Good Shepherd

What Good Shepherd does

Good Shepherd Services, Ltd. is a faith-based, privately held non-profit healthcare organization headquartered on a wooded campus in Seymour, Wisconsin, operating a vertically integrated continuum of senior care and community services. Founded in 1981 through a collaboration of 15 area churches, the organization delivers care across multiple on-site facilities including Good Shepherd Home (a 50-bed CMS 5-Star rated skilled nursing facility), Meadow Wood (36 one- and two-bedroom assisted living apartments), Shepherd's Inn and Forest Glen (two Community-Based Residential Facilities / CBRFs), Cedar Lane Rehab Suites (CMS 5-Star rated), Meadow Wood Rehab Apartments, and an outpatient GSS Rehabilitation Clinic offering physical, occupational, and speech therapy. The service portfolio also includes adult day services, an Alzheimer's caregiver support group, and an on-campus child care center used for intergenerational programming. An on-site Prevea Health physician and nurse practitioner provide embedded primary care, supported by on-site lab, dental, podiatry, optometry, audiology, and x-ray services.

The business model is a multi-stream healthcare services operator rather than a technology or product company. Revenue is generated through private-pay daily rates (Meadow Wood Rehab at a flat $185/day excluding therapy and medications), Medicare and Medicaid reimbursement (approximately 60% of nursing home residents are Medicaid-funded), in-network Medicare Advantage and commercial insurance plans (Network Health Plan, Anthem Blue Cross/Blue Shield, United Health Care, Humana, Today's Options, Arise), and donations through the Shepherd's Fund. Good Shepherd subsidizes approximately $500,000 annually to maintain Medicaid residents in its nursing home, indicating thin margins on the government-payer segment. Customers are individual seniors and families in Brown, Outagamie, Shawano, and Oconto counties in Wisconsin; go-to-market is direct-to-consumer via walk-ins, hospital and physician referrals, and community outreach through partnerships with LeadingAge Wisconsin, the Alzheimer's Association, and the ADRC of Brown County. Day-to-day operations are led by Executive Director Cayla Yakaites, under a Board of Directors chaired by Karla McClone.

Name

Good Shepherd

Legal name

Good Shepherd Services, Ltd.

Website

https://goodshepherdservices.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Good Shepherd Services is a faith-based, non-profit healthcare campus in Seymour, Wisconsin, founded in 1981, providing a continuum of senior care including skilled nursing, assisted living, CBRFs, rehabilitation, and outpatient therapy to residents across four Wisconsin counties.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Other Residential Care Facilities (6239)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000), Services-Child Day Care Services (8351)

akta.pro primary industry

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

Keywords

• Skilled nursing care
• Assisted living services
• Rehabilitation therapy
• Community-based residential care
• Senior healthcare services

Headquarters

HQ city

Seymour

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Private Pay / Out-of-Pocket: Direct payment from residents and patients for services including assisted living, nursing home care, and rehabilitation. Meadow Wood Rehab charges a flat daily rate of $185.00 for private pay clients.
2. Medicare and Medicaid: Government healthcare programs covering nursing home and rehabilitation services. Approximately 60% of Good Shepherd Home residents are funded through Medicaid, with the organization subsidizing approximately $500,000 of care cost annually to maintain Medicaid residents.
3. Medicare Replacement / Advantage Plans: Insurance plans including Network Health Plan, Anthem Blue Cross/Blue Shield, Today's Options, Arise, United Health Care, and Humana. These plans cover nursing home and rehabilitation services for enrolled beneficiaries.
4. Donations and Charitable Contributions: Shepherd's Fund receives donations to enhance resident lives, funding vehicles, medical equipment, wheelchairs, mattresses, specialty beds, and environmental updates. 'Dearly Beloved Programs' recognize donors at $25,000+ levels with granite plaques.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Good Shepherd Services operates a faith-based healthcare campus in Seymour, Wisconsin, providing 24-hour skilled nursing care (up to 50 residents), 36 assisted living apartments, two Community-Based Residential Facilities (CBRFs), short-term rehabilitation suites and apartments, outpatient physical/occupational/speech therapy, adult day services, and an Alzheimer's caregiver support group. The campus integrates on-site medical specialists and intergenerational programming with an on-site Child Care Center.

Product overview

Good Shepherd Services is a faith-based healthcare campus offering a comprehensive spectrum of senior care and rehabilitation services. The organization operates as a multi-facility campus with distinct living and care options including: Good Shepherd Nursing Home (50-bed skilled nursing), Meadow Wood Assisted Living (36 apartments), Shepherd's Inn and Forest Glen CBRFs (residential facilities), Cedar Lane Rehab Suites and Meadow Wood Rehab Apartments (rehabilitation settings), GSS Rehabilitation Clinic (outpatient therapy), plus Adult Day Services and Alzheimer's Support Groups. These services connect through shared campus resources including on-site lab, dental, podiatry, and physician services, providing a continuum of care from independent living to skilled nursing.

