Cornhole ATL

What Cornhole ATL does

CornholeATL operates adult co-ed cornhole leagues across Georgia, functioning as the state's largest and fastest-growing social cornhole league. The company runs year-round seasonal leagues (7-week seasons with playoffs culminating in State Cornament tournaments) at 35+ venue locations spanning the Atlanta metro area and regional Georgia cities. Its core technology stack includes the LeagueLab platform for league registration, scheduling, and standings management, an official iOS/Android mobile app for participant account management, and integrations with RainoutLine for weather status and Scoreholio for match scoring. Proprietary features include the FunLink team registration system for captain-driven player recruitment and a skill-level division system (Beginner through Advanced) to ensure competitive fairness.

The business operates a diversified revenue model spanning four streams: recurring league registration fees, direct-to-consumer merchandise sales (branded bags, boards, apparel, Giant Jenga, Giant Connect 4 priced $5-$500), equipment rental services for corporate events and weddings, and sponsorship packages targeting brands seeking exposure to the social sports demographic. GTM motion is community-led and event-driven, leveraging social media (Instagram, Facebook, TikTok), email newsletters, and venue partnerships primarily with breweries and distilleries that benefit from guaranteed weekly foot traffic. The company also operates a sub-brand, ATLBocce, extending the social sports league model to bocce ball, and has secured marketing partnerships with DICK'S Sporting Goods, Celsius, and local service firms.

The company is privately held and founder-led (Owner/Founder Jeff), operating from Smyrna, Georgia with 51-100 employees. It has not disclosed any institutional funding rounds, M&A activity, or parent company relationships. Venue partnerships with breweries (Reformation Brewery, Gate City Brewing, NoFo Brew Co., Chiringa, Skint Chestnut, Drowned Valley) and public venues (Logan Farm Park, Halcyon mixed-use development) form the core distribution infrastructure for league play. Technology integrations are entirely third-party (LeagueLab, Scoreholio, RainoutLine), with no disclosed proprietary AI/ML capabilities or data assets.

Name

Cornhole ATL

Legal name

CornholeATL

Website

https://cornholeatl.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

CornholeATL operates adult co-ed cornhole leagues across 35+ Georgia locations, running year-round seasonal play, State Cornament tournaments, merchandise sales, and equipment rentals for a distributed consumer base while leveraging brewery and venue partnerships for distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Smyrna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. League Registration Fees: Season-based league registration fees covering 7 weeks of play, league shirt, playoffs, and State Cornament qualification opportunity.
2. Merchandise Sales: E-commerce sales of CornholeATL branded merchandise including shirts, bags, boards, hats, beanies, dog collars, trophies. Prices range from $5 (sale items) to $500 (custom boards).
3. Equipment Rentals: Rental services for corporate events, weddings, tailgates, and fundraisers. Includes cornhole boards, Giant Jenga, and Giant Connect 4. Additional charge based on mileage.
4. Sponsorship: Sponsorship packages for brands seeking exposure to social sports demographic at venues across Georgia.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CornholeATL operates Georgia's largest adult co-ed cornhole league, running year-round seasonal play (Spring, Early Summer, Late Summer, Fall, New Year Mini) at 35+ venue locations across the state. Each 7-week season includes weekly matches, playoffs, an official league shirt, and qualification opportunities for the State Cornament championship. The company also offers equipment rentals (cornhole boards, Giant Jenga, Giant Connect 4) for corporate events, weddings, tailgates, and fundraisers, and sells branded merchandise including bags, boards, apparel, and trophies.

Product overview

CornholeATL is Georgia's largest and fastest growing cornhole league, offering a portfolio of products and services centered around adult co-ed social sports. The core offering is year-round cornhole league play across 35+ Georgia locations with 7-week seasons, playoffs, and state championships (State Cornament). The company also provides a mobile app for iOS and Android enabling account management, registration, scheduling, and weather updates. Equipment rentals are available for corporate events, weddings, tailgates, and fundraisers. The merchandise line includes CornholeATL-branded bags (stick & slide, pro canvas/suede), custom logo boards, Giant Jenga, Giant Connect 4, apparel (shirts, sweatshirts, hats, beanies), and trophies. The related sub-brand ATLBocce offers bocce league merchandise. All products and services are designed to support the social league ecosystem and brand community.

Differentiator

Problem solved

Functional benefit

Brands

• ATLBocce: A related bocce ball league brand operated by the same organization, offering adult co-ed bocce leagues across Georgia.

