What Fragus Group does

Fragus Group is a Nordic automotive services company headquartered in Mölndal, Sweden, founded in 1999 by Lars Hansson (originally as AB Svensk Bilgaranti). The group operates three business areas: vehicle warranties under the GOSafe brand (Basic, Premium, Extended, Electric, Motorhome, Motorcycle, and Sport Premium tiers); the JustGO subscription and contract management platform, which lets dealers and workshops convert one-time services into recurring subscriptions and integrate with dealer management systems such as DRACAR+; and InfoGO, an online vehicle information service providing registration data, ownership change notifications, and CARFAX reports under an authorization from the Swedish Transport Agency.

The company's technology stack is a cloud-based platform with integrations to dealer management systems, the BUStest used-car inspection system, and Nordic vehicle registration databases. Fragus sells primarily through a B2B2C go-to-market motion: regional Key Account Managers in Sweden, Norway, Denmark, and Finland manage enterprise relationships with major dealer groups (Bilia, Kvdbil, Din Bil, Inchcape Finland, Autoexperten, Moberg Bil, Autocentralen), while the long tail of ~3,000 dealers and workshops resells warranties and subscriptions to end consumers. Revenue is generated from warranty premiums, recurring platform fees on JustGO, and usage-based fees on InfoGO inquiries. The group's 2021 acquisitions of Billink AS and 2023 acquisition of Mobility Pool AS expanded its Norwegian dealer-software footprint to ~700 connected dealers and ~900 member companies.

Since unifying all Nordic subsidiaries under the Fragus Group brand in 2021, the company has executed a measured EU expansion, launching JustGO at the IAA Mobility Summit in Munich in August 2023. Fragus Group manages warranties on 600,000+ vehicles, is self-described as the leading Nordic vehicle warranty provider, and holds no external disclosed funding, indicating continued founder-controlled ownership.

Name

Fragus Group

Legal name

Fragus Group

Website

https://fragus.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Fragus Group is a Nordic automotive services company providing vehicle warranties (GOSafe), subscription management (JustGO), and vehicle data services (InfoGO) to 3,000+ dealers and workshops across Sweden, Norway, Denmark, Finland, and the EU.

Ownership category

akta.pro rank

Product category

Vehicle Warranty Services

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Vehicle warranty products
• Automotive subscription management
• Contract management platform
• Vehicle information services
• Dealer warranty solutions

Headquarters

HQ city

Mölndal

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Vehicle Warranty Products (GOSafe): Fragus generates revenue through sale of vehicle warranties to dealers and end consumers. Warranty products are sold as one-time purchases or subscription plans covering various vehicle types including cars, motorcycles, motorhomes, and electric vehicles. Revenue is generated from warranty premiums and claim management services.
2. JustGO Subscription Management Platform: Subscription-based platform enabling dealers to offer service agreements and other services on a monthly subscription basis. The platform calculates required services based on vehicle mileage and enables conversion of one-time services into recurring subscriptions. Revenue from platform fees charged to dealers.
3. InfoGO Information Services: Online vehicle information services providing access to registration databases, ownership change notifications, and third-party vehicle reports (CARFAX). Revenue from per-inquiry or subscription access to vehicle data.
4. Billink Platform Services: Sales and marketing platform for Norwegian used car dealers, providing digital tools for dealer operations, customer management, and integration with testing services. Platform serves approximately 700 connected dealers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fragus Group supplies vehicle warranty products (GOSafe) to automotive dealers and end consumers across the Nordic region and EU, covering cars, electric vehicles, motorcycles, motorhomes, and sports vehicles. It also operates JustGO, a subscription and contract management platform that enables dealers and workshops to convert one-time services into recurring subscriptions, and InfoGO, an online vehicle information service providing registration data, ownership change notifications, and CARFAX reports. Products are sold primarily through a B2B2C model via a network of 3,000+ dealer and workshop partners, with regional Key Account Managers handling enterprise accounts.

