Barger Group

What Barger Group does

Barger Group (legal name Barger Insurance Group) is a privately held insurance agency and business consultancy headquartered in Kingsport, Tennessee (106 Ferrell Ave., Suite 6), serving individuals, families, and businesses across the Southeast United States. The company is founder-led, with Jeff Barger serving as President, and operates from a single office location with an 11-50 employee headcount. The firm was founded in 1993 per firmographic records, though the source material does not detail its early history.

The company runs a multi-carrier insurance distribution model, partnering with 19 or more carriers including Progressive, Liberty Mutual, Travelers, Hartford, UnitedHealthcare, MassMutual, Safeco, Selective, Markel, Hagerty, Foremost, Florida Blue, Encompass, Crum and Forster, American Modern, Blue Cross Blue Shield of Tennessee, Blue Cross Blue Shield of Georgia, and Principal. Its product surface spans 10 personal insurance lines (homeowners, auto, life, condo, renters, boat, RV, motorcycle, health, flood), 7 commercial lines (general liability, commercial property, cyber liability, commercial auto, workers' compensation, landlord protection, professional liability), 5 group benefits lines (group health, group life, voluntary, disability, dental & vision), and a Business Consultancy division delivering HR, payroll, time and attendance, ACA compliance, recruitment, onboarding, and tax credit services. Technology is non-proprietary and third-party: consultancy workflows are delivered via a partnership with Neon HCM, with a companion iOS/Android mobile app and a QuickBooks (IIF) export integration for accounting.

Revenue is generated through two primary streams: recurring commissions paid by insurance carriers on placed and renewed policies, and professional-services fees from the HR/payroll consultancy practice. The go-to-market is relationship-driven and sales-led, with direct phone/email outreach, online "Get Quote" and "Request Demo" forms, and a content-marketing blog supporting top-of-funnel demand. Pricing is not publicly disclosed and varies by policy type, customer risk profile, and carrier underwriting; the firm earns commission on premium paid by customers to carriers rather than billing customers directly. No funding rounds, acquisitions, parent company, or institutional investors are documented in the available material.

Name

Barger Group

Legal name

Barger Insurance Group

Website

https://bargergroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Barger Group is a privately held, founder-led multi-carrier insurance agency and business consultancy in Kingsport, Tennessee, serving individuals, families, and Southeast US businesses with personal, commercial, and group benefits insurance plus integrated HR and payroll services.

Ownership category

akta.pro rank

Headquarters

HQ city

Kingsport

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Policy Commissions: Barger Group earns commissions from insurance carriers for placing and renewing insurance policies. As a multi-carrier agency, they receive ongoing commissions when customers maintain their policies year after year.
2. Business Consultancy Services: The business consultancy division provides HR solutions, payroll services, benefits administration, and related professional services to businesses, generating fee-based revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Barger Group is a multi-carrier insurance agency that places personal, commercial, and group benefits insurance policies on behalf of customers through partnerships with 19+ insurance carriers. The firm also operates a business consultancy division that delivers integrated HR solutions, payroll administration, benefits management, ACA compliance, and recruitment services for businesses.

