GTM Sportswear

What GTM Sportswear does

GTM Sportswear operates in the United States as Champion Teamwear, Inc., a private subsidiary of Hanesbrands Inc. (NYSE: HBI). The company designs, decorates, and distributes custom team uniforms and personalized apparel for K-12 schools, colleges and universities, and activity programs (cheerleading, dance, band, color guard, gymnastics, etc.). Beyond made-to-order decorated apparel, the company operates two free self-serve platforms — TeamStore, which lets organizations create custom online apparel stores, and Coach's Assistant, an online locker-room ordering tool with consolidated bulk shipping and fundraising markups. The business is fundamentally a custom manufacturer/marketer serving a fragmented SMB tail of individual schools and teams rather than a small set of enterprise accounts.

Core technology centers on a catalog of 16+ decoration processes, including screen printing, direct-to-garment digital printing, embroidery, twill, rhinestones, sequins, premium glitter, fashion film, and specialty appliqués. Proprietary differentiation comes from UltraFuse (a dye-sublimation process that heat-infuses color into fabric, paired with G2M Moisture Management), the patented Sport Grip adhesive engineered for high-contact sports, and the registered Sequindots trademark. The Design Library offers thousands of customizable templates, supporting fast template-based artwork for repeat team orders. Operations are consolidated at a production and returns facility in Lenexa, KS, with additional mailing/finance addresses in Dallas and Richardson, TX.

The revenue model is transaction-based: one-time sales of decorated apparel plus artwork/decoration fees (first template free, then $15 per additional template, $30 custom artwork setup, $150 art file download). Wholesale/B2B pricing is available to qualifying resellers via an application process, and 60-day free sizing samples are invoiced and charged at full retail if not returned within 90 days. Go-to-market is hybrid: a traditional inside/field sales-rep motion for larger school and team accounts, layered with self-serve TeamStore/Coach's Assistant acquisition for the long tail, plus organic social, email, and blog marketing channels. Fulfillment ships across the contiguous US with standardized rates, plus APO/FPO, Guam, and Puerto Rico; international shipping requires sales-rep engagement.

Name

GTM Sportswear

Legal name

Champion Teamwear, Inc.

Website

https://gtmsportswear.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GTM Sportswear, operating as Champion Teamwear and owned by Hanesbrands Inc., designs and decorates custom team uniforms and personalized apparel for K-12 schools, colleges, and activity programs across the United States, using proprietary decoration processes including UltraFuse and Sport Grip.

Ownership category

akta.pro rank

Product category

Custom Team Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

akta.pro secondary industries

Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK), Team & School Athletic Uniforms Retail (CRAMACAJ), Sportswear Customization & Printing Retail (CRAMACAK), Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Custom team uniforms
• Personalized sportswear
• Custom athletic apparel
• Team decoration services
• School team apparel

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Apparel Sales: Primary revenue stream from selling custom-decorated team uniforms and apparel. Customers purchase blank garments that are then customized with team colors, logos, names, and numbers using various decoration processes. Revenue is one-time per transaction.
2. Artwork and Decoration Fees: Charges for artwork setup and decoration processes. First template is free; subsequent templates $15 each. Custom artwork setup fee is $30. Decoration costs vary by process type, quantity, and complexity (screen print based on colors, embroidery based on stitch count).
3. Wholesale/B2B Sales: Discounted pricing for qualifying wholesale customers who resell Champion Teamwear products. Requires application and approval process.
4. Sample Program Revenue: Sample garments are invoiced and shipped to customers at Champion Teamwear's expense. Samples not returned within 90 days are charged at full retail price.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

GTM Sportswear (operating as Champion Teamwear) designs, manufactures, and decorates custom team uniforms, warm-ups, practice apparel, and personalized sportswear for K-12 schools, colleges, universities, and activity groups. The company applies more than 30 decoration processes including screen printing, direct-to-garment digital printing, embroidery, twill, rhinestones, sequins, and its proprietary UltraFuse dye-sublimation technology to blank apparel, providing a turnkey custom apparel solution with quick turnarounds and no minimums for most products.

