What One Percent Collective does

One Percent Collective Trust is a New Zealand-registered charitable trust (CC45257) founded in 2012 by Pat Shepherd, headquartered in Wellington. It operates a self-serve donation aggregation platform that enables individual and business donors to distribute recurring contributions across 15 curated Kiwi charities through a single signup. The underlying technology is a Webflow-hosted web platform backed by a custom donor and charity management database built pro bono by 1000minds, with Stripe handling credit card transactions and online banking used for the preferred fee-free payment rail.

The organization's business model is structurally distinctive: 100% of donations pass through to partner charities, with operating costs funded entirely by Simplicity Foundation since November 2024 (prior to that, by a 'Founding 40' / 'Future 70' supporter model and various business sponsors). Donor pricing is flexible — a suggested 1% of income (approximately NZ$42/month on the median NZ wage), a NZ$5 minimum, and optional donor-covered credit card processing fees of 2.65% + 30c via Stripe. Products comprise Regular Giving, Business Giving, and One-off Giving, distributed exclusively through digital self-serve channels (web signup, Hnry integration, payroll giving, Supergenerous tax-rebate redirection).

As of the most recent disclosures, the Collective has channelled over NZ$5.6 million to partner charities since 2012, with annual donations now exceeding NZ$500,000 and over 600 active donors. Operations are run by an effective 1 FTE team of three core staff (Founder, Head of Comms & Community, Head of Operations), supported by a voluntary Board of Trustees. The organization is structurally dependent on Simplicity Foundation for operating-cost coverage and on continued donor and SMB willingness to use the platform in lieu of direct charity engagement.

Name

One Percent Collective

Legal name

One Percent Collective Trust

Website

https://onepercentcollective.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

One Percent Collective Trust is a New Zealand nonprofit operating a self-serve donation aggregation platform that enables 600+ individual and business donors to distribute recurring contributions across 15 curated Kiwi charities, with 100% of donations passed through and operating costs funded by Simplicity Foundation.

Ownership category

akta.pro rank

Product category

Charitable Giving Platform

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF), Private Foundations (BPAGAKAA)

Keywords

• Charitable giving platform
• Regular giving donations
• Multi-charity donations
• Workplace giving service
• Nonprofit donation aggregator

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Simplicity Foundation Funding: Operating costs are fully funded by Simplicity Foundation, which receives 15% of fees from Simplicity's KiwiSaver and Investment Fund accounts. This ensures 100% of donations reach charities.
2. Optional credit card fee coverage: When donors pay by credit card, Stripe charges 2.65% + 30c per transaction. Donors are given the option to cover these fees so their charities receive 100% of the donation amount.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

One Percent Collective runs a web-based donation platform that lets New Zealand individuals and businesses sign up once and split their regular or one-off donations across 15 pre-vetted partner charities. The trust passes 100% of donor contributions through to its partner charities and funds its own operating costs separately through grants from the Simplicity Foundation and other supporters, with no fees deducted from donor gifts.

Product overview

One Percent Collective offers a unified regular giving platform that enables New Zealanders to donate to 15 partner charities through three main giving products: Regular Giving for personal monthly contributions, Business Giving for corporate donations, and One-off Giving for single contributions. The platform passes 100% of donations directly to chosen charities, with operating costs covered by Simplicity Foundation. Users can select multiple charities, set their own donation amounts and frequencies, and manage their giving through online banking or credit card.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Giving Recurring (weekly, fortnightly, or monthly) donation product for individual New Zealand donors, allowing an automated contribution split evenly across 15 partner charities from a single signup, with minimum $5 amount, no lock-in contract, and optional pause or cancellation.
• Business Giving Workplace giving program for New Zealand businesses that allows companies and their staff to make tax-effective regular donations from payroll, with each contribution distributed evenly across One Percent Collective's partner charities.
• One-off Giving Single, non-recurring donation product for supporters who want to make a one-time contribution distributed evenly across the 15 partner charities without committing to a regular schedule.

