Daimler FleetBoard

Name

Daimler FleetBoard

Legal name

FleetBoard (brand of Daimler Truck AG)

Website

https://fleetboard.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Commercial Vehicle Telematics

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Telematics, GPS Tracking & Connected Fleet Services (THADAKAF)

akta.pro secondary industries

Telematics Hardware, Sensors & Installation Services (TLABAJAL), Fleet Policy, Governance & Duty-of-Care Management (TLABAIAK), Driver Programs & Workforce Management (Onboarding, Scheduling, Retention) (TLABAIAD)

Keywords

• Commercial vehicle telematics
• Fleet management software
• Vehicle tracking systems
• Driver compliance monitoring
• Truck connectivity services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Subscription-based Telematics Services: Monthly service fees per vehicle for access to FleetBoard digital solutions including TruckLive, Fleetboard Portal, Fleetboard Cockpit, and related telematics services. Currently running promotional offer for eTruck fleets with service fee exemption from June 2025 to March 2026.
2. Hardware Sales: Sale of Truck Data Center and other hardware components required for vehicle connectivity and data collection

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Daimler FleetBoard is a premium commercial vehicle telematics platform offered by Daimler Truck AG, providing individually combinable telematics services that enable intelligent connectivity of drivers, fleet, and orders. The offering includes the Fleetboard Cockpit interface, Fleetboard Portal, TruckLive, charge management for electric trucks, and on-board Truck Data Center hardware for fleet tracking, performance analysis, driver compliance, and route optimization.

Product overview

Daimler FleetBoard is a premium commercial vehicle telematics platform offered by Daimler Truck AG, providing an individually combinable suite of services for fleet management and vehicle connectivity. The platform architecture consists of the core Fleetboard Cockpit as the primary interface, supplemented by add-on modules including Fleetboard Portal, TruckLive, Apps, Live Traffic Update, and Fleetboard Charge Management (for electric vehicle fleets). Hardware offerings include the Truck Data Center and Hardware Exchange program. The platform enables intelligent connectivity of drivers, fleet, and orders through services such as performance analysis, driver card/mass memory download, time recording, and mapping/trip records.

Differentiator

Problem solved

Functional benefit

Brands

• Fleetboard Cockpit: Digital solutions platform providing performance analysis, driver card and mass memory download, time recording, and mapping and trip records.
• Fleetboard Portal
• TruckLive
• Fleetboard Charge Management

Products and services

• Fleetboard Cockpit Comprehensive fleet management interface providing performance analysis, driver data management, time recording, and trip tracking capabilities for commercial vehicle fleets.
• Fleetboard Portal Web-based portal for fleet management and vehicle connectivity services.
• TruckLive Digital solution providing real-time truck data and connectivity services for fleet operations.
• Fleetboard Charge Management Enables smart control of all processes between truck and charging infrastructure for electric vehicle fleets.
• Apps Mobile applications for fleet management and driver connectivity.
• Live Traffic Update Real-time traffic information service for route optimization.
• Truck Data Center Hardware unit for collecting and transmitting truck data for telematics services.
• Hardware Exchange Program for exchanging FleetBoard hardware equipment.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Mercedes-Benz TruckscoreTechnology or IntegrationFleetBoard services integrate with Mercedes-Benz Trucks ecosystem, including Mercedes-Benz Trucks Uptime. FleetBoard telematics are designed to work with Mercedes-Benz commercial vehicles and share data/connectivity features with the broader truck ecosystem.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Lytx: Video telematics and driver-coaching platform serving commercial-vehicle fleets; extends FleetBoard's driver-performance area with machine-vision-heavy features that FleetBoard does not visibly emphasize.
• Motive: AI-first fleet and driver-management platform; emerging competitor with strong pull in mid-market trucking, adjacent to FleetBoard's performance-analysis and driver-management product surface.
• Samsara: Pure-play IoT fleet platform with rapid product velocity and broad multi-OEM device support; emerging threat to FleetBoard in European mid-market commercial fleets where multi-brand visibility matters.

Direct peers

• Geotab: Global fleet telematics market leader with OEM-agnostic hardware and an open ecosystem; competes head-to-head with FleetBoard on commercial-vehicle fleet tracking, driver management, and EV/charge analytics in Europe.
• Verizon Connect: Enterprise fleet telematics SaaS covering GPS tracking, routing, and compliance; an established multi-OEM alternative to FleetBoard's OEM-tied offering for mixed commercial fleets.
• Trimble Transportation: Telematics and fleet-management platform serving long-haul, LTL, and field-service fleets; overlaps with FleetBoard's performance-analysis, mapping, and compliance capabilities.
• Masternaut: European commercial-fleet telematics provider (part of Bridgestone alongside Webfleet); competes with FleetBoard in the same European regulated-tachograph and fleet-analytics market.
• Webfleet (Bridgestone): Bridgestone-owned commercial-vehicle telematics platform offering GPS tracking, driver behavior, and compliance across Europe. Direct functional competitor to FleetBoard on subscription telematics for commercial fleets.

Broad incumbents

• Omnitracs: Large North American trucking telematics incumbent with European presence; competes on routing, compliance, and safety for long-haul commercial fleets overlapping FleetBoard's target buyer.
• MAN Digital Services (MAN Now / MAN Service App): Connected-vehicle services from Daimler Truck competitor MAN (TRATON); represents the closest rival OEM-branded telematics offering to FleetBoard in the European truck market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/fbinnovationhub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daimler FleetBoard