LeadingAge Wisconsin
- Company typePrivate
- Founded1960
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
LeadingAge Wisconsin firmographics
Firmographics- Name
- LeadingAge Wisconsin
- Legal name
- LeadingAge Wisconsin, Inc.
- Website
- https://leadingagewi.org
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LeadingAge Wisconsin industry classification
Industry- Product category
- Aging Services Association
- NAICS
- Professional Organizations (81392), Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139), Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Active Adult / Senior Community Association Management (BPAJAHAJ)
- akta.pro secondary industries
- Senior Living Property Management (BPAJAGAI), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where LeadingAge Wisconsin is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LeadingAge Wisconsin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Dues: Annual dues from provider members and associate members fund the association's operations. Associate membership dues are $495 per year, providing access to the member community, member rates for educational events, committee participation, and exhibitor discounts.
- Conference and Educational Events: The annual Change Makers conference and 46th Annual Exhibitors Forum generates revenue through registration fees. Member rates are offered for educational events and CEU programming. Sponsorships are sold through customizable packages and an à la carte menu (Marque Visibility $5,000, Access Decision Makers $4,000, Stay Salient $2,000, Amplify Your Voice $1,000, Tap New Audiences $500).
- Sponsorships and Advertising: Associate members and business partners can purchase sponsorship packages at various tiers, as well as à la carte advertising opportunities including website banner ads, conference app ads, newsletter columns, and e-newsletter ads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Associate/Business Partner Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
LeadingAge Wisconsin product offering
Product offeringCore offering
LeadingAge Wisconsin is a statewide nonprofit membership association that provides advocacy, continuing education, and collaborative support to not-for-profit aging services providers across Wisconsin, including skilled nursing facilities, assisted living communities, and senior housing organizations. The association generates revenue through annual membership dues, an annual Change Makers conference, and sponsorship/advertising packages, and delivers member benefits such as NAB/NASW-accredited continuing education, peer networking groups, group purchasing programs, and a legal hotline.
Product overview
LeadingAge Wisconsin is a statewide nonprofit membership organization serving the long-term care community. The organization operates primarily as a membership services organization powered by the ToucanTech platform, offering advocacy, education, and collaborative strategies for care providers. Core offerings include the annual Change Makers Conference, continuing education programs (NAB/NASW-WI approved), peer networking communities (Finance Network, NHA Community, CEO Network, HR Professionals, Purchasing Directors, Infection Preventionists, Directors of Nursing, Public Policy Committee), group purchasing programs (HealthDirect Pharmacy with 60% fee reduction, Value First), member communications (Need to Know Newsletter, member bulletins), and member benefits including a legal hotline. The organization facilitates workforce development, policy advocacy, and professional networking across Wisconsin's aging services sector including skilled nursing, assisted living, and senior housing.
Differentiator
Problem solved
Functional benefit
Products and services
- Membership Services Statewide nonprofit membership organization serving the long-term care community, providing advocacy, education, and collaborative strategies for care providers across skilled nursing, assisted living, and housing for older adults.
- Change Makers Annual Conference Wisconsin's premier annual educational event for aging services professionals featuring keynote presentations, 42+ educational sessions across leadership, workforce, clinical excellence, operations, finance, senior housing, assisted living, and nursing home tracks, plus exhibitor forum and networking events.
- Continuing Education NAB and NASW-WI approved continuing education courses for nursing home administrators and social workers, with requirements set by the National Association of Long-Term Care Administrator Boards.
- Associate Membership Program Business partner membership offering access to member community, discounted event rates, sponsorship opportunities, and promotional channels for products and services useful to aging services providers. Annual dues: $495.
- HealthDirect Pharmacy Program Group purchasing program offering approximately 60% reduction in brand and generic dispensing fees for participating member facilities through a partnership with HealthDirect.
- Value First Group Purchasing Group purchasing partnership providing food and supply cost savings, including sweepstakes programs for member facilities.
- Legal Hotline
- Need to Know Newsletter Twice-weekly morning digest delivering latest information impacting aging services across setting-specific recaps including Home Health, Hospice, Life Plan Community, Medicaid HCBS/PACE, Nursing Home, and Affordable Senior Housing weekly updates.