Differentiator

Problem solved

Functional benefit

Products and services

• Good Shepherd Nursing Home A 50-bed licensed nursing home providing 24-hour skilled nursing and rehabilitative care in a CMS 5-star rated facility with amenities including chapel, spa, and intergenerational activities.
• Meadow Wood Assisted Living Apartments Thirty-six one and two bedroom assisted living apartments offering 24-hour care, meal plans, daily activities, and access to lab, dental, podiatry, and x-ray services for seniors needing supportive, personal, and nursing care.
• Shepherd's Inn CBRF A Community-Based Residential Facility located at 621 W. Factory St. offering one and two bedroom living arrangements in a secure environment with health monitoring, meals, housekeeping, and transportation services.
• Forest Glen CBRF A Community-Based Residential Facility at 721 E. Bronson Road offering secure one and two bedroom living with lab, dental, podiatry, x-ray, EKG, ultrasound services, and daily activity programming.
• Cedar Lane Rehab Suites A CMS 5-Star Rated rehabilitation facility with spacious private rooms offering occupational, physical, and speech therapies including stroke rehabilitation. Features on-site lab, podiatry, dental, optometry, audiology, and x-ray services for residents, tenants, and community members.
• Meadow Wood Rehab Apartments Fully furnished rehabilitation apartments offering a flat daily rate of $185.00 including nursing care, assistance with daily living activities, medication administration, meals, and access to therapy services for short-term rehabilitation stays.
• GSS Rehabilitation Clinic An outpatient rehabilitation clinic offering physical therapy (pain management, wound care, joint replacement therapy, sports injuries), occupational therapy (neurological rehab, stroke, Parkinson's), and speech therapy services.
• Alzheimer's Support Group Monthly caregiver support group conducted on the 4th Tuesday at 6:30 p.m. in partnership with the Alzheimer's Association offering informational speakers and peer support for Alzheimer's caregivers.

Quantifiable outcome

• 5-Star CMS Rating
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• LeadingAge WisconsincoreOthersAffiliation with LeadingAge Wisconsin provides access to industry resources, advocacy, and best practices for aging services providers. Good Shepherd is listed as a resource on the LeadingAge Wisconsin website.
• LeadingAgecoreOthersNational affiliation with LeadingAge connects Good Shepherd to nationwide aging services network, advocacy efforts, and professional development resources.
• Age & Disability Resource Center (ADRC)coreOthersPartnership with ADRC of Brown County provides coordinated access to aging and disability resources for community members served by Good Shepherd.
• Alzheimer's AssociationcoreOthersCollaborative partnership providing Alzheimer's caregiver support groups at Good Shepherd facilities. Joint programming offers informational speakers and caregiving tips.
• Wisconsin Alzheimer's InstituteminorOthersResource partnership providing educational materials and support for Alzheimer's-related services at Good Shepherd.
• Curative Connections Adult Day ServicesminorOthersReferral and resource partnership for adult day services, providing additional care options for community members.
• Prevea HealthcoreStrategic or Co-development PartnerOn-site physician and nurse practitioner services provided by Prevea Health. Prevea Clinic maintains presence on the Good Shepherd campus, providing residents access to primary care services.
• Network Health PlancoreChannel Partner/ Reseller/ DistributorIn-network Medicare replacement plan accepted at Good Shepherd Home for nursing care services.
• Anthem Blue Cross/Blue ShieldcoreChannel Partner/ Reseller/ DistributorIn-network insurance plan accepted at Good Shepherd Home for nursing care services.
• United Health CarecoreChannel Partner/ Reseller/ DistributorIn-network insurance plan accepted at Good Shepherd Home including AARP, Secure Horizons, and Care Improvement Plus products.
• HumanaminorChannel Partner/ Reseller/ DistributorIn-network for Humana Medicare PPO and PFFS plans. Not contracted for Humana Medicare HMO or POS plans.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lutheran Homes & Health Services: Faith-based non-profit senior care provider in Wisconsin offering skilled nursing, assisted living, CBRF, and rehabilitation services comparable to Good Shepherd's integrated campus.
• Christian Living Communities: Faith-affiliated non-profit senior living and care provider offering skilled nursing, assisted living, and rehabilitation across a campus model. Same mission-aligned, community-rooted positioning as Good Shepherd.
• St. Paul Elder Services: Kaukauna, Wisconsin-based faith-affiliated senior living and skilled nursing provider offering a similar continuum of care. Closely comparable in mission, geography, and campus-based service model.
• Rennes Health & Rehab Center: Wisconsin-based operator of skilled nursing, assisted living, and rehabilitation facilities across multiple campuses. Highly comparable to Good Shepherd in scale, service mix (SNF + rehab + AL), and Wisconsin non-urban footprint.
• Odd Fellow Rebekah Home Association: Wisconsin-based community-supported nursing and assisted living facility of comparable scale to Good Shepherd, operating under a similar non-profit/faith-aligned community-founding model.
• Heritage Square Senior Living: Wisconsin senior care operator offering skilled nursing, assisted living, CBRF, and rehabilitation services across a comparable multi-service campus model.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with broad assisted living, memory care, and skilled nursing offerings. Provides a broad-incumbent benchmark for assisted living scale, pricing, and operating model vs. Good Shepherd's small-campus operation.
• Encompass Health: National inpatient rehabilitation and home health operator. Comparable on rehabilitation services line (PT/OT/speech) and skilled nursing adjacency, but at substantially greater scale and with a different strategic focus.
• Ascension Living: National faith-based non-profit senior care provider (a subsidiary of Ascension Health). Compares to Good Shepherd on faith-based identity, continuum-of-care model, and non-profit reimbursement structure, but operates at much greater scale.
• Atria Senior Living: Large national senior living operator focused primarily on assisted living and memory care at scale. Comparable as a broader incumbent in the assisted living/continuum-of-care segment Good Shepherd occupies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100070079857381
• LinkedInlinkedin.com/company/the-good-sheppard-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Shepherd