Arkansas Realtors Association

What Arkansas Realtors Association does

The Arkansas REALTORS Association (ARA) is a private, member-governed state trade association representing licensed real estate professionals across Arkansas, operating as the official state affiliate of the National Association of REALTORS. Its primary customer segment is REALTOR members who access services through 23 affiliated local boards statewide; secondary segments include Arkansas home buyers and sellers using consumer resources, and landlords/tenants seeking rental information. ARA's core offerings comprise (1) professional development programs including the Graduate REALTOR Institute (GRI) designation and Graduate REALTORS Leadership Academy; (2) transaction support via the Form Simplicity software platform with Sabal Sign electronic signature integration and standardized paper forms; (3) legislative advocacy through the REALTORS Political Action Committee (RPAC); (4) ethics enforcement under the NAR Code of Ethics; and (5) the Education Hub content platform distributing articles, podcasts, and video series (notably Wednesdays with Dale Carlton). ARA also operates Hearts & Homes of Arkansas, Inc., a wholly-owned 501(c)(3) charitable subsidiary established in 2009 that distributes housing assistance grants up to $2,000 to Arkansans affected by catastrophic illness or natural disaster.

The underlying technology stack is a member management and transaction support platform built around the RAMCO AMS member portal (AR Realtor Portal), with Form Simplicity providing licensed real estate forms and Sabal Sign providing eSignature capability. Educational content is delivered through a centralized web hub featuring articles, video series, podcasts (including Refocused), and the monthly ARA Scoop newsletter. Distribution flows through a federated model: 23 local REALTOR boards (including Arkansas Valley, Little Rock, Hot Springs, Northwest Arkansas, and others) serve as member-facing channels, while ARA provides statewide services, designations, and advocacy. NRDS (National REALTOR Database System) member IDs are used for identification and tracking across the federated NAR network.

The business model is a nonprofit membership dues-funded trade association. Specific pricing and dues schedules are not publicly disclosed and require member login or direct inquiry. Non-dues revenue is generated through convention registration, Form Simplicity software and paper forms sales via orderforms.arkansasrealtors.com, educational program fees, RPAC contributions (with Arkansas tax credit benefits), and the Arkansas REALTOR specialty license plate program (proceeds benefit Habitat for Humanity through Hearts & Homes). ARA's geographic footprint is confined to Arkansas, USA, with its headquarters at 11224 Executive Center Drive in Little Rock. The association was founded at least by 1960 (the year the REALTOR of the Year award was first presented) and has built a track record of sustained operation including the establishment of the Special Olympics fundraising partnership in 1986, collaboration on the Arkansas Fair Housing Commission in 2001, and the founding of the Hearts & Homes subsidiary in 2009.

Name

Arkansas Realtors Association

Legal name

Arkansas Realtors Association

Website

https://arkansasrealtors.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

The Arkansas REALTORS Association is a private, nonprofit state trade association serving licensed real estate professionals across Arkansas through 23 local boards as the official state affiliate of the National Association of REALTORS, providing professional designations, standardized transaction forms, legislative advocacy, ethics enforcement, and consumer education programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels3 records

Marketing channels6 records

Core offering

Arkansas REALTORS Association is a state-level professional trade association representing licensed real estate professionals across Arkansas. It delivers membership-based services including professional designations (GRI), leadership training, standardized transaction forms and Form Simplicity software, legislative advocacy through RPAC, ethics enforcement, and a network of 23 affiliated local boards.

Product overview

The Arkansas REALTORS Association operates as a professional trade association offering a comprehensive suite of services to real estate professionals across Arkansas. The core offerings include professional development programs (Graduate REALTOR Institute designation, Graduate REALTORS Leadership Academy), transaction management tools (Form Simplicity software with eSign capabilities), and member resources (REALTOR Resources video series, The Education Hub content platform). The association also provides consumer-facing programs including the Hearts & Homes of Arkansas 501(c)(3) charitable foundation, Arkansas Landlord/Tenant Handbook, and fair housing resources. Additional services encompass advocacy (RPAC political action committee), ethics enforcement, housing market reports, and the House to House blog. The 102nd Annual Convention and various local board events provide networking opportunities, while educational content is delivered through multiple formats including video series (Wednesdays with Dale Carlton), podcasts, and articles.

