Hardin's Wholesale Florist Supply

What Hardin's Wholesale Florist Supply does

Hardin's Wholesale Florist Supply, Inc. is a family-owned B2B wholesale floral distributor founded in 1934 and headquartered at 329 West Bowman Avenue in Liberty, North Carolina. The company distributes over 14,000 SKUs spanning fresh cut flowers (500+ varieties), blooming and green plants (250+ varieties), pre-made arrangements, and a complete line of floral supplies including foam, ribbons, containers, design tools, and accessories. Customers are retail florists, event and wedding designers, and funeral homes across North Carolina, South Carolina, Virginia, and nationwide via parcel and motor freight.

The business runs on a multi-channel distribution model combining an account-gated B2B web store with live inventory, a direct sales team handling volume pricing, telephone/fax/email ordering, will-call pickup, and an owned delivery fleet covering a 150-mile radius. Pricing is unit-based with a $100 minimum order threshold, $10 processing charge below the minimum, approximately 10% freight on merchandise, and volatile cut-flower pricing quoted by phone or email. Same-day shipping is offered for orders received before 10am Monday through Friday. Revenue is transactional wholesale sale of floral products and supplies, supplemented by nominal delivery charges.

Hardin's positions itself as the Carolinas' largest complete floral source, leveraging supplier relationships with Smithers Oasis, Syndicate Sales, Design Master, Rio Roses, Choice Farms, Deliflor, FloraLife, Chrysal, and David Austin Roses. The company complements distribution with educational content marketing through the Flower Trends Forecast resource, care-and-handling guides, and a blog targeting retail florists. Industry affiliations include IFD, WFFSA, SAF, AFE, and CalFlowers. The company is privately held with no public listing, no external investment, and no parent company.

Name

Hardin's Wholesale Florist Supply

Legal name

Hardin's Wholesale Florist Supply, Inc.

Website

https://hardins.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Hardin's Wholesale Florist Supply is a family-owned B2B wholesale floral distributor serving retail florists, event designers, and funeral homes across the Carolinas and nationwide via 14,000+ SKUs, an owned delivery fleet, and a live-inventory web store.

Ownership category

akta.pro rank

Product category

Wholesale Floral Distribution

NAICS

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (424930), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)

akta.pro primary industry

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

akta.pro secondary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Wholesale floral supplies
• Fresh cut flowers
• Floral design supplies
• Wholesale plant distribution
• Florist supply distribution

Headquarters

HQ city

Liberty

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Floral Supplies: Hardin's generates revenue primarily through wholesale distribution of floral supplies including containers, ribbons, floral foam, tools, accessories, and design materials to florist businesses. They offer over 14,000 products across their catalog.
2. Fresh Cut Flowers and Plants: Sale of fresh cut flowers, blooming plants, green plants, and pre-made floral arrangements. Inventory includes 500+ cut flower and green varieties and 250+ plant varieties.
3. Delivery Services: Nominal delivery charges for orders delivered within the 150-mile radius via Hardin's fleet of delivery trucks. Additional freight charges apply for FedEx and motor freight shipments.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hardin's Wholesale Florist Supply is a wholesale distributor of fresh cut flowers, blooming and green plants, pre-made floral arrangements, and a complete line of floral design supplies. The company serves retail florists, event designers, and funeral homes from its 100,000 sq ft Liberty, NC facility, distributing more than 14,000 products through its own delivery fleet (within 150 miles), FedEx, and motor freight carriers.

