Medical Dress

What Medical Dress does

Robé Médical, operating under the trade name Medical Dress, is a French medical equipment distributor founded in 1887 and headquartered in Saint-Étienne-lès-Remiremont, France. It sells CE-marked medical devices and consumables across more than 33,000 product families through its own e-commerce platform, robe-materiel-medical.com, serving both individual consumers and healthcare establishments (hospitals, clinics, EHPADs, medical practices, and veterinary clinics). The assortment spans diagnostic equipment (notably the proprietary ZeniXx line of ECG devices), single-use sterile instruments (sterile scissors, suture cutters, the Zillion Black polyarylamide staple removers), healthcare IT hardware (SESAM-Vitale certified multi-function card readers for Carte Vitale, CPS, e-Vitale, QR code, and NFC), surgical supplies, hygiene products, mobility aids, and healthcare furniture, supplemented by Robemed private-label consumables and an Eco Robé Médical sub-brand.

The business operates a direct-to-consumer e-commerce channel for individuals and a B2B quotation-based channel for institutions, including a dedicated export quotation service for international clients. Pricing is unit-based with volume discounts on consumables (e.g., examination gloves, surgical gowns), while higher-value diagnostic hardware (ECG Cardiopocket at €325, ECG ZeniXx from €899) is sold alongside complementary services including free shipping from €110, 15-day free returns, 3x interest-free installment payment via Oney Bank, and post-sale maintenance for Class IIb medical devices as required by French regulation. The ZeniXx Lite service provides free automatic file transfer from ZeniXx diagnostic devices into practice management software (Doctolib, Crossway, Weda, DrSanté, HelloDoc, MediStory, AlmaPro, and others), creating software-level integration with the dominant French clinical and billing workflows.

Revenue is generated primarily through hardware sales across consumer and institutional channels, with a smaller professional-services contribution from after-sales maintenance and technical installation support delivered remotely via AnyDesk or TeamViewer. The company is privately held under the legal entity Robe Medical SAS (SIREN 775 717 812, share capital €189,000), has 11-50 employees, and has received the 2010 "Oscar du matériel médical" industry award. There is no disclosed external funding, no M&A activity, and no reported revenue figure in the available data.

Name

Medical Dress

Legal name

Robe Medical SAS

Website

https://robe-materiel-medical.com

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

11–50 employees

Short description

Medical Dress (Robé Médical) is a 1887-founded French medical equipment distributor selling CE-marked diagnostic devices, single-use instruments, and consumables via its e-commerce platform to healthcare professionals, institutions, and individual consumers in France and export markets.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

NAICS

Health and Personal Care Retailers (456)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Medical equipment distribution
• Diagnostic devices
• Single-use instruments
• Healthcare consumables
• Medical card readers

Headquarters

HQ city

Saint-Étienne-lès-remiremont

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Equipment E-commerce Retail: Direct-to-consumer and B2B sales of medical equipment and consumables through the robe-materiel-medical.com online platform. Products include diagnostic equipment (ECG, tensiometers, otoscopes), single-use instruments, surgical supplies, mobility aids, hygiene products, and healthcare furniture. Revenue generated through per-transaction product sales with pricing based on unit or volume quantities.
2. B2B Quotations and Commercial Sales: Business-to-business quotation service for healthcare establishments including hospitals, clinics, EHPADs, and medical practices. Special export quotation service for international clients. Commercial service available by phone and email for custom orders and bulk purchasing arrangements.
3. After-Sales Services and Maintenance: Maintenance programs for medical devices including ECG equipment (Class IIb devices) per the March 3, 2003 decree. Technical support via remote desktop (AnyDesk/TeamViewer) for installation assistance of complex medical devices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Robé Médical (operating as Medical Dress) is a French medical equipment distributor selling more than 33,000 medical device families through its e-commerce platform robe-materiel-medical.com. The catalogue covers diagnostic devices (ECG, tensiometers, otoscopes, card readers), single-use sterile instruments, surgical supplies, hygiene products, mobility aids, and healthcare furniture, marketed to both healthcare professionals and individual consumers. The company also offers proprietary lines under the Robemed and ZeniXx brands and provides after-sales maintenance for Class IIb medical devices.