Product overview

Fragus Group operates as a multi-product automotive services company organized into three core business areas: GOSafe Warranties (the flagship vehicle warranty product line), JustGO Contract Management (a subscription and contract management platform), and InfoGO Information Online (vehicle registration and data services). The warranty portfolio spans multiple tiers (GOSafe Basic, Premium, Extended, Electric, Motorhome, Motorcycle, Sport Premium) and covers vehicles from standard used cars to electric vehicles, motorhomes, and motorcycles across the EU, Norway, Switzerland, and the UK. The JustGO platform serves as the central digital hub enabling dealers and workshops to manage contracts, subscriptions, and cash flows, and to offer services on a subscription basis. Through acquisitions — Billink AS (Norwegian sales and marketing platform for vehicle dealers and workshops) and Mobility Pool (Norwegian service company) — Fragus Group has expanded its reach in the Nordic used-car market.

Differentiator

Problem solved

Functional benefit

Brands

• GOSafe Warranties: Vehicle warranty products including GOSafe Premium, GOSafe Motorhome, GOSafe Motorcycle, GOSafe Extended, GOSafe Electric, GOSafe Sport Premium, and GOSafe Basic for cars, motorhomes, and motorcycles.
• JustGO
• InfoGO

Products and services

• GOSafe Warranties Comprehensive vehicle warranty product line covering new and used vehicles, electric vehicles, motorcycles, motorhomes, and sports cars in the Nordic region and EU. Includes GOSafe Basic (entry-level used car warranty), GOSafe Premium (broader coverage), GOSafe Extended (extending beyond factory warranty), GOSafe Electric (EV-specific with battery coverage below 70% capacity, including Tesla), GOSafe Motorhome, GOSafe Motorcycle, and GOSafe Sport Premium. Warranties cover major components (engine, transmission, electrical systems) and are valid across EU, Norway, Switzerland, and the United Kingdom. Sold through 3,000+ dealer and workshop partners to end consumers.
• JustGO Contract Management Cloud-based subscription and contract management platform enabling vehicle dealerships and workshops to manage contracts efficiently and automatically convert one-time services into ongoing subscriptions at no initial investment cost. Includes online storefront integration, automatic service cost calculation based on vehicle mileage, and the ability for consumers to split purchase costs into monthly installments. Expanded into the EU market in 2023 via the IAA Mobility Summit launch.
• InfoGO Information Online Online vehicle information services providing access to vehicle registration information, change of ownership notifications, and CARFAX reports. Fragus is approved by the Swedish Transport Agency as an information provider and offers all online vehicle registration database services. Used by dealers and partners to verify vehicle history and ownership during transactions.
• Billink Sales and Marketing Platform Sales and marketing platform for smaller and medium-sized vehicle dealers and workshops in Norway, with approximately 700 connected dealers. Provides digital tools for dealer operations, customer management, and integration with BUStest used-car testing services. Acquired by Fragus Group in October 2021 to expand Norwegian automotive market presence.