Product overview

Barger Group is an insurance agency and business consultancy offering personal and commercial insurance products alongside HR solutions. Their personal insurance portfolio includes 10 product lines (homeowners, auto, life, condo, renters, boat, RV, motorcycle, health, and flood insurance). Their commercial insurance offerings span 7 product lines (general liability, commercial property, cyber liability, commercial auto, workers' comp, landlord protection, and professional liability). They also provide group benefits including health, life, voluntary, disability, and dental & vision insurance. In business consultancy, they offer integrated HR solutions consolidating recruitment, onboarding, payroll, HR, time and attendance, ACA compliance, and tax credits through a unified platform. A companion mobile app supports employees and managers with time tracking, payroll, scheduling, and benefits enrollment. They partner with over 20 insurance carriers to offer competitive rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance Full-coverage homeowners policy protecting homes from damage and covering personal belongings and property, offered to individuals and families through Barger Group's multi-carrier network.
• Auto Insurance Full coverage auto insurance protecting vehicles and drivers in the event of accidents, offered to individuals and families through partner carriers.
• Life Insurance Financial protection for loved ones in the event of death, ensuring continued family stability, offered through carrier partners such as MassMutual.
• Condo Insurance Coverage for personal belongings, effects, and possessions not covered by condo association policies.
• Renters Insurance Affordable policy protecting personal belongings in rental properties from disasters.
• Boat Insurance Comprehensive protection for watercraft, passengers, and boating equipment on the water.
• RV Insurance Coverage for recreational vehicles including campers and horse trailers.
• Motorcycle Insurance Insurance coverage for motorcycles ranging from street cycles and cruisers to dirt bikes and ATVs.
• Health Insurance Health coverage policies protecting individuals and families from healthcare expenses, offered through partners including UnitedHealthcare, Blue Cross Blue Shield of Tennessee, Blue Cross Blue Shield of Georgia, and Florida Blue.
• Flood Insurance Policy protecting homeowners in flood zones from flood-related damages not covered by standard homeowners policies.
• General Liability Insurance Commercial general liability (CGL) policy protecting businesses from liability claims for bodily injury, property damage, and products.
• Commercial Property Insurance Insurance protecting businesses from loss of commercial property including buildings and office equipment.
• Cyber Liability Insurance Protection against data breaches and associated liability from cyber threats.
• Commercial Auto Insurance Insurance coverage for company vehicles used for business transportation of employees, products, or equipment.
• Workers' Compensation Insurance Coverage providing wage replacement and medical benefits to employees injured on the job, protecting employers from legal complications.
• Landlord Protection Insurance Insurance coverage protecting landlords from damages to properties they own but do not personally occupy.
• Professional Liability Insurance Coverage protecting professionals from damages for failure to render or improper rendering of professional services.
• Group Health Insurance Healthcare coverage provided to employees through employer-sponsored group plans, sourced from carrier partners such as UnitedHealthcare, Blue Cross Blue Shield, and Florida Blue.
• Group Life Insurance Consolidated life insurance coverage for employees at group rates, provided through carrier partners.
• Voluntary Benefits Optional employee-selectable coverage options that can be more affordable and easier to manage through employer-sponsored programs.
• Disability Benefits Short-term and long-term disability coverage replacing lost wages due to illness or injury for employees.
• Dental & Vision Insurance Ancillary dental and vision insurance plans for employees and their families offered through employer group programs.
• HR Solutions Integrated HR platform for businesses consolidating recruitment, onboarding, payroll, HR, time and attendance, ACA compliance, and tax credits under one system with single employee records, delivered via the Neon HCM platform.
• HR Mobile App Mobile application providing employees and managers access to time and attendance, HR functions, payroll, scheduling, and benefits enrollment on iOS and Android devices, accompanying the HR Solutions consultancy service.

Quantifiable outcome

• Customers report saving time and money by using Barger Group's carrier network and advisory services.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• American ModerncoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal insurance products including specialty coverage options. Part of Barger Group's multi-carrier network offering customers competitive options.
• UnitedHealthcarecoreChannel Partner/ Reseller/ DistributorMajor health insurance carrier partner providing group health insurance and health-related benefits. Featured partner for group benefits programs and individual health coverage.
• TravelerscoreChannel Partner/ Reseller/ DistributorLeading commercial and personal insurance carrier partner offering wide range of coverage options including business and personal lines insurance.
• SelectiveminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering commercial insurance products for businesses. Part of the carrier network serving commercial customers.
• SafecominorChannel Partner/ Reseller/ DistributorPersonal insurance carrier partner providing auto, home, and specialty insurance products. Part of Liberty Mutual Group.
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor auto and personal insurance carrier known for competitive rates and wide coverage options. Featured partner in Barger Group's carrier network.
• MarkelminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering specialty and commercial insurance products including coverage for unique business risks.
• MassMutualcoreChannel Partner/ Reseller/ DistributorLife insurance and financial services carrier partner providing life insurance and related financial products for individuals and businesses.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier partner offering personal and commercial insurance products across multiple lines including auto, home, and business coverage.
• HagertyminorChannel Partner/ Reseller/ DistributorSpecialty insurance carrier partner focused on classic car, boat, and recreational vehicle insurance. Offers coverage for collectible vehicles.
• HartfordcoreChannel Partner/ Reseller/ DistributorMajor commercial insurance carrier partner offering business insurance, workers compensation, and employee benefits products.
• ForemostminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing specialty insurance products including mobile home, landlord, and specialty coverage.
• Florida BlueminorChannel Partner/ Reseller/ DistributorBlue Cross Blue Shield affiliate providing health insurance coverage in Florida. Part of the health insurance partner network.
• EncompassminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering personal insurance products bundled with home and auto coverage options.
• Crum and ForsterminorChannel Partner/ Reseller/ DistributorCommercial insurance carrier partner offering specialty and niche commercial insurance products for businesses.
• Blue Cross Blue Shield of TennesseecoreChannel Partner/ Reseller/ DistributorRegional Blue Cross Blue Shield affiliate providing health insurance coverage in Tennessee. Part of health insurance partner network.
• Blue Cross Blue Shield of GeorgiaminorChannel Partner/ Reseller/ DistributorRegional Blue Cross Blue Shield affiliate providing health insurance coverage in Georgia. Part of health insurance partner network.
• PrincipalminorChannel Partner/ Reseller/ DistributorFinancial services and insurance carrier partner offering group benefits, retirement, and insurance products for businesses.
• Neon HCMcoreTechnology or IntegrationTechnology partner providing HCM (Human Capital Management) software platform that Barger Group offers to business customers for workforce management, payroll, time and attendance, and HR functions. Content for this partnership is provided by Neon HCM.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• World Insurance Associates: Fast-growing independent insurance agency with multi-carrier carrier relationships across personal and commercial lines. Comparable multi-carrier brokerage model serving SMB and mid-market customers.
• Goosehead Insurance: Independent personal lines insurance agency with multi-carrier distribution model. Highly comparable as a relationship-driven multi-carrier agency competing for similar personal and small commercial insurance customers.
• NFP (Aon): Insurance brokerage and consulting firm offering property/casualty, employee benefits, and wealth management. Comparable multi-carrier independent agency serving businesses with combined insurance and benefits consulting.

Broad incumbents

• Hub International: Major North American insurance brokerage providing commercial, personal, and employee benefits solutions through multi-carrier partnerships. Comparable business model as an independent agency/brokerage with similar product breadth.
• Brown & Brown: Large national insurance brokerage offering personal, commercial, and employee benefits brokerage with multi-carrier distribution. Comparable as a multi-carrier independent agency model serving SMB and mid-market customers across diverse geographies.
• Marsh McLennan Agency: Middle-market insurance brokerage subsidiary of Marsh McLennan providing commercial insurance, employee benefits, and risk management consulting. Comparable combined insurance brokerage and HR/benefits consulting model.
• Arthur J. Gallagher: Global insurance brokerage and risk management services firm serving commercial and personal lines clients. Comparable multi-carrier brokerage model with focus on commercial lines and consulting services.

Emerging players

• Insureon: Digital insurance brokerage specializing in small business commercial insurance with multi-carrier distribution. Comparable multi-carrier model targeting SMB customers seeking commercial coverage.
• Paychex: Leading provider of HR, payroll, and benefits administration solutions for SMBs. Comparable to Barger Group's business consultancy / HCM offering as a workforce management platform for SMB and mid-market customers.

Others

• Local Insurance Agents (independent): Independent insurance agency trade association representing thousands of local multi-carrier agencies across the US. Represents the competitive universe of relationship-driven multi-carrier agencies similar to Barger Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barger Group