Product overview

Robé Medical operates as a medical equipment distributor offering a comprehensive portfolio of medical supplies and diagnostic devices. The product range includes: diagnostic equipment such as ECG devices (ECG Cardiopocket, ECG 3 pistes 3RAY, and ECG 12 pistes Opus Mini String with ZeniXx Lite connectivity), single-use instrumentation (sterile scissors, suture cutters, staple removers, scalpel blade extractors), healthcare IT hardware (SESAM-Vitale certified card readers including Districode DC 300 Pro and LKN700), and medical training materials (anatomical posters, first aid mannequins, and makeup simulation products). The company also provides the ZeniXx Lite data transfer service enabling automatic file synchronization from diagnostic devices to practice management software. Products are sold under multiple brands including the company's own Robemed label, as well as third-party brands like ZeniXx, 3RAY, Swann Morton, Maqpro, and Ambu.

Differentiator

Problem solved

Functional benefit

Brands

• Robemed: Private label brand for medical equipment including examination gloves, disinfectant sprays, tweezers, blood pressure monitors, and surgical supplies
• ZeniXx
• Eco Robé Médical
• Robé Essentiels

Products and services

• ECG Cardiopocket 1-3 pistes (ZeniXx) Portable 12-lead ECG device with touchscreen color display, supporting 1-3 track modes with automatic or manual operation, memory storage for up to 450 ECG waveforms, built-in printer, and rechargeable battery with approximately 4 hours autonomy. Sold under the ZeniXx brand for healthcare professionals.
• ECG 3 pistes with interpretation - 3RAY 3-lead electrocardiograph with 7-inch color touchscreen display offering four operating modes (Manual, Automatic, R-R rhythm, STOR) with memory for up to 250 patients and integrated anti-defibrillation protection. Aimed at healthcare professionals.
• ECG 12 pistes Opus Mini String (ZeniXx Lite) 12-lead ECG with 8-inch touchscreen, WiFi connectivity, internal memory for 20,000 ECG exams, ZeniXx Lite automatic file transfer to practice management software, made in Europe with 8-hour battery life. Aimed at medical practices and clinics.
• Sterile single-use medical scissors (Robemed line) Range of sterile single-use scissors under the Robemed brand (rounded-tip, Spencer stitch cutter in stainless steel and plastic variants, 11.5-13 cm) for cutting bandages, compresses, and sutures. Sold to hospitals, clinics, and medical practices.
• Zillion Black single-use staple removers (Robemed) Sterile single-use staple removers made from polyarylamide polymer with over 50% fiberglass content, offering stainless-steel-equivalent rigidity, biocompatibility, gamma-sterilization resistance, and CE marking under ISO 13485-2016. Sold to healthcare professionals.
• Sterile single-use skin stapler (Robemed) Sterile single-use skin stapler with 35 staples (Model W) for wound closure, marketed under the Robemed brand for healthcare professionals.
• Swann Morton single-use scalpel blade extractors Single-use scalpel blade extractors (Swann Morton brand) for safe blade removal without injury risk, fitting handles 3 and 4. Sold in boxes of 100 to healthcare professionals.
• Districode DC 300 Pro 4-in-1 card reader 4-in-1 SESAM-Vitale certified card reader (Districode brand) supporting QR code, NFC, and dual slots for Carte Vitale and CPS cards, with USB plug-and-play connectivity on Windows 10/11. Aimed at medical practices and healthcare professionals.
• LKN700 4-in-1 multi-function card reader 4-in-1 multi-function card reader (LKN700) certified SESAM-Vitale with secure compartment for CPS card, supporting QR code, NFC, and dual card slots. Plug-and-play USB connectivity aimed at healthcare professionals.
• Olaquin bifente NFC contactless card reader 3-in-1 bifente NFC contactless card reader (Olaquin brand) for Carte Vitale reading and Electronic Care Sheet (FSE) creation, USB 2.0 plug-and-play, PC/SC compliant. Aimed at healthcare professionals.
• ZeniXx Lite data transfer service Free data transfer service that automatically transfers measurement files (PDF, JPEG, PNG, XML) from ZeniXx medical devices to practice management software (Doctolib, MediStory, HelloDoc, DrSanté, Weda, Crossway). Offered free to ZeniXx Lite device users.
• Ambu articulated head first-aid training model Articulated head model (Ambu brand) for first-aid training, showing a profile cross-section of the respiratory airways. Latex-free, plexiglass construction, 24x33 cm plaque with 21.5x31 cm head. Aimed at first-aid training centers and educators.
• Anatomical and medical training posters (France 3B) Paper-format anatomical and medical training posters (France 3B brand) covering 17 medical topics including the human skeleton, musculature, cancer, AIDS, Alzheimer's disease, childhood diseases, osteoporosis, arthritis, incontinence, diabetes, hypertension, sports injuries, and substance dependencies. Aimed at training centers, schools, and clinics.
• Maqpro medical makeup simulation products Range of medical makeup simulation products (Maqpro brand) including stainless steel spatulas, boxwood sticks, sweat simulation liquid, cream makeup palettes (pallor, khaki, red), blister simulation gel, gelled blood, and coagulated blood. Aimed at first-aid and medical simulation training.
• Maintenance programs for Class IIb medical devices Maintenance service for Class IIb medical devices (such as ECG equipment) per the French decree of March 3, 2003, with technical support provided remotely via AnyDesk or TeamViewer. Aimed at healthcare establishments.