Products and services

• Year-Round Adult Co-Ed Cornhole Leagues

Quantifiable outcome

• Over 97% Free Agent placement success rate
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Celsius Live FitminorGTM or Marketing PartnerBeverage sponsor providing product support for league events and tournaments. Players receive Celsius branding exposure during events.
• DICK'S Sporting GoodsminorGTM or Marketing PartnerSporting goods retailer offering 20% discount to CornholeATL and ATLBocce players. Link in bio provides coupon access.
• Reformation BrewingcoreStrategic or Co-development PartnerPrimary venue partner hosting leagues in Canton (The Mill on Etowah). Supports State Cornament events. Teams 'Reformation Canton' compete from this location.
• Gate City Brewing Co.coreStrategic or Co-development PartnerKey venue partner in Roswell hosting Tuesday/Wednesday leagues. Over 15 beers on tap with community-friendly atmosphere.
• NoFo Brew Co.coreStrategic or Co-development PartnerMulti-location venue partner hosting leagues in Cumming, Gainesville, and Cleveland. Perfect mix of craft beer, mountain views, and green space.
• Logan Farm ParkcoreStrategic or Co-development PartnerPublic park venue in Acworth hosting Tuesday leagues and State Cornament tournament. Wide-open green space with walking path and playground nearby.
• Halcyon (Alpharetta)coreStrategic or Co-development PartnerMixed-use development venue hosting Monday/Wednesday leagues. Cherry Street Brewpub and Butcher & Brew provide food/drink options. Known for selling out each season.
• ChiringacoreStrategic or Co-development PartnerVenue partner with two locations (Downtown Alpharetta and O4W Beltline). To-go window service for drinks during league play. Wednesday/Thursday leagues.
• Skint Chestnut Brewing Co.minorStrategic or Co-development PartnerPowder Springs venue hosting Wednesday leagues in the gravel lot next to Rooted.
• Drowned Valley Brewing Co.minorStrategic or Co-development PartnerCartersville venue hosting Wednesday leagues. First craft brewery in Cartersville with award-winning spirits.
• Asset Protection InsuranceminorGTM or Marketing PartnerInsurance sponsor supporting the league with marketing exposure.
• The Stoddard FirmminorGTM or Marketing PartnerLegal services sponsor (Atlanta wrongful death law) supporting the league.
• Hoff LawminorGTM or Marketing PartnerLegal services sponsor (Atlanta car accident law) supporting the league.
• Cobb Travel & TourismminorGTM or Marketing PartnerTourism partner supporting State Cornament events at Logan Farm Park in Acworth.
• City of AcworthminorGTM or Marketing PartnerCity government partner hosting State Cornament at Logan Farm Park.
• LeagueLabcoreTechnology or IntegrationPlatform provider for league registration, scheduling, standings, and team management. All league operations handled through LeagueLab system.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Volo Sports: Multi-city adult social-sports league operator (kickball, dodgeball, cornhole and others) running year-round leagues at bar and park venues. Directly comparable business model: per-team season registration, skill divisions, venue-host partnerships, and post-season tournaments.
• Sport & Social Group: Operates adult social-sports leagues in multiple U.S. cities, with a comparable year-round, multi-sport, bar/brewery-venue format. Same GTM (community-led) and revenue model (per-team league fees + sponsorships).
• Underdog Sports League: Adult social-sports league operator running co-ed leagues at bar venues across multiple U.S. metros. Closely comparable on GTM (community-led) and venue partnership model.
• ATLBocce: Sister bocce-ball league brand operated by the same CornholeATL organization, sharing the venue network and operating playbook. Direct comparable for the multi-sport expansion thesis and for adult social-league unit economics in Georgia.
• ZogSports: Adult social-sports league operator founded in NYC, running co-ed leagues across multiple sports at bar/restaurant venues. Same community-led, year-round, venue-partnered model as CornholeATL with comparable target demographic (21+ social adults).
• American Cornhole League: National competitive cornhole league and broadcast property running professional tournaments and amateur leagues across the U.S. Closest direct competitor in cornhole-specific league operations and tournament structure to CornholeATL's State Cornament format.

Emerging players

• National Bocce League: National bocce-ball league and event organizer. Comparable as a social-sport vertical CornholeATL has already entered via ATLBocce; relevant for benchmarking expansion potential of the bocce sub-brand.

Others

• LeagueApps: League-management software platform used by adult social-sports operators, competitor/alternative to CornholeATL's LeagueLab platform. Comparable technology stack and customer base, not a direct league competitor.
• Tailgate Toss: Cornhole equipment brand (bags, boards, accessories) sold at retail. Comparable to CornholeATL's merchandise stream; not a league competitor but a peer in the cornhole consumer-products market CornholeATL also serves via its store.

Broad incumbents

• American Cornhole Association: Governing body for the sport of cornhole, setting equipment specifications and rules used by CornholeATL (e.g., ACA regulation 1/2" plywood boards, standard scoring). Not a direct league competitor but its standards underpin the company's product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CornholeATL
• Instagraminstagram.com/cornholeatl
• TikToktiktok.com/@CornholeATL
• LinkedInlinkedin.com/company/cornhole-atl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornhole ATL