Differentiator

Problem solved

Functional benefit

Products and services

• Form Simplicity Software Real estate transaction forms software with electronic signature and document management capabilities for Arkansas REALTORS members to complete real estate transactions.
• Graduate REALTOR Institute (GRI) Professional designation program providing real estate education and training to help REALTORS advance their careers and increase earning potential.
• Graduate REALTORS Leadership Academy Annual leadership development program that selects members from across Arkansas to prepare for leadership roles covering legislative issues, volunteerism, spokesperson training, ethics, communication, and team building.
• ARA Annual Convention and Trade Show Annual state convention and trade show providing networking, education, and industry engagement opportunities for Arkansas REALTORS members.
• Hearts & Homes of Arkansas 501(c)(3) charitable program providing housing assistance grants up to $2,000 for Arkansans affected by catastrophic illness or natural disaster, covering rent, mortgage, utilities, and other housing-related costs.
• Housing Market Reports Monthly and annual market reports providing Arkansas housing market data and statistics for members, consumers, and industry stakeholders.
• RPAC (REALTORS Political Action Committee) Political advocacy fund accepting corporate and personal contributions to support pro-REALTOR candidates and policies with tax credit benefits for donors.

Quantifiable outcome

• Hearts & Homes of Arkansas has provided housing assistance grants up to $2,000 per applicant to Arkansans affected by catastrophic illness or natural disaster
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Arkansas Real Estate CommissioncoreOthersOfficial state regulatory body for real estate licensees in Arkansas. ARA works with the commission on industry matters and provides links to their resources for members and consumers.
• National Association of REALTORScoreStrategic or Co-development PartnerNational parent organization of which ARA is the state affiliate. NAR provides the Code of Ethics, professional standards, RPAC political advocacy, designations, and national resources that ARA implements at the state level.
• REALTORS Land InstituteminorOthersNational organization specializing in land real estate. ARA provides links to their resources for members interested in land transactions.
• Form Simplicity / Sabal SigncoreTechnology or IntegrationSoftware partners providing transaction management and electronic signature capabilities for Arkansas REALTORS. ARA facilitates training and ordering for these tools statewide.
• Hearts and Homes of ArkansascoreOthersARA's affiliated 501(c)(3) charitable organization established in 2009 to assist Arkansans with housing-related expenses due to catastrophic illness or natural disaster. ARA promotes and supports this charity through member fundraising including the High Five Transaction Pledge program.
• Special Olympics ArkansascoreOthersLong-standing community partnership since 1986. ARA is the largest fundraiser for Special Olympics Arkansas, having raised over $2 million. ARA members volunteer at games and raise funds through various initiatives.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Texas REALTORS: Texas REALTORS is the largest state-level REALTOR association in the U.S., operating under the same NAR-affiliate model as ARA. It provides parallel services — professional development, forms, advocacy, and local-board federation — making it the closest structural peer in scale and scope.
• Illinois REALTORS: Illinois REALTORS is a mid-sized state REALTOR association providing parallel services — RPAC, GRI-equivalent designations, ethics arbitration, and member forms. It is a comparable size-and-scope peer for ARA, with a similar mid-sized state footprint.
• Florida REALTORS: Florida REALTORS is the state trade association for Florida real-estate professionals and offers the same combination of legislative advocacy, professional designations, ethics enforcement, and member tools as ARA, serving a comparable but geographically distinct membership.
• North Carolina REALTORS: North Carolina REALTORS is the state REALTOR association providing legislative advocacy, member education, and standard transaction forms. Its mission and offerings align directly with ARA's, making it a comparable direct peer.
• New York State Association of REALTORS (NYSAR): NYSAR is the New York state REALTOR association providing advocacy, professional standards, and education to its members. It mirrors ARA's structure and offerings but operates in a much larger and more heavily regulated real-estate market.
• Georgia Association of REALTORS: Georgia REALTORS is the state trade association serving Georgia real-estate professionals with advocacy, professional development, and standard forms. Its structure, scale, and service mix closely parallel ARA's operating model.
• California Association of REALTORS (C.A.R.): C.A.R. is a state REALTOR association serving California with a similar member-services model including forms, advocacy, education, and ethics enforcement. Comparable in product mix to ARA but operating in a far larger and more dynamic real-estate market.
• Ohio REALTORS: Ohio REALTORS is the state trade association for Ohio real-estate professionals, offering advocacy, professional designations, and member services comparable to those of ARA. It serves as a useful size-and-structure comparable for benchmarking ARA's operations and revenue mix.
• Pennsylvania Association of REALTORS (PAR): PAR is the Pennsylvania state REALTOR association offering professional development, ethics enforcement, RPAC, and standard forms. Its operating model mirrors ARA's statewide federation of local boards and member-services platform.

Broad incumbents

• National Association of REALTORS (NAR): NAR is the national parent organization of which ARA is a state affiliate. It provides the Code of Ethics, designations, RPAC, and nationwide advocacy infrastructure that ARA distributes locally. It is a broader incumbent rather than a direct competitor, but its policies directly shape ARA's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/arkrealtors
• Facebookfacebook.com/ArkansasRealtors
• LinkedInlinkedin.com/company/arkansas-realtors-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Arkansas Realtors Association