The Designory
The Designory is a privately held, Long Beach, California-based creative marketing agency founded in 1970. It delivers strategy, website design, print, advertising, and integrated marketing communications services with a workforce of 251-500 employees.
- Company typePrivate
- Founded1970
- HeadquartersLong Beach, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What The Designory does
The Designory is a privately held, for-profit creative and marketing communications agency headquartered in Long Beach, California, founded in 1970. The firm positions itself as a multi-disciplinary agency delivering services across strategy and planning, website design and implementation, collateral print production, advertising, and broader marketing communications for its clients. It has operated continuously for more than five decades and currently maintains a workforce of between 251 and 500 employees.
The agency's service offering spans the typical full-service creative agency stack, from upstream strategic planning through downstream production and distribution of marketing assets. The available source material does not disclose proprietary technology platforms, named products, or detailed technology architecture attributable to The Designory; aggregated source data referencing an "Omni" AI-driven marketing intelligence platform and related capabilities describes Omnicom (NYSE: OMC), a separate company, and is not represented as a The Designory capability in its own firmographic record.
The Designory operates on a project- and retainer-based agency revenue model typical of mid-sized U.S. creative firms, with no public pricing details, named customer logos, customer-segment mix disclosures, or revenue figures available in the supplied data. Leadership is anchored by founders Dave Almquist and Steve Fuller; no additional management, funding history, or ownership disclosures were available beyond the firm's private, independent status.
The Designory firmographics
Firmographics- Name
- The Designory
- Website
- https://designory.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Designory is a privately held, Long Beach, California-based creative marketing agency founded in 1970. It delivers strategy, website design, print, advertising, and integrated marketing communications services with a workforce of 251-500 employees.
- Ownership category
- akta.pro rank
Where The Designory is headquartered
LocationHeadquarters
- HQ city
- Long Beach
- HQ country
- United States
- HQ region
- North America
Markets served
The Designory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Marketing channels6 records
The Designory product offering
Product offeringCore offering
The Designory is a full-service marketing and advertising agency providing strategy and planning, website design and implementation, print collateral, advertising, and marketing communications services for brand clients. The firm delivers these capabilities under one integrated offering rather than as separate product lines, supported by 251-500 employees and a 1970 founding date.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Planning Strategic marketing and communications planning service for brand clients, covering positioning, messaging, and campaign planning preceding creative execution.
- Website Design & Implementation Design and build of brand websites, covering concept, UX/visual design, and implementation for client digital properties.
- Collateral Print Production of print collateral materials (brochures, sales kits, direct mail, point-of-sale) for brand clients as part of integrated marketing campaigns.
- Advertising Advertising creative and campaign development for brand clients, supporting paid media efforts across channels.
- Marketing Communications Integrated marketing communications services for brand clients, spanning message development, channel planning, and execution coordination across paid, owned, and earned media.
Companies that use The Designory
Customer profileSegments1 record
Ideal customer profiles1 record
The Designory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
The Designory competitors and assessment
Company assessmentDirect peers
- RPA: RPA is a US-based independent creative agency of comparable scale with deep experience in automotive and consumer brand advertising. It is one of the closest direct competitors to The Designory for full-funnel brand work for major US advertisers.
- Campbell Ewald: Campbell Ewald is a US creative agency with long-standing automotive heritage and full-service capabilities. It is a direct peer in size, capability mix, and category orientation toward major-brand advertisers.
- Team One: Team One is a Publicis-owned creative agency known for premium and automotive brand marketing (notably Lexus). It is directly comparable to The Designory in scope, scale, and category focus on major brand-side engagements.
- Mullen: Mullen (formerly MullenLowe) is a US creative agency network with comparable headcount and a full-service offering spanning strategy, digital, and advertising. It competes with The Designory for brand-side and integrated assignments across consumer verticals.
- Doner: Doner is an independent US creative agency known for integrated brand work and category depth in automotive and consumer. It is comparable to The Designory in capability mix, mid-tier scale, and client profile.
Broad incumbents
- Goodby Silverstein & Partners: GS&P is a larger US-based creative agency with broad consumer-brand reach. As a broader incumbent in the same competitive set, it competes with The Designory for premium creative engagements and major account reviews.
- BBDO: BBDO is a global creative network and sister Omnicom agency. As a network-owned broad incumbent, it competes with The Designory for major brand assignments but with substantially larger scale and broader geographic reach.
- Droga5: Droga5 (Accenture Song) is a large global creative agency known for premium creative work and major brand accounts. It is a broader incumbent competitor for similar marquee client engagements.
- 72andSunny: 72andSunny is a larger independent creative agency with significant brand-side work for global advertisers. It represents a broad incumbent peer competing for high-profile, full-service creative briefs at the upper tier.
- Wieden+Kennedy: Wieden+Kennedy is a large independent creative agency with global reach and a reputation for premium creative output. It serves as a broader incumbent benchmark in the same competitive set as The Designory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
The Designory social profiles
Digital presenceThe Designory financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Designory leadership team
Management profileNumber of profiles
Profiles2 records
The Designory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Designory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Designory
What does The Designory do?
The Designory is a full-service marketing and advertising agency providing strategy and planning, website design and implementation, print collateral, advertising, and marketing communications services for brand clients. The firm delivers these capabilities under one integrated offering rather than as separate product lines, supported by 251-500 employees and a 1970 founding date.
Is The Designory a public or private company?
The Designory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Designory founded?
The Designory was founded in 1970. It employs 251 to 500 people.
Where is The Designory based?
The Designory is headquartered in Long Beach, United States, in the North America region.
Who are The Designory's main competitors?
Direct peers on record are RPA, Campbell Ewald, Team One, Mullen and Doner. Broad incumbents are Goodby Silverstein & Partners, BBDO, Droga5, 72andSunny and Wieden+Kennedy.
Does The Designory have an API?
No public API is recorded for The Designory.