GiveALittle
Givealittle is a New Zealand-operated, not-for-profit online crowdfunding platform enabling individuals, charities, schools, businesses, and community groups to set up fundraising pages and receive donations, having processed over NZ$353.5 million in cumulative donations across 14+ years under Perpetual Guardian ownership.
- Company typePrivate
- Founded2010
- HeadquartersWellington, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What GiveALittle does
Givealittle is an online crowdfunding platform that serves individuals, charities, schools, businesses, community groups, and event organisers across New Zealand, operated as a registered not-for-profit charity (CC57443) by Perpetual Guardian (Givealittle) Holdings Limited under the Perpetual Guardian Givealittle Trust. The platform enables any user to set up a fundraising page with just an email address, supporting multiple page types (Cause, All-or-Nothing, Fundraiser, Organisation, Event, Team, and Landing Pages) and a broad set of donation methods including credit/debit card, internet banking, Apple Pay, Google Pay, vouchers, and payroll giving with automatic 33% tax credits for donations over $5 to verified donee organisations. Total cumulative donations processed exceed NZ$353.5 million across 14+ years of operation.
GiveALittle firmographics
Firmographics- Name
- GiveALittle
- Legal name
- Perpetual Guardian (Givealittle) Holdings Limited
- Website
- https://givealittle.co.nz
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Givealittle is a New Zealand-operated, not-for-profit online crowdfunding platform enabling individuals, charities, schools, businesses, and community groups to set up fundraising pages and receive donations, having processed over NZ$353.5 million in cumulative donations across 14+ years under Perpetual Guardian ownership.
- Ownership category
- akta.pro rank
GiveALittle industry classification
Industry- Product category
- Online Fundraising Platform
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)
- akta.pro secondary industries
- Creator Monetization & Tipping Platforms (MPACABAE), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
Keywords
Where GiveALittle is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
GiveALittle business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Service Fee on Donations: Givealittle deducts a service fee of 5% (inclusive of GST) on all donations received through the platform. This fee covers payment processing costs, web hosting, moderation, verification, and compliance. Top-up donations to offset the fee do not incur additional fees. The platform is a not-for-profit charity, so the fee is used to run and invest in the platform without generating profit for owners.
- Card Processing Fee: When making donations via debit or credit card, a processing fee of 1.5% is applied to the total amount including any top-up
- Interest on Held Funds: Givealittle retains any interest earned on monies held for users or beneficiaries, which is used to maintain platform services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 5% service fee on all donations received |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
GiveALittle product offering
Product offeringCore offering
Givealittle is a New Zealand online crowdfunding platform that lets individuals, groups, charities, schools, businesses, and community organisations create fundraising pages and collect donations via credit/debit cards, internet banking, Apple Pay, Google Pay, payroll giving, and vouchers. The platform charges a 5% service fee (inclusive of GST) plus a 1.5% card processing fee on donations, with donors able to add an optional top-up to offset the fee, averaging an effective ~4% rate.
Product overview
Givealittle is New Zealand's online crowdfunding platform operated by Perpetual Guardian (Givealittle) Holdings Limited as a registered not-for-profit charity. The platform offers a comprehensive suite of fundraising page types including Cause Pages, All or Nothing Pages (pledge-based), Fundraiser Pages (peer-to-peer), Organisation Pages (always-on presence for charities/schools), Event Pages, Landing Pages, and Teams functionality. Core payment features include Payroll Giving with automatic 33% tax credits, Regular Giving via credit/debit card, and Givealittle Vouchers. The platform integrates with Windcave for payment processing, Cloudcheck for identity verification, Strava and Fitbit for exercise tracking, and Spotify for Fan Support. Additional tools include Widgets for website embedding, QR Codes for offline promotion, Matched Giving campaigns, Dollar Handles with Tangible Statements, Page Updates for donor communication, Exercise Activity Tracking, Donor Badges for social sharing, Donation Tags for segmentation, Live Streaming integration, and Page Templates for Events. In September 2024, Givealittle launched the Generosity Generator Masterclass, a free online crowdfunding education course.
Differentiator
Problem solved
Functional benefit
Products and services
- Givealittle Crowdfunding Platform New Zealand's online crowdfunding platform enabling individuals, groups, businesses, charities, clubs, schools, and community groups to create fundraising pages for causes they care about. Facilitates donations through multiple payment methods including credit/debit cards, internet banking, vouchers, and payroll giving.
- Payroll Giving
- Givealittle Vouchers
- Generosity Generator Masterclass Free online self-led crowdfunding course taught by fundraising professional Tim Pare, released in September 2024 to help users plan and run successful fundraising campaigns on the Givealittle platform.
Quantifiable outcome
- Lowest fee crowdfunding platform in New Zealand at 5% effective rate (averaging ~4% with donor top-ups)
- +2 more outcomes
Companies that use GiveALittle
Customer profileSegments6 records
Ideal customer profiles3 records
GiveALittle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
GiveALittle partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- FootprintcoreGivealittle partnered with Footprint, New Zealand's largest online Will provider, to offer donors 50% off a standard Will. The partnership encourages more Kiwis to consider leaving gifts to charity in their Wills. When charity pages enable Footprint messaging, donors see the offer on their receipt emails and can access discounted Will creation.