Quantifiable outcome

• Over 600,000 vehicles managed under warranty programs
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Mobility Pool AScoreStrategic or Co-development Partner · 26 May 2023Fragus Group acquired Norwegian company Mobility Pool AS, strengthening position in Norway and expanding service offerings to the automotive industry. Mobility Pool has approximately 900 member companies that will access Fragus services through Billink platform.
• AutoexpertencoreStrategic or Co-development Partner · 1 April 2022Autoexperten is a nationwide workshop chain in Sweden with approximately 400 affiliated workshops. Partnership enables vehicle dealers to offer service agreements at fixed monthly cost via JustGO subscription platform.
• Inchcape FinlandcoreStrategic or Co-development Partner · 8 October 2021Expanded collaboration with Inchcape Finland covering Jaguar, Land Rover, and Mazda vehicles. Extended warranty products match factory warranty terms. Service agreements for all brands represented by Inchcape Finland. JustGO platform introduced for subscription-based dealer services.
• Billink AScoreStrategic or Co-development Partner · 4 October 2021Fragus Group acquired Billink AS, a Norwegian provider of sales and marketing platforms for vehicle dealers and workshops. Billink has a dominant position on the Norwegian market with approximately 700 connected dealers. The acquisition expands Fragus's offerings for the Nordic automotive market and European expansion.
• BiliacoreChannel Partner/ Reseller/ DistributorLongstanding partnership with Bilia for warranty products since 2006. Expanded in 2021 to include Toyota vehicles and extended new car warranties for imported cars. Bilia Norge agreement renewed covering all brands.
• KvdbilcoreChannel Partner/ Reseller/ DistributorExtended collaboration with Kvdbil for wider range of warranty products including electric and hybrid vehicles.
• Din Bil Sverige ABcoreChannel Partner/ Reseller/ DistributorAgreement for delivery of safety guarantees for used cars of various brands including electric and hybrid vehicles.
• AutocentralenminorChannel Partner/ Reseller/ DistributorDanish collaboration for sale of vehicle warranties. Created RE:DRIVE Premium concept based on GOSafe PREMIUM warranty. Autocentralen is authorized dealer for 8 car brands with 7 branches in Denmark.
• Moberg Bil GöteborgminorChannel Partner/ Reseller/ DistributorNew partnership with Moberg Bil in Gothenburg for safety guarantees covering used cars and recreational vehicles including engine and transmission faults.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Car Care Plan: A major European automotive warranty administrator that designs, prices, and administers extended warranty products on behalf of manufacturers, dealers, and distributors. Comparable to Fragus as a warranty administration and product platform serving dealer networks across multiple European markets.
• Real Garant Versicherung AG: Germany-based specialist provider of new and used vehicle warranty and service products distributed through automotive dealers. Directly comparable to Fragus in target customer (vehicle dealers), product (extended mechanical warranties), and European dealer-channel model.
• Car Garantie: European provider of used car warranties and guarantee products sold through franchised and independent dealers. Comparable to Fragus as a B2B2C warranty specialist focused on used vehicles, with multi-country European distribution.
• Warrantywise: UK-based independent provider of extended vehicle warranties sold through dealer networks and direct to consumers. Directly comparable to Fragus in product (mechanical breakdown and component warranty) and distribution model (B2B2C via dealer partners).

Regional players

• Resurs Bank (Resurs Holding): Nordic consumer finance and insurance group that offers vehicle-related protection products including extended warranties and service plans through Nordic automotive retail. Comparable to Fragus as a Nordic-headquartered provider of dealer-distributed automotive protection products.
• Klik Car Warranty: Netherlands-based vehicle warranty provider selling extended mechanical breakdown coverage through a dealer and online channel. Comparable to Fragus in product offering and dealer-led B2B2C distribution, though focused on the Benelux market rather than Nordics.

Broad incumbents

• Assurant (Extended Warranty Solutions): Global provider of extended service contracts and warranty products, including vehicle protection plans, sold through dealer and manufacturer partners. Comparable as a large-scale incumbent with deeper capital and risk-pool diversification than Fragus.
• Volvia (Volvo Car Insurance / Volvo Car Financial Services): Volvo's captive insurance and financial services arm offering extended warranty, service plans, and insurance products to Volvo dealers and customers. Comparable to Fragus as a warranty and service plan provider for automotive dealers, though anchored to a single OEM rather than multi-brand.
• MAPFRE Warranty (MAPFRE ASISTENCIA): Global insurance and warranty division of MAPFRE group, offering extended warranty and mechanical breakdown insurance products across multiple European and Latin American markets. Comparable as a large incumbent vehicle warranty provider with broader geographic and capital base than Fragus.
• AIG (Warranty & Asset Protection): Global insurer offering mechanical breakdown insurance and extended warranty products as part of a broader personal lines portfolio. Comparable as a deep-pocketed incumbent with established automotive warranty underwriting capabilities across European and global markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fragusgroup
• LinkedInlinkedin.com/company/fragusgroupswe

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fragus Group