Coterie
Coterie is a family-owned boutique winery in San Jose, California, producing hand-crafted wines from California-sourced grapes and selling direct-to-consumer through memberships, bottle sales, and custom wine programs.
- Company typePrivate
- Founded2007
- HeadquartersSan Jose, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Coterie does
Coterie is a family-owned boutique winery based in San Jose, California, founded in 2007 by Kyle and Shala Loudon. The winery produces hand-crafted wines using non-interventional winemaking practices, sourcing grapes from six vineyards across five California regions (including Dutton Ranch, Kirk Williams Ranch, Tondre Grapefield, Las Nietas, Las Madres, and Glenrose). With approximately five employees, Coterie operates a small-scale production model built around artisanal, minimal-intervention methods rather than technology-driven processes.
The company sells almost exclusively direct-to-consumer, with bottles priced in the $38-$65 range and revenue generated through a mix of individual bottle sales, a two-tier wine membership offering 20-30% discounts, Custom Wine Programs (Custom Label, Private Label, and Custom Crush), and select restaurant and event partnerships (including Oliveto and Outstanding in the Field). Recent portfolio additions include the Highlands Ranch Syrah and the Las Nietas Vineyard Rosé of Pinot Noir, both introduced with the 2022 vintage. The business is self-funded, with no external investors or venture capital, and is in the process of relocating its winery operations within San Jose as of June 2025.
Coterie's business model is a classic small DTC winery: limited production, premium pricing, subscription-based retention, and a secondary B2B line via custom and on-premise channels. The company has no disclosed revenue figures, and the 5-employee headcount combined with boutique production scale indicates a very small operation relative to the broader California wine industry.
Coterie firmographics
Firmographics- Name
- Coterie
- Legal name
- Coterie Winery
- Website
- https://coteriewinery.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coterie is a family-owned boutique winery in San Jose, California, producing hand-crafted wines from California-sourced grapes and selling direct-to-consumer through memberships, bottle sales, and custom wine programs.
- Ownership category
- akta.pro rank
Coterie industry classification
Industry- Product category
- Boutique Winery
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Coterie is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Coterie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Wine Membership Subscriptions: Winery membership subscription service with two tiers (Premier and Coterie) offering periodic wine releases four times per year (February, May, September, December). Members receive wine allocations with substantial discounts (20-30% off) and priority access to limited wines.
- Direct Wine Sales: Direct-to-consumer wine sales through the winery's website and tasting room, including both membership and non-member purchases. Prices range from $38-65 per bottle.
- Custom Wine Programs: Three custom wine offerings: Custom Label (minimum 3 cases), Private Label (minimum 50 cases with 3-installment payments), and Custom Crush (minimum 300 cases) for individuals, companies, and wine industry members.
- Private Events: Winery buyout events for private groups of up to 60 guests at $4,800 plus tax, including wine service, fine stemware, catered food, and flowers.
- Restaurant Sales: Wines sold at a small number of fine restaurants, though the majority of sales are direct-to-consumer through membership and the tasting room.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Premier Membership: 6 bottles per release with 30% discount on all wines |
| Subscription | Quarterly | Coterie Membership: 3 bottles per release with 20% discount on all wines |
| Unit Pricing | Pay-as-you-go | Individual bottle pricing |
| Other | Multi-year contract | Winery Buyout Private Event: $4,800 plus tax for up to 60 guests |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Coterie product offering
Product offeringCore offering
Coterie is a boutique winery that produces handcrafted, limited-production wines from tiny parcels within acclaimed California vineyards using non-interventional winemaking practices. Its core offering is a portfolio of vineyard-designated varietal wines (Pinot Noir, Syrah, Grenache Blanc, Roussanne, Viognier, Chardonnay, Sauvignon Blanc, sparkling Crémant) sold primarily through quarterly membership subscriptions, the winery website, and the on-site tasting room in San Jose.
Product overview
Coterie is a boutique winery producing handcrafted wines from tiny parcels within acclaimed California vineyards using non-interventional winemaking practices. The core offering centers on vineyard-designated wines including Pinot Noir, Syrah, Grenache Blanc, Roussanne, Viognier, Chardonnay, Sauvignon Blanc, and sparkling Crémant. The business complements its wine production with customization services (Custom Label, Private Label, Custom Crush) and operates membership programs (Premier Membership at 30% off, Coterie Membership at 20% off) for direct-to-consumer sales. Additional offerings include winery tastings, public events, and private event hosting including winery buyouts.