Quantifiable outcome

• Free shipping threshold: €110 TTC
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• SESAM-Vitale (GIE)coreTechnology or IntegrationRobé médical's ZeniXx and Districode card reader products are certified SESAM-Vitale, the French healthcare insurance interoperability standard. This certification enables seamless integration with healthcare software systems including Doctolib, Crossway, Weda, DrSanté, HelloDoc, AlmaPro, MagicMed, Medoc, Medical Net, and Axi Santé for electronic health insurance claims processing.
• ZeniXx Lite (Software Ecosystem)coreTechnology or IntegrationZeniXx Lite service enables Robé médical customers to transfer measurement files (ECG, ultrasound, spirometry) instantly in PDF, JPEG, PNG, XML formats to their practice management software. Compatible with Doctolib, MediStory, HelloDoc, DrSanté, Weda, Crossway, and other certified medical software. Service is free for ZeniXx Lite device users.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Promotal: French medical equipment specialist (examination tables, diagnostic carts, mobility devices) with distribution to clinics and hospitals in France and export markets — comparable target customer and product categories.
• Holtex: French medical device and consumables distributor with own-brand products targeting hospitals, clinics and individual practitioners — directly comparable product mix and customer segments to Robé.
• Distrimed: French medical equipment e-commerce distributor serving healthcare professionals and individuals across France with a comparable multi-category catalogue of consumables, diagnostic and hygiene products.
• Comed Medical: French medical equipment and consumables distributor offering diagnostic, single-use and surgical supplies to healthcare professionals — overlapping catalogue and customer base with Robé Médical.
• Ecomédical: French online distributor of medical equipment and consumables for healthcare professionals and individuals — direct peer in the French medical e-commerce channel.

Broad incumbents

• PAUL HARTMANN: European medical and hygiene products manufacturer-distributor with strong presence in wound care, incontinence and disinfection categories where Robé competes — relevant European incumbent adjacent to Robé's catalogue.
• Henry Schein: Global medical and dental supply distributor serving healthcare providers worldwide with a much broader catalogue, scale and supply-chain infrastructure — sets the competitive ceiling for specialty distributors like Robé.
• McKesson Medical-Surgical: One of the largest medical-surgical distribution platforms in the world, serving hospitals, physician offices and home-care agencies — relevant incumbent competitor for any expansion into larger healthcare accounts.
• Cardinal Health: Major US-headquartered medical product distributor with global reach across medical, surgical and laboratory supplies — broad incumbent operating in the same product space at significantly greater scale.
• Medline Industries: Large privately-held manufacturer and distributor of medical supplies and clinical solutions, with extensive own-brand portfolio and hospital sales force — comparable breadth but very different scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RobeMaterielMedical
• LinkedInlinkedin.com/company/robe-medical
• Xx.com/robe_medical

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Dress