Product overview

GTM Sportswear operates Champion Teamwear as a custom team uniform and sportswear business with multiple integrated product lines and platforms. The core offering is custom team uniforms and personalized apparel for athletic teams across multiple sports (cheerleading, dance, track, volleyball, basketball, soccer, football, etc.) at elementary through university levels. This is supported by two proprietary web platforms: TeamStore (a free online store builder allowing teams to sell customized apparel) and Coach's Assistant (an online locker room system for team gear ordering with fundraising capabilities). The company offers 16+ decoration processes including Screen Print, Direct-to-Garment Digital Print, Embroidery, Twill, Rhinestones, Sequins, Sport Grip, Fashion Film, Premium Glitter, Premium Flex, UltraFuse dye sublimation, and various specialty processes. The Design Library provides thousands of customizable templates. UltraFuse is their proprietary dye sublimation technology featuring G2M Moisture Management Technology. Products range from blank stock items to fully customized decorated uniforms with various embellishment options.

Differentiator

Problem solved

Functional benefit

Brands

• Champion Teamwear: Custom team uniforms and personalized apparel brand specializing in athletic teams, school groups, and organizations. Offers over 16 decoration processes including screen print, digital printing, embroidery, twill, rhinestones, sequins, and UltraFuse sublimation.
• TeamStore
• Coach's Assistant
• UltraFuse

Products and services

• Champion Teamwear Custom Uniforms and Apparel
• TeamStore

Quantifiable outcome

• Quick turnaround time for decorated apparel
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adidas Team Sports: Broad incumbent supplying custom team uniforms and decorated apparel to schools, clubs, and collegiate athletic departments. Competes with Champion Teamwear on the performance apparel layer of the same school and club customer relationships.
• Nike Team (Nike Team Sports): Broad incumbent with a substantial custom team uniform business through dealers for high school and college athletic programs. Nike's brand strength and athlete partnerships make it a key competitor at the premium end of the school apparel market.
• Under Armour (Team / Custom): Broad incumbent offering custom team uniforms and decorated apparel across high school, college, and youth leagues. Under Armour competes with Champion Teamwear for school athletic program contracts but as part of a much larger performance apparel portfolio.

Emerging players

• SquadLocker: Emerging digital-first platform for custom team apparel that lets coaches set up online stores, collect orders, and manage team gear, overlapping directly with Champion Teamwear's TeamStore and Coach's Assistant offerings for school and youth programs.
• CustomInk: Emerging player in custom-decorated apparel with strong school, team, and group order capabilities, including fundraising features. Competes with Champion Teamwear for school spirit wear, booster club, and youth sports custom apparel orders through an online-first model.

Direct peers

• Holloway Sportswear: Direct peer in custom team apparel for schools, colleges, and athletic programs. Holloway sells decorated uniforms and warm-ups through a similar mix of team dealers and direct sales, competing head-to-head for school and booster-club orders.
• Badger Sport: Direct peer in decorated sportswear and team uniforms. Badger Sport supplies custom apparel for school and league teams with a decoration-services model that overlaps Champion Teamwear's offering for athletic and spirit programs.
• Augusta Sportswear: Direct peer in decorated team apparel and uniforms for schools, leagues, and clubs. Augusta offers custom decoration across team sports with a comparable catalog of blank apparel and decoration services aimed at the same school-based buyers.
• Alleson Athletic: Direct peer in custom-decorated team uniforms for baseball, softball, basketball, soccer, and other school sports. Alleson serves a similar team dealer and school-channel customer base with comparable sublimated and decorated uniform programs.
• Varsity Brands: Direct peer in custom-decorated team uniforms and school spirit apparel. Varsity Spirit and Varsity Athletic divisions serve the same K-12, college, and cheerleading/dance customer base that Champion Teamwear targets, with comparable decoration services and school-channel distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gtmsportswear
• YouTubeyoutube.com/@ChampionTeamwear
• Facebookfacebook.com/gtmsportswear
• Instagraminstagram.com/championteamwear
• Pinterestpinterest.com/championteamwear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GTM Sportswear