Differentiator
Problem solved
Functional benefit
Products and services
- Coterie Winery Wines Handcrafted, limited-production wines from tiny parcels within acclaimed vineyards in Carneros, Russian River Valley, Santa Lucia Highlands, Santa Cruz Mountains, and Adelaida-Paso Robles, produced using non-interventional winemaking practices and sold primarily through the winery's direct-to-consumer channels.
- Crémant Blanc de Blancs Sparkling wine produced using the Méthode Champenoise with sur lies aging of at least 15 months, riddled by hand on racks from Épernay, France, and disgorged; non-vintage release priced at $65 per bottle.
- Tondre Grapefield Late Harvest Riesling Rare late harvest Riesling made only in three vintages when specific conditions allow noble rot; 8% residual sugar with healthy acidity, showing notes of apricot and orange blossom.
- Premier Membership Subscription membership offering 6 bottles per quarterly release (February, May, September, December) with 30% off wines, complimentary shipping on 3+ bottles, priority access to limited wines, and no cost to join; Premier allocation example: $190.80 vs $300.00 regular price.
- Coterie Membership Entry-level subscription membership offering 3 bottles per quarterly release (February, May, September, December) with 20% off wines, complimentary shipping on 3+ bottles, and priority access to limited wines; Coterie allocation example: $110.40 vs $150.00 regular price.
- Custom Label Custom labeling service that allows customers to create their own labels for Coterie wines at no additional charge beyond the regular bottle price, with artwork preparation and printing included; minimum 3 cases.
- Private Label Custom wine production service allowing customers to produce wine from Coterie's acclaimed vineyards customized to their tastes, including label design and production, with all-inclusive pricing in 3 installments; minimum 2 barrels (50 cases).
- Custom Crush Full-service winemaking program where Coterie makes wine from client-provided grapes, including all winemaking, supplies, barrels, tanks, lab work, and packaging; all-inclusive with limited availability, minimum 12 barrels (300 cases).
- Winery Tastings Guided tasting experiences hosted by the winemaker or winemaking team members at the winery, complimentary with a qualifying purchase of one bottle per person; $35 tasting fee applies otherwise ($20 for members).
- Winery Buyout Private Events Private winery buyout events for groups of up to 60 guests at $4,800 plus tax, including a selection of four wines, wine service, fine stemware, catered cheese boards, salumi, antipasti, seasonal flowers, venue for 2 hours, staff, setup, and cleanup; additional charges for more guests or longer events.
Quantifiable outcome
- Wines produced from tiny parcels in acclaimed vineyards with hand-harvesting and minimal intervention
Companies that use Coterie
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Coterie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Coterie partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Outstanding in the FieldminorBreathtaking farm dinner experiences featuring Coterie wines for over a decade. This partnership aligns with Coterie's ethos of farm-to-table dining and artisanal food and wine experiences.
- OlivetominorLandmark restaurant with an impressive journey advancing farm-to-table dining that features Coterie wines on their wine program.
- Spade and Plow OrganicsminorCommunity Supported Agriculture (CSA) program partnership connecting farm-fresh produce with Coterie's wine community.
- Cowgirl CreameryminorArtisan food partner creating experiences for Coterie winery events, combining artisan cheeses with Coterie wines.
- Steve Dutton (Dutton Ranch)coreLongstanding relationship with one of the most revered winegrowers of the Russian River Valley. Farms Catie's Corner and Matthew's Station vineyards for Coterie, producing Pinot Noir, Viognier, Grenache Blanc, and Sauvignon Blanc.
- Kirk Williams (Kirk Williams Ranch and Highlands Ranch)coreLong-term partnership with talented grower producing Pinot Noir and Syrah from Kirk Williams Ranch and Highlands Ranch in the Santa Lucia Highlands. One of the most esteemed sources of Pinot Noir in the region.
- Joe Alarid (Tondre Grapefield)coreMulti-generational winegrowing family partnership producing Pinot Noir, Syrah, and Riesling from Tondre Grapefield in the Santa Lucia Highlands, featuring heritage cuttings planted in the mid-1990s.
- Bob Hartmann (Las Nietas Vineyard)coreFarming Las Nietas Vineyard (formerly Hartmann Vineyard) in the Santa Cruz Mountains, producing elegant Pinot Noir from Pommard 4 and 777 cuttings. Vineyard is named for his granddaughters.
- John Painter and Jean Gadiot (Las Madres Vineyard)coreOwners of Las Madres Vineyard in Carneros, Sonoma, producing cool-climate Syrah with 174 and 300 cuttings. Vineyard is dedicated entirely to Syrah with interspersed Viognier for co-fermentation in the Côte Rôtie style.
