Orchard
Orchard is an independent Brooklyn-based creative advertising agency founded in 2019 (rebranded from Lightning Orchard in 2022) that develops campaigns, brand strategy, and production work for enterprise consumer brands including Etsy, Ocean Spray, FanDuel Casino, and Firehouse Subs.
- Company typePrivate
- Founded2019
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Orchard does
Orchard is a fully independent, strategically led creative advertising agency headquartered in Brooklyn, New York. Founded in 2019 as Lightning Orchard and rebranded to Orchard in 2022, the firm provides creative campaign development, brand strategy, and advertising production services to enterprise consumer brands. Its client roster spans more than 50 notable brands across e-commerce (Etsy), packaged goods (Ocean Spray, Quilted Northern, Miracle-Gro), QSR (Firehouse Subs), confectionery (Kit Kat through Hershey's), publishing (Penguin Random House), gaming/iGaming (FanDuel Casino as Creative AOR), consumer electronics/telecom (Google Fi), cybersecurity (Dashlane), and pet services (Rover). High-visibility outputs include multiple Super Bowl commercials (Dashlane 2020, Etsy 2024) and recurring annual campaigns such as the viral Ocean Spray 'Jiggle' holiday work.
The agency's service model pairs a strategist and a creative working together as partners from initial research and brief development through production, a workflow the company describes as distinctive versus traditional agency models. Creative leadership is split across CCO David Kolbusz (former CCO of Droga5 London, joined 2022) and Co-Executive Creative Directors Heather Larimer and Dan Kenneally (both 2025 appointments). The firm engages in direct new-business outreach, maintains a portfolio-driven website, and derives revenue from professional-services fees including project work and AOR retainers.
Orchard is privately held with no disclosed parent company or institutional funding. Recognition includes AdAge Best Agencies (2022, 2023, 2024, 2026), The Drum World's Hottest Independent Agencies 2025, and Adweek's Creative 100 Agency Leaders 2026. The firm has 11-50 employees, no proprietary technology platform, and no disclosed AI/ML capabilities; its competitive position rests on creative talent, brand reputation, and a track record of high-profile work across trade-press best-of lists.
Orchard firmographics
Firmographics- Name
- Orchard
- Legal name
- Orchard
- Website
- https://orchardcreative.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orchard is an independent Brooklyn-based creative advertising agency founded in 2019 (rebranded from Lightning Orchard in 2022) that develops campaigns, brand strategy, and production work for enterprise consumer brands including Etsy, Ocean Spray, FanDuel Casino, and Firehouse Subs.
- Ownership category
- akta.pro rank
Where Orchard is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Orchard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Creative Agency Services: Orchard generates revenue through providing creative advertising services to brand clients. Revenue comes from project-based fees, campaign work, and agency of record retainer arrangements. The agency has been hired as Creative Agency of Record for FanDuel Casino and has handled multiple campaigns for clients including Firehouse Subs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Orchard product offering
Product offeringCore offering
Orchard is a fully independent creative advertising agency that develops brand campaigns, brand strategy, and content for major consumer brands. Its service pairs a strategist with a creative partner through every stage from research and brief development to production, delivering work across TV, digital, social, holiday, and Super Bowl placements for clients including Etsy, Ocean Spray, FanDuel Casino, Firehouse Subs, Kit Kat, Penguin Random House, and Google Fi.
Product overview
Orchard is a fully independent, strategically led creative advertising agency. The company provides creative campaign development and advertising services to clients across various industries including e-commerce (Etsy), sleep products (Casper), food & beverage (Miracle-Gro, Ocean Spray, Firehouse Subs), pet services (Rover), gaming (Kit Kat), and financial services (FanDuel Casino). Their service model pairs a strategist and creative working together from brief development through production.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Advertising Services End-to-end creative advertising services for consumer brands, including campaign development, brand strategy, content creation, and production, delivered through an integrated strategist-creative partnership that spans research and brief development through execution. Work includes Super Bowl commercials, holiday campaigns, and brand-platform launches for clients such as Etsy, Ocean Spray, FanDuel Casino, Firehouse Subs, Kit Kat, Penguin Random House, and Google Fi; the agency has been appointed Creative Agency of Record for FanDuel Casino.
Companies that use Orchard
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
Orchard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Orchard partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Orchard competitors and assessment
Company assessmentDirect peers
- Mother: Mother is a globally recognized independent creative advertising agency known for distinctive, award-winning brand campaigns. Comparable to Orchard as a similarly-sized independent with a comparable creative reputation and AOR relationships with major consumer brands.
- Anomaly: Anomaly is an independent creative agency that has built a strong reputation for integrated brand work with major consumer companies. Directly comparable to Orchard in scale, independence, and brand-building orientation toward Fortune 500 clients.
- GUT: GUT is a fast-growing independent creative agency that has won significant AOR assignments and trade recognition in recent years. Comparable to Orchard as a similarly positioned independent agency pursuing AOR work with major brands and receiving industry accolades.
- 72andSunny: 72andSunny is an independent creative agency known for culturally resonant brand campaigns for major advertisers. Directly comparable to Orchard in independence, creative orientation, and target client base of consumer brands seeking distinctive work.
- Joan Creative: Joan Creative is an independent creative agency known for distinctive work with consumer brands. Comparable to Orchard as a similarly-sized independent shop pursuing brand-building assignments and recognized within the independent agency community.
- Pereira O'Dell: Pereira O'Dell is an independent creative agency with a track record of integrated brand campaigns. Comparable to Orchard in independence, scale, and orientation toward creative work for major consumer brands.
- The Martin Agency: The Martin Agency is an independent creative agency known for long-running relationships with major brands (e.g., Geico, OREO). Comparable to Orchard as an independent creative shop with strong client retention and a portfolio of high-profile consumer brand work.
Broad incumbents
- Droga5: Droga5 is a major network-affiliated creative agency (Accenture Song) and the previous employer of Orchard's CCO David Kolbusz. Comparable as a high-prestige creative competitor for the same marquee brand assignments, though significantly larger and now part of a global network.
- Wieden+Kennedy: Wieden+Kennedy is one of the most storied independent creative agencies globally, with a multi-decade track record of breakthrough work for Nike and other major brands. Comparable to Orchard as an independent creative powerhouse, though at materially larger scale.
- Arnold: Arnold Worldwide (part of Havas) is a creative network agency with a long heritage of brand work for major advertisers. Comparable to Orchard in targeting similar consumer-brand AOR assignments, though larger and network-affiliated.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Orchard social profiles
Digital presenceOrchard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orchard leadership team
Management profileNumber of profiles
Profiles3 records
Orchard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orchard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orchard
What does Orchard do?
Orchard is a fully independent creative advertising agency that develops brand campaigns, brand strategy, and content for major consumer brands. Its service pairs a strategist with a creative partner through every stage from research and brief development to production, delivering work across TV, digital, social, holiday, and Super Bowl placements for clients including Etsy, Ocean Spray, FanDuel Casino, Firehouse Subs, Kit Kat, Penguin Random House, and Google Fi.
Is Orchard a public or private company?
Orchard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Orchard founded?
Orchard was founded in 2019. It employs 11 to 50 people.
Where is Orchard based?
Orchard is headquartered in Brooklyn, United States, in the North America region.
How does Orchard make money?
One revenue line is on record: creative Agency Services.
Who are Orchard's main competitors?
Direct peers on record are Mother, Anomaly, GUT, 72andSunny, Joan Creative, Pereira O'Dell and The Martin Agency. Broad incumbents are Droga5, Wieden+Kennedy and Arnold.
Does Orchard have an API?
No public API is recorded for Orchard.