- SpotifycoreSpotify Fan Support integration allows Spotify artists in Aotearoa to create Givealittle pages linked directly to their Spotify Artist page. Fans can support their favourite artists' chosen causes through Givealittle, with the page URL displayed on Spotify profiles.
- WindcavecoreWindcave processes credit/debit card and internet banking payments for Givealittle. Givealittle does not store credit card information, relying entirely on Windcave's secure payment infrastructure.
- Cloudcheck powered by VerificoreIdentity verification service used for AML/CFT compliance, comparing user identity against NZTA driver licence and Department of Internal Affairs passport databases.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
GiveALittle competitors and assessment
Company assessmentEmerging players
- Funraise: US nonprofit fundraising platform offering donation forms, peer-to-peer campaigns, events, and donor CRM. Comparable for mid-sized charities and nonprofits seeking always-on fundraising infrastructure similar to Givealittle's Organisation Pages.
- Givebutter: US-based modern fundraising platform with donation pages, events, peer-to-peer fundraising, and donor management — a younger but rapidly scaling competitor whose feature set (matched giving, donation tags, embeddable widgets) overlaps significantly with Givealittle's add-on modules.
Broad incumbents
- Blackbaud: Enterprise nonprofit software provider (CRM, fundraising, payment processing, school management). Comparable as an incumbent serving NZ charities and schools that Givealittle targets with its Organisation Pages and Payroll Giving features.
- Bonterra (Network for Good): Large US nonprofit technology suite (Network for Good, JustGiving, Give.org) covering donation forms, CRM, and fundraising events. Comparable as a broader incumbent with overlapping donation-platform capabilities targeting the same charity and school segments.
- PayPal Giving Fund: Global donation infrastructure operated by PayPal that routes donations to verified charities with low fees. Comparable as a payment-rail-anchored giving platform competing for the same donor dollars flowing through Givealittle.
Direct peers
- GoFundMe: Global leader in personal-cause and charitable crowdfunding with a near-identical product model (page creation, take-rate on donations, peer-to-peer fundraising). GoFundMe is the most direct comparable for Givealittle's Cause, Fundraiser, and Organisation page types, though it operates globally rather than only in NZ.
- JustGiving: UK-based charitable fundraising platform serving individuals and charities with page types, Gift Aid, and event/team fundraising — a close functional analog to Givealittle, especially the Organisation Pages, Payroll Giving, and Event Teams features.
Regional players
- MyCause: Australian crowdfunding platform for charities, individuals, and community causes with comparable page types and low/no fees for charities. Comparable as a same-category regional peer that competes for trans-Tasman charity fundraising activity.
- Everyday Hero: Australia/NZ peer-to-peer fundraising platform for events, charity, and individual causes. Directly comparable product surface (event pages, team fundraising, charity pages) and overlapping geography with Givealittle's trans-Tasman donor base.
- GiveNow: Australian not-for-profit donation and fundraising platform operated by Our Community. Closely comparable model — registered NFP intermediary, low-fee donation processing for charities and individuals — directly analogous to Givealittle's CC57443 charity structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
GiveALittle social profiles
Digital presenceGiveALittle financial estimates
Financial estimateRevenue estimate
Valuation estimate
GiveALittle leadership team
Management profileNumber of profiles
Profiles2 records
GiveALittle funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GiveALittle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GiveALittle
What does GiveALittle do?
Givealittle is a New Zealand online crowdfunding platform that lets individuals, groups, charities, schools, businesses, and community organisations create fundraising pages and collect donations via credit/debit cards, internet banking, Apple Pay, Google Pay, payroll giving, and vouchers. The platform charges a 5% service fee (inclusive of GST) plus a 1.5% card processing fee on donations, with donors able to add an optional top-up to offset the fee, averaging an effective ~4% rate.
Is GiveALittle a public or private company?
GiveALittle is a private company. It is classified as corporate owned and is currently operating.
When was GiveALittle founded?
GiveALittle was founded in 2010. It employs 1 to 10 people.
Where is GiveALittle based?
GiveALittle is headquartered in Wellington, New Zealand, in the Oceania region.
How does GiveALittle make money?
Three revenue lines are on record. Service Fee on Donations are the primary driver. The others are card Processing Fee and interest on Held Funds.
Who are GiveALittle's main competitors?
Emerging players on record are Funraise and Givebutter. Broad incumbents are Blackbaud, Bonterra (Network for Good) and PayPal Giving Fund. Direct peers are GoFundMe and JustGiving. Regional players are MyCause, Everyday Hero and GiveNow.
Does GiveALittle have an API?
No public API is recorded for GiveALittle.
What industry is GiveALittle in?
GiveALittle's product category is Online Fundraising Platform. Its primary akta.pro industry code is BPAGAKAG, Federated Giving Organizations (e.g., United Way-type), with a secondary code of MPACABAE, Creator Monetization & Tipping Platforms. Its NAICS code is 81321 and its SIC code is 7372.