Sportify

What Sportify does

Sportify is a B2B sporting content company that supplies sportsbook operators with three integrated product pillars: Real Sport (live HD streaming of niche sports), Simulated Reality (AI-driven virtual sports), and E-Sport (live streaming of competitive video game betting). The Real Sport pillar delivers 200+ daily live matches across disciplines such as table tennis (ITT Cup), 3x3 basketball, basketball shots, archery shooting, pistol shooting, snooker (Arm Snooker Cup), badminton (Infinity Cup), teqball and air hockey (Infinity Air Hockey Cup), with bespoke packaging and 24/7 customer support. The Simulated Reality pillar is the technological centrepiece: an AI-driven engine, fuelled by historical sporting data, that generates 1,500+ daily virtual matches across six sports (Cyber Football FIFA20, Cyber Basketball 2K20/2K22, Cyber NHL20/NHL21, Cyber MLB Show 20, Cyber Tennis AO2/AO2 Women/AO2 – Clay) that mirror real team names, tournament structures and form for pre-match and in-play betting, deployable "without additional integration." The E-Sport pillar streams 15+ game titles (PUBG, Hearthstone, Call of Duty, League of Legends, Dota 2, Counter Strike, StarCraft, Overwatch, FIFA, Rainbow 6, Fortnite, Rocket League, E-Football, E-Basketball, King of Glory) at 8,000+ monthly events across 500+ competitions and 150+ betting markets.

The company is wholly owned by Soft Construct Limited, an Isle of Man private limited company registered at Clinch's House, Lord Street, Douglas, and operates from Berlin, Germany with 51-100 employees. Sportify is not a standalone legal entity but a product/service line within the broader Soft Construct / BetConstruct group, and its website Terms of Service and Privacy Policy name Soft Construct Limited as the contractual "Owner." Distribution leverages the parent group ecosystem — BetConstruct, FeedConstruct, FastShift, Fasttoken, PandaMR and Ucraft — for cross-sell and bundling into existing sportsbook operator relationships. A StatsCentre data portal is hosted on FeedConstruct infrastructure to support the live and simulated products.

The business model is B2B licensing and managed services. Sportify sells bespoke content packages of exclusive real sport, AI-simulated sports and esports content to sportsbook operators globally under quote-based, non-publicly-disclosed pricing, supported by 24/7 customer service. GTM is sales-led via the website contact form and amplified by channel partners within the BetConstruct group; no self-serve pricing, public API, app distribution or paid marketing is evident. No revenue, funding, customer logos, patents, awards, or leadership disclosures are publicly available, and GDPR compliance is self-attested with an appointed DPO.

Name

Sportify

Legal name

Soft Construct Limited

Website

https://sportify.direct

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Sportify is a B2B sporting content platform that supplies sportsbook operators globally with HD-streamed real sports, AI-driven virtual sports (Simulated Reality), and live esports betting content. It is wholly owned by Soft Construct Limited (Isle of Man) and sells bespoke content packages under quote-based licensing.

Ownership category

akta.pro rank

Product category

Sports Betting Content & Virtual Sports

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

Keywords

• Virtual sports content
• Sportsbook content feeds
• AI simulated sports
• Live sports streaming
• Esports betting markets

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. B2B Content Licensing to Sportsbooks: Sportify licenses and delivers exclusive real-sport, simulated-reality and esports content to sportsbook operators on a bespoke/package basis, providing continuous 24/7 betting markets as a recurring content feed.
2. B2B Managed Content Service: Managed live-streaming and content service (HD streaming, 24/7 customer support, tailored packages) sold to global sportsbook operators as a recurring service contract.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sportify licenses exclusive sporting content to sportsbook and betting operators across three pillars: Real Sport (HD live-streamed niche competitions such as table tennis, basketball shots, 3x3 basketball, archery, pistol shooting, snooker, badminton, teqball and air hockey), Simulated Reality (AI-driven virtual sports including Cyber Football, Cyber Basketball, Cyber NHL, Cyber MLB and Cyber Tennis), and E-Sport (live-streamed competitive video-game betting across 15+ titles). Content is packaged into bespoke, quote-based offerings delivered with 24/7 streaming and customer support, primarily distributed via the BetConstruct group ecosystem.