Product overview

Hardin's Wholesale Florist Supply operates a B2B e-commerce platform (Hardin's Web Store) alongside a physical wholesale operation at its 100,000 sq ft headquarters in Liberty, NC. The company distributes over 14,000 products spanning cut flowers (500+ varieties), blooming and green plants (250+ varieties), pre-made arrangements, and floral supplies. Core product offerings are organized around their own catalog and branded supply lines from partner manufacturers including Smithers Oasis (floral foam and tools), Syndicate Sales (design mechanics), Design Master (color sprays), and Chrysal/FloralLife (flower care). The company also provides educational resources through its Flower Trends Forecast content hub and care/handling guides. The portfolio is structured as a unified wholesale supply business rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Cut Flowers and Greens Fresh cut flowers and greens featuring 500+ varieties sourced globally, including roses, lilies, tulips, and seasonal specialty blooms, sold wholesale to retail florists and event designers.
• Blooming and Green Plants Potted blooming and green plants including 250+ plant varieties sold wholesale to retail florists and event decorators for resale and event design.
• Pre-Made Floral Arrangements Pre-finished floral arrangements produced in-house for retail florists and event decorators to resell or use in event design.
• Floral Design Supplies Complete line of floral design supplies including floral foam, tools, ribbons, containers, and accessories from brands such as Smithers Oasis, Syndicate Sales, Design Master, TriMar Ribbon, and Fitz Design.
• Smithers Oasis Floral Products OASIS brand floral foam, design tools, accessories, and postharvest products including Maxlife degradable foam, Midnight foam, TerraBrick compostable media, and ECOssentials containers distributed wholesale to florists.
• Syndicate Sales Floral Mechanics Syndicate Sales brand floral mechanics, containers, arches, and design supplies including the DIY Floral Grid, Dahlia Footed Urn, Tapered Crock, and Holly Chapple Pillow foam-free mechanic distributed wholesale to florists.
• David Austin Roses Premium David Austin English garden roses known for fragrance and romantic blooms, distributed wholesale to florists for premium and wedding design work.
• Design Master Color Products Design Master brand floral spray colors and accessory products for coloring fresh flowers, fabric, ribbon, and decorative surfaces, including Colortool paints and specialty spray products distributed wholesale to florists.
• TriMar Ribbon Products Berwick Offray/TriMar brand ribbons and bow-making supplies for floral arrangements and gift wrapping distributed wholesale to florists.
• Rio Roses (Equiflor) Nationally branded fresh cut roses, carnations, and specialty flowers from Ecuador, Colombia, and Costa Rica including Rio Roses, Private Collection, Baby Rio, Rio Carnations, and Rio Specialty Flowers distributed wholesale to florists.
• Choice Farms Premium Florals Premium fresh cut flowers including 250+ rose varieties, 60+ garden roses, 30+ spray roses, and novelty flowers such as Sweet Peas, Ranunculus, Peonies, and Anemones distributed wholesale for wedding and event florals.
• Chrysal Flower Care Products Chrysal brand flower food, preservatives, and care products including the ECO line (Bag in a Box, Arrive Alive Eco, Paper Sachet), Professional 2 Formula, and Express Ultra 300 distributed wholesale to florists.
• FloraLife Flower Care Products FloraLife brand flower care and hydration products including Express 300, Crystal Clear, QuickMix handheld dosing system, and Express paper packets for extending flower life distributed wholesale to florists.
• Deliflor Chrysanthemums Deliflor brand chrysanthemums with 300+ cultivars, including Carbon Neutral certified products from Colombia, distributed wholesale to florists.
• Tennessee Clay Ceramics American-made ceramic pots and containers from Tennessee Clay featuring multiple collections in various sizes and shapes for floral arrangements and plant displays, distributed wholesale to florists.