- Member Directory Online directory containing facility name, telephone number, address, associated website and care type of LeadingAge Wisconsin members.
Quantifiable outcome
- Approximately 60% reduction in brand and generic dispensing fees through the HealthDirect Pharmacy Program
- +3 more outcomes
Companies that use LeadingAge Wisconsin
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
LeadingAge Wisconsin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LeadingAge Wisconsin partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ToucanTechcoreToucanTech provides the membership management platform powering the LeadingAge Wisconsin website, including the member directory, resource library, online community (LeadingIn), event calendar, conference registration integration, and community group functionality. The platform also handles member registration, profile management, and newsletter subscriptions.
- Reinhart Boerner Van Deuren s.c.coreLegal partnership providing LeadingAge Wisconsin members with no-cost 15-minute legal consultations with the law firm's health care team. Members access the hotline at 608-229-2257 or via email. The firm provides guidance on employment issues, regulatory concerns, contracts, and other legal matters. This is a member benefit offered through the association.
- HealthDirect Pharmacy ProgramcoreHealthDirect is the group purchasing pharmacy partner for LeadingAge Wisconsin. Members enrolled in the LeadingAge Wisconsin / HealthDirect Pharmacy Program receive approximately 60% reduction in both brand and generic dispensing fees through a revised program amendment. LeadingAge Wisconsin monitors ongoing contract negotiations (e.g., with United Healthcare) on behalf of members.
- Value First (group purchasing)minorValue First is a group purchasing partner offering food purchasing programs to LeadingAge Wisconsin members. The partnership includes sweepstakes programs where members can win prizes (e.g., two $10,000 winners: Sheboygan Senior Care and Miravida Living). Members with food contracts are automatically entered into Value First programs.
- CliftonLarsonAllen (CLA)minorCliftonLarsonAllen (CLA) is a Silver Sponsor of LeadingAge Wisconsin and produces the annual SNF Cost Comparison and Industry Trends Report. CLA provides industry insights on reimbursement, quality performance, and business operations to association members through this annual report.
- M3 Insurance Solutions, Inc.minorM3 Insurance is an associate member that provides insurance solutions to senior living and social service organizations. Their employee Sara Kekula was named a 2026 Wisconsin Insurance Power Player by the Independent Insurance Agents of Wisconsin (IIAW). M3 also provides workers' compensation rate updates and safety culture resources for members.
- Health Dimensions Group (HDG)minorHealth Dimensions Group is a Silver Sponsor / associate member providing senior living, post-acute, and long-term care management and consulting. HDG produces the annual 'Top Trends in Aging Services' white paper and hosts a public webinar featuring the report. HDG manages communities including Dimensions Living Green Bay where member activities are highlighted.
- LeadingAge (National)coreLeadingAge Wisconsin is a state affiliate of the national LeadingAge association. The national organization provides weekly Need to Know newsletters, member networks (including the Rural Provider Network), federal policy updates, and a national platform for Wisconsin members to engage. National President and CEO Katie Smith Sloan participates in LeadingAge Wisconsin's annual conference.
- National Association of Long-Term Care Administrator Boards (NAB)coreNAB sets continuing education requirements for nursing home administrators. LeadingAge Wisconsin aligns its educational programming with NAB requirements and submits completed course records to NAB for credit on behalf of members.
- National Association of Social Workers, Wisconsin Chapter (NASW-WI)coreNASW-WI sets continuing education requirements for social workers in Wisconsin. LeadingAge Wisconsin submits completed CE course records to NASW-WI for credit on behalf of members completing social worker continuing education through the association.
- Greg J. FineminorGreg J. Fine serves as the keynote speaker at the Change Makers: 2026 Annual Conference, providing an inspiring keynote presentation as part of the conference programming.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
LeadingAge Wisconsin competitors and assessment
Company assessmentBroad incumbents
- Argentum: National trade association serving senior living operators nationally. Comparable membership association model and advocacy/education mission, but its focus skews toward for-profit senior living operators rather than the nonprofit mission-driven base that LeadingAge Wisconsin represents.
