Manila Hearing Aid

What Manila Hearing Aid does

Manila Hearing Aid Center, Inc. is a Philippine specialty hearing care retailer and clinical service provider founded in 1976 by Dr. Jose F. Abaño, who was recognized by the Philippine Society of Audiology as the pioneer in Diagnostic Audiology. The company operates 18 clinic locations concentrated in major shopping malls across Metro Manila, surrounding Luzon provinces, and Iloilo in the Visayas, including sites within SM, Ayala, and Shangri-La properties, and offers home service appointments and a mobile audiology van for on-site corporate, school, and government engagements. Its core offering combines clinical services (diagnostic hearing assessments, hearing aid fitting and programming, pediatric audiometry, industrial and OFW pre-employment testing, hearing conservation programs) with retail hardware distribution of Phonak and Oticon hearing aids under exclusive Philippine distribution rights.

The company's product portfolio spans entry-level to premium tiers across both OEM brands, including Phonak Audéo Sphere Infinio (with a dedicated on-device AI chip and Spheric Speech Clarity 2.0) and Oticon Intent (with 4D Sensor user-intent detection), complemented by branded hearing aid batteries and custom earmolds, swim plugs, and noise protectors. Manila Hearing Aid monetizes through one-time hardware sales with seasonal promotions of up to 50% off, professional service fees, equipment sales and calibration for clinics and hospitals, and a dealership/dealer-inquiry channel. Distribution is omnichannel: mall-based retail clinics, an online shop at manilahearingaid.shop, Lazada marketplace presence, home visit appointments, and corporate/industrial contracts. Customer segments are primarily individual consumers across all age groups, with secondary demand from manufacturing and industrial firms, schools, LGUs, and overseas Filipino workers requiring pre-employment hearing tests.

Name

Manila Hearing Aid

Legal name

Manila Hearing Aid Center, Inc.

Website

https://manilahearingaid.com.ph

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hearing Care Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Assistive Hearing & Communication Access (Captioning, Hearing Support, Transcription) (EDAFAKAC)

Keywords

• Hearing care services
• Hearing aid distribution
• Diagnostic audiology
• Hearing aid fitting
• Industrial hearing tests

Headquarters

HQ city

Mandaluyong

HQ country

Philippines

HQ region

Asia

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hearing Aid Sales: Sale of hearing aids and accessories from Phonak and Oticon brands. Products include various models ranging from entry-level to premium devices with different features and price points.
2. Clinical Services: Hearing diagnostic services including audiometry, hearing aid fitting, hearing conservation tests, and after-sales support including routine checkups and repairs.
3. Equipment Sales: Sale and calibration of audiological equipment including audiometers for clinics and hospitals.
4. Industrial & Corporate Services: Hearing tests and conservation programs for corporations, manufacturing facilities, and government units including pre-employment screening and hearing tests for overseas workers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Manila Hearing Aid distributes Phonak and Oticon hearing aids and provides diagnostic audiology, hearing aid fitting and programming, industrial and corporate hearing tests, pediatric hearing assessments, online hearing screening, home service appointments, and after-sales support including calibration of audiological equipment across 18 clinic locations in the Philippines.

Product overview

Manila Hearing Aid is the Philippines' exclusive distributor of Phonak and Oticon hearing aids, offering a comprehensive portfolio of hearing solutions and healthcare services. The product portfolio includes Phonak's Audéo Sphere Infinio (flagship with AI-powered Spheric Speech Clarity), Audéo Infinio, CROS Infinio, Naída Lumity, Terra+ and Terra, and Virto Infinio models; and Oticon's Intent (with user-intent sensors), Xceed, Real, Jet PX, Jet, and Own models. Complementary products include hearing aid batteries for both brands. Services include diagnostic hearing assessments, hearing aid fitting and programming, industrial hearing tests, online hearing screening, pediatric audiometry, hearing aid validation tests, school hearing screenings, and home service appointments. The company also provides equipment sales and calibration services for clinics and hospitals, with 18 clinic locations across the Philippines.

