Global Wines

What Global Wines does

Global Wines GmbH & Co. KG is a privately held German B2B wine importer and wholesaler founded in 1983, headquartered in Cologne with a secondary office in Berlin. The company sources wines from Italy, Austria, Spain, France, Portugal, and South Africa, and distributes them to national food retail chains, discount retailers, specialist wine trade (including Getränkeabholmärkte), and the gastronomy/HoReCa sector. Its value proposition centers on a full-service model spanning assortment analysis, private and exclusive label development, POS and marketing support, and reliable logistics — positioning it as one of the most experienced wine importers on the German market according to its own self-description.

The product portfolio spans still wines, rosés, frizzante/sparkling wines, organic wines, partially de-alcoholized wines (the #ISABELLA line, co-produced with Italian wineries), climate-neutral wines (the Per Tutti Noi series certified by ClimatePartner), and Halal-certified products. Core proprietary brand lines include Dio Del Sole (private label), Pfiffiger, the Toni Series, Selection Sommelier Exclusiv, Capra Pazza, La Finca D'oro, Collezione Terre D'oro, and Intrigo. Quality credentials include Berlin Wine Trophy 2022 gold medals for the Leonardi series and Luca Maroni scores of 97 (Capra Pazza) and 99 (Mezzatia) points, alongside organic certification under DE-ÖKO-007.

The business model is sales-led and transaction-based, with no public pricing. Revenue is generated through wholesale margins on distributed wines plus development fees for private label projects, with a field sales team and trade fair presence (notably ProWein Düsseldorf) driving customer acquisition and relationship management. The company is founder-controlled via Global Wines Service GmbH as the general partner, with Prof. Dr. Marc Steiner as Managing Partner and Rainer Gill as Managing Director for purchasing, operations, logistics, and IT. The corporate structure is a GmbH & Co. KG (German limited partnership), with no disclosed external investors or acquisition activity.

Name

Global Wines

Legal name

Global Wines GmbH & Co. KG

Website

https://globalwines.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Global Wines is a privately held German B2B wine importer and wholesaler founded in 1983, sourcing wines from Italy, Austria, Spain, France, Portugal, and South Africa for distribution to national food retail, discount chains, specialist trade, and gastronomy across Germany and internationally.

Ownership category

akta.pro rank

Product category

Wine Wholesale and Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)

Keywords

• Wine wholesale distribution
• Private label wines
• Italian wine importer
• Austrian wine supplier
• Climate-neutral wine

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine and Beverage Distribution: Wholesale distribution of imported wines and wine-based beverages to food retail, discount, and specialist trade. Revenue generated through product sales with pricing based on order volume and customer relationships.
2. Private Label Development: Development of exclusive private label wine brands for retail partners, including concept design, sourcing, production supervision, and marketing support. Revenue from product margins and development fees for customized wine solutions.
3. Climate-Neutral and Specialty Wines: Premium positioning through sustainability-certified wines (climate-neutral, Halal, organic) commanding price premiums while addressing growing consumer demand for responsibly produced beverages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Global Wines is a B2B wine importer and wholesaler that sources wines from Italy, Austria, Spain, France, Portugal, and South Africa and distributes them to German food retail, discount chains, specialist trade, and gastronomy. The company develops private and exclusive label wine brands for retail partners, offering full-service support from assortment analysis and category management through label design, sourcing supervision, and POS marketing. It also produces specialty lines including climate-neutral, organic, low-alcohol, and Halal-certified wines.

Product overview

Global Wines is a B2B wine and beverage wholesaler established in 1983, operating as a full-service partner for trade and producers. The company offers an extensive wine portfolio spanning multiple countries including Italy (Nero d'Avola, Primitivo, Montepulciano, Negroamaro, Sangiovese), Austria (Grüner Veltliner, Blauer Zweigelt, Gemischter Satz), Spain (Tempranillo, Garnacha, Rioja), France (Châteauneuf-du-Pape), Portugal (Vinho Verde), South Africa (Shiraz), and Germany (wine-based spritz). Their product offerings include still wines, rosé wines, sparkling frizzante wines, organic wines, partially de-alcoholized wines (#ISABELLA), and climate-neutral wines (Per Tutti Noi, calculated by ClimatePartner). The company specializes in private and exclusive labels for trading partners. Their main brands include Dio del Sole (private label), Pfiffiger, Toni Series, Selection Sommelier Exclusiv, Capra Pazza, La Finca D'oro, Collezione Terre D'oro, and Intrigo.