Product overview

Sportify is a single unified B2B sporting content platform owned by Soft Construct Limited (Isle of Man), delivering three integrated content pillars to sportsbook operators: Real Sport (live HD streaming of real-world sports), Simulated Reality (AI-generated virtual sports), and E-Sport (live-streamed competitive video-game betting). The Real Sport pillar comprises streaming modules such as ITT Cup (Table Tennis), Basketball Shots, 3x3 Basketball, Archery Shooting, Pistol Shooting, Arm Snooker Cup, Infinity Cup (Badminton), Teqball Series, and Infinity Air Hockey Cup. The Simulated Reality pillar comprises AI-powered virtual match modules including Cyber Football FIFA20, Cyber Basketball 2K20/2K22, Cyber NHL20/NHL21, Cyber MLB Show 20, and Cyber Tennis AO2 (with Women and Clay variants). The E-Sport pillar covers E-Football and E-Basketball alongside a catalogue of competitive games (PUBG, Hearthstone, Call of Duty, League of Legends, Dota 2, Counter Strike CS:GO, StarCraft, Overwatch, FIFA, Rainbow 6, Fortnite, Rocket League, King of Glory). A StatsCentre data module rounds out the portfolio by providing league tables and game analysis that complement both the live and simulated offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Sport Coverage Live HD-streamed real-sport content service delivering 200+ daily matches across niche sports types (table tennis, basketball shots, 3x3 basketball, archery, pistol shooting, snooker, badminton, teqball, air hockey) to sportsbook operators, with 24/7 customer support and bespoke packaging.
• Simulated Reality AI-powered virtual sports product generating 1,500+ daily matches across six simulated sports (Cyber Football FIFA20, Cyber Basketball 2K20/2K22, Cyber NHL20/21, Cyber MLB Show 20, Cyber Tennis AO2/Women/Clay), powered by historical sporting data, deployable without additional integration on the operator side.
• E-Sport Coverage Live-streamed esports betting content covering 15+ games (E-Football, E-Basketball, PUBG, Hearthstone, Call of Duty, League of Legends, Dota 2, CS:GO, StarCraft, Overwatch, FIFA, Rainbow 6, Fortnite, Rocket League, King of Glory), delivering 8,000+ monthly events across 500+ competitions with 150+ exclusive and non-exclusive betting markets.

Quantifiable outcome

• 1,500+ daily AI-driven simulated sports matches
• +5 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pragmatic Play: Tier-1 iGaming content supplier with a meaningful virtual sports and live betting games vertical alongside slots and live casino. Competes with Sportify for the same sportsbook operator content budget, especially on virtual sports and esports betting markets.
• Golden Race: B2B provider of virtual sports and live betting content (virtual football, greyhounds, horses, camels, etc.) for sportsbook and retail operators. Directly comparable to Sportify's virtual sports content licensing model and sportsbook operator customer segment.
• Inspired Entertainment: Established B2B virtual sports supplier (football, horse racing, dogs, motorsport, basketball, tennis) serving licensed sportsbooks and lotteries worldwide. Closest scale and product-category comparable to Sportify's Simulated Reality and Real Sport coverage pillars.
• Kiron Interactive: B2B virtual sports and numbers games provider selling into sportsbook operators globally. Highly comparable to Sportify's Simulated Reality pillar on technology, customer base (licensed sportsbooks) and recurring content licensing model.
• BetGames.TV: B2B provider of live dealer betting games, lotteries and table-game style betting content to sportsbook and online casino operators. Highly comparable to Sportify on B2B content licensing into sportsbook operators and on continuous, low-tournament-cycle betting products.
• Leap Gaming: B2B virtual sports and iGaming content provider covering football, horse racing, greyhounds and motorsport for online sportsbooks. Comparable to Sportify on AI-driven virtual sports, B2B licensing revenue model, and sportsbook operator target customer.

Broad incumbents

• Sportradar: Global sports data and content company providing live data feeds, odds, trading and audiovisual content to sportsbook operators worldwide. Comparable to Sportify's Real Sport and data modules as a much larger incumbent competitor and potential partner/buyer.
• BetConstruct: Parent-group company and broader iGaming platform provider that also offers its own virtual sports, sportsbook and feed products. Direct overlap with Sportify on Simulated Reality-like offerings and the primary distribution channel for Sportify, making it both a partner and competing incumbent.
• Stats Perform: Sports data and AI analytics provider serving sportsbooks, media and leagues globally. Overlaps with Sportify's StatsCentre data module and live data feeds, and competes for the same sportsbook content budget at significantly greater scale.

Others

• FeedConstruct: Sister entity under Soft Construct Limited providing sports data feeds and the StatsCentre infrastructure that powers Sportify's data module. Not a direct competitor but a tightly coupled distribution and technology partner that affects Sportify's commercial reach and operating economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sportify.direct

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportify