Muki Mutual Insurance Association

Name

Muki Mutual Insurance Association

Legal name

muki Versicherungsverein auf Gegenseitigkeit

Website

https://muki.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Mutual Insurance

NAICS

Insurance Carriers (5241), Direct Property and Casualty Insurance Carriers (524126), Direct Health and Medical Insurance Carriers (524114)

SIC

Insurance Carriers, Nec (6399), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

akta.pro secondary industries

Standalone Hospital Indemnity Insurance (FSAIAKAB), Individual/Retail Critical Illness & Hospital Indemnity (FSAIAKAE)

Keywords

• Mutual health insurance
• Family insurance products
• Accident insurance coverage
• Motor vehicle insurance
• Property and casualty insurance

Headquarters

HQ city

Bad Ischl

HQ country

Austria

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Muki generates revenue through insurance premiums across multiple lines: health insurance (Krankenversicherung) and property/casualty insurance (Schaden-/Unfallversicherung). Gross premiums written in 2024 totaled 114.1 million euros (2023: 108.3 million euros). Health insurance contributed 16.5 million euros, while property/casualty contributed 97.6 million euros.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Muki Mutual Insurance Association (muki Versicherungsverein auf Gegenseitigkeit) is an Austrian mutual insurer offering a bundled portfolio of insurance products anchored by FamilyPlus, a family supplementary health and accident package. The portfolio spans health (Sonderklasse Exklusiv, Wahlarzt Ambulant), accident (Kinder-Unfall-Exklusivschutz, Unfall 60 Plus), motor (Kfz-Haftpflicht, Kfz-Kasko), property (Haushalts-, Eigenheimversicherung), legal protection, commercial and specialty (pet, horse) lines, distributed through independent sales partners, field advisors and digital channels.

Product overview

Muki Mutual Insurance Association (muki Versicherungsverein auf Gegenseitigkeit) is an Austrian mutual insurance company offering a comprehensive portfolio of insurance products. The company operates on a platform-plus-modules architecture, with FamilyPlus as its flagship core product—a bundled supplementary health insurance for families combining accident coverage, hospital accompaniment costs, and travel insurance. The product suite spans health insurance (Sonderklasse Exklusiv, Wahlarzt Ambulant, Krankenhaus-Tagegeld, Unfallsonderklasse Plus), accident insurance (muki Unfallschutz, Unfall 60 Plus, Kinder-Unfall-Exklusivschutz), property insurance (Haushaltsversicherung, Eigenheimversicherung), vehicle insurance (Kfz-Haftpflicht, Kfz-Kasko, Insassenunfallversicherung), legal protection, business/commercial protection, and specialty products (Pferdehalter-Haftpflicht, Tierkrankenversicherung). Distribution occurs through independent sales partners and direct digital channels including online applications and B2B calculators.

Differentiator

Problem solved

Functional benefit

Brands

• FamilyPlus: Flagship supplementary health and accident insurance package for families, covering hospital accompaniment costs, worldwide travel insurance, special class treatment after accidents, and additional family health benefits.
• FamilyPlus Unfallsonderklasse Plus
• Kinder-Unfall-Exklusivschutz
• Unfall 60 Plus
• Sonderklasse Exklusiv
• SOE 1 / SOE 2 / SOE 3
• Wahlarzt Ambulant
• Unfallsonderklasse Plus
• muki 24h-Hilfe
• Ohne Wenn und Aber
• Carvita-Kooperation

Products and services

• FamilyPlus

Named customers2 records

Segments1 record

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• MO'DrivecoreStrategic or Co-development Partner · 1 June 2023Kfz damage management partnership providing nationwide pick-up and delivery service with replacement vehicles. MO'Drive coordinates mobility needs within 1-2 hours of damage report through a network of 44 service points across all Austrian federal states. Includes real-time repair tracking app and sustainable repair services using certified parts and environmentally friendly paints.
• Carglass®coreStrategic or Co-development Partner · 10 September 2020Partnership of over 5 years for glass damage repair services. Carglass® provides windscreen and window replacement services using OEM-quality glass. Muki Kasko customers save on deductibles for glass damage claims. Service centers across Austria including a mobile 'Mobil Branch' in Vöcklamarkt.
• Life RadiominorGTM or Marketing PartnerPodcast production collaboration for the 'Ohne Wenn und Aber' family podcast. Life Radio produces the podcast series featuring topics around family, work, and insurance in collaboration with muki.
• CarvitaminorStrategic or Co-development PartnerCarvita-Kooperation for Kfz workshops - partnership for automotive workshop services related to vehicle insurance claims and repairs.

Scale indicators14 records

Recent moves9 records

Expansion highlights3 records

Broad incumbents

• Helvetia Austria: Swiss-owned Austrian insurer offering multi-line personal and commercial insurance products. Competes with Muki in Austrian retail and family segments via broker and digital channels.
• Zurich Insurance Austria: Austrian subsidiary of Zurich Insurance Group offering multi-line personal and commercial coverage including health, accident, motor, and household. Larger global incumbent with broader portfolio competing for Muki's target customers.
• Allianz Austria: Austrian arm of global insurer Allianz offering broad personal and commercial lines including health, motor, property, and accident insurance. Larger incumbent with materially greater scale and brand, competing for the same Austrian family and retail customers.

Direct peers

• UNIQA Insurance Group: Austria's largest listed insurer offering health, accident, motor, property, and legal protection insurance across the same customer segments as Muki. Operates in Austria and CEE, providing a direct competitive benchmark for Muki's multi-line family-oriented portfolio.
• Generali Austria: Austrian subsidiary of Generali Group offering a comparable multi-line product portfolio (health, accident, motor, household, legal protection) through brokers and agency networks — directly competing with Muki for Austrian family customers.
• Oberösterreichische Versicherung: Regional Austrian mutual insurer headquartered in Linz offering health, accident, motor, household, and legal protection insurance. Direct competitor with overlapping distribution and customer base in Upper Austria, Muki's home region.
• Vienna Insurance Group (Wiener Städtische): Leading Austrian insurance carrier (VIG) with comprehensive health, P&C, motor, and life products distributed through brokers and direct channels. Competes head-to-head with Muki in Austrian family and retail segments.
• GRAWE Versicherung: Austrian mutual insurer (Versicherungsverein auf Gegenseitigkeit) offering multi-line insurance including health, accident, motor, household, and legal protection. Closest structural peer to Muki given the mutual model and Austrian family-customer focus.

Emerging players

• Merkur Versicherung: Austrian health insurance specialist offering supplementary health and special-class products comparable to Muki's Sonderklasse and Wahlarzt Ambulant lines. Focused niche peer competing for Austrian supplemental health customers.

Regional players

• Niederösterreichische Versicherung (NV): Austrian regional insurer offering multi-line personal and commercial insurance with strong broker distribution. Comparable in size and product breadth, but primarily serves Lower Austria rather than competing head-to-head with Muki's family focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mukiversicherung
• LinkedInlinkedin.com/company/muki-vvag
• Instagraminstagram.com/muki_versicherung

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muki Mutual Insurance Association