Differentiator

Problem solved

Functional benefit

Products and services

• Per Tutti Noi Climate-Neutral Wine Series First Italian climate-neutral wine series on the German market. Includes organic Verdeca Chardonnay Puglia IGT and Nero d'Avola Shiraz Sicilia DOC. CO2 emissions are calculated by ClimatePartner across the entire process chain and offset through certified international projects, with consumer-transparent QR codes on the labels.
• #ISABELLA Low-Alcohol Wine Series Partially de-alcoholised wine series with 30% fewer calories, co-developed in production with Italian wineries. Retains typical grape varietal aromas and full taste to serve the growing light wine segment.
• Capra Pazza Italian Wine Series Modern Italian wine series featuring three wines (Cesanese Lazio IGT, Montepulciano d'Abruzzo DOC, Negroamaro Puglia IGT) aimed at a young target group, all rated 97 Luca Maroni points.
• Mezzatia Apulian Wine Premium Apulian wine from the Salento region produced from Primitivo and Negroamaro grapes using the Appassimento process. Awarded 99 points by Luca Maroni.
• Dio Del Sole Private Label Wine Series Private label wine series featuring southern Italian varietals such as Nero di Troia, Primitivo, and Primitivo Rosato, developed for a trading partner with high-quality equipment and a modern attractive design.
• Pfiffiger Austrian Wine Brand Austrian wine brand offering multiple varietals including Blauer Zweigelt (including barrique), Gemischter Satz, Grüner Veltliner Premium, Blauer Zweigelt Rosé, and seasonal asparagus-pairing selections.
• Selection Sommelier Exclusiv Premium Austrian Series Austrian premium wine series for specialist retailers, GAM, and gastronomy, comprising Grüner Veltliner Premium, Blauer Zweigelt Rosé, and Blauer Zweigelt Reserve.
• Toni Series Austrian Wine Brand Austrian multi-format wine brand including Grüner Toni, Goldener Toni Spätlese, Weisser Toni Gemischter Satz, Roter Toni (Blauer Zweigelt/Blaufränkisch), Pink Toni Rosé, and Purple Toni Secco Frizzante.
• Antico Barbecue Italian Wine Series Italian Veneto wine series (Rosso, Bianco, Rosato) targeted at the summer barbecue season for retail POS campaigns, with a colourful, attention-grabbing shelf presentation.
• Collezione Terre D'oro Italian Wine Range Italian wine range offering Pinot Grigio delle Venezie DOC, Chardonnay Trevenezie IGT, Nero d'Avola Sicilia DOC, Primitivo Puglia IGT, and Rosato Trevenezie IGT.
• La Finca D'oro Spanish Wine Range Spanish wine range featuring Tempranillo, Merlot, Garnacha, and Tempranillo Rosado from D.O. Valencia and D.O. Ribera del Guadiana.
• Intrigo Italian Wine Range Italian wine range featuring Nero d'Avola Sicilia DOC, Grillo Sicilia DOC, Negroamaro Puglia IGT, Primitivo Puglia IGT, and Primitivo Rosato Puglia IGT.
• Private Label Wine Development Service End-to-end private label wine development service for retail and trade partners, including assortment analysis, concept design, label design, formulation, sourcing from a producer network, production supervision, and POS marketing support.
• Leonardi Italian Primitivo Series Italian Primitivo Puglia IGT range (Leonardi and Leonardi Selezione), awarded multiple gold medals at the 2022 Berlin Wine Trophy.

Quantifiable outcome

• Gold medal wins at Berlin Wine Trophy 2022 for Leonardi series
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ClimatePartnercoreStrategic or Co-development Partner · 28 March 2023Strategic partnership for climate-neutral wine certification. ClimatePartner calculates CO2 emissions along the entire process chain and offsets through certified international projects. Consumer-facing QR codes on labels provide transparency about environmental impact and supported projects.
• PER TUTTI NOI Trading PartnercoreStrategic or Co-development Partner · 28 March 2023Exclusive partnership for climate-neutral wine series PER TUTTI NOI. Developed for a trading partner targeting environmentally conscious and pleasure-oriented consumers with innovative product differentiation.
• Italian Wineries (for #Isabella)coreStrategic or Co-development Partner · 1 January 2022Co-production partnership with award-winning Italian wineries to develop the #Isabella low-alcohol wine series. Partners contribute winemaking expertise and production capacity for partially de-alcoholised wines with 30% fewer calories.
• Network of Passionate Wine ProducerscoreOthersLong-standing relationships with wine producers across Italy, Austria, Spain and other regions. Network enables exclusive sourcing and private label development capabilities.
• Reliable Logistics ProvidersminorOthersLogistics partners supporting distribution operations to retail and trade customers across Germany and internationally.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Hawesko Holding: Largest German wine retail group, combining specialist retail (Jacques', Wein & Co.) with B2B wholesale (especially to Edeka). Overlaps with Global Wines in B2B wine distribution and German retail customer access, but at much larger scale and with multi-channel reach.
• Schlumberger: Austria-headquartered sparkling wine and spirits producer with distribution into German retail and HoReCa. Overlaps with Global Wines in the Austrian wine range and German customer access, but is brand-led rather than private label-driven.
• Henkell Freixenet: Major German-based sparkling wine and wine group (Henkell, Freixenet, Mionetto). Overlaps with Global Wines in German wine/sparkling distribution and retail private label supply, but operates at significantly larger scale and is producer-owned rather than pure distribution.
• Rotkäppchen-Mumm Sektkellereien: Leading German sparkling wine producer and broad-line beverage company supplying German food retail and discount with both branded and private label products — comparable customer base but vertically integrated production, not a pure importer/distributor.

Emerging players

• Borco-Marken-Import: Hamburg-based importer and distributor of wines and spirits serving German food retail, discount, and HoReCa with international brands and private label programs — comparable B2B distribution model and customer mix, but with a stronger spirits focus.

Direct peers

• Eggers & Franke: German wine and spirits importer/distributor serving food retail, discount, and specialist trade with a private label and exclusive brand portfolio — directly comparable in customer channels and product breadth.
• Mack & Schühle: German B2B wine and spirits importer and distributor with a similar international portfolio (Italy, Spain, France) and private label development capabilities serving German food retail, discount, and specialist trade — directly comparable in business model, customer base, and scale.
• Wein Wolf: German wine importer with a broad international assortment and private label development for food retail and discount channels, serving a similar customer set to Global Wines with overlapping Italian and Austrian sourcing focus.
• Reidemeister & Ulrichs: Long-standing German wine importer and wholesaler with a multi-country portfolio (Italy, Spain, South Africa, France) supplying German food retail and specialist trade — a closely analogous B2B wine distribution business.
• Peter Riegel Weinimport: Established German wine importer specializing in Italian, Spanish, and Portuguese wines for food retail and specialist trade; operates a comparable private label and exclusive brand model, making it a close B2B distribution peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/globalwines

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Wines