- Tablas Creek VineyardminorRenowned Paso Robles winery that introduced Coterie to Glenrose Vineyard as a source for Roussanne. Both vineyards are in the Adelaida District of Paso Robles.
Scale indicators4 records
Recent moves7 records
Expansion highlights3 records
Coterie competitors and assessment
Company assessmentDirect peers
- Drew Family Cellars: Boutique Anderson Valley winery specializing in hand-crafted Pinot Noir and Syrah sourced from single vineyards, with direct-to-consumer sales and limited production. Comparable to Coterie in tiny production volume, vineyard-designate style, and DTC focus.
- Sandhi Wines: Santa Barbara-based producer focused on low-intervention Chardonnay and Pinot Noir from top sites, with strong DTC and restaurant sales. Comparable to Coterie in minimal-intervention approach and small production targeting collectors and sommeliers.
- Peay Vineyards: Extreme Sonoma Coast single-vineyard Pinot Noir and Chardonnay producer with very limited production and direct allocation sales. Comparable to Coterie in small-volume, single-vineyard, allocation-style DTC model.
- Lioco Wine Company: Small-batch California winery focused on single-vineyard Pinot Noir, Chardonnay, and other varietals with DTC emphasis. Comparable in scale, style, and DTC/restaurant channel mix to Coterie.
- Matthiasson Wines: Small Napa-based producer known for minimal-intervention, terroir-driven wines across multiple varietals. Closely comparable to Coterie in philosophy (low-intervention winemaking), small-batch scale, and DTC-led distribution with restaurant placements.
- Hirsch Vineyards: Sonoma Coast vineyard-designate Pinot Noir and Chardonnay producer operating on a similarly small scale from elite single-vineyard sites. Comparable to Coterie in single-vineyard minimal-intervention philosophy and DTC/restaurant-only distribution.
Broad incumbents
- Littorai Wines: Premium small-lot Sonoma Coast Pinot Noir and Chardonnay producer with biodynamic farming and an allocation-based mailing list. Comparable to Coterie in vineyard-designate minimal-intervention philosophy and DTC focus, but more established and at higher volume.
- Williams Selyem: Larger premium Russian River Valley Pinot Noir producer with a respected mailing list and DTC sales. Comparable to Coterie in DTC allocation-led approach and Pinot focus, but at significantly greater scale and brand recognition.
- Kosta Browne: Larger premium Pinot Noir specialist with a strong DTC and mailing-list allocation model across multiple California AVAs. Comparable to Coterie in Pinot focus, DTC-led sales, and vineyard-designate approach, but at substantially larger scale.
Others
- City Winery: Urban winery and hospitality chain offering custom crush, private labels, events, and DTC; one of Coterie's team members previously worked there. Comparable as a custom-crush enabler and event venue operator, though at a far larger, multi-location scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Coterie social profiles
Digital presenceCoterie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coterie leadership team
Management profileNumber of profiles
Profiles5 records
Coterie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coterie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coterie
What does Coterie do?
Coterie is a boutique winery that produces handcrafted, limited-production wines from tiny parcels within acclaimed California vineyards using non-interventional winemaking practices. Its core offering is a portfolio of vineyard-designated varietal wines (Pinot Noir, Syrah, Grenache Blanc, Roussanne, Viognier, Chardonnay, Sauvignon Blanc, sparkling Crémant) sold primarily through quarterly membership subscriptions, the winery website, and the on-site tasting room in San Jose.
Is Coterie a public or private company?
Coterie is a private company. It is classified as family owned and is currently operating.
When was Coterie founded?
Coterie was founded in 2007. It employs 1 to 10 people.
Where is Coterie based?
Coterie is headquartered in San Jose, United States, in the North America region.
How does Coterie make money?
Five revenue lines are on record. Wine Membership Subscriptions are the primary driver. The others are direct Wine Sales, custom Wine Programs, private Events and restaurant Sales.
Who are Coterie's main competitors?
Direct peers on record are Drew Family Cellars, Sandhi Wines, Peay Vineyards, Lioco Wine Company, Matthiasson Wines and Hirsch Vineyards. Broad incumbents are Littorai Wines, Williams Selyem and Kosta Browne. City Winery is listed as an others.
Does Coterie have an API?
No public API is recorded for Coterie.
What industry is Coterie in?
Coterie's product category is Boutique Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 312130.