
• LinkedInlinkedin.com/company/paradigm21

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradigm21