VSG Direktwerbung

Name

VSG Direktwerbung

Legal name

VSG Direktwerbung GmbH

Website

https://vsgdirekt.at

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Direct Marketing Services

NAICS

Direct Mail Advertising (541860), Graphic Design Services (541430)

SIC

Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

Keywords

• Direct marketing services
• Address management solutions
• Fundraising direct mail
• Digital printing services
• Lettershop production services

Headquarters

HQ city

Brunn Am Gebirge

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Direktmarketing-Dienstleistungen (Full-Service): End-to-end direct marketing services covering consulting, address management, concept/creative, printing, lettershop, logistics, and shipping as a bundled offering. Revenue is generated through project fees and service charges across the value chain.
2. click&send Versandplattform: Self-serve platform charging for postage (with portorabatte savings passed through), production (digital printing), and lettershop handling. Customers pay per mailing based on volume and chosen delivery option.
3. Adressmanagement und Datenprodukte: Sale of mailing-ready addresses from proprietary database (4M private, 300K lifestyle, 400K business contacts) for customer acquisition campaigns. Address cleansing and enhancement services are bundled.
4. Fundraising-Services: Specialized fundraising services for nonprofits including strategy, database management, donor journey optimization, and direct-mail and online fundraising campaign execution.
5. Druckproduktion (Digitaldruck, Offset, Lettershop): In-house printing and finishing services for mailings and commercial print. Charges based on print run volume, paper type, finishing requirements (kuvertieren, folieren, binden).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

VSG Direktwerbung is an Austrian full-service direct marketing provider bundling address management, creative concept and design, in-house digital printing (inkjet, laser, offset, transactional), lettershop, warehouse/logistics, and postage-optimized shipping under one roof. Its proprietary click&send platform offers a 6-step self-service mailing workflow with up to 15% postage savings, complemented by specialized fundraising services for nonprofit clients using a database of 4 million private, 300,000 lifestyle, and 400,000 business contacts.

Product overview

VSG Direktwerbung is a full-service direct marketing provider offering an integrated suite of services under one roof, encompassing consulting, address management, creative concept and design, production and lettershop operations, warehouse and logistics, and fundraising services, all coordinated through their proprietary click&send platform. The company operates as a single unified offering rather than modular products, where the click&send service serves as the primary customer-facing shipping interface connecting all operational components—from address upload and template submission through printing, enveloping, postage-optimized delivery, and performance reporting.

Differentiator

Problem solved

Functional benefit

Brands

• click&send: A shipping service offering postal optimization, providing multiple delivery options including Austrian Post delivery, alternative partner delivery with up to 15% postage savings, and electronic delivery via E-Brief with tracking and delivery confirmation.

Products and services

• click&send

Quantifiable outcome

• Up to 15% postage savings with click&send alternative delivery options and postage optimization
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• W1 Omnichannel Marketing GmbHcoreImplementation/ SI/ Consulting PartnerW1 Omnichannel Marketing (Wollzeile 1, 1010 Wien) designed and develops the VSG Direkt website as an Auftragsverarbeiter (data processor). They also create direct mailings for VSG (e.g., Opel Bank campaign) and VSG serves as production partner for W1's mailing campaigns. Multiple cross-references indicate a strong, ongoing agency-production relationship.
• Österreichische Post AGcoreChannel Partner/ Reseller/ DistributorPrimary postal delivery partner for the click&send service. VSG leverages volume-based portorabatte (postage discounts) negotiated through the partnership, which are passed to customers 1:1. Provides flächendeckende Zustellung in ganz Österreich. E-Brief (electronic delivery) also routed through Austrian Post infrastructure.
• Alternative Zustellungspartner (click&send)minorChannel Partner/ Reseller/ DistributorUnnamed exclusive carrier partners enabling alternative delivery of print mailings. Offers up to 15% postage savings and optimization compared to Austrian Post rates. Day-precise delivery available in selected areas. An exclusive service of VSG Direkt.
• Austrian Standards plus GmbH (Überwachungsstelle)minorOthersAccredited supervisory body per Art. 41 Abs 1 DSGVO. Issues and monitors the Überwachungszertifikat (surveillance certificate) confirming VSG's compliance with Art. 40 DSGVO Code of Conduct for Adressverlage and Direktmarketingunternehmen. Conducts ongoing surveillance audits.
• DMVÖ (Direktmarketing-Verband Österreich)coreStrategic or Co-development PartnerVSG Direkt is an active member of DMVÖ and serves as exclusive production partner for the annual DMVÖ member magazine 'Im Dialog'. The partnership involves collaborative content creation and positions VSG as an industry leader within the Austrian direct marketing community.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 21grams: 21grams is a Hamburg-based agency delivering cross-channel and direct marketing solutions for B2B and B2C clients, including strategy, creative, and campaign execution. Comparable to VSG's Betreuung/Consulting and Konzept/Kreation service lines and to its full-service dialogmarketing value proposition.
• medienwerft: medienwerft is a Hamburg-based direct marketing agency providing concept, creative, production, and mailing services to enterprise and nonprofit clients. Directly comparable to VSG's full-service offering across consulting, Kreation, Druck, and Lettershop, with similar customer-mix orientation toward B2B and charity clients in the DACH market.
• Schober Information Group: Schober is a German-headquartered (with DACH-wide operations) specialist in address data, target-group selection, and direct marketing services. Highly comparable to VSG: it sells B2C/B2B address data, runs direct marketing campaigns, and serves enterprise and nonprofit clients across DACH — overlapping with VSG's address database, fundraising, and dialogmarketing services.

Emerging players

• Lob: Lob is a US-based API platform for programmatic direct mail, enabling developers and marketers to send personalized physical mail at scale via a software interface. Functionally analogous to VSG's click&send self-service flow (address upload, template, delivery options, tracking), but operates in North America without in-house production.
• Optilyz: Optilyz is a Berlin-based SaaS platform that automates and personalizes direct mail campaigns for marketers. Highly comparable to the digital/SaaS layer of VSG's click&send platform: both target SMB and enterprise senders seeking self-service, postage-optimized mailings, though Optilyz is software-only and lacks VSG's in-house print/lettershop production.

Broad incumbents

• Deutsche Post DHL Group: Deutsche Post DHL operates the German postal monopoly and a substantial direct marketing / dialogmarketing arm (formerly Deutsche Post Direkt) covering address data, printing, lettershop, and mail delivery across DACH. It is a broad incumbent whose portfolio overlaps with most of VSG's service lines, but at vastly larger scale and without VSG's specialist nonprofit fundraising positioning.
• Ströer: Ströer is a major German outdoor and digital marketing services group that also offers dialogmarketing and address-based marketing solutions. Comparable as a broad incumbent in DACH marketing services; overlaps with VSG's B2B dialogmarketing customer segment but does not focus on VSG's nonprofit fundraising niche or self-service mailing platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VSGdirekt
• LinkedInlinkedin.com/company/8725650
• Instagraminstagram.com/vsg_direkt

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VSG Direktwerbung