- American Health Care Association (AHCA) / National Center for Assisted Living (NCAL): The largest national association for skilled nursing and assisted living providers. Operates the same association model (advocacy, quality, education, conferences) but at national scale and with a broader for-profit/nonprofit membership mix than LeadingAge Wisconsin's nonprofit-only niche.
Direct peers
- LeadingAge (National): National parent affiliate of LeadingAge Wisconsin. Operates the same membership association model for nonprofit aging services providers across the U.S., providing the federal advocacy layer, national brand, and member networks that LeadingAge Wisconsin extends at the state level.
- LeadingAge Illinois: Another LeadingAge state affiliate serving Illinois aging services providers. Same affiliate operating model, member composition (nonprofit SNF/assisted living/senior housing), and product mix, making it a near-clone peer for benchmarking operating practices.
- LeadingAge Minnesota: State affiliate of national LeadingAge serving nonprofit aging services providers in Minnesota. Closest structural peer — same affiliation model, same product set (advocacy, education, peer networks, conference), differentiated only by state geography and local policy agenda.
- Wisconsin Health Care Association (WHCA): Competing Wisconsin statewide association representing long-term care providers (with a broader for-profit and nonprofit mix). Directly comparable in geography, member base, and advocacy/education mission, though its membership skews more for-profit than LeadingAge Wisconsin's nonprofit focus.
Emerging players
- Pioneer Network: National nonprofit focused on culture change and person-directed care in elder care settings. Comparable in nonprofit mission-driven association model and education/conference programming, but narrower in scope (culture change advocacy rather than full-service advocacy and benefits).
Regional players
- Wasserman Center for Long-Term Care: A Wisconsin-headquartered consulting firm (Wasserman & Associates) that works with long-term care providers on reimbursement, regulatory compliance, and operational performance. Not an association but a comparable service provider within the same Wisconsin aging services ecosystem that LeadingAge Wisconsin serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LeadingAge Wisconsin social profiles
Digital presenceLeadingAge Wisconsin financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadingAge Wisconsin leadership team
Management profileNumber of profiles
Profiles4 records
LeadingAge Wisconsin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadingAge Wisconsin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadingAge Wisconsin
What does LeadingAge Wisconsin do?
LeadingAge Wisconsin is a statewide nonprofit membership association that provides advocacy, continuing education, and collaborative support to not-for-profit aging services providers across Wisconsin, including skilled nursing facilities, assisted living communities, and senior housing organizations. The association generates revenue through annual membership dues, an annual Change Makers conference, and sponsorship/advertising packages, and delivers member benefits such as NAB/NASW-accredited continuing education, peer networking groups, group purchasing programs, and a legal hotline.
Is LeadingAge Wisconsin a public or private company?
LeadingAge Wisconsin is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was LeadingAge Wisconsin founded?
LeadingAge Wisconsin was founded in 1960. It employs 1 to 10 people.
Where is LeadingAge Wisconsin based?
LeadingAge Wisconsin is headquartered in Madison, United States, in the North America region.
How does LeadingAge Wisconsin make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are conference and Educational Events and sponsorships and Advertising.
Who are LeadingAge Wisconsin's main competitors?
Broad incumbents on record are Argentum and American Health Care Association (AHCA) / National Center for Assisted Living (NCAL). Direct peers are LeadingAge (National), LeadingAge Illinois, LeadingAge Minnesota and Wisconsin Health Care Association (WHCA). Pioneer Network is listed as an emerging player. Wasserman Center for Long-Term Care is listed as a regional player.
Does LeadingAge Wisconsin have an API?
No public API is recorded for LeadingAge Wisconsin.
What industry is LeadingAge Wisconsin in?
LeadingAge Wisconsin's product category is Aging Services Association. Its primary akta.pro industry code is BPAJAHAJ, Active Adult / Senior Community Association Management, with a secondary code of BPAJAGAI, Senior Living Property Management. Its NAICS code is 81392 and its SIC code is 8600.