Differentiator

Problem solved

Functional benefit

Brands

• Premium Hearing: Premium hearing care services offered at upscale mall locations such as Shangri-La EDSA.
• Pediatric Hearing Care by MHA

Products and services

• Phonak Audéo Sphere Infinio Premium Phonak hearing aid featuring the world's first dedicated AI chip for speech-from-noise separation, delivering unprecedented speech clarity in noise from any direction via Spheric Speech Clarity 2.0, with up to 56 hours of battery life and universal Bluetooth connectivity.
• Oticon Intent World's first hearing aid with user-intent sensors, featuring Oticon 4D Sensor technology that uses movements, environment, and conversation to recognize listening intentions and adapt seamlessly, with Bluetooth streaming and hands-free calls.
• Phonak Audéo Infinio Advanced Phonak hearing aid built on the Infinio platform, helping users hear the world with ease and confidence.
• Phonak CROS Infinio Phonak CROS hearing solution with exceptional sound quality, durable life-proof design, and increased rechargeable battery run time for whole-day use.
• Phonak Naída Lumity Phonak's most powerful hearing device designed for mild to severe hearing loss, powered by real-time AI for better hearing and connectivity.
• Phonak Terra+ and Terra Phonak hearing aids delivering hearing performance and automatic programs for exceptional value, with universal connectivity and T-coil.
• Phonak Virto Infinio Custom-made, discreet Phonak hearing solution for mild to profound hearing loss, powered by the Infinio platform.
• Oticon Xceed Oticon hearing aid providing more access to speech with better clarity and less listening effort in challenging situations.
• Oticon Real Oticon hearing aid with technology that learns to recognize all types of sound and their details, reducing cognitive load.
• Oticon Jet PX Oticon hearing aid available in 5 colors with choice of miniRITE and miniBTE styles, featuring AI-enabled Deep Neural Network technology.
• Oticon Jet Oticon's entry-level hearing aid family providing great quality sound in noisy environments, based on BrainHearing philosophy.
• Oticon Own Oticon's most discreet hearing aids with invisible-in-the-canal style, truly invisible in 9 out of 10 ears, available in multiple colors and styles.
• Oticon Hearing Aid Batteries 100% authentic zinc-air hearing aid batteries manufactured by Oticon, engineered to power battery-operated hearing aids; sold online and through Lazada.
• Phonak Hearing Aid Batteries 100% authentic zinc-air hearing aid batteries manufactured by Phonak, engineered to power battery-operated hearing aids; sold online and through Lazada.
• Diagnostic Hearing Assessment Comprehensive hearing assessments (including puretone audiometry, speech audiometry, impedance/tympanometry, and auditory brainstem response) to identify degree, type, and configuration of hearing loss and recommend solutions; for individual patients across all ages.
• Hearing Aid Fitting and Programming Professional fitting, programming, and validation of hearing aids to ensure optimal performance, comfort, and amplification benefit; for individual hearing aid purchasers.
• Industrial and Corporate Hearing Services Hearing tests and conservation programs for corporations, manufacturing facilities, government units, and schools, including pre-employment screening, hearing conservation annual tests, and school hearing screening; for B2B clients.
• Online Hearing Screening Free 5-minute online hearing test providing instant insights into hearing health from home, accessible via the company's website for initial self-assessment.
• Pediatric Audiometry Specialized hearing assessment services for young children, including speech recognition and picture/objects pointing tests for non-verbal children; operated since 1977 as the country's first complete pediatric hearing assessment facility.
• Hearing Aid After-Sales Support Comprehensive after-sales support including routine checkups, preventive maintenance, and expert repair services for hearing aids; for hearing aid purchasers.
• Home Service Appointment Hearing care services delivered at the patient's home with equipment brought by hearing care specialists; for customers unable to visit clinics.
• Earmold, Noise Protectors, and Swim Plugs Custom earmolds and earplugs for hearing protection from high noise levels, and customized swim plugs to prevent water entry; for industrial and individual customers.
• Audiometer Sale and Calibration Sale of high-quality audiometers (Interacoustics) along with expert calibration services to ensure accurate and reliable hearing assessment results; for clinics, hospitals, and audiologists.
• Pediatric Hearing Care by MHA Dedicated pediatric hearing care service line specializing in hearing assessments and treatments for children; launched March 25, 2025.
• Premium Hearing by Manila Hearing Aid Premium hearing care sub-brand operating at upscale mall locations (e.g., EDSA Shangri-La Mall) offering premium hearing solutions and services; launched January 23, 2025.