Quantifiable outcome

• Same-day shipping for orders received before 10am Mon-Fri
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• International Floral Distributors (IFD)coreStrategic or Co-development PartnerHardin's is a member of IFD, a marketing company owned by 25 like-minded floral wholesale distributors focused on gaining business advantages. IFD provides the Flower Trends Forecast resource and digital publications that Hardin's hosts on their website.
• Wholesale Florist & Floral Supplier Association (WFFSA)minorOthersIndustry association providing members with information, services and support to remain competitive in the changing floral market. Hardin's displays WFFSA affiliation on their site.
• American Floral Endowment (AFE)minorOthersLeading not-for-profit, non-governmental source for floricultural/environmental horticulture research and development funding in the United States. Established Sustainabloom initiative.
• Society of American Florists (SAF)minorOthersOnly national trade association representing all segments of the U.S. floral industry including retailers, growers, wholesalers, importers, manufacturers, and suppliers.
• International Fresh Produce Association (IFPA)coreStrategic or Co-development PartnerTitle sponsor for the Flower Trends Forecast program. Hardin's hosts IFPA-sponsored consumer trend content on their website, helping florists capitalize on consumer lifestyle trends.
• Smithers OasiscoreTechnology or IntegrationLargest worldwide manufacturer and marketer of floral foam, floral design tools, accessories, and postharvest products. Featured as sponsor in Flower Trends Forecast with sustainable product lines including OASIS Floral Foam Maxlife, OASIS ECOssentials containers, and TerraBrick floral media.
• Design MastercoreTechnology or IntegrationLeading brand of floral spray colors in North America, offering extraordinary color sprays and accessory products for floral and decorative projects. Acquired by Smithers-Oasis in 2021.
• Syndicate SalescoreTechnology or IntegrationWholesale floral supply company whose products are featured in Hardin's digital catalog. Offers floral mechanics, containers, and design tools.
• David Austin RosescoreTechnology or IntegrationPremium rose breeder with special catalog section on Hardin's website. English garden roses known for beauty, fragrance, and repeat flowering.
• FloraLifecoreTechnology or IntegrationFlower care and nutrition experts providing postharvest solutions including FloraLife Express Ultra 300, Crystal Clear, QuickMix dosing system, and Express paper packets. Featured in Petals with Purpose trend content.
• Rio Roses (Equiflor)coreTechnology or IntegrationLeading fresh flower grower and distributor with 700+ acres of farms in Ecuador, Colombia, and Costa Rica. First nationally recognized rose brand. Products include Rio Roses, Private Collection, Baby Rio, Rio Carnations, and specialty flowers.
• Choice FarmscoreTechnology or IntegrationPremier floral importer and distributor specializing in exceptional wedding and event florals. Offers 250+ rose varieties, 60+ garden roses, 30+ spray roses, and high-end novelty line including Sweet Peas, Ranunculus, Peonies, Anemones.
• SustainabloomcoreStrategic or Co-development PartnerInitiative established in 2022 by American Floral Endowment providing comprehensive guides on sustainable practices, sustainability certification information, and the latest floriculture sustainability news.
• DeliflorcoreTechnology or IntegrationLargest chrysanthemum breeder worldwide offering 300+ cultivars. Deliflor Americas first company in Colombian floriculture industry awarded Carbon Neutral certification by Icontec.
• CalFlowers (That Flower Feeling)coreGTM or Marketing PartnerFlower industry trade association that created the That Flower Feeling brand - a national campaign encouraging Americans to enjoy flowers at home. Flowers. Self Care Made Easy campaign.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mayesh Wholesale Florist: One of the largest U.S. wholesale florist distributors, serving retail florists and event designers with cut flowers, plants, hard goods, and floral supplies across multiple regional branches — directly comparable to Hardin's business model.
• Kennicott Brothers: Multi-branch wholesale florist distributor serving retail florists and event designers across the Midwest and beyond with fresh flowers, plants, and floral supplies — directly comparable in scale and model.
• Greenleaf Wholesale Florist: Multi-location wholesale florist serving retail florists with fresh cut flowers, plants, and floral supplies across the U.S. — directly comparable B2B model and customer base.
• DV Flora: Wholesale florist serving professional florists with fresh cut flowers, greens, and floral supplies nationwide — directly comparable as a B2B-only floral distributor.
• Delaware Valley Floral Group: Wholesale florist distributor with multiple branches across the eastern U.S., distributing fresh flowers, plants, and floral supplies to retail florists — directly comparable scale and operations.
• Florabundance: Wholesale floral distributor specializing in fresh cut flowers, wedding/event florals, and floral supplies, with strong nationwide shipping — directly comparable in product mix and event focus.
• Mellano & Company: Wholesale florist and cut flower grower/distributor serving professional florists nationwide — comparable as a vertically integrated floral wholesaler with similar customer mix.
• Bill Doran Company: Wholesale florist serving professional florists with fresh cut flowers, blooming plants, and floral supplies through a regional distribution model — directly comparable B2B wholesale florist.

Broad incumbents

• Teleflora: National floral delivery network connecting retail florists for consumer orders — adjacent incumbent that influences retail florist economics that drive Hardin's customer demand.
• FTD (United Wholesale Florist): National floral network and consumer flower delivery brand with wholesale arm — broader incumbent competing for the same end-consumer flower dollar that funds Hardin's florist customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HardinsWholesale
• LinkedInlinkedin.com/company/hardins-wholesale

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hardin's Wholesale Florist Supply