Quantifiable outcome

• $5.6 million raised for charities since 2012
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 1000mindscoreTechnology or IntegrationDonated developer Julian's time to build a custom integrated database system, interactive multi-charity signup form, and behind-the-scenes admin software for tracking and managing donors.
• SupergenerousminorStrategic or Co-development PartnerPartnership for automatic tax rebate redirection. Supergenerous tracks down tax rebates owed to donors and transfers them directly to their chosen charities for a small fee, enabling donors to maximize their charitable impact.
• StripecoreTechnology or IntegrationCredit card payment processor for recurring donations. Charges 2.65% + 30c per transaction.
• KaiboshminorOthersMoved to Alumni status after 9 years of partnership to make room for grassroots charities. Donors who signed up for Kaibosh while it was a priority charity still have their donations passed to Kaibosh.
• DCM (Downtown Community Ministry)minorOthersMoved to Alumni status after 7 years of partnership. Supporting people who are homeless or at risk of homelessness in Wellington.
• Sustainable CoastlinesminorOthersMoved to Alumni status after 9 years of partnership. Beach clean-up and litter data collection organization.
• 15 Partner Charities (current)coreOthersCurrent partner charities include: OutLine Aotearoa, Bellyful, Kaibosh, Garden to Table, WELLfed, Mixit, The Little Miracles Trust, DCM, Fair Food, UpsideDowns, Digital Future Aotearoa, Ngā Rangatahi Toa, Sustainable Coastlines, Grandparents Raising Grandchildren, Rare Disorders New Zealand. Reviewed annually by Board of Trustees.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Way Worldwide: Global federated-giving model where donors give once and funds are distributed across multiple vetted non-profits. Most analogous business model to OPC—United Way is essentially the institutional, mature version of what OPC does at a much smaller scale in NZ, with workplace giving as a core channel.
• Charities Aid Foundation (CAF): UK-headquartered charity providing donor-advised giving accounts, payroll giving, and workplace giving services to individuals and corporations. Most established analog to OPC's combined individual/business giving aggregation model, with global operations and deeper enterprise tooling.
• PayPal Giving Fund: Donation aggregator that pools PayPal donations and distributes to verified 501(c)(3) charities, taking no fees from donors or charities. Closest large-scale analog to OPC's 100% pass-through model, though operating in the US regulatory environment rather than NZ.

Direct peers

• Givealittle: New Zealand's largest online fundraising platform, operated by Perpetual Guardian. Enables donations to a very broad range of NZ charities and causes via credit card. Direct competitor for NZ-based regular donors who value ease and breadth of charity choice; differs from OPC by charging platform fees and lacking the 100% pass-through guarantee.
• Raisely: Australian-headquartered fundraising platform built for non-profits to run donation pages, recurring giving, and peer-to-peer campaigns. Targets similar charity and donor personas to OPC and offers a comparable self-serve product-led model, albeit as a SaaS tool rather than an aggregator.
• Good2Give: Australia/NZ workplace giving platform that aggregates employee pre-tax donations and distributes to a wide range of charities. Directly comparable to OPC's Business Giving and payroll giving functionality, and a relevant ANZ regional peer given OPC's stated expansion ambitions.
• Benevity: Corporate-purpose platform powering workplace giving, volunteering, and grant programs for large enterprises globally. Directly comparable on the Business Giving side—OPC's business donor segment (Succeed Legal, Canopy Camping, Brightly) targets the same SMB-to-enterprise market Benevity serves with payroll giving and CSR reporting tools.

Others

• Simplicity Foundation: Sister not-for-profit foundation linked to Simplicity KiwiSaver and Investment Fund that fully funds OPC's operating costs and also distributes directly to charities. Not a competitor but a closely related ecosystem partner and funding counterparty that materially shapes OPC's strategic options.

Emerging players

• Daffy Charitable Fund: Modern US-based donor-advised fund platform marketed toward younger, recurring donors with a focus on simplicity and tech-led UX. Comparable to OPC in target persona (digitally-engaged recurring givers) and giving-experience design, though operating as a DAF sponsor rather than a charity aggregator.
• Pledge (Pledge for Good): Donor-advised fund (DAF) platform that lets individuals and businesses set up dedicated giving accounts and recommend grants to non-profits. Conceptually similar to OPC's aggregator model, with stronger tech tooling and a US/global orientation rather than NZ-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/one-percent-collective
• Xx.com/onepercentnz
• Facebookfacebook.com/onepercentcollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Percent Collective