Quantifiable outcome

• 35% reduction in listening effort with Infinio Ultra Sphere hearing aids
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor, flagship and core.

• World VisionminorStrategic or Co-development Partner · 22 April 2026Collaboration with World Vision Philippines and Phonak at Marco Polo Ortigas Manila for hearing care outreach and community service programs.
• PhonakflagshipTechnology or IntegrationManila Hearing Aid is the Philippines' exclusive distributor of Phonak hearing aids and related products. Phonak is a global hearing care leader known for innovations like the Audéo Sphere Infinio with dedicated AI chip for speech clarity. The partnership includes distribution of various Phonak product lines including Audéo, Naída, Virto, CROS, and Terra series.
• OticonflagshipTechnology or IntegrationManila Hearing Aid is the Philippines' exclusive distributor of Oticon hearing aids and related products. Oticon is a global hearing care leader known for BrainHearing technology and the world's first hearing aid with user-intent sensors. The partnership includes distribution of various Oticon product lines including Intent, Xceed, Real, Jet, and Own series.
• InteracousticscoreTechnology or IntegrationPartnership for audiology equipment including audiometers for diagnostic hearing assessments. Interacoustics provides high-quality audiological testing equipment used in Manila Hearing Aid's clinics for accurate hearing evaluations.

Scale indicators6 records

Recent moves14 records

Expansion highlights5 records

Others

• Sonova (Phonak): Parent company of Phonak, the leading global hearing aid manufacturer whose products Manila Hearing Aid exclusively distributes in the Philippines. Comparable as the upstream supplier and brand partner, with overlapping customer relationships in the Philippine hearing aid market.
• Demant (Oticon): Parent company of Oticon, the second-largest global hearing aid manufacturer and Manila Hearing Aid's second exclusive brand partner. Comparable as the upstream supplier whose flagship products (Intent, Real, Xceed) flow through Manila Hearing Aid's clinic network.

Broad incumbents

• Amplifon: Global hearing care retailer operating the largest network of branded hearing care stores worldwide. Comparable as a multi-clinic hearing aid distributor and service provider, though it operates at far greater scale and geographic breadth than Manila Hearing Aid.
• Starkey Hearing Technologies: US-based hearing aid manufacturer and direct-to-consumer retailer with retail stores across the Americas. Comparable as a competing brand seeking distribution partnerships in Southeast Asia where Manila Hearing Aid operates.
• WS Audiology (Signia/ Widex): Global hearing aid manufacturer formed from Sivantos and Widex, the third major hearing aid conglomerate. Comparable as a direct competitor on the brand side whose products could be distributed through Philippine retail networks, including Manila Hearing Aid's.

Direct peers

• Specsavers Hearcare: Optics retailer that has built a large audiology/hearing aid business inside its optical stores across the UK, Ireland, Nordics, and Australia. Comparable as a multi-clinic retail hearing care provider co-located in high-footfall mall locations, with exclusive supplier relationships.
• Miracle-Ear: US-headquartered franchise-based hearing aid retailer with hundreds of clinic locations. Directly comparable business model — exclusive-brand retail clinics providing diagnostic assessments, fittings, and after-sales hearing care — though geographically focused on North America.
• Beltone: Long-established US hearing aid retailer operating a network of owned and franchised clinics. Closely comparable clinic-led hearing care model with diagnostic services, fittings, and ongoing aftercare; useful benchmark for clinic economics and patient LTV.
• HearingLife (Demant-owned): Owned by Demant (parent of Oticon), HearingLife is a major clinic-led hearing care retailer in North America and Europe. Directly comparable as a hearing-aid-clinic chain distributing Demant-owned brands; useful comp for Manila Hearing Aid's Oticon relationship.

Regional players

• Ear Solutions India: India-based multi-clinic hearing aid retailer with a similar model of distributing premium global brands through a chain of audiology clinics. Comparable as a regional emerging-market hearing care retailer, useful as an emerging-market benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/c/ManilaHearingAid1976
• Facebookfacebook.com/manilahearingaid
• Instagraminstagram.com/manilahearingaid1976
• LinkedInlinkedin.com/company/manila-hearing-aid

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manila Hearing Aid